Microeconomics Chapter 1 To 6
Microeconomics Chapter 1 To 6
UNDERSTANDING ECONOMICS
One of the earliest recorded economic thinkers was the 8th-century B. C. Greek farmer/poet Hesiod,
who wrote that labor, materials, and time needed to be allocated efficiently to overcome scarcity. But the
founding of modern Western economics occurred much later, generally credited to the publication of
Scottish philosopher Adam Smith's 1776 book, An Inquiry Into the Nature and Causes of the Wealth of
Nations.
The principle (and problem) of economics is that human beings have unlimited wants and occupy a
world of limited means. For this reason, the concepts of efficiency and productivity are held paramount by
economists. Increased productivity and a more efficient use of resources, they argue, could lead to a higher
standard of living.
Despite this view, economics has been pejoratively known as the "dismal science", a term coined by
Scottish historian Thomas Carlyle in 1849. He used it to criticize the liberal views on race and social equity
of contemporary economists like John Stuart Mill, though some resource suggest Carlyle was actually
describing the gloomy predictions by Thomas Robert Malthus that population would always outstrip the
food supply.
TYPES OF ECONOMICS
The study of economics is generally broken down into two disciplines:
Microeconomics focuses on how individual consumers and firm make decisions; these individuals
can be a single person, household, a business/organization or a government agency. Analyzing certain
aspects of human behavior, Microeconomics tries to explain they respond to changes in price and why
they demand why they do at particular price levels. Microeconomics tries to explain how and why
different goods are valued differently, how individuals make financial decisions, and how individuals
best trade, coordinate and cooperate with one another.
Microeconomics' topic range from the dynamics of supply and demand to the efficiency and costs
associated with producing goods and services; they also include how labor is divided and allocated,
uncertainty, risk, and strategic game theory.
Macroeconomics studies an overall economy on both a national and international level. Its focus
can include a distinct geographical region, a country, a continent, or even in the world. Topics studied
include foreign trade, government fiscal and monetary policy, unemployment rates, the level of inflation
and interest rates, the growth of total production output as reflected by changes in the Gross Domestic
Product (GDP),and business cycles that result in expansions, booms, recession, and depression.
There are also schools of economic thought. Two of the most common are Monetarist and
Keynesian. Monetarists have generally favorable views on free markets as best way to allocate resources
and argue that stable monetary policy is the best course for managing the economy. In the contrast, the
Keynesian approach believes that markets often don't work well at allocating resources on their own and
favors fiscal policy by an activist government in order to manage irrational market swings and recessions.
Economic analysis often progresses through deductive processes including mathematical logic,
where the implications of specific human activities are considered in a "means-ends" framework. Some
branches of economic thought emphasize empiricism, rather than formal logic- specifically,
macroeconomics or Marshallian microeconomics, which attempt to use the procedural observations and
falsifiable tests associated with the natural sciences.
Since true experiments cannot be created in economics, empirical economists rely on simplifying
assumptions and retroactive data analysis. However, some economists argue economics is not well suited to
empirical testing, and that such methods often generate incorrect or inconsistent answers.
ECONOMIC RESOURCES
KEY TAKEAWAYS
• Microeconomics studies individuals and business decisions, while macroeconomics analyzes the decisions
made by countries and governments.
• Microeconomics focuses on supply and demand, and other forces that determine price levels, making it a
bottom-up approach.
• Macroeconomics takes a top-down approach and looks at the economy as a whole, trying to determine its
course and nature.
• Investors can use microeconomics in their investment decisions, while macroeconomics is an analytical
tool mainly used to craft economic and fiscal policy.
Microeconomics
Microeconomics is the study of decisions made by people and businesses regarding the allocation of
resources and prices of goods and services. It also takes into account taxes, regulations, and government
legislation.
Microeconomics focuses on supply and demand and other forces that determine the price levels in the
economy, It takes what is referred to as a bottom-up approach to analyzing the economy. In other words.
microeconomics tries to understand human choices, decisions, and the allocation of resources.
Having said that, microeconomics does not try to answer or explain what forces should take place in a
market. Rather, it tries to explain what happens when there are changes in certain conditions.
For example, microeconomics examines how a company could maximize its production and capacity so
that it could lower prices and better compete in its industry.
A lot of microeconomics information can be gleaned from the financial statements.
Macroeconomics
Macroeconomics, on the other hand, studies the behavior of a country and how its policies affect the
economy as a whole, It analyzes entire industries and economies, rather than individuals or specific
companies, which is why it’s a top-down approach. It tries to answer questions like “What should the rate of
inflation be?” or “What stimulates economic growth?”
Macroeconomics examines economy-wide phenomena such as gross domestic product (GDP) and how
it is affected by changes in unemployment, national income, rate of growth, and price levels.
Macroeconomics analyzes how an increase or decrease in net exports affects a nation’s capital account,
or how GDP would be affected by the unemployment rate.
Macroeconomics focuses on aggregates and econometric correlations, which is why it is used by
governments and their agencies to construct economic and fiscal policy. Investors of mutual funds or
interest-rate-sensitive securities should keep an eye on monetary and fiscal policy. Outside of a few
meaningful and measurable impacts, macroeconomics doesn’t offer much for specific investments.
John Maynard Keynes is often credited as the founder of macroeconomics, as he initiated the use of
monetary aggregates to study broad phenomena. Some economists dispute his theory, while many of those
who use it disagree on how to interpret it.
The 1988 GNP grew 6.7 percent, slightly more than the government plan target. Growth fell off to 5.7
percent in 1989, then plummeted in 1990 to just over 3 percent. Many factors contributed to the 1990
decline. The country was subjected to a prolonged drought, which resulted in the increased need to import
rice. In July a major earthquake hit Northern Luzon, causing extensive destruction, and in November a
typhoon did considerable damage in the Visayas. There were other, more human, troubles also. The country
was attempting to regain a semblance of order in the aftermath of the December 1989 coup attempt.
Brownouts became a daily occurrence, as the government struggled to overcome the deficient power-
generating capacity in the Luzon grid, a deficiency that in the worst period was below peak demand by more
than 300 megawatts and resulted in outages of four hours and more. Residents of Manila suffered both from
a lack of public transportation and clogged and overcrowded roadways; garbage removal was woefully
inadequate; and, in general, the city's infrastructure was in decline. Industrial growth fell from 6.9 percent in
1989 to 1.9 percent in 1990; growth investment in 1990 in both fixed capital and durable equipment declined
by half when compared with the previous year. Government construction, which grew at 10 percent in 1989,
declined by 1 percent in 1990.
The most pressing problem in the Philippine international political economy at the time Aquino took office
was country's US$28 billion external debt. It was also one of the most vexatious issues in her administration,
Economists within the economic planning agency, the National Economic and Development Authority
(NEDA), argued that economic recovery would be difficult, if not impossible, to achieve in a relatively short
period if the country did not reduce the size of the resource outflows associated with its external debt. Large
debt-service payments and moderate growth (on the order of 6.5 percent per year) were thought to be
incompatible. A two-year moratorium on debt servicing and selective repudiation of loans where fraud or
corruption could be shown was recommended. Business-oriented groups and their representatives in the
president's cabinet vehemently objected to taking unilateral action on the debt, arguing that it was essential
that the Philippines not break with its major creditors in the international community. Ultimately, the
president rejected repudiation; the Philippines would honor all its debts.
Domestically, land reform was a highly contentious issue, involving economics as well as equity. NEDA
economists argued that broad-based spending increases were necessary to get the economy going again;
more purchasing power had to be put in the hands of the masses. Achieving this objective required a
redistribution of wealth downward, primarily through land reform. Given Aquino's campaign promises, there
were high expectations that a meaningful program would be implemented. Prior to the opening session of
the first Congress under the country's 1987 constitution, the president had the power and the opportunity to
proclaim a substantive land reform program. Waiting until the last moment before making an announcement,
she chose to provide only a broad framework. Specifics were left to the new Congress, which she knew was
heavily represented by landowning interests. The result--a foregone conclusion--was the enactment of a
weak,
Loophole-ridden piece of legislation.
The Aquino administration appeared to be unable to work with the Congress to enact an economic package
to overcome the country's economic difficulties. In July, as the government deficit soared Secretary of
Finance Jesus Estanislao introduced a package of new tax measures. Then in October, stalemated with
Congress, Aquino agreed to seek a reduction in the budget gap without new taxes. The agreement met with
resistance f t met with resistance from the Congress for being an onerous imposition on an economy in
crisis, growth would be stifled and the poor would be impacted negatively. The willingness of the Congress
to pass the tax package called for in the IMF agreement was in doubt. In 1990 Congress placed a 9 percent
levy on all imports to provide revenues until an agreement could be reached with the administration on a tax
package. In February 1991, however, it was learned that in its agreement with the IMF for new standby
credits, the government had promised that it would indeed implement new taxes.
Accusations were widespread in Manila's press about the 1990-91 impasse. On the one hand, it was claimed
that Aquino and her advisers had no economic plan; on the other hand, the Congress was said to be
unwilling to work with the president.
Traditional political patterns appeared to be reasserting themselves, and the technocrats had little ultimate
influence. One study of the first Congress elected under the 1987 constitution showed that only 31 out of
200 members of the House of Representatives, were not previously elected officials or directly related to the
leader of a traditional political clan. Business interests directly influenced the president to overrule already
established policies, as in the 1990 program to simplify the tariff structure. Business and politics have
always been deeply interwoven in the Philippines; crony capitalism was not a deviant model, but rather the
logical extreme of a traditional pattern.
As the Philippines entered the 1990s, the crucial question for the economy was whether the elite would limit
its political activities to jockeying for economic advantage or would forge its economic and political
interests in a fashion that would create a dynamic economy.
Economics
Economics has been discussed and described by scholars in number of satisfying ways:
...studies the efficient allocation of the scarce means of production toward the satisfaction of human wants.
(Slavin)
…a social science concerned with using Scarce resources to obtain maximum satisfaction. (Walstad and
Bingham, 1993)
...the study of how societies use scarce scarce resources to produce valuable commodities and distribute
them among different people. (Samuelson and Norhaus, 1992)
...the study of production, distribution, selling, and use of goods and services. (Collin, 1997)
...the study of how people use their limited resources to try to satisfy unlimited wants. (Parkin and Bade,
1991)
Economics is the study of how society uses its scarce resources to satisfy unlimited wants and needs.
According to The Economist website, the most concise definition of Economics is: the study of how society
uses its scarce resources defined by Thomas Carlyle, a 19th-century Scottish philosopher and writer.
Economics, thus, lay emphasis on the need to take full advantage of our material output given an amount of
resources, crucial truth however, these resources are only limited suffering from SCARCITY-- the
imbalance between human needs and wants, and the means of satisfying those, considering this as the
central economic problem.
Human desires are never ending whether it is a need or a want, especially now where different
innovations has been taking the spot of everyone’s attention. Nobody could deny the fact that the world is on
a fast-pacing regime due to the advent of new technologies. The primary problem is, there are never ever
enough resources to produce all of the goods and services that people want. This is where economy plays its
role.
An economy relates the study of human action and how people should make choices. It is a system
for organizing the allocation of resources to produce and distribute the goods and services to satisfy human
wants. The more proficient and flexible the economy is, the more wants we can satisfy.
The Concerns of Economics
Since economics emphasizes on maximizing the scarce resources, it concerns the production,
distribution and consumption of goods and services. This is vital because once re-sources have improperly
managed, people had lost their opportunity to enjoy one’s benefit. In a market economy, each of these
resources is traded in exchange for a type of income. We sell these resources to make income with the very
purpose of satisfying our wants.
Production
Production is the creation or addition of utility – total satisfaction received from consuming a good
or service. In order to create production, there must be usage of economic resources. Economic resources
are the goods or services available to produce valuable end user products, also called factors of production.
Land, in economic term, is not just the mere land we thought it was. It includes natural resources
such as minerals, oil, coal, soil, water and the ground in which these resources are found. This is
used in the economy through extraction (mining) and agriculture. It also provides site for factories,
office, hospitals, schools and universities, homes, etc. Moreover, owners of land receive rentals
through leasing of their properties. Economic rent is money received from something that is given by
nature, rather than produced by human effort.
Labor is the work, time and human effort included in the production. For instance, a manufacturing
plant would hire their own production team as well as staffs and supervisors, etc. so that they could
generate revenue through processing raw materials to finished products. This people are being paid
for their work rendered via wages and/or salaries.
o Wage is a compensation based on the number of hours worked multiplied by an hourly rate
of pay. A factory worker might work 40 hours during the work week and has a rate pay of
Php37 per hour. Thus, he will receive a paycheck showing gross wages of Php1, 480 (40 x
Php37). If the worker had rendered only 30 hours during that week, his paycheck will show
gross wages of Php 1,110 (30 x Php 37).
o Salary, however, is compensation quoted on a monthly or annual basis. The manager of the
factory might earn a salary of Php 420,000per year. If the manager is paid semi- monthly his
paycheck will show gross salary of Php17,500 for the half-month. Generally, the hourly-paid
employees will earn wages: at a quoted rate for the hours in excess of 40/week (25% for
Normal Day: 30% for Holidays/ Rest Day). The salaried employees in high pay positions are
not likely to receive additional pay for the hours in excess of 40/week.
Capital, in layman’s term, is the money used by entrepreneurs to run their business. However, in
economics, it is defined as – human-made’ goods used to produce other goods or services. A
productive asset such as office buildings, stores, factories, equipment, and software that unlike the
natural resources is man-made and employed to generate income. The income owners of capital
receive what is called interest. The purchase of new capital software is financed through loans, so the
lender earns interest from its productivity.
Entrepreneurial ability is the effort to organize the production process. The entrepreneurs are the
people who are responsible in combining the three other economic resources. They occupy a central
position in the economy because they are the one who stimulates all economic activity to earn profit.
Distribution
Distribution is the allocation of the total product (money incomes) among factors of production. In
general theory, each unit of output corresponds to a unit of income.
Land– RENT
Labor- WAGES
Capital – INTEREST
Entrepreneurship – PROFIT
The idea of distribution is concerned with the assessment of the services of the factors of production.
In this sense, the theory of distribution is most likely could be understood as a theory of value. We
determine the prices not of the factors of production but of their services. For instance, it is not size of the
land which is traded, but rather the services it could offer. Thus, rent is not the price of land but the value of
service or use of land; wages/salaries, the value of the service of labor; interest, the value of the use of
capital, and profit, the return of entrepreneur’s services.
Consumption
Consumption is the utilization of a good or a service for one's very own satisfaction. Without it,
there would be no need for production and distribution since the goal of economics is to suffice the
consumer wants and needs. It deals with the concept of destroying utility.
For instance, when a student has eaten his packed lunch, he has changed the form of the product
(food). In economic sense, he has destroyed its utility by eating it, thus the food has been consumed.
However, not all destruction of utility implies consumption. When a house was destroyed due to negligence,
it is not consumed economically because one's satisfaction was not sufficed. Thus, the emphasis of
consumption is the satisfaction of human wants rather on the destruction of utility.
Opportunity Costs
Our economic drawback is that we merely have limited resources to satisfy relatively unlimited
wants. There are never enough resources to suffice everything that everyone wants. Therefore, humans must
make a choice. Opportunity cost is the foregone value of the next best alternative -- the value of things we
give up.
If we prefer to hang out with our friends over staying at home to study, the opportunity cost would be
the value of the benefit we might get for studying at home. We weigh the costs and benefits of various
options, including opportunity costs, though sometimes, this cost cannot be expressed in terms of money.
Economists assume that we pick the choice we find more of value. In the economic world, both is
not applicable because we only have limited resources, as so as with time. Whichever option is chosen, you
will miss the value of the other options.
16
14
12
Candies 10
4
Chocolates
2
0 Plotting the
0 1 2 3 4 5 6
values in the PPC, we will
be able to understand the relationship between the production variables.
Producing on the PPC means that resources are fully employed, while producing inside the curve
means resources are unemployed. The law of increasing opportunity cost is what gives the curve its
distinctive bowed shape. The Production Possibilities Curve represents our economy at full employment and
full production.
Prepared by: Rhia Joy C. Lope
(BSED- SS 2)
Full Production
Full production is when resources are being allocated in the most efficient manner. All employed
resources are used so that they provide the maximum possible satisfaction of our material wants. Full
production can include physical resources (land and capital) and human re-sources (labor and
entrepreneurial ability). Generally, an 85-90% capacity utilization rate is considered full production of a
nation's capital.
Economic Growth
Economic growth is an increase in the capacity of an economy to produce goods and services, compared
from one period of time to another. Economic growth can be measured in nominal terms which include
inflation or in real terms which are adjusted for inflation. For comparing one country's economic growth to
another, GDP or GNP should be used as these take into account the population differences between two
countries.
SUMMARY
Resources utilization is a system of economics where the basic inputs to production are equitably
utilized. The objective to take full advantage of the scarce resources or supply from which benefit is
produced.
Economic resources (factors of production) may be classified as either physical resources (land and
capital) or human resources (labor and entrepreneurial activity). These factors are produced distributed and
consumed mainly for the purpose of human satisfaction. However, despite the desire to suffice all human
wants and needs, this would not be possible. Thus, people must make a choice over the things he's after.
The value of the foregone alternative is what we call the opportunity cost. This cost could be best
demonstrated through Production Possibilities Curve (PPC) which shows how available resources could
maximized and how choices affect our consumption. The curve also demonstrates full employment and full
production. As long as we operate along the curve, productive efficiency is met.
Demand Curve:
A demand curve is simply a demand schedule presented in graphical form. It shows the quantity
demanded at different prices.
Demand curves are drawn as ‘downward sloping’ due to this inverse relationship be-tween price and
quantity demanded. When there is a change in quantity demanded there has a movement along the curve.
The X-axis represents the quantity buyers are willing and able to pay at a given price. Further, the Y-axis
represents the maximum price the buyers are willing to pay for a given unit.
Individual Demand
The individual demand is the demand of an individual or any entity considered as one. It is the quantity
of a good that a specific consumer would purchase at a specific price point at a specific point in time.
Market Demand
Market demand supports the total quantity demanded by all consumers. It is an important economic
indicator because it displays the one’s market competitiveness, a purchaser’s willingness to buy certain
products, and the ability of an entity to leverage in a competitive environment. If market demand is low, it
signals to a company that they should lay off a product or service or consider redesigning it.
Change in Demand
There is a change in demand when the change alters the quantity demanded in a given price, vice versa.
When it happens, there is a shift in the entire demand curve. The following are considered as demand
shifters:
1. Consumer Income - Generally, when the price of a good falls demand also decreases because the
consumer can maintain the same consumption for less expenditure, providing that the good is
normal. However, when the good is considered inferior the demand for this good increases as the
price falls.
2. Prices of Related Goods - When the price of a good falls because the product is now relatively
cheaper than an alternative item and some consumers switch their spending from the alternative good
or service the demand for substitute increases. Conversely, when the good is considered as a
complement of the good which the price has fallen, the demand for this good also falls.
Alfred Marshall
A great English economist who came up with the idea of the law of demand and supply. According to
him, prices are set through the forces of demand and supply as same as the cutting done by two blade s of
scissors. Just as you need two blades in order for the scissor to function, as so as to
Supply is the total quantity of a good that is available for purchase at a given price. It is the
relationship between the quantities of a good or service consumers will offer for sale and the price charged
for that good.
Supply is not simply the number of an item available in the market, such as '5 chocolates' or '17
books', because supply represents the entire relationship between the quantity available for sale and all
possible prices charged for that good. The specific quantity desired to sell of a good at a given price is
known as the quantity supplied.
The law of supply states that, ceteribus paribus (latin for 'assuming all else is held constant'), the
quantity supplied for a good rises as the price rises. In other words, the quantity demanded and price are
directly proportionate.
Supply Schedule:
A supply schedule is a table that shows the relationship between product prices and quantity
supplied.
Supply Curve:
A supply curve is simply a supply schedule presented in graphical form. It shows the quantity
supplied at different prices.
Supply curves are drawn as 'upward sloping' due to this positive relationship between price and
quantity supplied. When there is a change in quantity supplied there has a movement along the curve.
The X-axis represents the quantity sellers are willing and able to sell at a given price. On the other
hand, the Y-axis represents the maximum price the sellers are willing to sell for a given quantity.
Change in Supply:
There is a change in supply when the change alters the quantity supplied in a given price, vice versa.
When it happens, there is a shift in the entire supply curve. The following are considered as supply shifters:
1. Technological Innovation - lowers costs and increases supply which means that sellers are willing
to supply greater quantity at a given price or equivalently they are willing to sell a given quantity at a
lower price.
2. Input Prices- an increase in the price of input decreases supply because of higher costs incurred.
3. Taxes and Subsidies - Tax increases cost and also considered as an input price. Subsidy is
equivalent to a decrease in the firms cost and therefore increases supply.
4. Expectation - higher price of a good in the future increases the cost of supplying now and thus
decreases current supply.
5. Entry/Exit of Producers - as producers enter or exit the market, the number of sellers' changes,
directly influencing supply.
6. Opportunity Cost - inputs in production have opportunity cost and sellers will choose to employ
those inputs in the production of the highest priced goods.
7.
Price Floor and Price Ceilings
Price Floors and Price Ceilings are examples of regulations established by government intervention
to avoid loss and taking advantage of opportunity in the market.
Price Floor
Price floor is only an issue when they are set above market clearing price because once it is set
beyond the market price; there is a chance of excess supply (surplus). When it occurs, manufacturers might
produce more quantity unknowingly, customers might not buy those goods at the higher price and thus,
those goods will remain unsold.
Price Ceiling
Equilibrium
Equilibrium refers to a situation in which the price has reached
the level where quantity supplied equals quantity demanded.
Surplus exists when there is an excess in supply. In this case,
suppliers should lower the price to increase sales, thereby moving to
the equilibrium.
SUMMARY
Demand and supply are the market forces that affect prices in the market. Demand represents the
standpoint of consumers while supply represents the standpoint of manufacturers. To better understand the
concepts, we must also have an understanding of its law through analyzing the schedule and its curve. Also,
we must also understand that there are other factors affecting the quantity demanded and quantity supplied.
We must also take into consideration the price ceilings and price floors established by law, because it also
affects our decision in settling with prices. Moreover, to compare supply and demand, and be able to suffice
ones needs without any excess, we must also understand their equilibrium relationship.
CHAPTER 6: ELASTICITY
Elasticity
What is Elasticity?
Elasticity is the amount of a variable’s sensitivity upon change of a further variable. Economically,
elasticity refers to the degree of change of individual demands in reaction to price or income changes.
If the elasticity is greater than 1, the demand is elastic. It means that quantity changes faster than the
price. If the elasticity is less than 1, demand is inelastic – quantity changes slower than the price. If the
elasticity is equal to 1, elasticity of demand is unitary where quantity changes at the same rate as price.
Elasticity of demand is a significant variation on the concept of demand and can be classified as elastic,
inelastic, or unitary.
Elastic Demand
Quantity demanded extremely reacts when there is a change in price. An example of products with
an elastic demand is those goods not frequently purchased, such as appliances and furniture and can be
deferred if price rises.
Substitutes of a product affect the elasticity of demand. If a product can be easily substituted
certainly by another product, consumers will merely shift purchases when there is a price increase/decrease
for both goods. For example, poultry and fish are both meat products. When there is a diminishing price of
poultry, consumers will shift in buying fish to save costs. So products with close substitutes tend to have
elastic demand.
When the price increases from Php8 per unit to Php10 per unit, the quantity sold decreases from 50
units to 30 units. The elasticity coefficient is 1.6.
Inelastic Demand
A change in price results in only a small change in quantity demanded. Simply, the quantity
demanded is not very responsive to price changes. Examples of this are daily necessities such as food. When
the price of food increases, consumers will not reduce their food purchases, granting there may be shifts in
the types of food they purchase.
When the price increases from Php8 per unit to Php10 per unit, the quantity sold decreases from 50
units to 45 units. The elasticity coefficient is0.4.
Unitary Elasticity
A change in price will result to an equal percentage of change in quantity demanded. Thus, the
elasticity coefficient is equal to one.
When the price decreases from Php8 per unit to Php4 per unit, the quantity sold increases from 20
units to 40 units. The elasticity coefficient is 1.
Total Revenue
The total revenue a firm obtains is the price of the good multiplied by the quantity sold.
Total Revenue = Price x Quantity Sold
Assume that a firm increases the price of its good, there would be a price or quantity effect. When
price increases, each unit sold sells for higher price, which tends to raise revenue.
However, there is no assurance that the consumers will patronize the goods as same as before. Thus,
after a price increase, fewer units might be sold, which tends to lower revenue.
The price elasticity of demand illustrates what happens to total revenue when prices changes.
Example:
Suppose the current price of a fish is Php50.00, but that the vendors must raise extra money for
market rent. Will raising the price of the fish toPhp55.00 increase or decrease total revenue?
Suppose 1,000 individuals buy every day at the current price, So total revenue is:
Total revenue=Php50.00x1000=Php50,000.00
Let's look at three cases. The Price Elasticity of Demand is
Inelastic, Ep = 0.5
Elastic, Ep = 2.0
Unit-Elastic, Ep = 1.0
Case I: Inelastic Demand
Suppose the price elasticity of demand is 0.5. What effect will the 10%increase in the fish on total
revenue?
We need to solve for the fish at Php55.00.
We know Ep = 0.5 and Php50.00 = 1000.
So QPhp55 = 950 and total revenue at the higher price of fish is
Total revenue = Php55 x 950 = Php52,250.
Case II: Elastic Demand
Suppose the price elasticity of demand is 2. What effect will the 10% increase in the fish on total
revenue?
In this case, QPhp55 = 800 and total revenue at the higher toll would be
Total revenue – Php55 x 800 = Php44,000.
As we move down the demand curve, elasticity drops while total revenue increases. However, the
increase lasts only until the total revenue reach the maximum. Afterwards, as prices continually drops,
demand becomes inelastic and total revenue decreases.
Normal Goods
Normal goods are goods that have proportionate response on its demand as income changes. These
goods have positive income elasticity. Example might be luxury items; as the in-come level increases, more
people buy or demand them.
Inferior Goods
Inferior goods are the goods that have inverse response on its demand as income changes. Thus, it
has negative income elasticity. Typically, inferior goods exist when high class or superior goods are
available in the market. An example of an inferior good is public transportation. When consumers have less
wealth, they may forgo using their own forms of private transportation in order to cut down costs.
Since the demand for a substitute good will always increase when the price for the other good
increases, the cross elasticity of demand for these goods will always be positive.
Let’s take coffee and a substitute drink tea as an example. All other things equal, when the price of
coffee increases, the quantity demanded for tea will increase as consumers switch to an alternative.
On the other hand, the coefficient for compliments will be negative. At this point of time, let’s use
coffee and creamer as an example. When the price of coffee increases the quantity demanded for creamer
will drop as consumers will purchase fewer. If the coefficient is 0, then the two goods are not related.
Elasticity of Supply
The analysis and calculation of elasticity of supply is similar to elasticity of demand, except that the
quantities used refer to quantities supplied instead of quantities demanded.
Supply elasticity is the ratio between change in quantity supplied and the percentage change in price.
= Percentage change in quantity supplied
Percentage change in price
Ability to switch to production of other goods, ability to go out of business, ability to use other
resource inputs and the amount of time available to respond to a price change are the factors that influence
the elasticity of supply.
SUMMARY
Elasticity refers to the degree of sensitivity of individual demands in reaction to price or income
changes. This is important so that we know how demand would react in times of price/income change.
Elasticity may be elastic, inelastic or unitary depending to the coefficient that we calculate from certain
formula. The total revenue is also a related concept to elasticity. It is the amount a firm obtains on its
production. Elasticity would help manufacturers decide in their operations since it would help them calculate
the amount of return they could get along with a specific change. Moreover, income elasticity helps
businesses predict the effect of an economic cycle on sales. Cross elasticity, however, focuses on the
influence of change of price of other goods to determine the change in demand. Elasticity of supply uses the
same concept with demand with mere variations in the kind of quantity.