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Yocket

This document outlines two plans: 1. A search ads plan to target individuals interested in Master's programs in the US, focusing on keywords, budget optimization, and lead generation. 2. A Meta retargeting plan to pitch counseling services to past Yocket visitors, using awareness ads, testimonials, exclusive offers, and customized content to drive leads and conversions. The budget will depend on Yocket's overall marketing budget.

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lhp4024
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79 views3 pages

Yocket

This document outlines two plans: 1. A search ads plan to target individuals interested in Master's programs in the US, focusing on keywords, budget optimization, and lead generation. 2. A Meta retargeting plan to pitch counseling services to past Yocket visitors, using awareness ads, testimonials, exclusive offers, and customized content to drive leads and conversions. The budget will depend on Yocket's overall marketing budget.

Uploaded by

lhp4024
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Yocket Assignment

1. Search Ads Plan for MS in US Campaign

Audience:
1. Target audience: Individuals interested in pursuing a Master's degree in the United States.
2. Demographics: Age range (21-32), educational background (bachelor's degree holders or
final year students).
3. Interest Targeting: The campaign will target individuals who have shown an interest in
higher education, studying abroad, graduate programs, and related topics.

Keyword Analysis:
1. US universities for MS
2. Study in America
3. Study Abroad USA
4. Scholarships for international students in the USA
5. Overseas education USA
6. MS in US
7. Master's degree in the United States
8. Higher education in the USA
9. Graduate programs in the USA
10. Admission process for MS in the USA

Cost per CTR (Click-through Rate):


1. Calculate the cost per click (CPC) by dividing the total cost of advertising by the number of
clicks on the ads.
2. Calculate the CTR by dividing the number of clicks by the number of impressions.
3. Calculate the cost per CTR by dividing the CPC by the CTR.
4. Optimize the ads and keywords to improve the CTR and lower the cost per CTR.

Budget per day:


1. Determine the maximum budget per day based on the overall campaign budget and the
desired duration of the campaign.
2. Monitor the campaign performance and adjust the daily budget accordingly.
3. Allocate a higher budget during peak application periods and reduce it during off-peak
seasons.

Leads:
1. Track the number of leads generated through the campaign, i.e., the number of users who
signed up for counseling services on Yocket.
2. Calculate the lead conversion rate by dividing the number of leads by the number of clicks or
impressions.
3. Monitor the lead quality and optimize the campaign to attract higher-quality leads.
4. Set targets for the number of leads based on the campaign objectives and the conversion
rate.

2. Performance Marketing Plan for Meta (Facebook) Retargeting Ads:

Objective:
The objective of the Meta (Facebook) retargeting ads for Yocket is to drive leads and conversions
from users who have already shown interest in studying abroad in the USA. The goal is to pitch
Yocket's counseling services and highlight the benefits and value they provide.

Target Audience:
The target audience for the retargeting ads should include users who have previously visited
Yocket's website, specifically the pages related to study abroad in the USA. These users have already
shown interest and are more likely to convert.

Product to Pitch:
The main product to pitch in the retargeting ads should be Yocket's counseling services for studying
abroad in the USA. Highlight the personalized guidance, expert advice, and comprehensive support
that Yocket offers to help students navigate the complex process of studying in the USA.

Campaign Strategy:
1. Awareness Campaign: Create an awareness campaign to introduce Yocket's counseling
services to the retargeted audience. Focus on highlighting the key benefits and advantages
of choosing Yocket for study abroad in the USA. Use engaging visuals and compelling ad copy
to capture attention.

2. Testimonials and Success Stories: Develop a campaign showcasing testimonials and success
stories from students who have benefited from Yocket's counseling services. This will help
build trust and credibility among the retargeted audience.

3. Exclusive Offers: Create limited-time offers or discounts specifically for the retargeted
audience. This can incentivize them to take action and engage with Yocket's counseling
services.

4. Customized Ad Content: Use dynamic ad content to display personalized messages to the


retargeted audience based on their specific interests and previous actions on the website.
This can include showcasing universities or programs they have previously shown interest in.
Budget: The budget for Meta (Facebook) Retargeting Ads would depend on the overall marketing
budget allocated by Yocket. It is recommended to allocate a sufficient budget to reach a wide
audience and ensure a consistent presence throughout the campaign.

Number of Leads: The number of leads generated would depend on various factors, including the
effectiveness of the ad campaigns, the competitiveness of the study abroad market, and the quality
of Yocket's counseling services.

Thank You

Submitted By – Satish Patle

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