BSBOPS601 DEVELOP AND IMPLEMENT BUSINESS PLAN

ASSESSMENT TASK 1

Part A:
1. Ans:
 To identify opportunities and challenges in the market and develop strategies
to address them
 To define the company's vision, mission, and values and align them with its
goals and objectives
 To secure funding from investors or lenders by presenting a well-thought-out
plan with a clear financial projection.

2. Ans:
 Prepare an executive summary: This is your business plan's first page.
Consider it your elevator pitch. It should include a purpose statement, a brief
explanation of the items or services supplied, and a high-level overview of
your financial growth plans.

 Describe your business: After that comes your firm description, which
should include details such as:
The registered name of your company.
The address of your company's headquarters.
Names of prominent business figures. Make a point of highlighting
individuals of your team's unique abilities or technical competence.

 Specify your business objectives: An objective statement is the third

component of a business strategy. This part explains exactly what you want
to achieve, both in the short and long term.

 Explain your goods and services: Go into depth about the products or
services that you offer or plan to offer in this part.

The following should be included:

A description of how your product or service operates.

Your price strategy for your goods or service.

The typical clients you serve.

Your order fulfilment and supply chain strategy.

Your marketing plans.

Your distribution plans.

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 You can also talk about current or pending trademarks and patents that are
related to your product or service.

 Do market research: Lenders and investors will want to know what

distinguishes your goods from the competition. Explain who your rivals are
in your market analysis section. Discuss what they do well and where you
can improve. Explain why you're addressing a different or underserved
market.

 Outlining your marketing and sales strategy: You might discuss how you
want to persuade clients to buy your products or services, or how you intend
to establish customer loyalty that will lead to repeat business, in this section.

 Do a financial study of the company: If you're a start up, you may not have
much information about your company's finances. If you already have a
firm, you should include income or profit-and-loss statements, a balance
sheet that includes your assets and obligations, and a cash flow statement
that indicates how cash enters and exits the organisation.

 Create financial forecasts: If you're looking for finance or investors, this is

an essential aspect of any business strategy. It describes how your company
will make enough profit to repay the debt or earn a reasonable return for
investors.

3. Ans:

 Marketing Plan: A marketing strategy is a long-term plan for fulfilling a company's

goals through consumer understanding and the development of a distinct and
sustainable competitive advantage.

 Sales Strategy: A sales strategy is a detailed plan developed by a company to improve

sales performance, innovation, and growth by better penetrating existing markets and
increasing share of current customer wallet.

 Successful planning involves planning both internally and externally, allocate and get
resources. Plan for contingencies. Progress reports in relation to planned.

 Operational plan: A team or department working to execute a strategic plan generates

operational planning. It is a future oriented process that plans out department goals,
capabilities, and budgets to ensure the success of team-based activities that support
the strategic plan.

 Financial Projections: Financial projections forecast your company's future income

and expenses using existing or estimated financial data.

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 4. Ans:
Overview
This is the first act. Where you declare your objective, identify your target audience,
and explain why your company will succeed in the market. This overview is the
cornerstone of your company strategy, as everything that follows is built on it.

Finances
When you've stated your objectives, you must back them with financial resources.
This part describes your current financial situation, any loans you intend to accept,
and some predicted profits for the first year or two of your firm. You should also
specify if you want to operate as a corporation, trust, or partnership, and whether you
have registered the structure. Any continuing expenditures and expenses should also
be stated.

Weaknesses and Strengths

This part should go through your company's strengths and weaknesses.
Your industry's strengths will differ, but listing the unique selling feature of your
goods and services is great for all businesses. Include any weaknesses the company
may have, such as seasonal considerations, increased litigation risk, trouble securing
continuous finance, and so on.

5. Ans:
Identify elements that have an influence on how a firm operates and provide
important information throughout the strategic planning process. It can assist in
finding certain weaknesses to eliminate or transform into strengths since it can give a
precise, structured model to analyse the organization's best features and present
shortcomings. A SWOT analysis assists a firm in determining the most prevalent
dangers and opportunities in their sector, allowing them to be better prepared to
mitigate threats or capitalise on opportunities in the future.

6. Ans:
Performance goals are end-goals for your team or department, or measurements of
how successfully they accomplish their duties. Key performance indicators are
benchmarks or measurements that allow you to assess how successfully you are
fulfilling objectives. Utilizing the two in combination will assist create, track, adjust,
and evaluate company strategies, as well as increase the overall efficacy of the
business plan. For example, once you've established your performance targets,
develop key performance indicators to track your progress over time.

7. Ans:
Understanding how the various aspects of the business are operating may assist a
company in determining where the company is strong, where it is weaker, and what
things they can improve. This might include financial success, customer happiness,
technological use, operational efficiency, and other means of creating goods and
services. This should assist the company in managing and refining their business plan.

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 8. Ans:
a. Customer Surveys: Surveys are an important means of evaluating the quality of
customer service. It is preferable to ask your clients directly what they think of
your service rather than making assumptions. Conduct various types of surveys
through various channels, mostly after the service is given.
b. Net Promoter Score: According to a 2020 study, 64% of customers are more
likely to refer a company to their friends or relatives if it provides easier
experiences and communications. This is where the net promoter score, or NPS,
comes into play.
c. Customer Satisfaction Score (CSAT): The CSAT score is a universal statistic
used to assess a customer's most recent engagement with the customer service
staff. The parameter has a scale of 1 to 5, with the lowest value indicating extreme
dissatisfaction and the highest number indicating extreme satisfaction. A higher
CSAT score results from more positive feedback.

9. Ans:
The balanced scorecard is a framework for measuring a company's performance
across several aspects. Financial, customer, internal procedures, and learning and
growth perspectives are all included. It seeks to present a comprehensive evaluation
of the company's performance while also aligning its actions with its strategic goals.

10. Ans:
o Business associates or financiers
o Clients
o Shareholders
o Staff
o Technical experts or advisers.

PART B:

1. The senior management meeting on February 25th, 2023 at 2 p.m. to discuss the
creation of the Oz house clean business strategy. We addressed Oz House Clean's
vision, purpose, values, and objectives during the discussion. The group also reviewed
key performance indicators that may be used to monitor achievement against stated
objectives.
According to management's recommendation, the operational plan was changed to
reflect Oz home clean's mission, vision, values, and objectives, as shown below:

VISION: To be the greatest cleaning business in Melbourne, renowned for our

exceptional and standard services.

MISSON:

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  To meet the customer’s expectation by providing them the best quality of
cleaning services.
 Desire to develop and sustain profitable and enjoyable situations in which
performance may thrive.
 Sustain the market's best practises and highest standards.

VALUES
 To be honest and polite with our customers, employees, environment and
community.
 We have a responsibility to our employees, customers, and the environment.
 Providing high quality services to our customers.
 Focusing more to customers and respecting each individual and their decisions.

OBJECTIVE

 Every month attending at least one networking event and connecting with at least 10
clients.
 It focuses on boosting revenue annually by $100,000 by June 2021 and establishing
brand reputation for offering professional and courteous service to clients.

 Updating financial management system on the last day of each month.

 Need to increase customers by 20% in the first year and then after by 10%.

2. Ans:
The objective of a business plan is to identify, describe, and analyse a business,
opportunity, and/or an existing firm, analysing its technical, economic, and financial
feasibility.

Some of the advantages of a business strategy include:

•Establishing direction - A business strategy will, first and foremost, determine the
direction of your organization. Your firm will have something to work for if it has a clear
direction. While it may be your goal to be the largest supplier of a specific product, a
company plan will establish this as a clear target to aim towards.

Strategic Focus - Start-ups and small businesses must focus on their unique identities, target
markets, and specific goods or services.

• Making sound decisions

It is difficult to evaluate the benefits of certain actions without a perspective of direction and
purpose. Investing in a new asset may make sense if the objective is to increase distribution,
but it may not be a good option otherwise. A company plan will provide you with a clear
vision that will assist you in differentiating between good and bad decisions.
An analysis of the current situation.
•How is the industry? What is the sector's current state and future opportunities?
•Who are the competitors in the industry in which the firm operates, and how competitive are
they? Who are the prospective competitors?

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 3. Develop Business Plan:

Executive Summary
Oz Home Clean is a Melbourne-based company that offers skilled household cleaning
services such as regular home cleanings and spring cleanings. James and Nancy Anderson
established the firm in 2005, and it is a family-owned and operated business. The company's
competitive edge is that it is a small family firm that places a focus on quality and happy and
delighted staff and customers.

Mission:
The objective of OZhouse Clean Service is to use environmentally friendly products to
provide all home cleaning services to customers in a professional manner. We are here to
attract the customers and provide the best services to our customers.
If we follow this idea, everything else will fall into place. Social media is no longer utilised to
market a business. To attract commercial clients, the new firm plan will need to integrate
multiple marketing methods.

Vision
Establish a reputation for high-quality service and professionalism in the commercial
cleaning sector.

Our Values are as follows:

Operating with integrity at all times
Employees satisfaction by providing friendly and pleasant working environment.
Using environmentally friendly products to care environment
Respecting and valuing each client.

Strategic Objectives:
Focus on developing brand recognition in order to provide consumers with friendly and
competent service and to enhance sales.
Increasing the number of clients for commercial cleaning services.
Customer expectations must be met or exceeded, and best practises in cleaning operations,
including environmentally sustainable procedures, must be implemented.

Market Analysis:
Ozhouse Clean aims to target the upper end of the house cleaning market. Customers are
currently concentrated in the Melbourne. Customers that demand a professional, reliable
service are the target audience. The firm also believes that by providing clients with a new
level of convenience and saving customers time, it will be able to win consumers away from
normal, drop-off competition. Nevertheless, because this firm does not currently offer
environmentally friendly cleaning solutions, a substitute supplier must be identified. It is
predicted that purchasing these items will cost an extra $10,000 every month. The items cost
twice as much as non-environmentally friendly products.

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There could be number of competitors in the market, due to high demand. But among them
number of companies are not able to meet the demand. Domestic cleaning is a part of
cleaning company. In cleaning industry can we find both commercial and residential cleaners.
Those who provide cleaning service in office, cleaning carpets, windows are commercial
cleaners.
There are also domestic cleaning services available. The residential house cleaning industry is
dominated by independent businesses. Still, a few large franchises exist. Residential services
are divided into two categories: maid or house cleaners, carpet cleaners, window cleaners,
and a variety of other services that are required on a regular basis. They offer a limited range
of services than commercial janitorial services.
Target Customers and their needs
Customers desire a competent, efficient, and spotless cleaning service. These clients are being
targeted because they appreciate and are willing to pay for a competent, efficient, trustworthy,
and spotless house cleaning service. For the fiscal year ending in 2017, the company's sales
revenue was $360,000, with a gross profit margin of $40,000. Labor expenditures are a
significant part of the firm, accounting for 70% of total costs. The current average debtor day
is 40 days.

Price options
Home cleaning usually costs between $25 and $50 per hour per cleaner. The total cost is
decided on the size of the residence and the type of cleaning required. Cleaning a three-
bedroom, 2000-square-foot home costs $150 to $250 on average, while cleaning a one-
bedroom apartment costs $80 to $110. Deep cleaning, laundry, window cleaning, and move-
out or event clean-up will be charged extra.

Starting price for small house or apartment cleaning (1 bedroom, 1 bathroom):

$80 for standard cleaning
$95 for a thorough cleaning
$110 for Move Out Cleaning

Starting price for a medium-sized house or apartment cleaning (3 bedrooms, 2 bathrooms):

Basic cleaning is $250
deep cleaning is $275
$300 for Move Out Cleaning

Cost of Home Cleaning Per Square Foot

Home square feet Standard Cleaning Cost Deep cleaning cost
1000 $125 $175
2000 $200 $250

Legislation/Regulations:
The Commonwealth Cleaning Services Guidelines (Guidelines) are issued by the Minister for
Tertiary Education, Skills, Employment, and Workplace Relations under Rule 7B of the
Financial Management and Accountability Regulations 1997 (FMA Regulations)[1]. These
criteria must be followed by Australian government personnel.

Relationships with suppliers:

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Cleaning goods are required to maintain attractive and healthy conditions in the home and
business. Cleaning is important for maintaining a healthy indoor environment because, in
addition to the apparent cosmetic benefits, it removes dust, allergies, and infectious agents.
Yet, cleaning chemicals can cause a number of health and environmental issues. They may
include chemicals that cause eye, skin, or respiratory irritation, as well as other human health
hazards.

Situation Analysis:
Strengths Weaknesses
Clients who want regular house cleaning, a lack of finances to invest in staff training
either weekly or every two weeks, receive Nowadays, social media is not used to
prompt and convenient service. market for 3 to 6 hours.
business
Opportunities Threats
Growth in the commercial cleaning sector is Extensive competition
expected The management team recognises that the
The average income of Melbourne residents company's point of differentiation may need
is rising. to evolve as it expands.

Marketing Strategies:
We can conduct direct or indirect dealings with the customer's home. Promote the company's
services in the local newspaper, on the Internet, and at public areas such as bus stops, railway
stations, shopping malls, and supermarkets, and charge a nominal fee for emergency
cleaning. Annual members will receive a special deal. To attract commercial clients, the new
company strategy must include several marketing methods. Ozhouse Clean will establish
pricing that are comparable with rivals. The pricing system is based on a per service fee since
consumers with greater incomes are prepared to pay more for features, customer service,
quality, and convenience.
 Promote the company's service in local newspapers, on the Internet, and in public
locations such as bus and train stations, shopping malls, and supermarkets.
 Consumers will get 10-15% of discount if they sign one-year contract.
Offer coupons with cheaper prices available to loyal consumers.

Actions:
Date Specific actions to Resources Key performance
achieve objectives requirements indicators
28 Feb. 23 use of eco-friendly  Phone, laptop 65% of the cleaning
cleaning products and computers products are
 Financial environment
resources friendly by April,
 Operational 2023.
manager and
marketing
administration

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1 March. 23 Expand in the  Phone, laptops In the first year the
commercial and computers number of clients
cleaning business.  Financial will increase by
resources 20% and after that
 HR and by 10%.
marketing
manager
3 March. 23 Hire full time staff  Laptop, Hire 2 marketing
and marketing computers and manager and 3 full
manager meeting room time staff.
 Financial
resources
 Operational,
Administratio
n and HR
manager

5 March. 23 Use social media  Financial Launch 4

and search engines resources advertisements in
to implement a new  Laptop, Phone the 2 social media
marketing plan.  Marketing applications.
manager and
project team

4. Email
Dear Management Team,
I hope everyone is doing well. Below I have attached the business plan that I have
developed, please find it. If you have any query please contact me.
Thank you,
Kind regards.

5. Assist Amanda with an implementation task

Part 1: Assisting Amanda on creating a survey in a word document.

1. Start Microsoft Word.

2. Begin with a blank document or type "form" into the search box.
3. To save time, choose a template that has the basic format you're searching for if you
choose to search.
4. Go to the Developer tab.
5. Choose the location where you wish to add questions or other information.

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 6. On the tab, select your chosen form control (e.g., text, checkbox, photo, etc.) to add
it to your survey.
7. Add any instructive text or questions here.
8. Repeat the previous procedure until your survey is finished.
9. Select Review tab.
10.Select Restrict Editing and use the appropriate option to protect the document from
changes.
11.Print and send your survey form to survey respondents.

Part 2: Assist Amanda on how to upload the survey to email and distribute:
1. Open the survey and go to the Send tab.
2. Click on Email. In the message body, a default subject line and email message
display, along with a link to your survey. You may change and format the text to meet
your requirements.
3. Enter the recipient's name or email address in the Recipients area. You may fill up
the Recipients section using any of the ways shown below:
Manually entering an email address.
Insert a name and email address from your current recipient list.
4. Choose a language from the Language list to submit a multilingual survey.
You must first choose an email template before you can pick a language.
The language chosen applies to survey invitations and survey questions.
5. When you are prepared to send your survey, select send.

6 Survey Questions:

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 6. Onboard a new employee
Ozhouse Clean and David Smith

Job title: Cleaner

Date of commencement: 2nd of March, 2023
Salary: $55,000

1. Summary of Job role

 Employees are expected to work 38 hours a week on average.
 Employees must perform their tasks competently and in accordance with
Schedule 1
 Employees must follow the OZhouse Clean’s rules and regualtions.

2. Renumeration:
o Employees' payments will be made in arrears every two weeks.
o There will be superannuation contributions.

3. Probationary period:

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  There will be three-month probationary period for new employees.
During that time company or employee may end the contract.
4. Leave:
 Each year, all employees are entitled to four (4) weeks of paid annual
leave. Part-time employees will be paid on a pro-rata basis.
 Employees must apply for annual leave
 Unused annual leave will be paid when employee resigns the company.
 Any further leave will be discussed between the employee and Ozhouse
Clean in accordance with the Fair Work Act.

5. Employee Code of conduct:

The requirements of the staff code of conduct applies to all employees.

6. Termination:
 Employees must provide certain time of notice under the Fair Work Act to the
company if they want to resign.
 If Ozhouse Clean terminates the Employee for any reason other than misconduct,
Ozhouse Clean must provide the Employee with the minimum period of written
notice required by section 117 of the Fair Work Act 2009.

Agreement
The employee and Ozhouse Clean hereby agree to the provisions of this Agreement.
Any changes to this agreement must be made in writing and signed by both parties.
Manager Name: Asmita Adhikari
Signed: Asmita
Date: 3rd March, 2023

Employee Name: David Smith

Employee Address: 5 Wellington Way, Melbourne
Signed: DS
Date: 3rd March, 2023

7. Email

Dear Smith,
Hope you are doing well. In this email I have attached the contract paper. I need you to
read the whole pages and please reply to this email. You will need to attend the training

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 session on Tuesday. If you have any query, then you can contact our direct manager
Amanda.
Thank you,
Kind regards

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