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Keywrod Reserach Tools

This document provides a guide to over 110 keyword research tools for SEO purposes. It begins with some legal disclaimers and then outlines the author's basic keyword research process, which involves using Google Keyword Planner and Analytics, exploring forums and comments, using keyword suggestion tools, related keyword tools, and competitive analysis tools. The bulk of the document lists over 100 specific keyword research tools that can be used to generate keyword ideas for content optimization and SEO.

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0% found this document useful (0 votes)
94 views33 pages

Keywrod Reserach Tools

This document provides a guide to over 110 keyword research tools for SEO purposes. It begins with some legal disclaimers and then outlines the author's basic keyword research process, which involves using Google Keyword Planner and Analytics, exploring forums and comments, using keyword suggestion tools, related keyword tools, and competitive analysis tools. The bulk of the document lists over 100 specific keyword research tools that can be used to generate keyword ideas for content optimization and SEO.

Uploaded by

katuricj
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 33

110+ Keyword

Research Tools & SEO


Guide

A Quick Guide to Keyword


Research and SEO

by: Brian Lang (Small Business Ideas Blog)


www.smallbusinessideasblog.com
Keyword Research Tools & Guide

110+ Keyword Research Tools & SEO Guide


Disclaimer and Legal Stuff

This report is for informational purposes only. Note that any stories or earnings in this
publication are based on personal experiences and should not be viewed as typical or
guaranteed. Although every effort was made to ensure accuracy of information, the
author and publisher accept no responsibility for errors or omissions.

You should use the information presented in this publication at your own risk and
discretion. Readers of this guide are advised to perform their own diligence and use
their own discretion before acting on the ideas provided. By reading this publication,
you agree that the authors, publisher, and the company are not liable for the success or
failure of your decisions in regards to the material presented in this publication. Your
situation and results may vary.

The information in this publication is copyrighted. All rights reserved. You are not
allowed to give, sell or distribute this guide or any portion of it to anyone else without
written permission from the author. However, you are free to direct interested parties
to our website where they can obtain this publication.

This guide may reference third party trademarks, materials, and services. All trademarks
and services are assumed to be property of their respective owners. References to third
party products and services should not be implied as endorsements.

Also note that this report may contain affiliate links that I may profit from.

Copyright 2015 | www.smallbusinessideasblog.com


Keyword Research Tools & Guide

What’s in This Resource


One thing that frustrated a lot of SEO’s is Google’s reduction of data in Google Keyword
Planner and Google Analytics. This keyword research guide is a compilation of over 100
keyword research tools and ideas that were created to generate additional keyword
ideas.

I’ve also included some commentary on how to use these tools so that you can start to
get SEO traffic to your site. Keyword research has enabled me to increase my search
engine traffic to my blog by around 1,380% in 2014.

The good news is that most search engine traffic comes from long tail keywords. These
keywords have lower search volume per keyword phrase, but cumulatively make up
70% or more of the search engine traffic to a website.

They are also a lot easier to rank for and sometimes just including these keywords on
your page is enough to start getting traffic.

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Keyword Research Tools & Guide

What Else You Need to Do to Increase SEO Traffic


While this guide focuses on keyword research, you also need to promote your site
heavily in order to maximize your SEO results.

You need other websites to link to yours to get SEO traffic, so promoting your website
and generating publicity is important.

Some popular ways to promote your site include, guest blogging for other blogs, email
outreach to other website owners and generating PR through press releases and media
mentions.

But incorporating keywords and doing keyword research can give you the opportunity
to start getting traffic for less competitive terms, even if you are just starting out.

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Keyword Research Tools & Guide

Keyword Research Basic


Effective SEO requires more than just finding a bunch of keywords and adding them to
your content. It also requires a strong understanding of what people want and what
they are searching for online.

But keyword research does not have to be difficult. In fact, anyone that has a website
can do it and start benefiting from increased search engine traffic.

Here’s my basic process for keyword research.

1. Start with Google Keyword Planner & Analytics


Although Google Keyword Planner has limited data, it also has the most useful data for
Adwords advertisers. Google decided to limit keyword data in Google Planner so that it
would be easier for advertiser to focus on keywords that had enough volume to be
worth spending money on.

Google Planner is still a good tool to identify higher volume keywords with monetary
value. Keep in mind that it is in Google’s best interest to show these keywords to their
advertisers so that they can spend money and get results with the right terms.

Google Analytics also still reveals some important keyword data, particularly for higher
volume search terms. Analyzing this data can give you ideas on what to write about.

2. Spend time exploring forums, communities and blog comments


Forums, communities and blog comments can be a good place to see what people are
talking about. It can reveal common struggles that people face as well as what
entertains them.

Look for discussions that seem popular or get upvoted and commented on a lot. Then
pay attention to the language or phrases that are used in discussions. These can be
possible ideas for keywords to incorporate into your content.

3. Use keyword suggestion tools


One way to get keyword ideas from Google is to starting typing a phrase into the Google
search box. Google will automatically suggest keywords that you might be searching for.

Keyword suggestion tools automate this process and provide hundreds of possible
keyword variations in a single search. You can then choose which keywords are relevant
to your website and incorporate them into your content.

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Keyword Research Tools & Guide

4. Use LSI or related keyword tools


Keyword suggestion tools provide keywords with the same base phrase. For example, if I
search for “baby shower”, all the keyword phrases will contain “baby shower” in it.

We need LSI or related keyword tools to generate related keywords that don’t have the
same keyword base. Incorporating these keywords into our writing can make our
content seem more natural.

5. Use competitive keyword research tools


Finally, a great place to look for keywords to rank for is your competitors. There are
tools that can instantly reveal the best keywords that your competitors are ranking for.

You can then create content around these keywords and even devise a campaign to
rank for those same keywords.

Although keyword research may seem like a good amount of work, it is a necessary first
step if you want to start getting search engine traffic.

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Keyword Research Tools & Guide

110+ Keyword Research Tools


A lot of people have created some innovative keyword research tools and ideas to
simplify the keyword research process. Below are over 100 keyword research tools that
you may want to consider to generate ideas for keywords to rank for in the search
engines.

Look through the list and pick out a few that work for you. Incorporate keywords into
your content, promote your articles and start benefiting from more search engine
rankings and traffic.

Google Tools (1-4)

Google Keyword Planner was made for Adwords users, but is the most popular Google
tool for keyword research. However, here are some more Google tools that can be
helpful.

1. Google Webmaster Tools


https://www.google.com/webmasters/tools
Google Webmaster Tools is currently the most accurate way to see what keywords
people are using to land on your website. The data is only available for 90 days, so be
sure to back it up every few months or so.

Since Google defaults to encrypted search now, Analytics does not show much of the
data. With Google Webmaster Tools, however, you can view these encrypted searches.

2. Display Planner Adwords Tool


https://adwords.google.com/da/DisplayPlanner/Home
YouTube keyword tool showed what video watchers are searching for. In September of
2014, it was replaced with the Display Planner’s Adwords Tool.

3. Google Correlate
http://www.google.com/trends/correlate
With Google Correlate, you can find keywords that exhibit similar trend patterns to the
phrase you type in. A good way to find possible related search terms, although sometimes
the terms shown are not related.

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Keyword Research Tools & Guide

4. Adwords
http://www.google.com/adwords
Running your own Adwords campaigns can be beneficial for finding keywords for your
organic SEO campaigns. Adwords provides better data than just running Analytics alone.

Other Search Engines (5-6)

1. Bing Keyword tool


http://www.bing.com/toolbox/keywords
I know that Bing and Yahoo search are used significantly less than Google, but Bing
keyword tool can still provide a few ideas for keywords and it is free to use. Yahoo and
Bing do still get significant search volume (25-29% of search volume according to
Comscore in 2013) and it does provide real data from organic search so it is worth
looking at.

Despite Google’s dominance, Bing and Yahoo (which uses Bing search for its results)
still get significant traffic. Enough so that it can provide real and useful keyword data,
particularly for terms that have enough volume to be worth targeting.

Considering that Bing still has millions of users, if a keyword doesn’t get enough data to
show up in Bing’s data, is it even worth targeting? To use the Bing Keyword tool, sign up
for a Bing Webmaster Tools account.

2. Bing Ads Intelligence (BAI)


Bing Ads Intelligence is an Excel plugin that allows you to do keyword research using
Microsoft Excel. It uses Bing’s keyword data and can be downloaded here
(http://advertise.bingads.microsoft.com/en-us/b/bing-ads-intelligence). Requires Excel
2007 or higher and an active Bing ads account.

BAI was intended as a tool to help people that want to advertise on Bing’s network, but it
is also a good keyword research tool for SEO’s. I like that this tool uses Excel, since
Excel is something that pretty much everyone knows how to use. Some useful
information includes monthly traffic, demographics data, and other useful information.

Online Keyword Tools (7-33)

1. SEM Rush
http://www.semrush.com
SEM Rush is a competitor research tool that provides your competitors keywords and
where they are ranking. The free version of the tool provides just a few keywords, but the

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Keyword Research Tools & Guide

paid version provides a lot more. Simply enter your competitor’s website (or your own)
to see a list of keywords they are ranking for.

2. Grep Words
http://grepwords.com
Cost: Plans starting at $15 / month

Grepwords has a keyword query builder that allows you to exclude terms, specify starting
words, filter by CPC cost, filter by search volumes, and other useful features so you can
quickly find the keywords you want. Not only does it give you access to a lot of
keywords, but it also allows you to use filters to narrow it down to what you want to see:

3. SerpIQ
https://serpiq.com
Cost: $49/month and up

SerpIQ is more than just a keyword research tool. It was designed to me more of an all in
one SEO tool and can find competitors by keywords and analyze their keyword usage.

4. Advanced Web Ranking


http://www.advancedwebranking.com
Advanced Web Ranking is a tool that has been around for awhile and integrates with
Majestic SEO’s API.

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Keyword Research Tools & Guide

5. Wordtracker
https://freekeywords.wordtracker.com
The Wordtracker keyword tool is free but requires you to create an account. You can start
with one keyword and then drill deeper to get more keywords.

6. Merge Words
http://mergewords.com
Merge Words are simple tools that creates combinations out of words or phrases that you
enter into the boxes. This can be a convenient tool if you have some words in mind to
start with.

7. SEO Book Keyword List Generator


http://tools.seobook.com/keyword-list/generator.php
The SEO Book Keyword List Generator creates combinations from words and phrases,
similar to Merge Words.

8. Internet Marketing Ninjas Keyword Combination Tool


http://www.internetmarketingninjas.com/search
This tool combines keywords that you select and shows you all permutations. Another
tool that is similar to Merge Words.

9. Moz Keyword Tool


http://moz.com/tools/keyword-difficulty
The Moz Keyword Difficulty tool is part of the Moz Pro Membership package starting at
$99 / month.

10. Wordstream Keyword Tool


http://www.wordstream.com/keywords
Wordstream has a few keyword tools that allow you to access their database of over a
trillion keywords. You are allowed a limited number of free searches to try out the tool.
Keyword data is aggregated from internet service providers, browser tools and search
engines and then statistically analyzed, so Wordstream maintains their own database.

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Keyword Research Tools & Guide

11. Keyword Eye


http://www.keywordeye.com
Keyword Eye allows you to analyze on site content, monitor competitors, and simplifies
keyword research. One cool feature is that it shows the keywords visually, similar to tag
clouds.

12. Keyword Discovery by Trellian


http://www.keyworddiscovery.com/search.html
This tool by Trellian is yet another keyword research tool that has accumulated its own
database of keywords through the years.

13. Majestic SEO Keyword Checker


http://www.majesticseo.com/reports/keyword-checker
Majestic SEO has its own keyword checker that they say has never relied on Google’s
data. This tool will show you how many times the keyword phrase appeared in their own
index.

14. Long Tail Pro / Platinum


http://www.longtailpro.com
Cost: $97

Long Tail Pro uses Moz’s data and is a competitor to Market Samurai. It is another
popular tool for keyword research.

15. Web CEO


http://www.webceo.com
Web CEO is another paid keyword tool. They didn’t specify where they get their
keyword data from. They have a free version as well as paid versions with more features.

16. Positionly
https://positionly.com
Cost: Starting at $19/month

Positionly is an all in one SEO suite that is designed for the non-technical website user
and includes a keyword research tool.

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Keyword Research Tools & Guide

17. Term Explorer


http://termexplorer.com
Term Explorer can give you up to a thousand keywords with exact match search volumes
and also shows you if exact match domains are available for purchase. Free trial version
is limited to 5 keyword searches per day. The paid version will allow you to do more than
5 searches a day and get more than 1,000 keywords per search. You can also download
results as csv or pdf.

18. Colibri.io
http://colibri.io
An SEO suite with a keyword research tool set launched in February 2014. The updated
Colibri tool can crawl your website for keyword ideas and also compare you to your
competitors.

19. Jaaxy
http://www.jaaxy.com
Cost: $19 / month and up. Free trial version limited to 30 searches.

Jaaxy has been around since around 2011 and according to the Jaaxy blog, it gets its
search volume by analyzing data from all search engines and using their algorithm to
determine volume numbers that are closer to the actual volumes. It also has some
competitive analysis features and a brainstorming tool to come upwith new ideas.

20. SE Cockpit
https://swissmademarketing.com/secockpit
Cost: $97/month and up.

SE Cockpit by Swiss Made Marketing generates tons of phrases in a short amount of time
from just one keyword entry. Data is gathered from Google related searches, Adwords,
and Google Suggestions. Other data provided includes estimated Adsense earnings,
competitor Adwords data and traffic volume estimates.

21. Seed Keywords


http://www.seedkeywords.com

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Keyword Research Tools & Guide

Seed Keywords is a unique tool that allows you to leverage friends or your own audience
to come up with keyword ideas. Simply come up with a question or query, send the URL
to your list, and watch your keyword list grow as they add keywords to the list. A great
way to brainstorm with a group of people and come up with phrases that people will
naturally search for.

22. Keyword Canine


http://www.keywordcanine.com

Cost: $47/month or $297 / year

Keyword Canine is a tool that provides competitive analysis with each keyword. Phrases
that are easier to rank for are marked with a green color and difficult phrase are red,
enabling you to target low competition, high volume phrases. Can also analyze
competitor backlinks and has other features. They have a site boost feature as well with
which they promote your content for you, although it is not clear how that feature works.

23. Keyword Revealer


http://www.keywordrevealer.com/home.php

Keyword Revealer has a free version that allows 3 keyword searches per day and a paid
version that starts at around $10/month. Asides from revealing lots of long tail keywords,
this tool calculates keyword difficulty score and locates keywords that are easy to rank
for.

24. The Last Keyword Tool by Themezoom


http://lastkeywordtool.themezoom.com
Cost: Packages starting at $69/month

The Last Keyword Tool has many useful features, including the ability to import and
export your own keywords, ability to evaluate international markets, keyword search
volume, and create your own custom columns and filters. They are also working on a
trending feature.

25. KW Finder
https://kwfinder.com

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Keyword Research Tools & Guide

This free tool displays search volume and CPC cost as well as a competition rating for
both PPC and SEO. It also displays Google trends chart along with sites currently
ranking for the term along with social counts and other useful data.

26. SERPWoo Keyword Finder


https://www.serpwoo.com/keyword-research
Cost: Packages starting at $25/month

SERPWoo is a rank tracker and reputation management tool that includes a keyword
research tool called the Keyword Finder. The Keyword Finder identifies the top 10
competitors ranking for your keyword phrase and extracts other long tail keywords from
the pages that are currently ranking. The video on their landing page was created in
February 2015 and explains some of the features.

27. Can I Rank


https://www.canirank.com/
Cost: Free Trial, Cost is not disclosed on their site

Can I Rank is a keyword and competitive analysis tool that has Keyword ROI score
which they say is more accurate than other keyword difficulty measures that other tools
provide. Imports data from multiple tools including Moz and SEM Rush.

Keyword Suggestion Tools (34-49)

When people start typing something into a search engine, it suggest possible phrases that
they might be looking for. The tools in this list leverage the power of keyword
suggestions.

1. Ubersuggest
http://ubersuggest.org
You can also go to Ubersuggest and use their free tool to save some time, although
Google keyword suggestion is a good tool for digging a little deeper and finding more
keywords.

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Keyword Research Tools & Guide

2. Google Keyword Suggestion


When you are typing in the Google search box, it suggests keywords for you. Even when
Google Keyword Tool was still providing a lot of data, I was still using Google keyword
suggestions to generate content ideas because it provided way more keywords than the
keyword tool.

I usually start with a base keyword and just start typing. Then follow up with each letter
in the alphabet. You get the idea…

3. Keyword Snatcher
http://keywordsnatcher.com
Cost: $49

Keyword Snatcher scrapes keyword suggestions from multiple sources including Google,
Yahoo, Bing, Amazon and eBay. It’s like Ubersuggest on steroids.

What makes it better than Ubersuggest is that it goes deeper by trying out other
combinations. This tool has a one time cost for lifetime access, but can provide tons of
keywords.

4. HQ Suggest
http://hqsuggest.com
Cost: $9

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Keyword Research Tools & Guide

A desktop tool that attempts to provide keyword data by 3 main methods:

1) Keyword suggestions from 9 search engines including Amazon, Answer, Ask, Bing,
Ebay, Google, Wild, Yahoo and YouTube.

Keyword and product searches are available. Adds 1-2 letters of the alphabet after each
keyword phrase and 1-2 letters before the phrase and scrapes the keywords into a file.

2) “Question related searches” designed to take advantage of Google’s Hummingbird


update.

3) “How to” searches – Comes up with lots of how to topics that you can use to create
content.

5. SEO Chat Keyword tool


http://tools.seochat.com/tools/suggest-tool
If you are looking for a free alternative to the keyword suggestion tool scrapers out there,
then try out SEO Chat’s Keyword tool. It gets keyword suggestions from Google, Bing,
Amazon (good for commercial searches) and/or YouTube (entertainment searches).

6. Soolve
http://soovle.com
This tool uses keyword suggestions from several places, including Wikipedia, the major
search engines, and Answers.com.

7. Keywordsuggest.org
http://keywordsuggest.org
This tool allows you to search for a keyword and provides a few keyword ideas. Click on
each new idea to expand the branch to reveal even more ideas.

8. Keyword Tool Dominator


http://www.keywordtooldominator.com
This tool uses auto suggest from Google, eBay, Bing, Amazon and Google Products. You
can then download the results.

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Keyword Research Tools & Guide

9. KeywordTool.io
http://keywordtool.io
This tool is new for 2014 and provides up to 750 keyword suggestions from Google for
free. You can also select from Google search engines from different countries.
Additionally, you can search from YouTube, Bing and the App Store as well as export
data.

10. SG Serpstat
http://sg.serpstat.com
SG Serpstat is a new free keyword suggestion tool that provides questions from
keywords, which can be used for content ideas. Another nice feature is that related
keywords are listed on the left side that you can click on for more specific keyword
phrases. You can also export the data, although you will be required to create an account.

11. Keyword Shitter


http://keywordshitter.com
This keyword tool generates hundreds of keyword suggestions very quickly. You can
then copy and paste them into a document or wherever else you want.

12. Answer the Public


http://answerthepublic.com
In addition to the standard keyword phrases, Answer the Public also generates tons of
questions from your keyword searches, which can be great for content marketers and
bloggers. One unique feature is that it also displays the information both visually
and alphabetically. You can also export the results.

13. Web Seer


http://hint.fm/seer
Web Seer is a neat tool that allows you to compare two different search results visually.
The thickness of the lines indicates how many results come up for each search term.

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Keyword Research Tools & Guide

14. SERPs Ubersuggest Alternative


https://serps.com/tools/keywords
SERPs Ubersuggest Alternative is another keyword suggestion tool. What I like about
this tool is that it also reveals search volume and CPC cost, unlike most keyword
suggestion tools.

15. Keyword Researcher Pro


https://clevergizmos.com/keyword-researcher
Cost: $97, Free trial

Keyword researcher pro is a one time cost paid tool that uses Google auto-complete to
generate long tail keyword ideas. You can even write content in it. This software comes
with a free trial and there are several instructional videos, screenshots and tutorials on
their page.

16. Keyword Studio


https://www.keywordstudio.com
Cost: Starting at $79 / month

Keyword Studio is a new tool for 2015 that pulls keyword data from multiple sources
into one place and saves you the trouble of merging data into a spreadsheet and
eliminating duplicates. Also includes volume, CPC, rankings and competition scores.

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Keyword Research Tools & Guide

Other Desktop Keyword Tools (50-58)

1. SEO Gadget for Excel by Built Visible


http://builtvisible.com/introducing-seogadget-excel
SEOGadget for Excel is a tool that connects to Majestic SEO, Moz, aHrefs, Grepwords,
and SEMRush API’s and sends the data to Excel. SEO Gadget recent rebranded to Built
Visible in 2015, but the tool still works the same.

2. Market Samurai
http://www.marketsamurai.com
Market Samurai was an old favorite desktop tool for many SEO’s when it came to
keyword research. The new version of Market Samurai uses exact match search with
Keyword Planner so it might not be an alternative but rather a tool that makes using
Keyword Planner more convenient.

3. Traffic Travis
http://www.traffictravis.com
Traffic Travis is a free desktop SEO tool from Affilorama with a premium version that
cost $97. It’s an older tool that gets data from Google, Yahoo and Bing.

4. Good Keywords
http://www.goodkeywords.com
Good Keywords is a desktop software that finds keywords. The home page says that it
uses Google Keyword Tool though, so not sure if it’s up to date.

5. Scrapebox Keyword Scraper

http://www.scrapebox.com/keyword-scraper
Scrapebox has a keyword scraper that scrapes keywords from various sources, including
keyword suggestions from Amazon, eBay, Google, Bing, Yahoo and more.

6. Scrapebox Webpage Meta Scraper


http://www.scrapebox.com/webpage-meta-scraper
Scrapebox has a built in feature to scrape title tags, meta descriptions and meta keywords

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Keyword Research Tools & Guide

from a list of website URL’s. You can easily grab keywords from your competitors with
this tool. Take this data and run it through the Scrapebox Keyword Scraper for even more
ideas.

7. Keyword Bee
http://keywordbee.com
Keyword Bee is a free tool that you can download. It can crawl website URL’s and
suggest new keywords. Check out their 2 minute video on their site.

8. Places Scout
https://www.placesscout.com
If you are doing local SEO, then check out Places Scout. It has a keyword generator that
does keyword suggestions from the 3 major search engines, can import adwords data, and
can even suggest exact match domain names with your keywords in it. This tool is
targeted to finding keywords for local, so check it out if you are doing local SEO.

9. Keyword XP
http://www.keywordxp.com
Price: Starting at $37 one time cost

Keyword XP is a tool that provides keyword suggestions and questions that people ask. It
also has trend analysis that shows which keywords are rising in popularity over time and
regional keywords.

Old Data (59-60)

A good way to find evergreen keyword ideas is to look at old sites and old Google
Analytics data.

1. Other Blogs and Websites


Another idea is to go to other blogs and websites in your niche and see what they are
writing about, especially if you know that they do SEO on their sites. I usually find a few
ideas that I overlooked through traditional keyword research when I look through other
websites.

Old Made for Adsense (MFA) sites are particularly good sources and I have scoured
these sites for ideas for my own sites, especially ones that were created before 2011.

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These were sites that were specifically made to get Adsense revenue by targeting
keywords.

Older MFA sites had the keywords blatantly displayed in the navigation links and as page
titles. Sometimes you will have to look further than the first couple of pages in Google to
find these sites as many are no longer ranking well in Google. You can also use Bing
instead to pull up these sites more easily in searches.

2. Old Analytics Data


If you have older websites that have been around for awhile, take a look at older
Analytics data before when Google started to conceal data with encrypted search. This
can be a good way to find keywords related to evergreen topics.

You can also use Google Trends to see if searches for those keyword phrases are
declining, increasing, or remaining steady.

Competitive Analysis Tools (61-70)

Some competitive analysis tools can be used to obtain keyword intel from your
competition.

1. Keyword Spy
http://www.keywordspy.com
Keyword Spy is a tool that you can use to do keyword research or to see a competitor’s
free and paid keywords. The free version will only show limited data and paid plans start
at about $90 per month.

2. Spy Fu
http://www.spyfu.com
Spu Fu is another competitive research tool that shows keyword ideas as well as
competitor keywords. The free version is limited – upgrading to a paid version will reveal
more data.

3. Ispionage
http://www.ispionage.com
Another competitive analysis tool that can also be used for keyword research.

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Keyword Research Tools & Guide

4. Screaming Frog SEO Spider


http://www.screamingfrog.co.uk/seo-spider
The Screaming Frog SEO spider can crawl websites and see what keywords are being
used in the title tag and meta fields. Although this tool was meant to identify technical
issues on your own site, it can also be used for competitive keyword research.

5. Tag Crowd
http://tagcrowd.com
Tag Crowd is a nice tool to visually see the most important keywords used on a web page
– a convenient tool for quickly analyzing on page SEO of competitors. You can copy and
paste keywords into the text box or simply select the Web Page URL field and enter the
URL there. You can also save your tag cloud as a PDF or print it out.

6. Alchemy API
http://www.alchemyapi.com/products/demo/alchemylanguage
Alchemy API extracts text from web pages and analyzes the keywords on it. Some of the
features are a bit technical, but you can click on the keyword tab to get a summary of
keywords used on the page.

7. AHrefs Keywords Explorer


https://ahrefs.com/keywords-explorer
AHrefs re-launched its keyword research tool called Keywords Explorer around 2015.
Just type in a keyword and it will provide related keywords from its database. About ten

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keywords are provided for free, but a paid account (starting at $79/month) is required to
view the full list of keywords.

8. Bright Edge Data Cube


http://www.brightedge.com/products/target-demand/data-cube
BrightEdge is an enterprise level provider of SEO software that is used by established
businesses for rank tracking and SEO. Some users have reported a cost of around $40,000
a year. The Bright Edge Data Cube accesses and analyzes data from around the web on a
daily basis so that its data is up to date.

9. Open Site Explorer / Moz Keyword Difficulty Tool


https://moz.com/tools/keyword-difficulty
Open Site Explorer is a popular SEO analysis tool and comes with the Moz keyword
difficulty tool, which reveals how difficult it is to rank for a particular keyword.

10. Similar Web


http://try.similarweb.com
Similar Web has a tool that can provide competitive analysis on your competitors and it
also provides a list of some of the keywords they are ranking for. Just enter the URL and
click the “Search Website” button.

Browser Add-ons and Plugins (71-73)

1. Wordtracker Scout
http://www.wordtracker.com/scout
Wordtracker Scout is a Google Chrome plugin that shows on page keywords in a visual
cloud. It also accesses Wordtracker’s large keyword database to display other keyword
insights.

2. KGen
https://addons.mozilla.org/en-us/firefox/addon/kgen
This Firefox add-on allows you to see what keywords are used frequently on a web page.
Click “View – Sidebar – Kgen” after it is installed to open the interface. Although it has
been updated recently, some people say this plugin is no longer working.

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Keyword Research Tools & Guide

3. GrepWords CPC and Search Volume Enhancer


https://chrome.google.com/webstore/detail/grepwords-cpc-search-
volu/ajjnlokmaomjjcbjhlkmfamfnibladde?hl=en
Grepwords has created a Chrome plugin that shows CPC and volume data in Google
Webmaster Tools, Ubersuggest, Moz’s Open Site Explorer (OSE), Majestic SEO and
AHrefs. A convenient browser add-on if you use the mentioned services.

Analytics Tools / SEO Suites (74-82)

1. HitTail
http://www.hittail.com
HitTail is an Analytics software that is designed to show long tail searches that users
have used to find your site in real time. Another great feature of HitTail is that it also
suggests keyword topics that you should write about based on what keywords are
currently bringing you traffic.

http://searchenginewatch.com/article/2235266/PR-SEOs-Listen-Up-HitTail-is-Back-to-
Make-You-Panda-Proof

2. Raven Tools – Keyword Opportunities Tool


http://raventools.com/tools/keyword-opportunities
Raven Tools is a popular paid SEO suite that has its own keyword manager.

3. Search Metrics Suite


http://www.searchmetrics.com/en/suite/research-keywords
Cost: Free version and paid versions starting at $69/month

Search Metrics Suite is an SEO and analytics tool that includes keyword research tools
and search volume data. Includes competitor keywords as well as related keyword
suggestions.

4. Compete Pro
https://www.compete.com/products/compete-pro
Cost: Starting at $199/month, Free trial available

Compete collects its own data from about 2 million Internet users (roughly 1% of the US
population) and uses statistical analysis to estimate activity on the top 1 million websites

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Keyword Research Tools & Guide

on the web. With Compete Pro, you can see what keywords your competitors are
targeting as well as projected keyword volumes.

5. Ginza Metrics
http://www.ginzametrics.com
Cost: Starting at $1000/month, Free trial available

Ginzametrics a competitive analysis tool that allows you to compare your site to your
competitors and see how you compare for keyword rankings. It’s the only platform to
update keyword ranking data daily. Uses Moz data.

6. Concentrate
http://www.concentrateme.com
Cost: Starting at $39/month, Free Demo available

Concentrate connects with whatever analytics tool you are using, including Google
Anaytics, Hitwise, Comscore, Trellian and Compete and extracts long tail keywords from
your analytics data. This allows you to target long tail keywords more effectively.

7. Dragon Metrics
http://www.dragonmetrics.com/landing-pages/keyword-research
Cost: Starting at $99/month

Most keyword and SEO tools are designed for an English audience, but Dragon Metrics
is an SEO suite that was designed to target foreign search engines like Baidu (China),
Yandex (Russia), 360 and Naver. This tool also works with Google and SEO’s wanting to
target an English audience.

8. SE Ranking
http://seranking.com
Cost: Starting at $9/month, Free trial and demo available

SE Ranking is an SEO suite that allows you to monitor your keyword rankings in the
search engines and also has a keyword suggestion tool integrated. One nice feature is that
it can be white labeled for agencies wanting to resell the product.

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Keyword Research Tools & Guide

9. SEO Powersuite
http://www.seopowersuite.com
Cost: Free version with unlimited keywords. Other versions start at $299.

SEO Powersuite gathers data from 19 different keyword research tools (327 search
engines) and can track your rankings along with up to 10 competitors. The suite includes
SEO Spyglass, Rank Tracker, Website Auditor and Link Assistant. It can create branded
reports with your company logo for your clients.

Amazon & E-commerce Tools (83-88)

1. Freshkey
http://freshkey.com
Cost: $49.95

Amazon keyword suggestion tool. Although this tool was designed to come up with niche
ideas for Kindle books, it can also be used for commercial keyword research for some
niches

2. Merchant Words
http://www.merchantwords.com
Cost: Packages starting at $30/month

Merchant Words is a search tool that provides Amazon keyword search data, including
search volume. It currently uses only US data which is updated monthly and gets its info
by crawling Amazon. This could be a useful tool for e-commerce sites and people selling
information products.

3. AMA Sniper
http://amasniper.com
Cost: $27

AMA Sniper is a tool that provides keyword data from Amazon and Ebay, made for
affiliates and dropshippers. Shows data like pricing and number of reviews.

4. AMZ Tracker
https://www.amztracker.com
Cost: Packages starting at $29/month

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Keyword Research Tools & Guide

AMZ Tracker tracks your competitors keyword rankings and sales volume. It also will
notify you of negative reviews. With their keyword suggestion tool, you can choose
which Amazon keywords to track and which country.

5. Keyword Inspector
http://www.keywordinspector.com
Cost: Packages starting at $50/month

Keyword Inspector is an Amazon keyword research tool that can show you top selling
products that are similar to your keywords. You can enter an ASIN (Amazon Standard
Identification Number) and generate a list of keywords that way too. Can also track
competitors and sales ranking.

6. Seller Metrics
https://sellermetrics.com
Cost: Starting at $40/month

Seller Metrics allows you to do keyword research by entering a keyword or ASIN. This
service also allows you to monitor position rankings for not only your own product, but
to view movement in the other items too. Data is refreshed every 24 hours.

WordPress Plugins (89-92)

WordPress plugins can save you time from having to do keyword research somewhere
else.

1. Inbound Writer
http://www.inboundwriter.com
Cost: $50/month

Inbound Writer is a plugin that integrates with WordPress and provides suggestions to
help you improve your results. Asides from providing suggested keywords to integrate
into your content, this tool provides an overall SEO score for your content and
suggestions to improve it.

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Keyword Research Tools & Guide

2. SEO Pressor
http://seopressor.com
Cost: Starting at $47 one time or $5 a month

SEO Pressor is one of the most popular paid SEO plugins for WordPress users. Choose 3
keywords per post that you want to optimize for and it will analyze keyword density as
well as suggest related keywords.

3. WP Keyword Suggest
https://wordpress.org/plugins/wp-keyword-suggest
WP Keyword Suggest is a free keyword plugin that came out in 2015. Give keyword
suggestions from Google, Yahoo and Bing without having to leave your WordPress site.

4. Wordpress Keyword Tool Plugin


http://codecanyon.net/item/wordpress-keyword-tool-plugin/2840111
Cost: $17

WordPress Keyword Tool Plugin allows you to do keyword research inside WordPress.
Provides keyword suggestions and monitors keyword density of your articles.

LSI & Related Keyword Tools (93-96)

Keyword suggestion tools can provide a lot of keyword ideas, but unfortunately, they all
have the same keyword root. LSI and related keywords should be incorporated as well so
that your articles don’t look like they are keyword stuffed.

1. Latent Semantic Analysis Tool


http://lsa.colorado.edu
This tool finds the relationship between keywords from data from millions of documents.
I won’t pretend to even begin to understand what all the fields in this tool do, but play
around with the searches and you will find some keywords.

2. Ultimate Keyword Hunter


http://ultimatekeywordhunter.com
I noticed early in 2015 that LSI Keywords had shut down, so when searching for a
replacement, I found Ultimate Keyword Hunter. This tool can be downloaded for free
and you can enter URL’s of content you want to analyze and even write content in it
while it matches your content up to LSI keywords and phrases.

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Keyword Research Tools & Guide

3. Niche Laboratory
http://www.nichelaboratory.com
Niche Laboratory is a great free keyword tool that also has the option of generating
keyword ideas based on location and also adult keywords. The completed search gives a
good bit of data including LSI keywords, keyword tag cloud, top websites ranking for
your search term, title tags and meta descriptions from top sites, and related images and
forums.

4. Market Muse
https://www.marketmuse.com
Pricing: Starting at $195/month

Market Muse is an enterprise level tool that gathers keyword ideas from other articles and
sources. It uses semantic algorithms to identify keyword opportunities and identify
content gaps.

Other Search Tools (97-103)

1. Yahoo Answers and Forums


http://answers.yahoo.com
A good place to look for natural keyword phrases that people are using is Yahoo answers
and similar sites. Forums are another place where you can look for these patterns.

2. Thesaurus
http://thesaurus.com
An online thesaurus can be used to find related synonyms that you haven’t thought of,
which can be used to form new keyword phrases and combinations.

3. Dictionary
http://dictionary.reference.com
Looking up keywords in the dictionary can also reveal related keyword phrases and
concepts.

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Keyword Research Tools & Guide

4. BoostSuite
http://www.boostsuite.com
BoostSuite has a keyword analysis tool, but not a keyword iteration tool, so it doesn’t
suggest alternatives to keywords you’ve entered. After you add your keywords to
BoostSuite, it will analyze them and rank them based on opportunity (low competition &
med-high monthly search volume) and number of conversions from organic search
visitors for each. It will then help you assign these high-opportunity keywords to your
new and existing content to optimize it.

5. Spokal
http://www.getspokal.com
Cost: Packages start at $49/month

If you are using WordPress, then check out Spokal. Asides from keyword research, it also
tracks SEO effectiveness and social media reach as well as rankings. Available in
multiple languages.

6. Already Coded
http://www.alreadycoded.com/category/keyword-tools
Cost: Tools start at $15 each

Want to add a keyword tool to your own website? Already Coded has created an archive
of php keyword tools that you can purchase and add to your own site. Some tools include
long tail keyword research tool, Ebay keyword tool, Amazon tool and more. These tools
are coded in php and range from $15-$100 each.

7. Tellagence Discover
http://www.tellagence.com/tellagencediscover
Cost: Pricing starts at $200 per topic

Tellagence Discover is an enterprise level tool that can gather data from Twitter and
analyzes the language to find the top themes. Although the cost is expensive, this tool can
surface keywords that are being used by your target customers and allow you to write in
the language that they are using on social media.

Other Ideas (104-116)

Here are a few other ideas for generating keywords.

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Keyword Research Tools & Guide

1. Survey and Engage with Your Audience


Another overlooked opportunity for getting real keywords is to simply survey your
audience. Ask them open ended questions and see how they reply. Look for patterns in
the language used.

If you ask enough people, then you might start to see patterns in the words that they use.
As Google continues moving towards better serving conversational search, this can be a
good way to come up for keywords that might not show up in other tools.

2. Internal Site Search


Using internal site search can also be a good method of keyword analysis if your site has
a lot of traffic, as this data is information that you can access. You can see what
keywords and phrases that people are searching for on your site. This data can also be
useful in coming up with new content ideas.

3. Analyze Traffic to URL’s


If you are creating a ton of content or have a large site, then analyzing traffic to website
URL’s can be highly beneficial. Basically, you look at the URL’s that are getting the
most search traffic and then take any keywords from those pages and plug them into your
keyword tool of choice. From there, you can analyze keyword opportunities and make
educated estimates on volume.

4. Use Filters
For advanced Analytics users, you can use filters to get back some keyword not provided
data. EConsultancy wrote a good article about how to do this.

EConsultancy – How to Use Filters to Get Back Some Keyword Not Provided Data
http://econsultancy.com/blog/8342-how-to-steal-some-not-provided-data-back-from-
google

5. Hashtags.org
http://www.hashtags.org
The free version won’t show you much, but with a paid account at Hashtags.org, you can
view data for hashtag searches on Twitter.

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Keyword Research Tools & Guide

6. Hashtagify.me
http://hashtagify.me
You can enter a hashtag to see related hash tags on Twitter. The free version only
provides a few, but the $5/month paid version provides up to 50.

7. nTopic
http://www.ntopic.org/tools.php
nTopic is a tool that suggest keywords for the articles that you write to increase
relevancy. A study that they showcased on their site shows how adding relevant
keywords can increase search traffic.

8. Brainstorming Sessions
A brainstorming session is a great way to come up with some good keyword ideas. Tools
don’t always show you related keywords. To get even more ideas, get a team together
and create a database of keyword ideas that all team members can contribute to.

9. Print sources
Industry magazines, newsletters and direct mail are another possible source for ideas.
Look through these to find words and phrases that you might have missed.

10. Social monitoring and listening tools


Social monitoring tools like mention.com can provide some new ideas. Sometimes, for
example, people will reword the default wording of your tweets and pins or add their own
hash tags.

11. Conference presentations / Slideshare


Watching conference presentations or viewing Slideshare Powerpoints can be a good way
to find more phrases to target.

12. News Feeds and Aggregators / Industry Bookmarking sites


Check out news feeds for your industry and also aggregators and bookmarking sites like
Scoop.it. Headlines can be good inspiration and a source for keywords, especially if you
see the same terms repeated in various articles.

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Keyword Research Tools & Guide

13. Domain Search


People often register domains for competitive keywords, even if they don’t plan to use
them. Also, when searching for domains, it also suggests alternate domain names if the
one you want is taken, which can provide other keyword ideas.

Pay attention to if all the domain extensions are purchased (including less popular ones)
and how much people are trying to sell the domain names for (if they aren’t in use) as this
can be an indicator or competitiveness and keyword value. You can try this out at
GoDaddy domain search.

Copyright 2015 | www.smallbusinessideasblog.com 34

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