Keywrod Reserach Tools
Keywrod Reserach Tools
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I’ve also included some commentary on how to use these tools so that you can start to
get SEO traffic to your site. Keyword research has enabled me to increase my search
engine traffic to my blog by around 1,380% in 2014.
The good news is that most search engine traffic comes from long tail keywords. These
keywords have lower search volume per keyword phrase, but cumulatively make up
70% or more of the search engine traffic to a website.
They are also a lot easier to rank for and sometimes just including these keywords on
your page is enough to start getting traffic.
You need other websites to link to yours to get SEO traffic, so promoting your website
and generating publicity is important.
Some popular ways to promote your site include, guest blogging for other blogs, email
outreach to other website owners and generating PR through press releases and media
mentions.
But incorporating keywords and doing keyword research can give you the opportunity
to start getting traffic for less competitive terms, even if you are just starting out.
But keyword research does not have to be difficult. In fact, anyone that has a website
can do it and start benefiting from increased search engine traffic.
Google Planner is still a good tool to identify higher volume keywords with monetary
value. Keep in mind that it is in Google’s best interest to show these keywords to their
advertisers so that they can spend money and get results with the right terms.
Google Analytics also still reveals some important keyword data, particularly for higher
volume search terms. Analyzing this data can give you ideas on what to write about.
Look for discussions that seem popular or get upvoted and commented on a lot. Then
pay attention to the language or phrases that are used in discussions. These can be
possible ideas for keywords to incorporate into your content.
Keyword suggestion tools automate this process and provide hundreds of possible
keyword variations in a single search. You can then choose which keywords are relevant
to your website and incorporate them into your content.
We need LSI or related keyword tools to generate related keywords that don’t have the
same keyword base. Incorporating these keywords into our writing can make our
content seem more natural.
You can then create content around these keywords and even devise a campaign to
rank for those same keywords.
Although keyword research may seem like a good amount of work, it is a necessary first
step if you want to start getting search engine traffic.
Look through the list and pick out a few that work for you. Incorporate keywords into
your content, promote your articles and start benefiting from more search engine
rankings and traffic.
Google Keyword Planner was made for Adwords users, but is the most popular Google
tool for keyword research. However, here are some more Google tools that can be
helpful.
Since Google defaults to encrypted search now, Analytics does not show much of the
data. With Google Webmaster Tools, however, you can view these encrypted searches.
3. Google Correlate
http://www.google.com/trends/correlate
With Google Correlate, you can find keywords that exhibit similar trend patterns to the
phrase you type in. A good way to find possible related search terms, although sometimes
the terms shown are not related.
4. Adwords
http://www.google.com/adwords
Running your own Adwords campaigns can be beneficial for finding keywords for your
organic SEO campaigns. Adwords provides better data than just running Analytics alone.
Despite Google’s dominance, Bing and Yahoo (which uses Bing search for its results)
still get significant traffic. Enough so that it can provide real and useful keyword data,
particularly for terms that have enough volume to be worth targeting.
Considering that Bing still has millions of users, if a keyword doesn’t get enough data to
show up in Bing’s data, is it even worth targeting? To use the Bing Keyword tool, sign up
for a Bing Webmaster Tools account.
BAI was intended as a tool to help people that want to advertise on Bing’s network, but it
is also a good keyword research tool for SEO’s. I like that this tool uses Excel, since
Excel is something that pretty much everyone knows how to use. Some useful
information includes monthly traffic, demographics data, and other useful information.
1. SEM Rush
http://www.semrush.com
SEM Rush is a competitor research tool that provides your competitors keywords and
where they are ranking. The free version of the tool provides just a few keywords, but the
paid version provides a lot more. Simply enter your competitor’s website (or your own)
to see a list of keywords they are ranking for.
2. Grep Words
http://grepwords.com
Cost: Plans starting at $15 / month
Grepwords has a keyword query builder that allows you to exclude terms, specify starting
words, filter by CPC cost, filter by search volumes, and other useful features so you can
quickly find the keywords you want. Not only does it give you access to a lot of
keywords, but it also allows you to use filters to narrow it down to what you want to see:
3. SerpIQ
https://serpiq.com
Cost: $49/month and up
SerpIQ is more than just a keyword research tool. It was designed to me more of an all in
one SEO tool and can find competitors by keywords and analyze their keyword usage.
5. Wordtracker
https://freekeywords.wordtracker.com
The Wordtracker keyword tool is free but requires you to create an account. You can start
with one keyword and then drill deeper to get more keywords.
6. Merge Words
http://mergewords.com
Merge Words are simple tools that creates combinations out of words or phrases that you
enter into the boxes. This can be a convenient tool if you have some words in mind to
start with.
Long Tail Pro uses Moz’s data and is a competitor to Market Samurai. It is another
popular tool for keyword research.
16. Positionly
https://positionly.com
Cost: Starting at $19/month
Positionly is an all in one SEO suite that is designed for the non-technical website user
and includes a keyword research tool.
18. Colibri.io
http://colibri.io
An SEO suite with a keyword research tool set launched in February 2014. The updated
Colibri tool can crawl your website for keyword ideas and also compare you to your
competitors.
19. Jaaxy
http://www.jaaxy.com
Cost: $19 / month and up. Free trial version limited to 30 searches.
Jaaxy has been around since around 2011 and according to the Jaaxy blog, it gets its
search volume by analyzing data from all search engines and using their algorithm to
determine volume numbers that are closer to the actual volumes. It also has some
competitive analysis features and a brainstorming tool to come upwith new ideas.
20. SE Cockpit
https://swissmademarketing.com/secockpit
Cost: $97/month and up.
SE Cockpit by Swiss Made Marketing generates tons of phrases in a short amount of time
from just one keyword entry. Data is gathered from Google related searches, Adwords,
and Google Suggestions. Other data provided includes estimated Adsense earnings,
competitor Adwords data and traffic volume estimates.
Seed Keywords is a unique tool that allows you to leverage friends or your own audience
to come up with keyword ideas. Simply come up with a question or query, send the URL
to your list, and watch your keyword list grow as they add keywords to the list. A great
way to brainstorm with a group of people and come up with phrases that people will
naturally search for.
Keyword Canine is a tool that provides competitive analysis with each keyword. Phrases
that are easier to rank for are marked with a green color and difficult phrase are red,
enabling you to target low competition, high volume phrases. Can also analyze
competitor backlinks and has other features. They have a site boost feature as well with
which they promote your content for you, although it is not clear how that feature works.
Keyword Revealer has a free version that allows 3 keyword searches per day and a paid
version that starts at around $10/month. Asides from revealing lots of long tail keywords,
this tool calculates keyword difficulty score and locates keywords that are easy to rank
for.
The Last Keyword Tool has many useful features, including the ability to import and
export your own keywords, ability to evaluate international markets, keyword search
volume, and create your own custom columns and filters. They are also working on a
trending feature.
25. KW Finder
https://kwfinder.com
This free tool displays search volume and CPC cost as well as a competition rating for
both PPC and SEO. It also displays Google trends chart along with sites currently
ranking for the term along with social counts and other useful data.
SERPWoo is a rank tracker and reputation management tool that includes a keyword
research tool called the Keyword Finder. The Keyword Finder identifies the top 10
competitors ranking for your keyword phrase and extracts other long tail keywords from
the pages that are currently ranking. The video on their landing page was created in
February 2015 and explains some of the features.
Can I Rank is a keyword and competitive analysis tool that has Keyword ROI score
which they say is more accurate than other keyword difficulty measures that other tools
provide. Imports data from multiple tools including Moz and SEM Rush.
When people start typing something into a search engine, it suggest possible phrases that
they might be looking for. The tools in this list leverage the power of keyword
suggestions.
1. Ubersuggest
http://ubersuggest.org
You can also go to Ubersuggest and use their free tool to save some time, although
Google keyword suggestion is a good tool for digging a little deeper and finding more
keywords.
I usually start with a base keyword and just start typing. Then follow up with each letter
in the alphabet. You get the idea…
3. Keyword Snatcher
http://keywordsnatcher.com
Cost: $49
Keyword Snatcher scrapes keyword suggestions from multiple sources including Google,
Yahoo, Bing, Amazon and eBay. It’s like Ubersuggest on steroids.
What makes it better than Ubersuggest is that it goes deeper by trying out other
combinations. This tool has a one time cost for lifetime access, but can provide tons of
keywords.
4. HQ Suggest
http://hqsuggest.com
Cost: $9
1) Keyword suggestions from 9 search engines including Amazon, Answer, Ask, Bing,
Ebay, Google, Wild, Yahoo and YouTube.
Keyword and product searches are available. Adds 1-2 letters of the alphabet after each
keyword phrase and 1-2 letters before the phrase and scrapes the keywords into a file.
3) “How to” searches – Comes up with lots of how to topics that you can use to create
content.
6. Soolve
http://soovle.com
This tool uses keyword suggestions from several places, including Wikipedia, the major
search engines, and Answers.com.
7. Keywordsuggest.org
http://keywordsuggest.org
This tool allows you to search for a keyword and provides a few keyword ideas. Click on
each new idea to expand the branch to reveal even more ideas.
9. KeywordTool.io
http://keywordtool.io
This tool is new for 2014 and provides up to 750 keyword suggestions from Google for
free. You can also select from Google search engines from different countries.
Additionally, you can search from YouTube, Bing and the App Store as well as export
data.
10. SG Serpstat
http://sg.serpstat.com
SG Serpstat is a new free keyword suggestion tool that provides questions from
keywords, which can be used for content ideas. Another nice feature is that related
keywords are listed on the left side that you can click on for more specific keyword
phrases. You can also export the data, although you will be required to create an account.
Keyword researcher pro is a one time cost paid tool that uses Google auto-complete to
generate long tail keyword ideas. You can even write content in it. This software comes
with a free trial and there are several instructional videos, screenshots and tutorials on
their page.
Keyword Studio is a new tool for 2015 that pulls keyword data from multiple sources
into one place and saves you the trouble of merging data into a spreadsheet and
eliminating duplicates. Also includes volume, CPC, rankings and competition scores.
2. Market Samurai
http://www.marketsamurai.com
Market Samurai was an old favorite desktop tool for many SEO’s when it came to
keyword research. The new version of Market Samurai uses exact match search with
Keyword Planner so it might not be an alternative but rather a tool that makes using
Keyword Planner more convenient.
3. Traffic Travis
http://www.traffictravis.com
Traffic Travis is a free desktop SEO tool from Affilorama with a premium version that
cost $97. It’s an older tool that gets data from Google, Yahoo and Bing.
4. Good Keywords
http://www.goodkeywords.com
Good Keywords is a desktop software that finds keywords. The home page says that it
uses Google Keyword Tool though, so not sure if it’s up to date.
http://www.scrapebox.com/keyword-scraper
Scrapebox has a keyword scraper that scrapes keywords from various sources, including
keyword suggestions from Amazon, eBay, Google, Bing, Yahoo and more.
from a list of website URL’s. You can easily grab keywords from your competitors with
this tool. Take this data and run it through the Scrapebox Keyword Scraper for even more
ideas.
7. Keyword Bee
http://keywordbee.com
Keyword Bee is a free tool that you can download. It can crawl website URL’s and
suggest new keywords. Check out their 2 minute video on their site.
8. Places Scout
https://www.placesscout.com
If you are doing local SEO, then check out Places Scout. It has a keyword generator that
does keyword suggestions from the 3 major search engines, can import adwords data, and
can even suggest exact match domain names with your keywords in it. This tool is
targeted to finding keywords for local, so check it out if you are doing local SEO.
9. Keyword XP
http://www.keywordxp.com
Price: Starting at $37 one time cost
Keyword XP is a tool that provides keyword suggestions and questions that people ask. It
also has trend analysis that shows which keywords are rising in popularity over time and
regional keywords.
A good way to find evergreen keyword ideas is to look at old sites and old Google
Analytics data.
Old Made for Adsense (MFA) sites are particularly good sources and I have scoured
these sites for ideas for my own sites, especially ones that were created before 2011.
These were sites that were specifically made to get Adsense revenue by targeting
keywords.
Older MFA sites had the keywords blatantly displayed in the navigation links and as page
titles. Sometimes you will have to look further than the first couple of pages in Google to
find these sites as many are no longer ranking well in Google. You can also use Bing
instead to pull up these sites more easily in searches.
You can also use Google Trends to see if searches for those keyword phrases are
declining, increasing, or remaining steady.
Some competitive analysis tools can be used to obtain keyword intel from your
competition.
1. Keyword Spy
http://www.keywordspy.com
Keyword Spy is a tool that you can use to do keyword research or to see a competitor’s
free and paid keywords. The free version will only show limited data and paid plans start
at about $90 per month.
2. Spy Fu
http://www.spyfu.com
Spu Fu is another competitive research tool that shows keyword ideas as well as
competitor keywords. The free version is limited – upgrading to a paid version will reveal
more data.
3. Ispionage
http://www.ispionage.com
Another competitive analysis tool that can also be used for keyword research.
5. Tag Crowd
http://tagcrowd.com
Tag Crowd is a nice tool to visually see the most important keywords used on a web page
– a convenient tool for quickly analyzing on page SEO of competitors. You can copy and
paste keywords into the text box or simply select the Web Page URL field and enter the
URL there. You can also save your tag cloud as a PDF or print it out.
6. Alchemy API
http://www.alchemyapi.com/products/demo/alchemylanguage
Alchemy API extracts text from web pages and analyzes the keywords on it. Some of the
features are a bit technical, but you can click on the keyword tab to get a summary of
keywords used on the page.
keywords are provided for free, but a paid account (starting at $79/month) is required to
view the full list of keywords.
1. Wordtracker Scout
http://www.wordtracker.com/scout
Wordtracker Scout is a Google Chrome plugin that shows on page keywords in a visual
cloud. It also accesses Wordtracker’s large keyword database to display other keyword
insights.
2. KGen
https://addons.mozilla.org/en-us/firefox/addon/kgen
This Firefox add-on allows you to see what keywords are used frequently on a web page.
Click “View – Sidebar – Kgen” after it is installed to open the interface. Although it has
been updated recently, some people say this plugin is no longer working.
1. HitTail
http://www.hittail.com
HitTail is an Analytics software that is designed to show long tail searches that users
have used to find your site in real time. Another great feature of HitTail is that it also
suggests keyword topics that you should write about based on what keywords are
currently bringing you traffic.
http://searchenginewatch.com/article/2235266/PR-SEOs-Listen-Up-HitTail-is-Back-to-
Make-You-Panda-Proof
Search Metrics Suite is an SEO and analytics tool that includes keyword research tools
and search volume data. Includes competitor keywords as well as related keyword
suggestions.
4. Compete Pro
https://www.compete.com/products/compete-pro
Cost: Starting at $199/month, Free trial available
Compete collects its own data from about 2 million Internet users (roughly 1% of the US
population) and uses statistical analysis to estimate activity on the top 1 million websites
on the web. With Compete Pro, you can see what keywords your competitors are
targeting as well as projected keyword volumes.
5. Ginza Metrics
http://www.ginzametrics.com
Cost: Starting at $1000/month, Free trial available
Ginzametrics a competitive analysis tool that allows you to compare your site to your
competitors and see how you compare for keyword rankings. It’s the only platform to
update keyword ranking data daily. Uses Moz data.
6. Concentrate
http://www.concentrateme.com
Cost: Starting at $39/month, Free Demo available
Concentrate connects with whatever analytics tool you are using, including Google
Anaytics, Hitwise, Comscore, Trellian and Compete and extracts long tail keywords from
your analytics data. This allows you to target long tail keywords more effectively.
7. Dragon Metrics
http://www.dragonmetrics.com/landing-pages/keyword-research
Cost: Starting at $99/month
Most keyword and SEO tools are designed for an English audience, but Dragon Metrics
is an SEO suite that was designed to target foreign search engines like Baidu (China),
Yandex (Russia), 360 and Naver. This tool also works with Google and SEO’s wanting to
target an English audience.
8. SE Ranking
http://seranking.com
Cost: Starting at $9/month, Free trial and demo available
SE Ranking is an SEO suite that allows you to monitor your keyword rankings in the
search engines and also has a keyword suggestion tool integrated. One nice feature is that
it can be white labeled for agencies wanting to resell the product.
9. SEO Powersuite
http://www.seopowersuite.com
Cost: Free version with unlimited keywords. Other versions start at $299.
SEO Powersuite gathers data from 19 different keyword research tools (327 search
engines) and can track your rankings along with up to 10 competitors. The suite includes
SEO Spyglass, Rank Tracker, Website Auditor and Link Assistant. It can create branded
reports with your company logo for your clients.
1. Freshkey
http://freshkey.com
Cost: $49.95
Amazon keyword suggestion tool. Although this tool was designed to come up with niche
ideas for Kindle books, it can also be used for commercial keyword research for some
niches
2. Merchant Words
http://www.merchantwords.com
Cost: Packages starting at $30/month
Merchant Words is a search tool that provides Amazon keyword search data, including
search volume. It currently uses only US data which is updated monthly and gets its info
by crawling Amazon. This could be a useful tool for e-commerce sites and people selling
information products.
3. AMA Sniper
http://amasniper.com
Cost: $27
AMA Sniper is a tool that provides keyword data from Amazon and Ebay, made for
affiliates and dropshippers. Shows data like pricing and number of reviews.
4. AMZ Tracker
https://www.amztracker.com
Cost: Packages starting at $29/month
AMZ Tracker tracks your competitors keyword rankings and sales volume. It also will
notify you of negative reviews. With their keyword suggestion tool, you can choose
which Amazon keywords to track and which country.
5. Keyword Inspector
http://www.keywordinspector.com
Cost: Packages starting at $50/month
Keyword Inspector is an Amazon keyword research tool that can show you top selling
products that are similar to your keywords. You can enter an ASIN (Amazon Standard
Identification Number) and generate a list of keywords that way too. Can also track
competitors and sales ranking.
6. Seller Metrics
https://sellermetrics.com
Cost: Starting at $40/month
Seller Metrics allows you to do keyword research by entering a keyword or ASIN. This
service also allows you to monitor position rankings for not only your own product, but
to view movement in the other items too. Data is refreshed every 24 hours.
WordPress plugins can save you time from having to do keyword research somewhere
else.
1. Inbound Writer
http://www.inboundwriter.com
Cost: $50/month
Inbound Writer is a plugin that integrates with WordPress and provides suggestions to
help you improve your results. Asides from providing suggested keywords to integrate
into your content, this tool provides an overall SEO score for your content and
suggestions to improve it.
2. SEO Pressor
http://seopressor.com
Cost: Starting at $47 one time or $5 a month
SEO Pressor is one of the most popular paid SEO plugins for WordPress users. Choose 3
keywords per post that you want to optimize for and it will analyze keyword density as
well as suggest related keywords.
3. WP Keyword Suggest
https://wordpress.org/plugins/wp-keyword-suggest
WP Keyword Suggest is a free keyword plugin that came out in 2015. Give keyword
suggestions from Google, Yahoo and Bing without having to leave your WordPress site.
WordPress Keyword Tool Plugin allows you to do keyword research inside WordPress.
Provides keyword suggestions and monitors keyword density of your articles.
Keyword suggestion tools can provide a lot of keyword ideas, but unfortunately, they all
have the same keyword root. LSI and related keywords should be incorporated as well so
that your articles don’t look like they are keyword stuffed.
3. Niche Laboratory
http://www.nichelaboratory.com
Niche Laboratory is a great free keyword tool that also has the option of generating
keyword ideas based on location and also adult keywords. The completed search gives a
good bit of data including LSI keywords, keyword tag cloud, top websites ranking for
your search term, title tags and meta descriptions from top sites, and related images and
forums.
4. Market Muse
https://www.marketmuse.com
Pricing: Starting at $195/month
Market Muse is an enterprise level tool that gathers keyword ideas from other articles and
sources. It uses semantic algorithms to identify keyword opportunities and identify
content gaps.
2. Thesaurus
http://thesaurus.com
An online thesaurus can be used to find related synonyms that you haven’t thought of,
which can be used to form new keyword phrases and combinations.
3. Dictionary
http://dictionary.reference.com
Looking up keywords in the dictionary can also reveal related keyword phrases and
concepts.
4. BoostSuite
http://www.boostsuite.com
BoostSuite has a keyword analysis tool, but not a keyword iteration tool, so it doesn’t
suggest alternatives to keywords you’ve entered. After you add your keywords to
BoostSuite, it will analyze them and rank them based on opportunity (low competition &
med-high monthly search volume) and number of conversions from organic search
visitors for each. It will then help you assign these high-opportunity keywords to your
new and existing content to optimize it.
5. Spokal
http://www.getspokal.com
Cost: Packages start at $49/month
If you are using WordPress, then check out Spokal. Asides from keyword research, it also
tracks SEO effectiveness and social media reach as well as rankings. Available in
multiple languages.
6. Already Coded
http://www.alreadycoded.com/category/keyword-tools
Cost: Tools start at $15 each
Want to add a keyword tool to your own website? Already Coded has created an archive
of php keyword tools that you can purchase and add to your own site. Some tools include
long tail keyword research tool, Ebay keyword tool, Amazon tool and more. These tools
are coded in php and range from $15-$100 each.
7. Tellagence Discover
http://www.tellagence.com/tellagencediscover
Cost: Pricing starts at $200 per topic
Tellagence Discover is an enterprise level tool that can gather data from Twitter and
analyzes the language to find the top themes. Although the cost is expensive, this tool can
surface keywords that are being used by your target customers and allow you to write in
the language that they are using on social media.
If you ask enough people, then you might start to see patterns in the words that they use.
As Google continues moving towards better serving conversational search, this can be a
good way to come up for keywords that might not show up in other tools.
4. Use Filters
For advanced Analytics users, you can use filters to get back some keyword not provided
data. EConsultancy wrote a good article about how to do this.
EConsultancy – How to Use Filters to Get Back Some Keyword Not Provided Data
http://econsultancy.com/blog/8342-how-to-steal-some-not-provided-data-back-from-
google
5. Hashtags.org
http://www.hashtags.org
The free version won’t show you much, but with a paid account at Hashtags.org, you can
view data for hashtag searches on Twitter.
6. Hashtagify.me
http://hashtagify.me
You can enter a hashtag to see related hash tags on Twitter. The free version only
provides a few, but the $5/month paid version provides up to 50.
7. nTopic
http://www.ntopic.org/tools.php
nTopic is a tool that suggest keywords for the articles that you write to increase
relevancy. A study that they showcased on their site shows how adding relevant
keywords can increase search traffic.
8. Brainstorming Sessions
A brainstorming session is a great way to come up with some good keyword ideas. Tools
don’t always show you related keywords. To get even more ideas, get a team together
and create a database of keyword ideas that all team members can contribute to.
9. Print sources
Industry magazines, newsletters and direct mail are another possible source for ideas.
Look through these to find words and phrases that you might have missed.
Pay attention to if all the domain extensions are purchased (including less popular ones)
and how much people are trying to sell the domain names for (if they aren’t in use) as this
can be an indicator or competitiveness and keyword value. You can try this out at
GoDaddy domain search.