COFFEE INNOVATION

We are always looking for ways to innovate; so as our customers’ tastesand habits
change, we are always ready with new and inspiredofferings.
To understand how far we’ve come with espresso,
let’s take a look at our heritage, and the History ofEspresso:

1901
The first espresso was served in Italy by a
man named Luigi Bezzera, who wanted to
speed up the coffee brewing process
(espresso = "express" coffee).
2010
Christmas Blend Espresso Roast
was first offered in stores.

1984
Starbucks first espresso bar opened in
Seattle – the perfect place to continue
innovating with espresso beverages.
1933
The first automatic espresso
machine was created.

1975
Starbucks® Espresso Roast was developed! Through countless
trials, Dave Olsen and team experimented with roasts and
blends until the perfectly bold and caramelly- sweet Signature
Espresso Roast was born.

RO AS T I N G
Through the roasting process, a coffee’s aroma, body, acidity and flavor are
developed. Every coffee that we serve has its own unique roast profile.Our first KEY TASTING NOTES
Blonde Roast coffees were introduced in Winter of 2012 – Veranda Blend® and
Willow Blend® – and they quickly became customer and partner favorites. With
Blonde Espresso, our team of masterroasters COMPLEMENTARY FLAVORS
used their expertise to create a new espresso roast profile that
showcases the coffee’s natural sweetness and smooth, creamy body. GROWING REGIONS
Similar to Signature Espresso, we roast Blonde to the peak of its PROCESSING METHOD
flavor. These profiles also share a common characteristic: sweetness.
B ODY
So, what are the differences between thetwo?
Let’s compare! ACIDITY
 Starbucks® Blonde Espresso joins the Starbucks family, and it is the perfect
way to invite new espresso drinkers to explore our espresso beverages. Your
regular customers can also customize their favorite beverages with Blonde
Espresso, or
discover a new favorite; the possibilities are (practically) endless!

It's in your hands

2018
Starbucks® Blonde Espresso
Starbucks® Blonde Espresso is the perfect espresso to unlock
simple, new and exciting espresso beverages – have fun and
sample it with your customers! We can’twait to see what you’ll
launches in the U.S.! bring to life with Blonde Espresso.

NEW YEAR
NEW ESPRESSO
STARBUCKS® BLONDE ESPRESSO
BLONDE
ESPRESSO

Incredibly smooth and subtly sweet Rich & caramelly-sweet

with a creamy mouthfeel Roasty caramel sweetness

Lemon, orange, caramel Latin Caramel, chocolate, spices, nuts

America & EastAfrica Washed Latin America & Asia Pacific

Light Washed & Semi-Washed

Medium Full

Medium

BLENDING
Did you catch the defining difference in the blends?
Our coffee from East Africa balances the blend in Blonde Espresso with a complex acidity and citrusnotes, while Asia
Pacific coffees in Espresso Roast deliver a full body and subtle spicenotes.
© 2017 Starbucks Coffee Company. Confidential. For internal use only. Do not share withcustomers.
 BEVERAGES

BLONDE ESPRESSO
Starbucks® Blonde Espresso will now be available as a second
espresso option in allof our core beverages. These six core
beverages will be featured during the Winter promotion.

BLONDE
CAFFÈ LATTE

B LONDE
CAPPUCCIN O

B LONDE VANILLA
LATTE

BLONDE
FLAT WHITE

BLONDE STARBUCKS DOUBLESHOT®

ON ICE

ICED BLONDE
CAFFÈ AMERICANO