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Web Analytics Syllabus

This document outlines the syllabus for two courses: 1. 16PCC106: WEB ANALYTICS which covers search engines, Google algorithms, search engine optimization (SEO), and SEO analytics. 2. 21PCC302 WEB DESIGN FOR ACCOUNTING PROFESSIONALS which teaches HTML programming for formatting, lists, tables, calculating various financial formulas, and creating employee registration pages and text formatting tables. Both courses include required and reference textbooks as well as online video resources.

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Ajith Kumar
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128 views2 pages

Web Analytics Syllabus

This document outlines the syllabus for two courses: 1. 16PCC106: WEB ANALYTICS which covers search engines, Google algorithms, search engine optimization (SEO), and SEO analytics. 2. 21PCC302 WEB DESIGN FOR ACCOUNTING PROFESSIONALS which teaches HTML programming for formatting, lists, tables, calculating various financial formulas, and creating employee registration pages and text formatting tables. Both courses include required and reference textbooks as well as online video resources.

Uploaded by

Ajith Kumar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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16PCC106: WEB ANALYTICS

SYLLABUS
UNIT I: SEARCH ENGINES
Search Engines: Introduction to Search Engines - History of search engines - Major
search engines of today - How do search engines work - Detailed process of Search Engines.
UNIT II: GOOGLE ALGORITHMS
Google Algorithms - Florida - Austin - Brandy - No follow attribute - Personalized
search - Universal search update - Vince - Caffeine - Panda - Penguin
UNIT III: SEO
Technical SEO Techniques: HTTP vs. HTTPS - WWW & Non-WWW - Setting up your
Preferred Version - Optimized & unique URLs Site structure - Mobile friendly website - Link
Internally - 301 Redirects - When you need 301 redirect (9 reasons)- 404 Page - Improve website
speed - Social media links
UNIT IV: TYPES OF KEYWORDS
Keyword Research - Generic Keywords - Specific and Intent Keywords - Head or Main
Keywords - Body keywords - Local keywords - Company based keywords - Product or service-
based keywords - Branded keywords - Informational keywords - Transactional keywords -
Navigational keywords.
UNIT V: SEO ANALYTICS
SEO Analytics, Monitoring & Reporting: How to monitor SEO progress - with Key
Features of GSC:Overview Performance - URL Inspection - Coverage - Sitemaps - Speed -
Mobile Usability – BackLinks - Referring Domains - Security & Manual Actions - How to do
SEO Reporting.
TEXT BOOK
1) Introducing SEO: Your quick-start guide to effective SEO practices, Aravind Shenoy &
Anirudh Prabhu, Apress Publisher, ISBN 978-1-4842-1854-9.
REFERENCE BOOK
2) Google Webmaster Tools for beginners (Practical SEO Book 3), SSRG SOLUTIONS,
ASIN : B00HMDU3CI
E-RESOURCES
1) https://www.youtube.com/watch?v=DvwS7cV9GmQ
2) https://www.youtube.com/watch?v=aJFK9k5i1ew
3) https://www.youtube.com/watch?v=OYRkIGaP80M
4) https://www.youtube.com/watch?v=GG5xBwbje1E
5) https://www.youtube.com/watch?v=I7YA1oZhevo
21PCC302 WEB DESIGN FOR ACCOUNTING PROFESSIONALS
CREDITS:2 MARKS: 40 + 60

SYLLABUS
1. Write a program in HTML for different font size and heading size.
2. Create a program using HTML for different formatting such as Italic, Bold, Underline,
Super script, sub script etc.
3. Write a Program to create Order list by using HTML.
4. Write a program to Define Table in HTML
5. Write a Program to Calculate Simple Interest using HTML.
6. Write a Program to Calculate Home loan monthly repayment using HTML.
7. Write a Program to Calculate DA, HRA, PF, TAX, Gross pay, Deduction and Net pay
using HTML.
8. Write a Program to Calculate Income Tax using HTML.
9. Write a Program to Get Input from User and display Expenses using HTML.
10. Write a Program to create order list by using HTML
11. Create a Static Webpage which defines all the text formatting tags in tabular format using
HTML
12. Create Employee Registration Webpage using HTML.
.
Tools Required:
1. The programs can be implemented in PHP Programming.
TEXT BOOK
1) VIKRAM VASWANI, “PHP and MySQL”, Tata McGraw-Hill, 2005, ISBN-10 :
0072257954, ISBN-13 : 978-0072257953
.
REFERENCE BOOKS
1) Tim Converse, Joyce Park and Clark Morgan, ”PHP 5 and MySQL”,
Wiley India reprint, 2008, ISBN, 0764571826, 9780764571824..
2. Beginning MySQL Programmer to programmer Wrox Professional Guides Wrox
beginning guides” John Wiley & Sons, 2005, ISBN 0764579509, 9780764579509.
3) 2) BEN FORTA , ”MySQL Crash course “ SAMS, 2006, ISBN-10 : 0672327120, ISBN-
13 : 978-0672327124
E-RESOURCES
1. https://www.youtube.com/watch?v=bWPMSSsVdPk
2. https://www.youtube.com/watch?v=OK_JCtrrv-c
3. https://www.youtube.com/watch?v=7TF00hJI78Y
4. https://www.youtube.com/watch?v=HvxQww-7NGA

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