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Types of Media

This document discusses different types of media, including print media, text media, visual media, broadcast media, audio media, multimedia, new media, and media convergence. Print media includes materials printed on paper like books, newspapers, and magazines. Text media refers to written communication and can be in print or digital form. Visual media utilizes images and graphics to communicate visually. Broadcast media distributes content through radio waves including television and radio. Audio media focuses on sound and voice. Multimedia integrates different media types digitally. New media utilizes emerging technologies to distribute content online. Media convergence combines different media into single devices.

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462 views6 pages

Types of Media

This document discusses different types of media, including print media, text media, visual media, broadcast media, audio media, multimedia, new media, and media convergence. Print media includes materials printed on paper like books, newspapers, and magazines. Text media refers to written communication and can be in print or digital form. Visual media utilizes images and graphics to communicate visually. Broadcast media distributes content through radio waves including television and radio. Audio media focuses on sound and voice. Multimedia integrates different media types digitally. New media utilizes emerging technologies to distribute content online. Media convergence combines different media into single devices.

Uploaded by

marielasicate
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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PRINT MEDIA

This type of media paper and ink is reproduced in a printing process that is
traditionally mechanical such as books, newspapers, magazines, journals, newsletters,
and brochures. Print media may include text, graphics, or a combination of both.

Text Media
A type of print media which is a simple and flexible format for conveying ideas,
whether handwritten or printed. Not all text media are print media. Text media may also
be displayed on-screen as part of broadcast media, multimedia, or new media.

https://en.wikipedia.org/wiki/File:Books_Books.JPG
https://pixabay.com/illustrations/social-mediamedia-board-
networking-1989152/

Figure 1. Examples of text media

An important feature of text media is typography. Typography is the art and technique
of arranging the visual component of the written word. It features textual designs with
optical illusions that improve readability and help convey meaning. Fonts and alignment
are parts of typography.

Visual Media
A type of print media that refers to pictures, photos, images, and graphics used
to channel communication using the sense of sight. Visuals combined with text are also
considered as visual media. Like text media, visual media are not limited to print media,
however. “Visual media” is a general term for any medium that mainly makes use of
sight as a channel to receive the message.

An important feature of visual media, in print or elsewhere, is graphic design. It


is the process of visual communication that organizes and presents information
developed through a creative process for a particular purpose. Graphic design is part of
your daily life. From things like candy wrappers to huge things like billboards to the T-
shirt you are wearing, graphic designs inform, persuades, organizes, stimulates, locates,
identifies, attracts attention, and provides pleasure.
Figure 2. Examples of graphic designs

PHOTO SOURCE: https://search.creativecommons.org/photos/de61d524-5c31-476e-99ce-b279bee50fcf


https://search.creativecommons.org/photos/c0477258-e77e-472f-96dc-8d3c2f443bff
https://search.creativecommons.org/photos/e17049ea-4ac2-46ea-a18d-61089a0228e3
Examples of Visual Media

1. Informational Graphics (Infographic) – is a visual representation of information


to understand the high-volume and complex data easily, e.g., graphs, charts.

https://en.wikipedia.org/wiki/File:Fire_Adapted_Communities_infographic.jpg

Figure 3. An example of Infographic

2. Cartoons – a sketch or drawing intended as satire, caricature, or humor,


e.g., comic strip, editorial cartoons in newspapers and magazines.
PHOTO SOURCE: https://www.flickr.com/photos/uhmlibrary/6463130693

Figure 4. An example of editorial cartoon in newspaper

3. Photography – A photograph is an image created by light captured on a light-


sensitive surface, which is usually photographic film. Nowadays, few people use
photographic film. The advent of digital photography via digital cameras and
cellular phones has made taking photographs easier and less expensive.

PHOTO SOURCE:
https://search.creativecommons.org/photos/26b6328f-aa22-43ee-b221-cb218545e19e

Figure 5. An example of photography


BROADCAST MEDIA
A type of media that reaches target audiences using airwaves as the transmission
medium. Examples of broadcast media are radio and television.

Audio Media
A type of broadcast media that uses audio or voice recording as a medium in the delivery
of information. These are devices that appeal to the auditory sense.

Figure 6. Radio and voice recorder as audio media

Multimedia
A type of broadcast media concerned with the computer-controlled integration of
text, graphics, drawings, still and moving images (video), animation, audio, and any
other media where every type of information can be stored, communicated, and handled
digitally. Multimedia can be recorded and played, displayed, interacted with or accessed
by information-processing devices, such as high-tech and automated devices, but can
also be part of a live presentation. Multimedia devices are electronic media equipment
used to store and play or display multimedia content. In the early years of multimedia,
"rich media", a term with a similar concept was used in advertising. “Hypermedia” is an
extension of multimedia, where photos or graphics are linked to other sources of
information.
New Media
A term used to integrate the different technologies emerging on one digital platform to
organize and distribute content. Some examples are podcasts, augmented reality, video
games, blogs, and wikis. There are two common characteristics of new media:
disseminating the information to several receivers which is theoretically infinite, in
customized ways, depending on the specification for endorsed categories.

MEDIA CONVERGENCE
Media convergence refers to the merging of different equipment and tools for producing
and distributing news through digitization and computer networking. It allows media
texts to be produced and distributed on multiple media devices. This is also known as
technological convergence. Media convergence is the synergy of communication,
computing, and content in the digital world. A smartphone that has a camera, radio,
web browser, video, etc. is an example of converged media.

ACTIVITY 1: How well do you know?


Direction: Identify the following types of media by writing “P” for print media, “B” for
broadcast media, and “N” for new media.

____1. Philippine Star newspaper


____2. “7 Years”, a song by Lukas Graham played on 90.7 Love Radio
____3. Star Wars movie shown in theaters
____4. Kapuso Mo, Jessica Soho uploaded on YouTube
____5. Media and Information Literacy textbook
____6. Promotional poster uploaded in Facebook
____7. ABS- CBN TV Patrol aired on channel 2
____8. Harry Potter Complete Series Boxed Set Collection
____9. Twitter
____10. Cellphone
ACTIVITY 2:
What simple yet functional media can you use? Present the usability of each type of media
by completing the table below. You can use separate sheet for this activity.

Type of media Description Examples

Your activity will be rated using this rubric:


Score Description
20 points 25% of the table filled with clearly stated, relevant answers.
24 points 50% of the table filled with clearly stated, relevant answers.
27points 75% of the table filled with clearly stated, relevant answers.
30 points 100% of the table filled with clearly stated, relevant answers.

ACTIVITY 3:
Here is a link for more information about the Types of Media. Please watch the video
and take some notes from the video.

https://tinyurl.com/5949wfbx

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