INTRODUCTION TO MANAGEMENT

ASSIGNMENT 1 and 2

Submitted to: MAM HUDDA RIAZ

Submitted by: KASHIF IKRAM

Reg. No: FA22-BBA-145

COMSATS University Islamabad, Lahore Campus.

 ASSIGNMENT # 1

QUESTION # 01

Name Of Organization: Nestle

Introduction:

Nestlé, founded in 1866 by Henri Nestlé in Vevey, Switzerland, has grown into one of
the world's largest food and beverage companies. With a rich history spanning over a
century, Nestlé operates globally, providing a wide range of products to meet
consumers' needs for nutrition, health, and wellness.

Vision:

Nestlé's vision is to be the leading and most respected food, nutrition, health, and
wellness company worldwide. They strive to achieve excellence in everything they do,
earning trust and respect from consumers, stakeholders, and society.

Mission:

Nestlé's mission is to provide the best quality food to people worldwide, ensuring their
products contribute to a healthier and happier life. They are committed to delivering
nutritionally balanced options while continuously innovating and adapting to changing
consumer preferences.

Portfolio:

Nestlé boasts a diverse portfolio of over 8,000 products, catering to various consumer
needs and preferences. Their product categories include:

Milk Products:

Including dairy milk, powdered milk, and milk-based beverages.

Nutrition Products:

Offering a range of nutritional supplements, infant formulas, and specialized nutrition

for different life stages.

Beverages:

Providing a variety of beverages such as coffee, tea, juices, and energy drinks.
Prepared Dishes:

Offering convenient and ready-to-eat meals, soups, and sauces.

Chocolates and Confectionery:

Producing a wide assortment of chocolates, candies, and snacks.

Bottled Water:

Offering natural spring water, purified water, and flavored water options.

QUESTION No. 02

Why Choose Nestle for this Assignment?

I chose Nestlé due to its significant global impact, diversified offerings, and

commitment to societal well-being through its products and

sustainability initiatives..
 “Assignment # 02”
QUESTION # 01

Mission

"Nestle's mission is to provide the best food to people throughout the world". Nestlé's
mission is to provide the best quality food to people worldwide, contributing to healthier
and happier lives. It emphasizes the company's commitment to delivering nutritious
products and meeting consumer needs globally.

Vision

Being the best in everything we touch & handle Respected, Trustworthy Food, Nutrition,
Health and Wellness Company.Nestlé's vision is to be the leading and most respected
food, nutrition, health, and wellness company worldwide. It outlines the company's
aspiration to excel in every aspect of its operations and earn trust and respect from
consumers and stakeholders.

Objectives

Nestle, as a global company, generally focuses on several key objectives, including

sustainable growth, creating shared value, promoting nutrition, health, and wellness,
being environmentally responsible, and enhancing the quality of life. These objectives
often align with their commitment to consumers, the environment, and society at large.
Nestlé's objectives are specific, measurable, achievable, relevant, and time-bound
targets that support its goals. For example, an objective could be to reduce carbon
emissions by a certain percentage within a specific timeframe or to launch a new
product line to meet consumer demand for healthier options.

Goals

Nestlé's goals may include increasing market share, expanding into new markets or
product categories, achieving sustainability targets, and enhancing brand reputation.
These goals provide direction and focus for the company's efforts.

Nestle's goals revolve around several key areas:

• Nutrition, Health, and Wellness:

Promoting healthier lives by providing nutritious products and enhancing well-being.

• Environmental Sustainability:

Commitment to environmental stewardship, aiming for zero environmental impact and

sustainable sourcing.

• Quality and Safety:

Ensuring high product quality, safety, and maintaining consumer trust.

• Creating Shared Value:

Fostering economic development in communities and ensuring fair and responsible

business practices. Strategy Nestle's strategic planning typically includes a focus on
several key areas:

• Product Innovation:

Constantly developing and innovating their product lines to meet consumer demands
and preferences.

• Diversification:

Expanding into health and wellness sectors while maintaining their core food and
beverage business.

• Sustainability:

Implementing sustainable practices in sourcing, production, and packaging to reduce

environmental impact.

• E-commerce and Digital Marketing:

Embracing online platforms and digital marketing to reach consumers and adapt to
changing retail landscapes.

• Consumer-Centric Approach:

Prioritizing consumer needs, health, and wellness concerns in their product offerings
and marketing strategies..

Strategy:

Nestlé's strategy encompasses its overall approach to achieving its goals and
objectives. This may involve product innovation, market expansion, sustainability
initiatives, operational efficiency improvements, and strategic partnerships. Nestlé's
strategy aims to drive long-term growth and value creation while addressing challenges
in the dynamic food and beverage industry.
Comparison with Other Businesses:

Mission Comparison:

While both Nestlé and other businesses aim to provide quality products to consumers
globally, Nestlé's mission emphasizes food, nutrition, health, and wellness, which may
differ from companies in other industries.

Vision Comparison:

Nestlé's vision emphasizes becoming the leading food, nutrition, health, and wellness
company, which may differ from the visions of companies in sectors like technology or
automotive.

Goal and Objective Comparison:

Nestlé's goals and objectives are specific to its industry, market position, and strategic
priorities, which may differ from those of companies in unrelated sectors.

Strategic Comparison:

Nestlé's strategy is tailored to the food and beverage industry, focusing on product
innovation, sustainability, and consumer health, which may differ from the strategies of
companies in industries such as finance or telecommunications.

Nestlé shares some strategic concepts with other businesses, its mission, vision, goals,
objectives, and strategies are uniquely designed to align with its position as a global
leader in the food and beverage industry.

QUESTION # 02

SWOT Analysis is the analysis of company’s strengths, weaknesses,

opportunities and threats.

SWOT Analysis

Strengths:

• Have a very long history over 140 years.

• Operated factories in 77 countries in all six continents, a truly global company.

• Have a great CEO, Peter Brabeck and very strong workforce.

• Brand Recognition.
Weaknesses:

• Less consumer research in few areas.

• Increasing instances of product recalls hampering brand equity

• Entering into markets that are already mature and can give a tough competition to new
entrants..

Opportunities:

• Well-known company and strong brand name.

• Health based on products are becoming more popular in the world, including United
States.

• Ranked first in nearly all the product segments in which it operated (market leader).

Threats:

• Some markets they are entering are already mature.

• Global competitors.

• Increasing prices of raw materials.

• Highly competitive market, multinational companies are very organized and financially
strong.

QUESTION # 03

Future Strategy for Nestle’s using the Strategic Management Process:

1. Environmental Analysis:

Internal Analysis:

Assess Nestlé's strengths and weaknesses, including its product portfolio, brand
reputation, distribution channels, and financial performance.

External Analysis:

Evaluate the opportunities and threats in the external environment, considering factors
such as market trends, competitor actions, regulatory changes, and consumer
preferences.
2. Setting Objectives:

Based on the findings from the environmental analysis, Nestlé should set specific,
measurable, achievable, relevant, and time-bound (SMART) objectives. These
objectives should align with the company's mission and vision and address key areas
such as growth, innovation, sustainability, and profitability.

3. Strategy Formulation:

Develop strategic options to achieve the objectives identified in the previous step. This
may involve:

Product Innovation:
Introduce new products or improve existing ones to meet changing consumer needs
and preferences, with a focus on health, wellness, and sustainability.

Market Expansion:
Identify growth opportunities in emerging markets or underserved segments, while also
optimizing operations in mature markets.

Sustainability Initiatives:
Implement sustainable practices across the value chain, including sourcing, production,
packaging, and distribution, to minimize environmental impact and enhance brand
reputation.

Digital Transformation:
Embrace digital technologies to enhance customer engagement, optimize supply chain
management, and drive operational efficiency.

Strategic Partnerships:
Collaborate with other companies, NGOs, or governments to address societal
challenges, promote responsible sourcing, and foster innovation.

4. Strategy Implementation:

Develop detailed action plans to execute the chosen strategies effectively. This
involves:

Allocating resources (financial, human, and technological) to key initiatives.

Establishing clear roles, responsibilities, and accountability.

Monitoring progress regularly and making adjustments as needed to stay on track.

5. Evaluation and Control:

Continuously monitor and evaluate the implementation of the strategy to ensure it

remains aligned with the company's objectives and responsive to changes in the
external environment.