Goals and objectives of the organizations

• Goals are the ends toward which your efforts will be directed and
will often change from semester to semester or year to year,
depending on your group

• Objectives are short term and have deadlines

 Describe the Goals of the organizations

 Explain the Objectives of the organizations

Definition of Organization

• Basically, an organization in its simplest form is a person or group

of people intentionally organized to accomplish an overall, common
goal or set of goals

• An organized group of people with a particular purpose, such as a

business or government department.

• Organization is a systematic arrangement of people to accomplish

some specific purpose. Every organization is composed of three
elements i.e. people, goals and system.

• A social unit of people that is structured and managed to meet a

need or to pursue collective goals.
Common Features Of Business Organizations

i. Organizations have a vision and mission.

ii. They have a culture that is guided by their organizational values.
iii. They develop strategies to achieve their goals.
Iv. They have a structure (departments, divisions, teams) and
system to achieve the goals.
V. They get input, process it and then have an output.
Vi. They have customers for whom the product or service is
developed.
Vision

Members of the organization often have some image in their

minds about how the organization should be working, how it
should appear when things are going well.

Eg:

“To be the leader of providing Technical Vocational Education and

Training to the Nation” – VTASL
Mission

An organization operates according to an overall purpose or

mission.

Eg:

“To function as an organization that produces skilled personnel to

the level of national and international skills” - VTASL
Organizational Values

All organizations operate according to overall values, or priorities in

the nature of how they carry out their activities. These values are
the personality, or culture, of the organization.

Strategies

Organizations usually follow several overall general approaches to

reach their goals.

Strategic Goals

Organizational members often work to achieve several overall

accomplishments, or goals, as they work toward their mission.
What Are Organizational Functions

An organizational or business function is a core process or set of

activities carried out within a department or areas of a company.

Common functions include operations, marketing, human

resources, information technology, customer service, finance and
warehousing.

Businesses function most efficiently when all employees understand

their jobs and the proper procedures.

.
• Front-Office Functions

Front-office or front-end organizational functions are those

directly connected with customers. Marketing, sales and customer
service are primary front-office functions. These departments
research and develop solutions, promote them to targeted
prospects and then provide customer service to drive loyal
relationships

• Back-Office Functions

Back-office functions support front-office activities, but they do so

behind the scenes. HR, finance, IT and warehousing all fit into this
category. These functions are important to the success of an
organization, but they tend to receive less public recognition.
Defining "Goal“

•A goal is a statement of a desired future an organization wishes to

achieve. It describes what the organization is trying accomplish.

•Goals serve as an internal source of motivation and commitment

and provide a guide to action as well as a means of measuring
performance.

•Goals provide a way of assuring that an organization will get

where it wants to go.
Organizational Goals
Goals of the organization are the ends toward which your efforts
will be directed and will often change from semester to semester or
year to year, depending on your group

The structure of a business should be based upon both long-term

goals and short-term objectives.

An organization built on any other basis will have an unsound

structure. Structure is important in a small business. You have little
room for error. Whether you follow a specific quality program or
not—believe in the concept of doing right the first time. Make that
concept your mantra and your daily habit. Your success depends
upon it.
Organizational Goals (cont.)

Organizational goals are strategic objectives that a company's

management establishes to outline expected outcomes and guide
employees' efforts.

The overall objectives, purpose and mission of a business that have

been established by its management and communicated to its
employees

There are many advantages to establishing organizational goals:

 Guide employee efforts,
 Justify a company's activities and existence
 Define performance standards
 Provide constraints for pursuing unnecessary goals and function as
behavioral incentives
Types of Organizational Goals

1) Official goals

Official goals detail a company's aims as described in their public

statements, such as the corporate charter and annual reports. They
help to build the organization's public image and reputation.

2) Operative Goals

Operative goals are the actual, concrete steps a business intends to

take to achieve its purpose. A company's operative goals often don't
parallel its official goals.
Eg: while a nonprofit volunteer organization's main official goal
may be community service, limited funding might mean that its
operative goal of fund raising will take precedence.
Key organizational goals

Key organizational goals can also include:

 Employee and management performance goals

 Productivity goals

 Profitability goals

 Innovation goals

 Market share goal

 Social responsibility goals

Setting Goals

Setting goals is one of the basic tools used by organizations to assist

in setting a direction and achieving it.

Successful organizations often set long- and short-term goals for

service development, improving quality, reducing errors, becoming
more customer-focused, and building better internal and public
relations.
Setting Goals (Cont.)

How goals are set is as important as the goal itself. Thus it is

important that goals meet specific criteria that can be used to easily
assess them. One way of doing this is to use the acronym “SMART”
as a way of evaluating the goal

 Specific
 Measurable
 Attainable
 Relevant
 Time-bound
Specific goals should be able to answer the following

 Who is responsible?
 When must this be done?
 What is to be accomplished?
 Which requirements/constraints are involved?
 Where is this to be completed?
 Why is this important or beneficial?
Objectives of the organization
Organizational objectives are short-term and medium-term goals
that an organization seeks to accomplish.

An organization's objectives will play a large part in developing

organizational polices and determining the allocation of
organizational resources.

Achievement of objectives helps an organization reach its overall

strategic goals.

The overall goals, purpose and mission of a business that have been
established by its management and communicated to its employees.
Objectives of the organization
Descriptions of exactly what is to be done, and are derived from
the goals; clear specific statements of measurable tasks that will
be accomplished as steps toward reaching your goals. Objectives
are short term and have deadlines

Determining Objectives

 Objectives are the basic steps in accomplishing the stated goals.

 Objectives are specific,
 clearly stated and understood,
 and related to a time frame whenever possible.
 Objectives are realistic and within the scope of the organization.

All possible objectives should be considered.

Determining Objectives

Objectives typically must

 Be related directly to the goal

 Be clear, concise, and understandable
 Be stated in terms of results
 Begin with an action verb
 Specify a date for accomplishment
 Be measurable
Corporate objectives by different industries are shown here.

Service companies

 Improve contract performance.

 Minimize operating costs.
 Improve customer management.

Manufacturing companies

 Minimize manufacturing costs.

 Maximize customer service.
 Minimize distribution costs.
Distribution companies

 Minimize operating costs.

 Reduce inventory levels.
 Improve operating cycle time.

Insurance companies

 Maximize customer service.

 Streamline information technology.
 Improve service delivery margin.
Importance's of Objectives in any organizations

All organizations exist to achieve certain goals. To make these

goals effective and efficient objectives are important.

Objectives have the following importance:-

 Direction
 Legitimacy
 Coordination
 They form standards
 They arc motivators
What's the Difference Between Goals & Objectives?

The terms "goal" and "objective" often are used interchangeably,

but they have distinct meanings, especially in a business setting or
in formal strategy planning. Generally, a "goal" is used for a vague,
long-term ideal, but "objective" is used for short-term, specific
outcomes.
 Goal Objective

Plan: Broad plan Narrow plan

Action: Generic action Specific action

I want to achieve success in the field I want to complete this thesis on

Example: of genetic research and do what no genetic research by the end of this
one has ever done. month.

Goals may not be strictly measurable

Measure: Must be measurable and tangible.
or tangible.

Time frame: Longer term Short to medium term

Something that one’s efforts or

The purpose toward which an
Meaning: actions are intended to attain or
endeavour is directed.
accomplish; purpose; target.

Principle: Based on ideas Based on fact

http://searchcio.techtarget.com/definition/organizational-goals

http://www.ftpress.com/articles/article.aspx?p=1807181&seqNum=6

http://catalog.flatworldknowledge.com/bookhub/reader/5?e=carpenter-ch06_s01

http://www.uwec.edu/Activities/handbook/running/goals.htm
Goals and objectives are both tools for accomplishing what you
want to achieve.

Goals are long term and objectives are usually accomplished in

the short or medium term.

Goals are nebulous and you can’t definitively say you have
accomplished one whereas the success of an objective can easily
be measured.

Goals are hard to quantify or put in a timeline, but objectives

should be given a timeline to be more effective.
I. Describe what’s goals
II. Describe what’s objective
III. Explain organization functions
IV. Explain the importance of the goals and objectives for the
organization
V. Explain difference between Organizational goals and objectives