Dr. D. Y.

Patil Vidyapeeth, Pune

(Deemed to be University)
(Re-accredited by NAAC with a CGPA of 3.64 on a four-
(An ISO 9001: 2015 Certified University)
Centre for Online Learning

Semester-wise Curriculum

Programme Title: Online Master of Business Administration (Online MBA)

Semester I Curriculum

Semester 1 Course Specialization NA

4
Course Code OMBC-101 Credits Type Domain Core
Course Title Principles and Practices of Management (PPM)

Course Description:

This course presents a thorough and systematic coverage of management theory and practice. It focuses on
the basic roles, skills, and functions of management, with special attention to managerial responsibility for
effective and efficient achievement of goals. The objective is to help students understand the fundamental
concepts and principles of management; and the basic roles, skills, and functions of management. It is also
intended to give an overview of the historical development, theoretical aspects, and practice application of
managerialprocess.

Course Objectives:

1. To expose the students to basic concepts ofmanagement;

2. To enable them to gain appreciation for emerging ideas, techniques, procedures, and practices in
the field of management;and
3. To highlight professional challenges that a manager will face in variousorganizations;

Course Outline:

Unit 1: Basics of Management: Definitions of Management, Business Organization and Management,

Nature of Business, Functions of Business Organization, Business Industries, Factors Affecting the
Establishment of Business Organization, Objectives of Management, Principles of Management, Nature of
Management, and Levels of Management.

Unit 2: Managing Organization: Management as a Process, Management as an Activity, Management as

a Discipline, Managerial Skills, Managerial Roles, Categories of Managerial Roles, Social Responsibility,
Managing Change, Factors Affecting Change, Process to Overcome the Loopholes for the Change, and
Tools Used to Cope up with theChange.

Sant Tukaram Nagar Pimpri, Pune 411018, Maharashtra, India.

Ph. +91-20-2780 5709/5711 e-mail: director.col@dpu.edu.in/ contact.col@dpu.edu.in
 Dr. D. Y. Patil Vidyapeeth, Pune
(Deemed to be University)
(Re-accredited by NAAC with a CGPA of 3.64 on a four-
(An ISO 9001: 2015 Certified University)
Centre for Online Learning

Unit 3: Organizational Structure and Design: Organizational Chart, Elements of Organizational

Structure, Line Structure of Organization, Line and Staff Structure, Functional Structure, Matrix Structure,
Departmentalization, Departmentalization for Individual Development, and Centralized system.

Unit 4: Resource Management: Management of Resources, Information as a Resource, Characteristics of

Information, Information in a Business Industry, Human Being as a Resource, Finance as a Resource,
Managing Financial Resources in the Organization, Time as a Resource, Managing Time for Productive
Business, Material as a Resource, and Inventory Management.

Unit 5: Organizational Behavior: Definition of Organizational Behavior, Historical Review, The

Hawthorne Studies, Personality, Attitude, Power and Political Behaviour within the Organization,
Organizational Culture, Team Works and Groups, Job Design, and Interdisciplinary Application to
Organizational Behavior.

Unit 6: Planning: Definitions, Objectives of Planning, planning a Management Activity, Importance of

Planning, Levels of Planning, Types of Planning, Elements of Planning, Planning Process, and Tools Used
in Planning.

Unit 7: Staffing: Definition, Importance of Staffing, Main Components of Human Resources, Staffing
Process, Manpower Planning, Selection, Placement and Orientation, Training and Development,
Performance Appraisal, Promotion, and Corrective Actions.

Unit 8: Leading: Definition, Principles of Leadership, Process of Leadership, Functions of Leadership,

Management With Leadership, Leadership Style Autocratic, Democratic, Leadership style, Delegalive
Leadership Style, Leadership Theory Trait Theory, Behavioral Theory, Contingency Theory.

Unit 9: Direction: Definitions, Importance of Direction, Characteristics of Direction, Supervision,

Motivation, Features of Motivation, Motivational Factors, Motivational Theories, Communication,
Elements of Communication, Leadership.

Unit 10: Controlling: Definition, Purpose of Controlling Function, Importance of Controlling, Planning
and Controlling, Features of Controlling, Control process, Advantages of Controlling Process, Types of
Control, Marketing Control, Financial Control, Human Resource Control, Budgetary Control, Inventory
Control, and Information Control.

Unit 11: Co-Ordination in Management: Definition, Characteristics of Co-Ordination, Importance of

Coordination, Symptoms of Poor Coordination, Tools for Coordinating the Activities, Co-operation for
Coordination, Delegation of Work, Principles of Delegation, Division of Labor, and Advantages and
Disadvantages of Division of Labor.

Sant Tukaram Nagar Pimpri, Pune 411018, Maharashtra, India.

Ph. +91-20-2780 5709/5711 e-mail: director.col@dpu.edu.in/ contact.col@dpu.edu.in
 Dr. D. Y. Patil Vidyapeeth, Pune
(Deemed to be University)
(Re-accredited by NAAC with a CGPA of 3.64 on a four-
(An ISO 9001: 2015 Certified University)
Centre for Online Learning

Unit 12: Decision Making: Definitions, Characteristics of Decision Making, Simple and Complex
Decision, Factors Affecting Decision Making Process, Decision Making Process, Types of Business
Decisions, Decision Making Models, and Tools and Techniques Used for Decision-Making.

Unit 13: Evolutions of Management Thoughts: Management Thoughts of Henry Fayol, Management
Thoughts of Fredrick W. Taylor, Comparing Contributions of Fayol and Taylor, Management Thoughts of
Joseph M. Juran, Management Thoughts of Abraham H. Maslow, Management Thoughts of William E.
Deming, Management Thoughts of Chester I. Bernald, Management Thoughts of Peter F. Drucker.

Unit 14: Recent Trends in Management: Importance of Balance Score Card, Balance Scorecard
Perspective, Seven Elements of Scorecard Program, Advantages of Balance Scorecard, Six Sigma, Steps to
Implement Six Sigma, Six Sigma Strategy, Six Sigma Tools, TQM, Principle of TQM, Elements of TQM,
ImplementingTQM.

Course Outcome:

On successful completion of the course the learner will be able to:

CO# Cognitive Abilities Outcomes

CO101.1 Remember Compute various managerial abilities and methods to management.

Describe the role and the need of planning, organizing, decision making,
CO101.2 Understand
and controlling.
CO101.3 Apply Differentiate professional challenges and management decisions.
CO101.4 Analyse Analyse contemporary management practices.
CO101.5 Evaluate Exhibit emerging ideas and practices in the field of management.

Suggested Reading:

1. Weihrich Heinz and Koontz Harold- Management: A Global and Entrepreneurial Perspective (Mc
Graw Hill, 12th Edition2008)
2. Stoner, Freeman and Gilbert Jr- Management (Prentice Hall of India, LatestEdition)
3. Bateman, Management (SIE), Tata McGraw-Hill Publishing Company, NewDelhi.
4. Fraidoon Mazda- -2000.
5. Hillier Frederick S. and Hillier Mark S.- Introduction to Management Science: A Modeling and
Case Studies Approach with Spreadsheets (Tata Mc Graw Hill, 2nd Edition2008)
6. Massie, Joseph L., Essentials of Management, PearsonEducation.
7. McGraw-Hill,1999.

Sant Tukaram Nagar Pimpri, Pune 411018, Maharashtra, India.

Ph. +91-20-2780 5709/5711 e-mail: director.col@dpu.edu.in/ contact.col@dpu.edu.in
 Dr. D. Y. Patil Vidyapeeth, Pune
(Deemed to be University)
(Re-accredited by NAAC with a CGPA of 3.64 on a four-
(An ISO 9001: 2015 Certified University)
Centre for Online Learning

Semester 1 Course Specialization NA

4
Course Code OMBC-102 Credits Type Domain Core
Course Title Organizational Behaviour (OB)

Course Description:

Several activities have to be performed in a cohesive way. In the absence of systematic and cohesive
performance of the activities to achieve the objectives, it is no wonder that the resources of organizations
would be underutilized. As such, it is the function of the management to facilitate the performance of
activities such that the accomplishment of the objectives becomespossible.

Course Objectives:

1) Helps students to understand how the 'people' side of the organizations affects effectiveness
throughconcepts;
2) Helps students to develop the basic skills to deal with the ongoing behavioral dynamics and
contribute to the organizationaleffectiveness;
3) To gain a solid understanding of the human behavior in the workplace from an individual, group,
and organizationalperspective;
4) To obtain frameworks and tools to effectively analyze and approach various organizational
situations;and
5)
individuals, groups, and organizations act in order to expand their options of approaches and
increase their owneffectiveness.

Course Outline:

Unit 1: Introduction to Organizational Behavior: Evolution of Organizational Behavior, Scientific

Management, Principles of Scientific Management, Some Results of the Scientific Management
Movement, The Human Relations Movement, The Western Electric (Hawthorne Works) Studies (1923-
1933) Cicero, ILL., Hawthorne Studies and the related research, Hawthorne Experiments: From 1924
to1933, Illumination Experiments: 1924 to 1927, Relay Room Experiments: 1927 to 1932, Second Relay
Room and Mica Splitting test room experiments, Mass Interviewing Program: 1928-1930, Bank wiring
room study: November 1931 to May 1932, Implications of Hawthorne Studies, Douglas McGregor's
Theory X And Theory Y, XY Theory Management Application- Business Implications for, Workforce
Motivation, Landmarks In Management Thought.

Sant Tukaram Nagar Pimpri, Pune 411018, Maharashtra, India.

Ph. +91-20-2780 5709/5711 e-mail: director.col@dpu.edu.in/ contact.col@dpu.edu.in
 Dr. D. Y. Patil Vidyapeeth, Pune
(Deemed to be University)
(Re-accredited by NAAC with a CGPA of 3.64 on a four-
(An ISO 9001: 2015 Certified University)
Centre for Online Learning

Unit 2: Understanding Organizational Behavior: Basic Assumptions in OB, Concept of OB, Key Forces
Affecting OB, Fundamental Concepts of OB, Fundamental Concepts of OB, The Nature of Organization,
Organization Models.

Unit 3: Perception: Definition of Perception, Sub Processes in Perception, Principles of Perceptual

Selection, Perceptual Organization, A Quick Guide to Perception Management.

Unit 4: Personality: Definition Of Personality, Determinants of Personality, Personality Structure,

Personality Theories, Personality and Organization, Personality and Behavior, Organizational Implications.

Unit 5: Attitude: How is attitude formed, Attitude Formation, Attitude and values, Attitude and opinion,
Attitude and behavior, Attitude, Belief and ideology, Characteristics of attitude, Measurement of attitudes,
Changing the attitudes, Sources of job satisfaction, Organizational commitment.

Unit 6: Introduction to Motivation: Motives, The power motive, The achievement motive, The affiliation
motive.

Unit 7: Theories of Motivation: Approaches to Motivation, Theory X and Theory Y, Abraham Maslow
Theory of Needs Hierarchy, Herzberg's Two Factor Theory of Motivation, Alderfer's Erg Theory,
Understanding Motives -- So, What Does All This Mean?, Vroom's Expectancy Theory of Motivation, The
Porter-Lawler Model, Equity Theory of Work Motivation, Attribution.

Unit 8: Conflict Management: Causes of Conflicts in Organizations, Forms of Conflict in Organizations,

Types of Conflict, Conflict Handling Styles, Attitude Towards the Conflicts, Negotiations in Conflict
Management.

Unit 9: Group Dynamics: Types of Groups, Formal groups, Teams, Team Empowerment, Types of
Teams, Stages of Team Formation, Influences on Team Effectiveness, Team Diversity, Group Think,
GroupMaturity.

Unit 10: Interpersonal Communication: Importance of communication, Functions of communication,

The process of communication, The Process of Communication, Communication Media and Its Impact,
Types of Communication, Lateral Communication, Diagonal Communication, Interpersonal Challenges in
Communication, Cultural Context in Communication.

Unit 11: Stress Management: Stress Definitions, Causes of Stress, Personal Stressors, Stress and
Performance, Management of Stress, Organizational Strategies.

Unit 12: Leadership: Definition and Characteristics of Leadership, Classic Studies on Leadership, Theories
of Leadership, The Leadership Skills, Leadership Styles, Rensis Likert's Four System Management, Hersey and
Blanchard's Situational Approach, Leadership Behavior Continuum.

Sant Tukaram Nagar Pimpri, Pune 411018, Maharashtra, India.

Ph. +91-20-2780 5709/5711 e-mail: director.col@dpu.edu.in/ contact.col@dpu.edu.in
 Dr. D. Y. Patil Vidyapeeth, Pune
(Deemed to be University)
(Re-accredited by NAAC with a CGPA of 3.64 on a four-
(An ISO 9001: 2015 Certified University)
Centre for Online Learning

Unit 13: Organizational Change: Forces for Change, Resistance to Change, Individual Resistance to
Change, Organizational Resistance to Change, Introducing Change, Plan the Change, Implementing the
Change, Selection of Strategy for Dealing With Resistance, Change Management Model, Follow-up on the
Change, Leading Change.

Unit 14: Organizational Culture: Defining Organizational Culture, Levels of Organizational Culture,
Types of Corporate Cultures, Developing Organizational Culture, Maintaining Organizational Culture,
Changing Organizational Culture, Performance and Organizational Culture, Managing Cultural Diversity.

Course Outcome:

On successful completion of the course the learner will be able to:

CO# Cognitive Abilities Outcomes

CO102.1 Remember Learning of the basic aspects of organization behaviour

CO102.2 Understand Develop the organizational understanding
Convert human behaviour from an individual to organizational
CO102.3 Apply
perspective
Analyse causes of conflict and outline conflict management strategies
CO102.4 Analyse
that managers can use to resolve organizational conflict effectively.
Explain group and teams dynamics leading to organizational
CO102.5 Evaluate
effectiveness.

Suggested Reading:

1. Harold Koontz and Heinz Weihrich, Essentials of Management, Tata McGraw-Hill, 6th Edition
2. Stephen P. Robbins, Organizational Behavior, Prentice Hall of India,9thEdition,

Sant Tukaram Nagar Pimpri, Pune 411018, Maharashtra, India.

Ph. +91-20-2780 5709/5711 e-mail: director.col@dpu.edu.in/ contact.col@dpu.edu.in
 Dr. D. Y. Patil Vidyapeeth, Pune
(Deemed to be University)
(Re-accredited by NAAC with a CGPA of 3.64 on a four-
(An ISO 9001: 2015 Certified University)
Centre for Online Learning

Semester 1 Course Specialization NA

4
Course Code OMBC-103 Credits Type Domain Core
Course Title Management Accounting (MA)

Course Description:

The objective of this course is to acquaint the students with the language of Accounting and to develop in
them the ability to evaluate and use accounting data as an aid for decision making. The main purpose is to
assist the students to develop skills in problem solving and decision making in the financial area. Emphasis
is laid on analysis and utilization of financial and accounting data for planning andcontrol.

Course Objectives:

3. To understand the basic concepts of Financial Accounting, Cost Accounting and

ManagementAccounting;
4. To know various tools from accounting and cost accounting, which would facilitate the decision
making;and
5. To develop analytical abilities to face the businesssituations.

Course Outline:

Unit 1: Introduction to Management Accounting: Scope of Management Accounting, Significance of

Management Accounting, Financial Accounting vs. Management Accounting, Cost Accounting vs.
Management Accounting, Financial Management vs. Management Accounting.

Unit 2: Basics of Financial Accounting: Basic Accounting Terms, Forms of Business Organization,
Meaning and Significance of Accounting, Users of Accounting Information, Accounting Principles,
Accounting Standards (A.S.), Accounting Policies, Generally Accepted Accounting Principles [G. A. A.
P.], Methods of Accounting.

Unit 3: Mechanics of Accounting: Accounting Equation, Journal and Subsidiary Books, Ledger Accounts
and Trial Balance, Final Accounts.

Unit 4: Statutory Framework: General Requirements of the Companies Act, Changes in the Schedule VI
of Companies Act.

Unit 5: Basic Concepts & Terms of Cost Accounting: Important Aspects of Cost, Decision Centers, Cost
Components, Cost Classification, Cost Sheet, Financial Accounting vs. Cost Accounting.

Unit 6: Accounting of Material Cost: Material Purchase, Material Receipt, Material Issue, Methods of

Sant Tukaram Nagar Pimpri, Pune 411018, Maharashtra, India.

Ph. +91-20-2780 5709/5711 e-mail: director.col@dpu.edu.in/ contact.col@dpu.edu.in
 Dr. D. Y. Patil Vidyapeeth, Pune
(Deemed to be University)
(Re-accredited by NAAC with a CGPA of 3.64 on a four-
(An ISO 9001: 2015 Certified University)
Centre for Online Learning

Pricing of Issues, Material Stock Control, Different Inventory Levels, Economic Order Quantity, ABC
Analysis.

Unit 7: Overheads: Introduction, Meaning of Overheads, Classification of Overheads, Allocation and

Apportionment of Overheads, Distribution of Overheads, Absorption of Overheads.

Unit 8: Managerial Costing: Meaning and Significance of Marginal Costing, Break Even Analysis,
Margin of Safety [M.O.S. or M/S], P/V Ratio (Profit- Volume Ratio), C.V.P. Analysis (Cost- Volume
Profit.)

Unit 9: Standard Costing: Meaning and Significance, Variance Analysis.

Unit 10: Budget & Budgetary control: Meaning and Significance of Budget, Meaning and Significance
of Budgetary Control, Process of Budgeting and Budgetary Control, Types of Budget.

Course Outcome:

On successful completion of the course the learner will be able to:

CO# Cognitive Abilities Outcomes

CO103.1 Remember Learning of the basic aspects of Accounting

CO103.2 Understand Explain in detail all the theoretical concepts taught through the syllabus.

CO103.3 Apply By using accounting tools one can easily facilitate decision making.

CO103.4 Analyse Develop analytical abilities

CO103.5 Evaluate Evaluate the financial impact of the decision.

Suggested Reading:

1. Paresh Shah: Basic Financial Accounting for Management, Oxford UniversityPress.

2. Ramachandran, N. &Kakani, R.K. Financial Accounting for Mgt., TataMcGraw-Hill.
3. Bhattacharya, S.K, Accounting: Text and Cases, Vikas PublishingHouse,

Sant Tukaram Nagar Pimpri, Pune 411018, Maharashtra, India.

Ph. +91-20-2780 5709/5711 e-mail: director.col@dpu.edu.in/ contact.col@dpu.edu.in
 Dr. D. Y. Patil Vidyapeeth, Pune
(Deemed to be University)
(Re-accredited by NAAC with a CGPA of 3.64 on a four-
(An ISO 9001: 2015 Certified University)
Centre for Online Learning

Semester 1 Course Specialization NA

4
Course Code OMBC-104 Credits Type Domain Core
Course Title Managerial Economics (ME)

Course Description:

This course is designed to impart knowledge of the concepts and principles of Economics, which govern
the functioning of a firm/organization under different market conditions. It further aims at enhancing the
understanding capabilities of students about macro economic principles and decision making by business
and government.

Course Objectives:

1) To equip the students of management with time tested tools and techniques of managerial
economics to enable them to appreciate its relevance in decisionmaking.
2) To gain knowledge of all economic terms andconcepts;
3) To explore the economics of information and network industries and to equip students with an
understanding of how economics affect the business strategy of companies in these industries;and
4) To develop economic way of thinking in dealing with practical business problems and challenges.

Course Outline:

Unit 1: Introduction to Managerial Economics: Definition of Economics & Managerial Economics,

Managerial Economics, Its nature and scope, Application of managerial economics in business decision
making, Application of Managerial Economics in business.

Unit 2: Demand Analysis: Concept of utility, Types of demand, Determinants of demand.

Unit 3: Elasticity of Demand and Forecasting of Demand: Concept of elasticity of Demand,

Classification of Elasticity of Demand, Measurement of Elasticity of Demand, Application of Elasticity of
demand, Factors Determining Elasticity of Demand, Meaning of Forecasting of Demand.

Unit 4: Production Analysis: Factors determining production in short-term and long-term, Law of Return,
Return to Scale.

Unit 5: Cost Analysis: Cost concepts, Short-run and long-run output relation, Economies of Scale, Concept of
Break-Even Analysis.

Unit 6: Supply Analysis: Stock and Supply, Determinant of Supply, Law of Supply & exception to the law of
supply, Shift in the Supply Curve, Elasticity of Supply.
Sant Tukaram Nagar Pimpri, Pune 411018, Maharashtra, India.
Ph. +91-20-2780 5709/5711 e-mail: director.col@dpu.edu.in/ contact.col@dpu.edu.in
 Dr. D. Y. Patil Vidyapeeth, Pune
(Deemed to be University)
(Re-accredited by NAAC with a CGPA of 3.64 on a four-
(An ISO 9001: 2015 Certified University)
Centre for Online Learning

Unit 7: Pricing Practices: Factors involved in pricing policy, Concept of marginal cost prices, Cost plus
pricing, Price leadership, Price skimming, administrative prices.

Unit 8: Firm Industry Analysis: What do you mean by plant, firm and industry? Price determination in
the free market, Types of Market.

Unit 9: Profit Management: Meaning of Profit, Measurement of Profit, Profit Policy, Reasonable Profit
target, Standard of reasonable profit

Unit 10: Government Policies: Government policies, Monetary Policy Main Purpose, Fiscal Policy

Unit 11: Business Cycles (Meaning and Phases): Business cycles, Inflation, Recession and Depression.

Unit 12: Cost Benefit Analysis: Steps involved in Cost Benefit Analysis, Cost Benefit Analysis Private
and Social, Advantages of Cost Benefit Analysis, Limitation of cost benefit Analysis.

Unit 13: Capital Budgeting: Idea of capital budgeting, Classification of physical assets, Capital budgeting
process, Methods of appraising an overview, Measurement Method, Requirement of a good method,
Principles of cash flows estimation, Time value of money calculation.

Unit 14: National Income and Its Measurement GDP; Gnp; Pi; Di: Definition of National Income,
Measurement of National Income Method, Difficulties in the measurement of National Income, Different
concepts of National Income, Importance of National Income estimates.

Unit 15: Need of Government Intervention: Failure of market mechanism, Need for Government
Intervention, Meaning of price control, Methods of price control

Course Outcome:

On successful completion of the course the learner will be able to:

CO# Cognitive Abilities Outcomes

CO104.1 Remember Define the key terms in economics.

Describe the reasons for the presence of firms and their decision-
CO104.2 Understand
making goals.
CO104.3 Apply Decision making by the way of learning economics

Examine the effect of non-price factors on products and services

CO104.4 Analyse
of monopolistic and oligopoly firms.

CO104.5 Evaluate Develop practical business problems and challenges.

Sant Tukaram Nagar Pimpri, Pune 411018, Maharashtra, India.

Ph. +91-20-2780 5709/5711 e-mail: director.col@dpu.edu.in/ contact.col@dpu.edu.in
 Dr. D. Y. Patil Vidyapeeth, Pune
(Deemed to be University)
(Re-accredited by NAAC with a CGPA of 3.64 on a four-
(An ISO 9001: 2015 Certified University)
Centre for Online Learning

Suggested Reading:

1. Mote, Paul and Gupta, Managerial Economics, Tata McGraw-Hill, FirstEdition.

2. Warren E. Buffett, Fundamentals of ManagerialEconomics,
3. Dr. D.M.Mithani ManagerialEconomics
4. Dr. H.L.Ahuja ManagerialEconomics
5. Prof. Joel Dean ManagerialEconomics
6. Dr. MukundMahajan ManagerialEconomics
7. E.H.Chamberlain Monopolistic competition
8. Dr. PL Mehta ManagerialEconomics

Sant Tukaram Nagar Pimpri, Pune 411018, Maharashtra, India.

Ph. +91-20-2780 5709/5711 e-mail: director.col@dpu.edu.in/ contact.col@dpu.edu.in
 Dr. D. Y. Patil Vidyapeeth, Pune
(Deemed to be University)
(Re-accredited by NAAC with a CGPA of 3.64 on a four-
(An ISO 9001: 2015 Certified University)
Centre for Online Learning

Semester 1 Course Specialization NA

4
Course Code OMBC-105 Credits Type Domain Core
Course Title Business Communication (BC)

Course Description:

This practical course offers you critical knowledge about the complexities of modern communication in
organizations. Students will have the opportunity to develop and practice their verbal, non-verbal, written,
and digital communication techniques in a range of simulated workplace situations as well as through
liaison with organizations. These skills will be particularly relevant for you as they transition to the world
of work and advance in their careers.

Course Objectives:

1) To acquaint the students with the fundamentals of communication and help them to transform their
communicationabilities.
2) To help the students to acquire some of the necessary skills to handle the day-to-day
managerialresponsibilities.
3) petitiveness by projecting a positive image
of themselves and of their future;and
4) To facilitate discussion of all relevant communicational theories so that studentscan apply this
knowledge to a myriad of different communicational tasks andgenres.

Course Outline:

Unit 1: Business Network of Communication: The concept of Business network, Variety of Media in

Communication, Skills needed in Communication, Values in supporting communication, Features of

Business Communication.

Unit 2: Preparing for Communication: Developing language, Developing Human Relations, Technical
Know-

Unit 3: Towards Effective Communication Cycle: The components of Communication Cycle, The
Sender, The Message, Choosing Media, Encoding Message, Transmission, Disturbances and Barriers,
, Again with the Sender,
Communication Cycles.
Sant Tukaram Nagar Pimpri, Pune 411018, Maharashtra, India.
Ph. +91-20-2780 5709/5711 e-mail: director.col@dpu.edu.in/ contact.col@dpu.edu.in
 Dr. D. Y. Patil Vidyapeeth, Pune
(Deemed to be University)
(Re-accredited by NAAC with a CGPA of 3.64 on a four-
(An ISO 9001: 2015 Certified University)
Centre for Online Learning

Unit 4: Typical Business Communication Areas: Marketing Oriented Communication, Supplier Oriented
Communication, Reception, Office Communication, Meetings, Public Relations, Industrial Relations,
Communication Arising Out of Events, Communication with Service Providers, Communications Need of
Shareholders, Communication with Public Agencies, Need for Understanding Business Communication.

Unit 5: The Media Jungle: The Words, The Voice Communication- Eye to Eye, Voice Communication
with Distance, Written communication- One to One, Written communication One to Many,
Communicating Through Pictures One to One and One to Many, Silent Communication, Multimedia
Communication.

Unit 6: Understanding Media Tools: Voice Media Tools, Reading and Writing Media Tools,
Communication Through Pictures, Multimedia Tools, Silent Communication Communication by
Impression.

Unit 7: Learning Language for Communication: Why a Foreign Language? Developing Reading Habit,
Developing Speaking Abilities, Art of Listening, Increasing Writing Skills, Bettering Your Language
Communication Skills.

Unit 8: Making communication successful in Meetings: Perspectives in Organizing Meeting, Pre-

considerations in Organizing Meetings, Procedural Lacunae, Preparation by Participants, Precautions in
Discussions, Alternatives to Meeting Technique, The Success Factors in Meeting Technique.

Unit 9: Interactive Communicating in Interviews: Types of Interviews, Pre-

Process at Would -Acceptance of Job, joining a Job, Leaving a
Job.

Unit10: Communicating Through Events: Variety of Events, Objectives in Planning Events, Knowledge
Forming the Basis of Events, Some Popular Communicating Media in Events Organization, Building
Communicative Product.

Unit 11: Communication through Print Media: Correspondence, Towards Modern Communication
Concepts, Multimedia or Mass Media Communication, and Specialized Use of Print Media.

Unit 12: Using Voice Communication: One to One conversation, Distance Voice Communication- One to
One.

Unit 13: Using Picture Communication: Era of Multimedia Mix, Sales Literature, Branding, Sales
Advertising, Photography, Power Point Presentation, WWW- World Wide Web, Video display,
Communicating Through Gestures.

Unit 14: Report Writing: The Investigative Report, The Special Survey Report, Secretarial

Sant Tukaram Nagar Pimpri, Pune 411018, Maharashtra, India.

Ph. +91-20-2780 5709/5711 e-mail: director.col@dpu.edu.in/ contact.col@dpu.edu.in
 Dr. D. Y. Patil Vidyapeeth, Pune
(Deemed to be University)
(Re-accredited by NAAC with a CGPA of 3.64 on a four-
(An ISO 9001: 2015 Certified University)
Centre for Online Learning

Report/Background Report, Writing Reports, Formatting Reports, Fixed Periodical Reports, Review
Mechanism, Project Report, Reporting to Government, Reporting to Public.

Unit 15: Organizational Internal Communication: Communicating through Positions and Contingent
Situations, Vertical Communication Communication with higher levels, Vertical Communication-
Downward, Horizontal Communication- Communication with Colleagues, Diagonal Relations, Contribute
to Team Spirit, Towards Standardizing Organizational Communication, Home Bulletin or House Journal,
Organizing Events.

Course Outcome:

On successful completion of the course the learner will be able to:

CO# Cognitive Abilities Outcomes

Recognize the various elements of communication, channels of communication

CO105.1 Remember
and barriers to effective communication.
CO105.2 Apply Demonstrate appropriate use of body language.
Take part in professional meetings, group discussions, telephonic calls,
CO105.3 Analyse
elementary interviews, and public speaking activities.
Appraise the pros and cons of sample recorded verbal communications in a
CO105.4 Evaluate
business context.
Create and Deliver effective business presentations, using appropriate
CO105.5 Create
technological tools for common business situations.

Suggested Reading:

1. Rao P. Subba, Kumar B. Anita and Bindu C. Hima, Business Communication,Cengage

Learning,2012.
2. Rajendra Paul and Korlahalli, Essential of Business Communication, Sultan Chand,10th Edition,
2004
3. Lesikar, R.V. and Flatley, M.E. (2005), Basic Business Communication Skills for Empowering the
Internet Generation, Tata McGraw-Hill Company Ltd.,NewDelhi

Sant Tukaram Nagar Pimpri, Pune 411018, Maharashtra, India.

Ph. +91-20-2780 5709/5711 e-mail: director.col@dpu.edu.in/ contact.col@dpu.edu.in
 Dr. D. Y. Patil Vidyapeeth, Pune
(Deemed to be University)
(Re-accredited by NAAC with a CGPA of 3.64 on a four-
(An ISO 9001: 2015 Certified University)
Centre for Online Learning

Semester 1 Course Specialization NA

4
Course Code OMBC-106 Credits Type Domain Core
Course Title Research Methodology (RM)

Course Description:

To familiarize students with the type of business problems often faced by corporate entities and to help
them develop insights about the basic concepts of research designs and methodology aimed at solving
businessproblems.

Course Objectives:

1) To understand the concept and process of business research in businessenvironment.

2) To know the use of tools and techniques for exploratory, conclusive, and causalresearch.
3) To understand the concept of measurement in empirical system;and
4) To use statistical techniques to analyze the researchdata.

Course Outline:

Unit 1: Introduction to Research: What is Research? Types of Research, Process of Research, Research
Applications in Social and Business Sciences, Features of a Good Research Study.

Unit 2: Research Problem and Formulation of the Research Hypotheses: Defining the Research
Problem, Management Problem vs. Research Problem, Problem Identification Process, Components of the
Research Problem, Formulating the Research Hypotheses, Writing a ResearchProposal.

Unit 3: Research Designs: Nature and Classification of Research Designs, Exploratory Research Designs,
Descriptive Research Designs, Experimental Designs, Errors Affecting ResearchDesign.

Unit 4: Primary and Secondary Data: Classification of Data, Secondary Data, Primary Data Collection:
Observation Method, Primary Data Collection: Focus Group Discussions, Primary Data Collection:
Personal Interview Method.

Unit 5: Attitude Measurement and Scaling: Types of Measurement Scales, Classification of Scales,
Measurement Error.

Unit 6: Questionnaire Design: Types of Questionnaires, Process of Questionnaire Designing, Advantages

and Disadvantages of the Questionnaire Method.

Unit 7: Sampling: Sampling Concepts, Sampling Design, Determination of Sample Size

Sant Tukaram Nagar Pimpri, Pune 411018, Maharashtra, India.

Ph. +91-20-2780 5709/5711 e-mail: director.col@dpu.edu.in/ contact.col@dpu.edu.in
 Dr. D. Y. Patil Vidyapeeth, Pune
(Deemed to be University)
(Re-accredited by NAAC with a CGPA of 3.64 on a four-
(An ISO 9001: 2015 Certified University)
Centre for Online Learning

Unit 8: Data Processing: Data Editing, Coding, Classification and Tabulation of Data.

Unit 9: Univariate and Bivariate: Descriptive vs. Inferential Analysis, Descriptive Analysis of Univariate
Data, and Descriptive Analysis of Bivariate Data.

Unit 10: Testing of Hypotheses: Concepts in Testing of Hypothesis, Tests Concerning Means Case of
Single Population, Tests for Difference between Two Population Means, Tests Concerning Population
Proportion Case of Single Population, Tests for Difference between Two PopulationProportions.

Unit 11: Chi-square analysis: A Chi-Square Test for the Independence of Variables, A Chi- Square Test
for the Equality of More than Two Population Proportions.

Unit 12: Analysis of Variance: Completely Randomized Design in a One-Way ANOVA, Randomized
Block Design in Two-Way ANOVA, Factorial Design.

Unit 13: Correlation and Regression Analysis: Quantitative Estimate of a Linear Correlation, Regression
Analysis, Uses of Regression Analysis in Prediction.

Unit 14: Multivariate Analysis of Data: Factor Analysis, Discriminant Analysis, and Cluster Analysis

Unit 15: Research Report Writing: Types of Research Reports, Report Writing: Structure of the
Research Report, Report Writing: Formulation Rules for Writing the Report.

Course Outcome:

On successful completion of the course the learner will be able to:

CO# Cognitive Abilities Outcomes

CO106.1 Remember Develop the concept of research in the business environment.

Explain the process characteristics and their linkages with process-

CO106.2 Understand
product matrix in a real world context.

CO106.3 Apply Use the tools and techniques for the research activities.

CO106.4 Analyze Exhibit the concept of measurement in empirical study.

CO106.5 Evaluate Convert ability of research into its usage for the analysis.

Suggested Reading:

1. Chawla, D. and N. Sondhi. Research Methodology: Concepts andCases.

2. New Delhi: Vikas Publications,2011.
3. Easterby-Smith, M, R Thorpe and A Lowe. Management Research:An
Sant Tukaram Nagar Pimpri, Pune 411018, Maharashtra, India.
Ph. +91-20-2780 5709/5711 e-mail: director.col@dpu.edu.in/ contact.col@dpu.edu.in
 Dr. D. Y. Patil Vidyapeeth, Pune
(Deemed to be University)
(Re-accredited by NAAC with a CGPA of 3.64 on a four-
(An ISO 9001: 2015 Certified University)
Centre for Online Learning

4. Introduction, 2nd Edition. London: Sage,2002.

5. Grinnell, Richard Jr (ed.). Social Work, Research and Evaluation. 4thEdition.
6. Itasca, Illinois: F.E. PeacockPublishers,1993.
7. Kerlinger, Fred N. Foundations of Behavioural Research, 3rd Edition. NewYork:
8. Holt, Rinehart and Winston,1986.

Sant Tukaram Nagar Pimpri, Pune 411018, Maharashtra, India.

Ph. +91-20-2780 5709/5711 e-mail: director.col@dpu.edu.in/ contact.col@dpu.edu.in
 Dr. D. Y. Patil Vidyapeeth, Pune
(Deemed to be University)
(Re-accredited by NAAC with a CGPA of 3.64 on a four-
(An ISO 9001: 2015 Certified University)
Centre for Online Learning

Semester 1 Course Specialization NA

3
Course Code OMBC-107 Credits Type Generic Core
Course Title Environmental Awareness & Disaster Management (EADM)

Course Description:

This course is designed to enhance environmental awareness and Disaster Management aspects among the
Learners. Learners will understand ongoing environmental issues. They shall learn measures to be taken for
sustainable development. Learners shall understand the relationship between vulnerability, disasters,
disaster prevention, and risk reduction

Course Objectives:

1. To provide Learner with an exposure to natural resources and their significance.

2. To gain a preliminary understanding of approaches to Disaster Risk Reduction (DRR).
3. To develop rudimentary ability to respond to their surroundings with potential disaster response in
areas where they live, with due sensitivity.
4. To help the Learner acquire knowledge of pollution and environmental degradation.
5. To help the Learner acquire knowledge about the Disaster Management and Relief

Course Outline:

Unit-1: Natural Resources and Associated Problems: Land, water, food, forest, mineral
andenergyresources,theiruse,over-exploitation,andconservation.

Unit-2: Pollution Control: Definition, Causes, Effects and Control Measures of Air, Water, Soil, Noise,
thermal and Marine Pollution .Nuclear hazards and Solid waste management. Role of an Individual in
Prevention of Pollution andPollution CaseStudies

Unit-3:Urban Problems Related to Energy:Waterconservation,Rainwater harvesting, watershed

management, Resettlement, and rehabilitation of people. Climate change,global warming, acidrain, ozone
layer depletion, nuclear accidents and holocaust,Wasteland reclamation.

Unit-4:Environmental Legislation, Environment Protection Acts: Air (Prevention and control of

Pollution) Act, Water (Prevention and Control of Pollution) Act. Wildlife ProtectionAct,Forest
Conservation Act,Environmental Ethics.

Unit-5: Introduction to Disasters, Concepts and Definitions: (Disaster, Hazard, Vulnerability,Resilience

Sant Tukaram Nagar Pimpri, Pune 411018, Maharashtra, India.

Ph. +91-20-2780 5709/5711 e-mail: director.col@dpu.edu.in/ contact.col@dpu.edu.in
 Dr. D. Y. Patil Vidyapeeth, Pune
(Deemed to be University)
(Re-accredited by NAAC with a CGPA of 3.64 on a four-
(An ISO 9001: 2015 Certified University)
Centre for Online Learning

and Risks), Natural and Manmade Disasters, Disasters: Clarification Causes, Impacts (Includingsocial,
economic, political, environmental, health, psychosocial, etc.)

Unit-6: Hazard and Vulnerability Profileof India Components of Disaster Relief: Water, Food,
Sanitation, Shelter, Health, and Waste Management, Institutional Arrangements (Mitigation, Response and
Preparedness, DMAct and Policy, Other related policies, plans, programmes, and legislation)

Unit-7: Disaster Management in India: India and Disaster Management, Hazards and Vulnerability
Components of Disaster Relief, Waste
Management, Meaning and Objectives of Waste Management, Importance of Waste Management

Unit-8 Institutional Arrangements in Disaster Management: Institutional Arrangements, Mitigation,

Response and Preparedness, Disaster Management Act and Policies, Other Related Legislations

Course Outcome:

On successful completion of the course the learner will be able to:

CO# Cognitive Abilities Outcomes

CO107.1 Remember Recognizethevariouselementsofnaturalresources
CO107.2 Apply Demonstrateappropriateuseofnaturalresourcestoovercometheproblems
CO107.3 Analyze Analyzeenvironmentallegislationtoprotecttheenvironment.
Createawarenessaboutprotectingourenvironmentbyusingpublicservice
CO107.4 Create
advertisementcampaign.

Suggested Reading:

1. Agarwal, K. 2001 Environmental Biology, Nidi Publ. Ltd.Bikaner.

2. BharuchaErach, The Biodiverstiy of India, Mapin Publishing Pvt. Ltd. Ahmedabad- 380013,
India, Email: mapin@icenet.net(R)
3. Brunner R.C., 1989, Hazardous Waste Incineration, McGraw HillInc.480p
4. Alexander David, Introduction in Confronting Catastrophe, Oxford UniversityPress, 2000.
5. Andharia J. Vulnerability in Disaster Discourse, JTCDM, Tata Institute of SocialScience working
Paper no. 8,2008
6. Blaikie, P, Cannon T, Davis I, Wisner B 1997, At Risk Natural Hazards, Peoples, Vulnerability
and Disasters,Rutledge.
7. Coppola P Damon, 2007, Introduction to International DisasterManagement,
8.
Bank, ManilaPhilippines.

Sant Tukaram Nagar Pimpri, Pune 411018, Maharashtra, India.

Ph. +91-20-2780 5709/5711 e-mail: director.col@dpu.edu.in/ contact.col@dpu.edu.in