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BMC Tracker Findaway

This business model canvas describes Findaway, a tracker startup created by Bu Ratih and Bu Rani. Findaway offers a simple, practical tracker to help people find easily lost items like keys or wallets. It aims to build customer relationships through attractive promotional offers and good customer support. The target customer segments are people from all walks of life who tend to frequently misplace small personal items. Revenue streams come primarily from tracker purchases, with costs including startup capital, vendor payments, promotions, and collaborations with other brands.

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rizkybahari107
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47 views3 pages

BMC Tracker Findaway

This business model canvas describes Findaway, a tracker startup created by Bu Ratih and Bu Rani. Findaway offers a simple, practical tracker to help people find easily lost items like keys or wallets. It aims to build customer relationships through attractive promotional offers and good customer support. The target customer segments are people from all walks of life who tend to frequently misplace small personal items. Revenue streams come primarily from tracker purchases, with costs including startup capital, vendor payments, promotions, and collaborations with other brands.

Uploaded by

rizkybahari107
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Designed for: Designed by: Date: Version:

Business Model Canvas


Key Partners Key Activities Value Propositions Customer Relationships Customer Segments
Who are our Key Partners? Who What Key Activities do our Value What value do we deliver to the What type of relationship does For whom are we creating
are our key suppliers? Which Propositions require? Our customer? Which one of our each of our Customer Segments value? Who are our most
Key Resources are we acquiring Distribution Channels? Customer customer’s problems are we expect us to establish and important customers? Is our
from partners? Which Key Relationships? Revenue helping to solve? What bundles maintain with them? Which ones customer base a Mass Market,
Activities do partners perform? streams? of products and services are we have we established? How are Niche Market, Segmented,
offering to each Customer they integrated with the rest of Diversified, Multi-sided Platform
MOTIVATIONS FOR CATEGORIES: Segment? Which customer our business model? How costly
PARTNERSHIPS: Optimization Production, Problem Solving, needs are we satisfying? are they?
and economy, Reduction of risk Platform/Network
and uncertainty, Acquisition of CHARACTERISTICS: Newness,
particular resources and Performance, Customization,
activities “Getting the Job Done”, Design,
Key Resources Brand/Status, Price, Cost Channels
What Key Resources do our Reduction, Risk Reduction, Through which Channels do our
Value Propositions require? Our Accessibility, Customer Segments want to be

Neos Chronos Business Model Canvas Word


Distribution Channels? Customer
Relationships Revenue
Streams?
Convenience/Usability reached? How are we reaching
them now? How are our
Channels integrated? Which
ones work best? Which ones
TYPES OF RESOURCES: are most cost-efficient? How are
Physical, Intellectual (brand we integrating them with
patents, copyrights, data), customer routines?
Human, Financial

Cost Structure Revenue Streams


What are the most important costs inherent in our business model? Which Key For what value are our customers really willing to pay? For what do they currently pay?
Resources are most expensive? Which Key Activities are most expensive? How are they currently paying? How would they prefer to pay? How much does each
Revenue Stream contribute to overall revenues?
IS YOUR BUSINESS MORE: Cost Driven (leanest cost structure, low price value TYPES:
proposition, maximum automation, extensive outsourcing), Value Driven (focused on Asset sale, Usage fee, Subscription Fees, Lending/Renting/Leasing, Licensing,
value creation, premium value proposition). Brokerage fees, Advertising
FIXED PRICING: List Price, Product feature dependent, Customer segment
SAMPLE CHARACTERISTICS: Fixed Costs (salaries, rents, utilities), Variable costs, dependent, Volume dependent
Economies of scale, Economies of scope DYNAMIC PRICING: Negotiation (bargaining), Yield Management, Real-time-Market
Designed by: The Business Model Foundry (www.businessmodelgeneration.com/canvas). Word implementation by: Neos Chronos Limited (https://neoschronos.com). License: CC BY-SA 3.0

Designed for: Designed by: Date: Version:

Business Model Canvas Bu Ratih & Bu Rani Findaway 3/12/23

Key Partners Key Activities Value Propositions Customer Relationships Customer Segments
● Menjual tracker yang Findaway merupakan tracker ● Memberi penawaran ● Customer Segments
● Supplier simpel dan praktis simpel dan praktis yang dapat yang menarik melalui ● Orang dari semua
● Influencer ● Menyediakan customer membantu orang mencari barang media promosi dan
support yang baik yang mudah hilang seperti kunci diskon
kalangan
atau dompet ● Aktif melakukan ● Orang yang
pemasaran digital cenderung sering
melalui media sosial kehilangan barang
barang kecil

Key Resources Channels


Buku transaksi untuk list ● Promosi dilakukan

Neos Chronos Business Model Canvas Word data modal, pemasukan, dan
pengeluaran
●
secara langsung melalui
poster dan survey
Promosi secara online
melalui media sosial
seperti Instagram dan
lainnya

Cost Structure Revenue Streams


● Persiapan modal untuk membeli ● Revenue Streams
● Membayar vendor ● Sumber pemasukan utama berasal dari pembeli
● Promosi berbayar ● Pembagian hasil penjualan
● Kolaborasi dengan brand lain

Designed by: The Business Model Foundry (www.businessmodelgeneration.com/canvas). Word implementation by: Neos Chronos Limited (https://neoschronos.com). License: CC BY-SA 3.0

Neos Chronos Business Model Canvas Word

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