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Tastefully Health & Beauty Expo Proposal 2024-2

Tastefully Health & Beauty Expo has been organizing food and health expos in Malaysia for over 13 years. They have expanded to include beauty expos and provide a platform for brands. The expo aims to be the perfect marketplace for health and beauty brands to showcase products, create awareness, and reach audiences like consumers and professionals. Upcoming expos in 2024 will be held in Kuala Lumpur and Johor Bahru. The expo offers advertising and promotions packages, booth options, and media packages to help exhibitors promote their brands.

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kahyi
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154 views19 pages

Tastefully Health & Beauty Expo Proposal 2024-2

Tastefully Health & Beauty Expo has been organizing food and health expos in Malaysia for over 13 years. They have expanded to include beauty expos and provide a platform for brands. The expo aims to be the perfect marketplace for health and beauty brands to showcase products, create awareness, and reach audiences like consumers and professionals. Upcoming expos in 2024 will be held in Kuala Lumpur and Johor Bahru. The expo offers advertising and promotions packages, booth options, and media packages to help exhibitors promote their brands.

Uploaded by

kahyi
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Tastefully Health & Beauty Expo,

organizing Food Expos for over 13 successful years


across Malaysia for food lovers with a track record
of coordinating more than 100 events.
We have expanded our portfolio to organized
health expos combine with beauty expo as well,
offering a platform for new and innovative
brands. Our commitment is to create the
perfect marketplace for Health & Beauty brands,
providing best platform to showcase
SKU products to public and create brands
awareness in local & international level.
For Food Lovers;
By Food Lovers

13 years 100+ 15+ millions 15000+


The most Organized The most Over 15000+
consecutive more than visited, active Health
run for 100+ attracting & Beauty
13 years Tastefully 15+ million brands
of Health Health Expos people over merchants.
Expo in across 12 years.
Malaysia. Malaysia
TARGET EXHIBITORS

Skincare and
New Entrepreneurs
Beauty

Wellness and Eyewear &


Fitness Optometry

Healthcare
Online Platforms
Providers

Healthy Food & Corporate Health


Beverages Products Traders
TARGET EXHIBITORS
TARGET AUDIENCES
• Public Consumer • Housewife • Student • Medical professionals • Health Conscious Individuals
• Health & Beauty Influencer / KOL • Beautician • Pharmacist
• Entrepreneur • Beauty Professionals • Nutritionists • Fitness Trainers
TARGET AUDIENCES
3%
7%
13% 16%

Age Group 28% Races 62%

32%
39%

16%
18 - 24 25 - 34 35 - 44 45 & above 32% Chinese Malay Others Foreigner

Category 8%

24%
20%

Professionals Teenagers White Collar Workers Trader Family


UPCOMING EVENTS 2024

1-4 Feb 26–28 April 7-9 June 30 Aug–1 Sept 1 – 3 Nov 20–22 Dec
Mid Valley, Mid Valley, Sunway Pyramid, Mid Valley, Mid Valley, Mid Valley,
Kuala Lumpur Kuala Lumpur Selangor Kuala Lumpur Kuala Lumpur Johor Bahru

Health & Beauty


EVENT HIGHLIGHTS
ADVERTISING & PROMOTIONS
Total Estimated Value: RM1.8 mil

ONLINE MARKETING| OFFLINE MARKETING | ON-SITE MARKETING


PRE EVENT SHOUT OUT A&P

DOOH - Billboard Social Media Platform

DOOH - Bunting Viral Page Ads Online Media Posting KOL Pre Shout Out
EVENT DAY A&P

Main Entrance Arch Indoor Bunting Gift with Purchase (GWP) KOL onsite engage

Registration Counter Stage LED Screen Stage Activities KOL Video Posting
EVENT DAY A&P

KOL Meet & Greet Lucky Draw & Cash Rewards KOL On Stage

Standalone Brands Video Shooting Workshop


FOLLOW US

140,000+ Followers
170,000+ Likes
OUR CLIENTS
BOOTH SPECIFICATION

Reception table size:


1000mm (L) x 500mm(W) x 750mm(H)
STANDARD BOOTH ROI
Benefits Entitlements Standard Booth

1 Booth (3m x 3m) x1

2 Tastefully Social Media posting (FB / IG) x1

3 Facebook Viral Page Product Photo posting X1*

4 Online Contest – Register, Like, Share & Win X1*

5 Free Exhibitor pass come with lanyard x3

6 Products insert inside the Goodies Bag x1

7 LED Screen Photo Ads Appearance (For Mid Valley Exhibition Centre) x1

Total ROI (Return of Investment) Value: RM20,800

* First Come First Serve Basis


à La Carte Media Package
Media Package Remarks Quantity Price (RM)

1 Chef Recommendation Video 2 – 5 min 1 *2,000 - 5,000

2 XHS KOC On-site Engagement & Posting Photo/Video 1 *800 - 2,000

3 On-site Promotional Video Clip 30s - 60s 1 *800 - 3,000

(Facebook,
Tastefully Food Expo Social Media Posting
4 - Guarantee reach 100k
Instagram & 1 *1,500 – 3,000
XHS)
(Facebook,
5 Viral Page Standalone Social Media Posting Instagram & 1 *2,000 – 5,000
XHS)

6 CRM SMS Blasting Message 5,000 1,000

7 Whatsapp Broadcasting Message 5,000 2,000

* Remarks: Prices subject to change depending on content delivered.

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