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Case Study Project Plan Group

This document outlines the structure and requirements for a group presentation case study project on packaging design. Students will be divided into groups of 4 and assigned a product category to analyze. Each group must present an analysis of current packaging trends in their category and propose an innovative packaging concept for the future. Additionally, students must individually create a mood board and innovation card pitching their packaging design idea. The best innovative packaging concept will be voted on at the end of the project. The goal is for students to gain experience analyzing markets, summarizing insights, and developing creative solutions through an immersive hands-on project.

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Tayeb Benbrahim
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58 views8 pages

Case Study Project Plan Group

This document outlines the structure and requirements for a group presentation case study project on packaging design. Students will be divided into groups of 4 and assigned a product category to analyze. Each group must present an analysis of current packaging trends in their category and propose an innovative packaging concept for the future. Additionally, students must individually create a mood board and innovation card pitching their packaging design idea. The best innovative packaging concept will be voted on at the end of the project. The goal is for students to gain experience analyzing markets, summarizing insights, and developing creative solutions through an immersive hands-on project.

Uploaded by

Tayeb Benbrahim
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Anne Gandon

Marketing & Communication Director – Consulting - Teaching


agandon@omnesintervenant.com

Global Brand Management


PACKAGING DESIGN
PRESENTATION CASE STUDY

➔ Group project – 10 groups of 4 people

• Select a category from those offered


PRINCIPLE • Present an analysis of the packaging typicity of the category concerned
• Propose the packaging of tomorrow

• Understand and retain by being an actor in the process


OBJECTIVES • Explore an unknown Market Universe and know how to immerse yourself
• Take ownership of the case and learn to summarize the process
• Know how to synthesize your ideas and make a personal recommendation

FORMAT I/ Group Project > Immersive categorical study ➔ Written record (10 groups / 4 people)
II/ Individual Project > Innovation Contest ➔ Moodboard & Innovation Card (1/person)

➔ FINAL VOTE for the BEST INNOVATIVE PACKAGING DESIGN CONCEPT


PRESENTATION CASE STUDY

GROUP PROJECT INDIVIDUAL PROJECT


II / CREATE INNOVATION
I / INSIGHT PACKAGING ENVIRONMENT
OF THE FUTURE

ACTORS PRODUCTS PACKAGING &


(Brands, Chains) (particularities, constraints, DESIGN Marketing Packaging Design
Or Choose one of them strenghts) (types, evolutions, material) recommendation

Type – Material – Design idea (Moodboard) –


Consumer Target – Type of purchase –
MANUFACTURERS CONSUMERS SHOPPERS Technology – ESG Engagement –
(suppliers, innovation, design (journey, channels used, Communication Message
(expectations, behaviors)
approach) method of delivery)

Immersive categorical study Innovation Contest


➔ Written record (10 groups / 4 people) ➔ Moodboard & Innovation Card

➔FINAL VOTE for the BEST INNOVATIVE PACKAGING DESIGN CONCEPT


(6th december)
GROUPES

Nom Category Nom Category


ISABELLE Elliott 2 DELEST Clemence cosmetics
MARTINEZ David 2 EDEL Pauline cosmetics
ROUMANTEAU Remy 2 GAUTIER Lucille cosmetics
DEBARGE Eva 4 LATORRE Agathe cosmetics
JACQUET Lucie 4 GAREAU Chloé food & gastronomy
PAGNIEZ Laura 4 PHILIPPON Angele food & gastronomy
TESSIER Marine 4 ROUGIER Nora food & gastronomy
GAUDRY Lucas 6 ICARD Clement food & gastronomy
GRZEGORZEK Baptiste 6 BIES Alexia Hair Care
MONVEL Martin 6 GARRIDO Audrey Hair Care
TANCOGNE Emile 6 MOULIS Lucie Hair Care
AILLERIE Léa beauté - cream face ERNOULT Esteban Hair Care
BOUIN Clémence beauté - cream face COCHET Charlotte health and beauty
PIGEAU Maéna beauté - cream face DELBOS Louane health and beauty
CRUEGE Paul beauté - cream face CANTALOUBE Leo health and beauty
FLIPO Edgar Beverages DHELLEMMES Alix make-up 1
GAUDARD Thibaud Beverages DUSSERT Emma make-up 1
MAQUAIRE Pierre Beverages SADIN Aissatou make-up 1
PAILLÉ Matthieu Beverages SAIGRE Salome make-up 1
DELMOND Oriane make-up 2
GARINEAU Laure make-up 2
MADI Noha make-up 2
NOUAILLE-DEGORCE Perrine make-up 2
CRUETTE Pauline TBC
BEN BRAHIM Taib TBC
PRESENTATION CASE STUDY

➔ CHOOSE YOUR GROUP & YOUR CATEGORY OF PACKAGING

beauty and wellness

Hygiene / Hair care Face & Body Care Your own idea

Make-Up Fragrances / Institute & Spa Care


Perfumes
PRESENTATION CASE STUDY

➔ CHOOSE YOUR GROUP & YOUR CATEGORY OF PACKAGING

Beverages,
Wines & Spirits

Spirits & Liqueurs Wines Soft drinks Waters

Food
& Gastronomy

Tea, Coffee, Chocolate Savoury grocery candy & confectionary Your own idea
PRESENTATION CASE STUDY

➔ CHOOSE YOUR GROUP & YOUR CATEGORY OF PACKAGING

Daily life products

Art of table Interior Design cleaning products

Communication tools Fashion and Accessories Floral creation Your own idea

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