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IBT Assignment

Rebisco now leads the Philippine snack food industry and engages in international trade, operating factories in Vietnam and importing beverages from Thailand. The company offers a wide range of popular snack brands like Rebisco Crackers, Fudgee Barr, Choco Mucho, and Creamline Ice Cream.

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Axel Hagosojos
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194 views3 pages

IBT Assignment

Rebisco now leads the Philippine snack food industry and engages in international trade, operating factories in Vietnam and importing beverages from Thailand. The company offers a wide range of popular snack brands like Rebisco Crackers, Fudgee Barr, Choco Mucho, and Creamline Ice Cream.

Uploaded by

Axel Hagosojos
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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Name: Axel E.

Hagosojos
Course/Section: BS-ENTREP 3C
Instructor : Ms. Lyka Gipanao

International Business and Trade

1.Research a local business that engages in international trade.

2. Provide the background of the entrepreneur behind that business.

Jacinto Ng Sr. is a businessman, ranked 35 in Forbes’ list,


the founder of Republic Biscuit Corporation (Rebisco), a
Philippine manufacturer of biscuits and snacks based in
Novaliches, Quezon City, Philippines.

Jacinto Ng, Sr. is a second generation Chinese-Filipino


businessman that founded the Rebisco Group of
Companies. He founded the New England Biscuit in 1963
form a tiny rented second-hand factory. He then moved the
company to a new compound in Novaliches Quezon City. By
1972, he had renamed New England Biscuit as Republic
Biscuit Corporation or simply Rebisco. Seeing the gap in
crackers, Ng introduced the first cracker with filling Rebisco
Cracker Sandwhich, which became the flagship brand of the
company.
The success of Rebisco led him to establish other companies. In 1989, in order to dominate the nuts and
seeds market, Ng incorporated the JBC Foods Corporation. Seeing the potential in the cake snacks
industry, he found the Suncrest Food Corporation in 1995, Multirich Corporation in 1999, and Pinnacle
Foods in 2000. The last as an entry to the chips and curls market. In 2003, he acquired 60% of the Storck
Products, Inc., the company licensed to locally produce Storck, a eucalyptus menthol candy, by the
Storck Durchbeisserand Riesen Schoko

3.Provide the background of the business and the product/services they offer.

History

Rebisco was founded on August 15,


1963, as England Biscuit Factory,
producing biscuits from a tiny,
rented second-hand bakery located
at F. Blumentritt Street corner M.
Salvador Street In the then-
municipality of San Juan with only
US$5,000 in start-up
(approximately ₱15,000 to
₱20,000). The company’s first
products were Krema (cream-filled
crackers) and Sodatine (plain
crackers). Eventually, the company moved out of its San Juan site to a new and more spacious factory in
Novaliches, Quezon City.

In 1972, England Biscuit Factory was renamed Republic Biscuit Corporation (Rebisco) and adopted a new
image. In 1983, Krema was relaunched as Rebisco Cream Sandwich, that became the flagship product of
the company. Through the years, Rebisco put up several companies to dominate other segments of the
market: JBC Food Corporation (JBC) in 1989; Suncrest Foods, Inc. (SFI) in 1995; Multirich Foods
Corporation (MFC) in 1999; and Pinnacle Foods, Inc. (PFI) in 2000. In 2003, Rebisco acquired Storck
Products, Inc. (SPI), which previously produced confectionery products under license from August Storck,
and later renamed the company as SPI Corporation.

In 2006, Rebisco entered the chocolate segment with the introduction of its own chocolate bar brand,
Choco Mucho. In 2009, Rebisco Foundation, Inc. (RFI) and the company’s corporate office at the Joy-
Nostalg Center in Pasig were both established.

In 2012, the company began operations in the global market with the launch of Rebisco Vietnam Ltd.,
offering Rebisco Extreme biscuits in chocolate and mocha flavors as their first product, with its
international factory was opened in 2015 in Ho Chi Minh City, Vietnam, marking the first Rebisco branch
outside the Philippines. In 2015, Agripacific Corporation (APC) was established when the company
ventured into the flour mill and oil business, and in the same year, Rebisco entered the ice cream
segment with the acquisition of Creamline Dairy Corporation and would be renamed as SFI Multimix
Corporation.

In 2016, the manufacture of quality chips from Pinnacle Foods, Inc. were moved to Suncrest Foods, Inc.
In celebration of its 55th anniversary, in 2018, the company opened its first community retail store Snacks
To-Go.

In 2022, ahead of its 60th anniversary, the company entered the beverage market as the official
Philippine importer of Thai beverage company Ichitan.

Rebisco leads the snackfood industry with best-value products such as Rebisco Crackers, Rebisco
Sandwich, Fudgee Barr, Hansel Sandwich, Choco Mucho, Doowee Donut, Happy Peanuts, Ding Dong,
Superstix, Judge Chewing Gum, Mr. Candies and Creamline Ice Cream and so on.

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