MixMunch Fries & Shakes

 MixMunch
o "Mix" suggests a blend or fusion, indicating the diverse and creative menu options. It
conveys the idea that customers can expect a mix of traditional and inventive flavors
in both the fries and shakes. "Munch" adds a playful and casual touch, emphasizing
that the offerings are not just meals but enjoyable snacks or treats.
 Fries & Shakes
o The straightforward inclusion of "Fries & Shakes" in the business name makes it
clear what the primary focus is. It communicates simplicity and directness, ensuring
that potential customers instantly understand the core products. This straightforward
approach is effective in attracting those seeking a quick and satisfying combination of
fries and shakes.

Together, "MixMunch Fries & Shakes" creates a memorable and catchy brand name
that communicates variety, innovation, and the delightful experience of enjoying a mix of fries
and shakes. It's a name that is easy to remember, aligning with the goal of becoming a
recognizable and staple fast-food brand.

Executive Summary
 This business’ Goal is to provide quality and at the same time maximizing the quantity of
the product’s Contents with the offer of reasonable yet affordable prices, however this business
is not meant to be a main source of income until it grows exponentially.
Business Concept
MixMunch Fries & Shakes is a dynamic and innovative fast-food establishment that seeks
to redefine the traditional concept of fries and shakes. Our goal is to provide a unique and diverse
menu, offering a fusion of classic and inventive options to cater to a wide range of tastes and
preferences. While our initial focus is on delivering quality products, our long-term vision
involves exponential growth as we become a staple in the fast-food industry.
Location
We propose to establish our first MixMunch Fries & Shakes location in a high-traffic
area, preferably near business districts, schools, or residential communities. The strategic
location will allow us to attract a diverse customer base and capitalize on foot traffic.
Products And Services
Menu Highlights (Products)
Fries
 Potato fries
o Classic and golden-brown, our potato fries are crispy on the outside and fluffy
on the inside. Seasoned to perfection, they're the ideal savory snack for any
craving.
 Small: PHP 50
 Medium: PHP 80
 Large: PHP 120
 Kalabasa fries
o A unique twist on the traditional fry, our Kalabasa (squash) fries offer a
delightful crunch with a hint of sweetness. Sliced and seasoned for a delicious
and healthier alternative.
 Small: PHP 60
 Medium: PHP 90
 Large: PHP 130

Shakes
 Chocolate shakes
 o Indulge in the rich and velvety goodness of our chocolate shakes. Made with
premium chocolate, blended to perfection, these shakes are a decadent treat
for chocolate enthusiasts.
 Small: PHP 75
 Medium: PHP 110
 Large: PHP 160
 Mango shakes
o Experience the tropical delight with our refreshing mango shakes. Bursting
with the natural sweetness of ripe mangoes, these shakes are a delightful way
to cool off on a warm day.
 Small: PHP 75
 Medium: PHP 110
 Large: PHP 160
 Cookies and cream shakes
o A heavenly combination of crunchy cookies and creamy goodness, our
Cookies and Cream shakes are a delightful blend of textures and flavors. A
must-try for those seeking a sweet and satisfying treat.
 Small: PHP 75
 Medium: PHP 110
 Large: PHP 160
Operational Plan (Services)

 Efficient Kitchen Setup - Design a streamlined kitchen layout to ensure quick and
efficient food preparation.
 Online Ordering System - Implement a user-friendly online ordering system for
both delivery and pickup orders, enhancing convenience for customers.
 Drive-Thru Service - incorporate a drive-thru option for customers seeking on-the-
go service.
 Quality Control - Implement strict quality control measures to maintain consistency
in taste and presentation.

Marketing Strategies
  Grand Opening Promotions - Offer special discounts and promotions during the grand
opening to attract a large audience.
 Social Media Campaigns - Utilize platforms like Instagram, Facebook, and Twitter to
showcase mouth-watering visuals, engage with customers, and run promotional
campaigns.
 Local Partnerships - Collaborate with local businesses, schools, and offices for cross-
promotions and discounts.
 Loyalty Programs - Introduce a loyalty program to reward repeat customers with
discounts, free items, or exclusive offers.
Operating Expenses (per month)

 Electricity
o PHP 10, 000
 Water
o PHP 1,000
 Internet
o PHP 1,499
 Manpower Wage
o Manager
 PHP 20,000
o Crew
 PHP 30,000
 Rent
o PHP 100,000
 Maintenance and Repairs
o PHP 5,000
 Marketing and Advertising
o PHP 8,000
 Insurance
o PHP 5,000
 Contingency Fund
o PHP 10,000