LBOMGTS K88 - Final Paper - Team Forecast
LBOMGTS K88 - Final Paper - Team Forecast
In partial fulfillment of
the course requirement
in LBOMGTS (K88)
Submitted by:
Team Forecast
Fajardo, Russell Christopher U.
Gabriel, Lana G.
Gugol, Chelcy Mari L.
Pangilinan, Raphael Maria C.
Ricio, David Neil C.
Sarmiento, Bettina L.
Submitted to:
Mr. Moraga, Melvin Vitug
November 25, 2023
ACKNOWLEDGEMENTS
First and foremost, the team would like to express gratitude to Shell PLC for granting the group
permission to use the name and details of the company for their final paper on the subject,
Prescriptive Analytics.
We would also like to thank our conscientious professor Sir Melvin Moraga for his patience in
teaching us and his expertise on the subject. His guidance during the whole research process has
helped the team a lot.
And lastly, to the group members of Team Forecast for exerting their best efforts in this final
paper despite their differences, and the deadlines they had for other subjects. They still made
time to dedicate their time to ensure this research paper’s success.
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TABLE OF CONTENT
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LIST OF FIGURES
Figure 1: Chairman of the board……………………………………………………………………………6
Figure 2: Executive Director ……………………………………………………………………………….6
Figure 3: Executive Director.......................................................................................................................... 6
Figure 4: Executive Director………………………………………………………………………………. 7
Figure 5: Non-Executive Director…………………………………………………………………………..7
Figure 6: Non-Executive Director..................................................................................................................7
Figure 7: Independent Director……………………………………………………………………………. 7
Figure 8: Independent Director……………………………………………………………………………. 7
Figure 9: Independent Director...................................................................................................................... 7
Figure 10: Independent Director……………………………………………………………………………7
Figure 11: Director......................................................................................................................................... 7
Figure 12: Organizational Chart of Shell Pilipinas Corporation....................................................................8
Figure 13: Shell Pilipinas Corp.’s Financial Reports (Balance Sheet) 3rd Quarter..................................... 24
Figure 14: Shell Pilipinas Corp.’s Financial Reports (Cash Flow) 3rd Quarter...........................................25
Figure 15: Shell Pilipinas Corp.’s Financial Reports (Note - Inventories) 3rd Quarter...............................25
LIST OF TABLES
Table 1: Average Selling Price of Fuels (As of 3rd Week of November 2023)........................................... 12
Table 2: Average Costing of Lubricants.......................................................................................................12
Table 3: Inventories, net (3rd quarter of 2023)............................................................................................ 13
Table 4: Pros and Cons of ACA 1................................................................................................................ 17
Table 5: Pros and Cons of ACA 2................................................................................................................ 20
Table 6: Pros and Cons of ACA 3................................................................................................................ 23
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I. COMPANY PROFILE AND BACKGROUND
A. History
Born by the Samuel brothers’ interest in the oil-exporting business, they decided
to expand on their late father’s antique venture. Due to the competitor’s presence,
Standard Oil, the merging of The "Shell" Transport and Trading Company of the United
Kingdom and the Royal Dutch Petroleum Company of the Netherlands, took place. Shell,
formerly known as Royal Dutch Shell Plc.’s mission was to be at the top of the game, and
by 1920 Shell was the world's biggest oil producer.
The downstream oil refining and marketing company Shell Pilipinas Corporation
(SPC) is based in the Philippines. The company traces its roots back to Asiatic Petroleum
Company (Philippine Islands), Ltd., which started importing and dispensing motor
gasoline and kerosene in the Philippines in 1914. The Shell Refining Company
(Philippines), Inc. priorly known as SPC was incorporated in 1959. It changed its name
once again to Pilipinas Shell Petroleum Corporation in 1973. With a network of more
than 1,000 retail stations nationwide, Shell Corporation is one of the top participants in
the Philippines' fuel retail market.
Afterward, the business changed its name to Shell Pilipinas Corporation (SPC) in
2023 to reflect its involvement in the energy transformation and its dedication to
providing the nation with sustainable and greener energy options.
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B. Founder and Incorporators
As for Pilipinas Shell, it was not started in the Philippines by a single person, but
rather resulted from the worldwide operations and growth of the Royal Dutch Shell
Group. The current CEO of Shell Philippines is Lorelie Q. Osial, who was appointed as
Chief Executive Officer and President of the company on the 1st of December last 2021.
The Chairman of the board is, Min Yih Tan who is singaporean. Lydia B. Echauz ,
Cesar A. Buenaventura (who was the former CEO of Shell Philippines), Fernando
Zobel de Ayala, and Amando M. Tetangco, Jr. are the directors who stand as the
Independent Directors. The Non-Executive Directors are Nina D. Aguas, and Luis C. la
Ó, and for the Executive Directors are Reynaldo P. Abilo, Randolph (Randy) T. Del
Valle. The one who stands as a director is Stuart Chaplin.
Figure 1: Chairman of the board Figure 2: Executive Director Figure 3: Executive Director
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Figure 4: Executive Director Figure 5: Non-Executive Director Figure 6: Non-Executive Director
C. Nature of Business
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other sectors such as manufacturing, mining, marine, power, and transport. The company
seeks to fulfill the growing need for cleaner energy that is economically, environmentally,
and socially sustainable.
D. Organizational Structure
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E. Vision and Mission Statement of Shell Philippines
Vision:
To achieve superior investment status by optimizing cash generation and
upholding competitive returns through a robust financial structure. As a dependable
partner in nation-building, we address sustainable energy needs while delivering energy
with a commitment to shared value with society.
Mission:
Promoting progress in line with the Filipino people by offering more and more
environmentally friendly energy options.
F. Company Objectives
Since initiating its operations in the Philippines in 1914, Shell Philippines has
devoted itself to catering to the Filipino community by offering premium gas, lubricants,
oil change services, and food and beverages for travelers, a dedication that endures to this
day. The objectives of the company are as follows:
● “To thrive in the energy transition by responding to society's desire for cleaner,
more convenient, and competitive energy.”
● “To sustain a strong societal license to operate and contribute to society through a
shared value approach to its activities.”
G. Company Products
Shell Philippines offers a wide variety of fuels suited for different needs. The
Shell V-Power fuel line, which is ideal for long drives and optimal performance, consists
of Shell V-Power Racing, Shell V-Power Gasoline, and Shell V-Power Diesel. Another
fuel option is Shell’s FuelSave line, which is designed for efficiency in fuel, performance,
and price. It includes FuelSave Diesel, intended to enhance fuel economy through
improved ignition and combustion. Last, is Shell’s FuelSave Gasoline, which reduces
energy loss in customers’ car engines and improves overall engine efficiency.
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Shell Philippines provides not only fuel but also various lubricants including Shell
Helix for car engines and motors, Shell Advance for motorcycles, and Shell Rimula for
trucks and heavy-duty engines.
Shell Pilipinas Corp. faced a significant financial challenge in the first quarter of
2023, reporting a net loss of P300 million. This is a substantial contrast to the P3.5 billion
net income in the same period of the previous year. The primary reason for this loss was
an inventory holding loss of P1.1 billion, directly linked to the decline in global oil
prices. This situation highlights the company's vulnerability to fluctuations in the
international oil market, emphasizing the need for diversification and effective risk
management in Shell Pilipinas' operational strategy.
As part of the "Problem Mix Analysis," it is crucial for the company to evaluate
how to mitigate these financial vulnerabilities and formulate strategies to navigate the
persistent challenge of oil price volatility. While Shell Pilipinas has shown resilience in
its core earnings, driven by strong marketing efforts and a healthy product mix,
addressing the issue of net losses from inventory holding losses remains a critical aspect
of its operations. It is essential to conduct a deeper analysis to uncover the root causes
and establish measures to prevent or manage such losses in the future, safeguarding the
company's sustained success.
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Shell allocates its financial resources amongst exploration and production,
distribution, refining, and renewable energy projects. The company's investment mix
might include, among other things, setting aside money for projects related to renewable
energy, refining process optimization, network expansion, and oil and gas exploration and
drilling. Shell makes investment decisions that are in line with its long-term business
plan, adjust to market conditions, and strike a balance between risk and return.
Fuels
Shell V-Power
Table 1: Average Selling Price of Fuels (As of 3rd Week of November 2023)
Lubricants
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Table 2: Average Costing of Lubricants
Inventory 21,087,017
C. Content of Dataset
Table 1 indicates the current average fuel prices in the Philippines. As shown in
the table, there are two kinds of fuels being served: Fuel Save and V-Power. Shell Fuel
Save is the regular-priced fuel designed to last longer as opposed to standard fuels.
Meanwhile, Shell V-Power provides the best performance and efficiency as it contains
DYNAFLEX technology that helps protect the engine. Due to economic circumstances,
the prices for fuel continue to fluctuate; for this week of the month, prices range from an
estimate of Php 56- Php 75.
As per the second table, it exhibits the average selling price for lubricants or oil
change for vehicle engines such as cars, motorcycles, and scooters. These are mainly
marketed through Shell Retail stations and e-commerce. Seeing as there are a variety of
options, the prices vary per lubricant, as well as its size and liters.
The third table above presents the inventory for the third quarter of 2023.
According to the financial reports of Shell Pilipinas Corp., the allowance for inventory
following from the write-down of petroleum products to net realizable value (NRV)
equated to Php 15.8 million as at September 30, 2023, while the obsoletion of finished
products totaled Php 5.2 million as at September 30, 2023.
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III. ALTERNATIVE COURSES OF ACTION
Based on the current market demand and anticipated future oil prices, Shell
Pilipinas Corp. can utilize linear programming to calculate the ideal inventory levels of
its oil products in this situation. By doing this, the business may steer clear of
accumulating surplus inventory, which could lead to inventory holding losses while oil
prices are dropping.
Through linear programming, Shell Pilipinas Corp. can determine the optimal
inventory levels of its oil products that minimize inventory holding costs while meeting
market demand and storage capacity constraints. This can help the company avoid
inventory holding losses during periods of declining oil prices and improve its financial
performance.
To reduce the impact of volatility in oil prices, Shell PLC can identify the ideal
product mix and inventory levels using linear programming. Shell Pilipinas Corp. can
minimize the risk of inventory holding losses while retaining a competitive position in
the market by optimizing its product mix and inventory levels through the creation of a
linear programming model that takes demand estimates, production costs, and market
pricing into account. This strategy is in line with the business's objective of efficient risk
management and may lessen the financial risks brought on by changes in the global oil
market, linear programming is a mathematical modeling technique that can assist Shell
PLC in making the best decisions possible.
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● Demand constraint: The total amount of oil products sold in a quarter should not
exceed the total amount of oil products produced and imported in that quarter.
● Storage capacity constraint: The total amount of oil products stored in a quarter
should not exceed the total storage capacity of the company.
● Price constraint: The total value of oil products sold in a quarter should be
greater than or equal to the total cost of producing and importing those products.
Let:
X1 = amount of oil product 1 produced in a quarter
X2 = amount of oil product 2 produced in a quarter
X3 = amount of oil product 3 produced in a quarter
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S3 = storage capacity of oil product 3
The objective function to minimize inventory holding costs can be formulated as:
Minimize: (C1 * X1) + (C2 * X2) + (C3 * X3) + (C1 * Y1) + (C2 * Y2) + (C3 * Y3)
Pros Cons
Minimizes cost, and improves operational Implementation may be difficult due to the
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efficiency and profitability by avoiding complexity of the Mathematical model.
unnecessary expenses
Resource Allocation optimizes the usage The model relies on real-world data and
of resources (e.g., production capacity, assumptions. Which may lead to errors if
storage space). Allowing for maximum they are not accurate.
output.
Improves production and import quantities Unable to predict sudden changes in the
and aligns the company with market needs, market.
boosting customer satisfaction and market
competitiveness.
The model reduces production and The model may pose implementation
distribution risks, helping the company challenges.
avoid overproduction and unnecessary
inventory costs.
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model that incorporates risk-return trade-offs, market conditions, and long-term business
strategy. The objective function is to identify the most effective allocation of financial
resources to mitigate the impact of oil price volatility and contribute to the company's
financial resilience in the dynamic energy market landscape.
Let:
X1 = amount of financial resources allocated to all initiatives
X2 = amount of oil products produced and imported
X3 = allocation of financial resources
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B. Analyze the Results
Pros Cons
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investment decision-making. This allows Inaccurate data could lead to suboptimal
the company to balance the pursuit of decisions and compromise the intended
higher returns with an awareness of benefits of the model.
associated risks, contributing to a more
informed and strategic investment strategy.
The model considers market conditions by The specific formulation of the linear
ensuring that the total amount of oil programming model with fixed decision
products produced and imported aligns variables and constraints might limit the
with market demand. This market-driven company's flexibility in adapting to rapidly
allocation enhances operational efficiency changing market conditions or unexpected
and responsiveness to market needs, disruptions.
potentially improving competitiveness.
The team opted to implement linear programming to optimize the supply chain
strategy, particularly in the context of the closure of the Tabangao refinery and the shift to
import-based operations. By developing a linear programming model that considers
supply chain costs, demand patterns, and import logistics, Shell Pilipinas Corp. can
enhance its supply chain efficiency and minimize the impact of the refinery closure on its
financial performance. This approach aligns with the company's focus on financial
resilience and could help mitigate the challenges brought about by changes in the global
refining industry and the shift to a new normal.
To optimize the supply chain strategy of Shell Pilipinas Corp. in the context of the
closure of the Tabangao refinery and the shift to import-based operations, we can develop
a linear programming model that considers supply chain costs, demand patterns, and
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import logistics. The objective function is to enhance the supply chain efficiency and
minimize the impact of the refinery closure on the company's financial performance.
Let:
X1 be the amount of financial resources allocated to initiative 1
X2 be the amount of financial resources allocated to initiative 2
X3 be the amount of financial resources allocated to initiative 3
where:
E1, E2, E3 are the expected returns on investment for initiatives 1, 2, and 3
respectively
R1, R2, R3 are the risks associated with initiatives 1, 2, and 3 respectively
P1, P2, P3 are the amounts of oil products produced and imported for initiatives 1,
2, and 3 respectively
The objective function to maximize the expected return on investment while minimizing
the risk of investment:
Maximize Z = (E1 * X1) + (E2 * X2) + (E3 * X3) - (R1 * X1) - (R2 * X2) - (R3 * X3)
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Demand Constraint: X1 + X2 + X3 ≤ Total Budget
Import Logistics Constraint: P1 * X1 + P2 * X2 + P3 * X3 ≤ Market Demand
Refinery Closure Constraint: X1 + X2 + X3 = Total Financial Resources Available
for Investment
Shell aims to optimize its supply chain strategy following the closure of the
Tabangao refinery, transitioning towards import-based operations. To achieve this, a
linear programming model is formulated, focusing on supply chain costs, demand
patterns, and import logistics. The primary objective is to enhance supply chain
efficiency while minimizing the financial impact of the refinery closure. The model
introduces decision variables X1, X2, X3 representing financial allocations to three
initiatives, with an objective function maximizing the expected return on investment
while minimizing associated risks. Constraints, including a total budget limit, alignment
with market demand for oil products, and adherence to the company's long-term business
strategy, guide the decision-making process. The demand constraint ensures financial
allocations stay within budgetary limits, the import logistics constraint aligns production
and imports with market demand, and the refinery closure constraint emphasizes strategic
alignment.
Pros Cons
The objective function reflects Shell Balancing returns and risks may introduce
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Pilipinas Corp.'s commitment to balancing complexity in the model's implementation,
the dual priorities of maximizing returns potentially requiring sophisticated analyses
and minimizing risks in its supply chain and ongoing adjustments, which could be
strategy. This contributes to a more resource-intensive.
resilient and sustainable business model.
The demand constraint ensures that The demand constraint relies on accurate
financial allocations to initiatives are budget data, and any discrepancies could
within budgetary limits, preventing lead to suboptimal budgetary allocations,
overallocation and promoting fiscal potentially impacting overall financial
responsibility. This contributes to effective control.
budget management and financial control.
The import logistics constraint emphasizes The emphasis on aligning oil production
aligning oil production and imports with and imports with market demand may
market demand. This focus on operational introduce logistical complexities, especially
efficiency ensures that the company meets if market demands fluctuate rapidly or are
market needs effectively, enhancing challenging to predict accurately.
customer satisfaction and competitiveness.
In choosing the best alternative course of action, we have to look at one simple
attribute; whether it effectively and efficiently solves the problem faced by Shell Pilipinas
Corporation, which is an inventory holding loss. Given the information the group has, it
is believed that the approach with the most optimal and efficient solution is alternative
course of action 1 (ACA 1), a strategy of product mix and inventory management. This
method will help calculate the ideal inventory levels of the company’s oil situation which
in return will assist in the reduction of surplus inventory and ultimately help maximize
revenue. As well as proficiently manage the business’ products and prevent financial
risks.
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Moreover, by linear programming the team was able to employ three constraint
optimization guides to ensure efficiency in strategy. With this, it is established that
alternative course of action 1 will be able to resolve the net loss faced from Shell
Pilipinas Corporation’s inventory holding losses.
In conclusion, three different options have been provided by the researchers each
with certain objectives and constraints. Team Forecast has decided that the first
alternative course of action (ACA 1) would be the best course of action. Shell Pilipinas
Corp. can minimize inventory holding losses and maintain a competitive market position
by optimizing its product mix and inventory levels using linear programming. This
strategy aligns with efficient risk management and may reduce financial risks arising
from global oil market changes. Shell Pilipinas Corp. utilizes linear programming to
optimize oil product inventory levels, minimizing costs, meeting market demand, and
reducing inventory holding losses, thereby enhancing financial performance.
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changes, guaranteeing a reliable and affordable supply chain in the ever-changing
business environment.
Shell Pilipinas Corp. can utilize linear programming to calculate the perfect stock
levels of its oil items in this circumstance. Overall, implementing the optimal solution
may aid the commerce in controlling and clearing the amassing overflow stock, which
could lead to stock holding misfortunes that root the cause of oil costs dropping. As the
group currently lacks the numerical values needed for the mathematical model, it is
recommended that Shell PLC analyze thoroughly the given courses of action to fully
attain their most optimal solution. Byee
VI. APPENDICES
Figure 13: Shell Pilipinas Corp.’s Financial Reports (Balance Sheet) 3rd Quarter
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Figure 14: Shell Pilipinas Corp.’s Financial Reports (Cash Flow) 3rd Quarter
Figure 15: Shell Pilipinas Corp.’s Financial Reports (Note - Inventories) 3rd Quarter
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VII. REFERENCES
(n.d.). Shell Car Lubricants Price List November 2023 - Shell Philippines. Iprice.
https://iprice.ph/shell/car-accessories/lubricants/
Shell Pilipinas Corporation (n.d.). Car Engine Oils & Motor Oils - Shell Helix. Shell
Philippines.
https://www.shell.com.ph/motorists/oils-lubricants/helix-for-cars.html
Shell Pilipinas Corporation (n.d.). Find the right fuel for you. Shell Philippines.
https://www.shell.com.ph/motorists/campaigns-and-promotions/find-the-right-fue
l-for-you.html
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The Wall Street Journal (n.d.). Shell Pilipinas Corp. WSJ Markets.
https://www.shell.com.ph/about-us/what-we-do.html
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