Project Proposal
Project Proposal
1. A description of the scope of work and specific objectives for this project, meaning need that must be met
and the targets that must be hit.
2. Your work process including descriptions of your design phases, milestones, sequence of steps, deliver-
ables, number of comps, included revisions, timeframes, client responsibilities, format for delivery, etc.
3. A schedule of fees, taxes, total fees and expenses, recap of the milestones and total timeframe.
4. A schedule of billing, detailing invoice amounts and when they happen during the project.
5. Chose either the Full Terms & Conditions or Condensed Terms & Conditions.
6. Signature lines.
7. It’s also a good idea to include a line inviting the client to follow-up with you and to show a willingness to
revise or negotiate the scope of work, if needed.
Design work is typically billed in phases. For a flat-fee project, it may be best to break the fee out by design
phase. It will be easier to collect fee for work completed, if the project is canceled.
Include either the Full Terms & Conditions or Condensed Terms & Conditions.
Include a cover letter, on your letterhead, when presenting a client with a Project Proposal. In it, mention the
source of your contact, your availability and time constraints, and invite further discussion of the proposal.
Keep it short and sweet.
[Contact], a friend of yours, recommended that I contact you about building a website for your business. [Con-
tact] as explained the nature of your business and its website needs. I believe I can help. Please review the attached
project proposal and feel free to contact me if you wish to discuss this project further.
Thank You,
Signed [Designer].
Included Documents:
1. Project Proposal Template Form (6 pages)
2. Example Project Proposal (6 pages)
Project Proposal Template Form
Project Proposal #[JOB NUMBER], [DATE]
[YOUR NAME]
[PROJECT TITLE]
Prepared For: Prepared By:
Scope of Work
[SCOPE OF WORK]
Project Proposal #[JOB NUMBER], [DATE]
Concept Phase
Milestone Due Date Deliverables Fee
Design Phase
Milestone Due Date Deliverables Fee
Technical Phase
Milestone Due Date Deliverables Fee
Test Phase
Milestone Due Date Deliverables Fee
Total:
Detail
Thank you for this opportunity. If you have any questions or concerns regarding this project proposal or included terms & conditions, please don't
hesitate to call [PHONE].
Concept Elements
Description Fee
Design Elements
Description Fee
Technical Elements
Description Fee
Subtotal:
Tax:
Total:
-- INSTRUCTION: Choose an appropriate set of terms and conditions. I recommend using either the Full Terms & Conditions or Condensed
Terms & Conditions found in this guide. --
Project Proposal #[JOB NUMBER], [DATE]
Signatures
Client's signature below authorizes designer to begin work. If the information and terms in this proposal are to Clients satisfaction and ap-
proval, kindly return a signed copy of this Project Proposal to Designer.
Designer Signature Print Designer Name Date
Scope of Work
I will develop a completely custom website for Fancy Meats Co. The goal of this website is to provide Fancy
Meats Co. with an online presence and to provide current and prospective customer vital information about
Fancy Meats Co. business operations.
The website will be a 5 page website consisting of the following pages: Home, About, Contact, Services, Pro-
file. The home page will have text and pictures about Fancy Meat Co. The about page will give a company his-
tory. The contact page will have a form allowing customers to send an email to Fancy Meat Co. The services
page will list services. The profile page will have a photo and profile for each of Fancy Meat Co.s 12 employ-
ees.
The design process consists of four (4) phases: Concept, Design, Technical, and Testing. In the concept phase, I
begin work by outlining the basic flow and gathering text and images for the website. In the design phase I cre-
ate digital artwork for the outlined webpages and integrate the images and text. In the technical phase I enable
the website server, domains and add interactive functionality like forms and emails. In the testing phase, I check
the entire website to make sire it is operating as expected.
This website will work in all Grade-A browsers. It will not be designed to operate on mobile devices.
On the following pages, you will find a more detailed description of the project phases, timeline, due dates, de-
liverables and fees. You will also find a set of terms and conditions.
Project Proposal #00009, April 25, 2012
Design Phase
Milestone Due Date Deliverables Fee
Technical Phase
Milestone Due Date Deliverables Fee
Test Phase
Milestone Due Date Deliverables Fee
Total: $9,960
Detail
Thank you for this opportunity. If you have any questions or concerns regarding this project proposal or included terms & conditions, please don't
hesitate to call 555-123-7890.
Concept Elements
Description Fee
Consulting $1,100
Research $500
Design Elements
Description Fee
Site Template Design $2,200
Technical Elements
Description Fee
Subtotal: $9,960
Tax: $0
Total: $9,960
Signatures
Client's signature below authorizes designer to begin work. If the information and terms in this proposal are to Clients satisfaction and ap-
proval, kindly return a signed copy of this Project Proposal to Designer.
Jacob C. Myers
Web Design Lawyer
Tel: 714-706-1337
jmyers@webdesignlaw.com
http://webdesignlaw.com/