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Growth Stage of Apple Iphone

The document discusses the product life cycle stages of Apple iPhone. It describes the introduction stage where Apple charged high initial prices to maintain exclusivity. In the growth stage, Apple expanded offerings and partnerships to meet increasing demand. The maturity stage saw competition from Android phones, so Apple emphasized improving its products and expanding markets. The decline stage is when a product becomes obsolete and brands lower prices or discontinue the product.

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342 views3 pages

Growth Stage of Apple Iphone

The document discusses the product life cycle stages of Apple iPhone. It describes the introduction stage where Apple charged high initial prices to maintain exclusivity. In the growth stage, Apple expanded offerings and partnerships to meet increasing demand. The maturity stage saw competition from Android phones, so Apple emphasized improving its products and expanding markets. The decline stage is when a product becomes obsolete and brands lower prices or discontinue the product.

Uploaded by

archanagadvi028
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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What is Product Life Cycle (PLC)?

Product Life Cycle (PLC) is a model that illustrates how a product progresses through stages during its
time on the market. It serves as a tool for businesses to understand how their products evolve and how
to manage them efficiently. This concept plays a role in making decisions regarding product
development, marketing strategies, pricing strategies, and distribution channels. In today’s paced world
of business and innovation, it is crucial to grasp the Product Life Cycle (PLC).

Introduction Stage of an Apple iPhone


This is the stage wherein a product is introduced to the market. Usually, the prices are kept as low as
possible to capture the maximum market share. However, this is only in the case of mass products. In
the case of high-end products like the Apple iPhone, the strategy is different. In the Introduction Stage
of the Product Life Cycle of Apple iPhone, the price is kept high so as to maintain the exclusivity of
ownership. iPhone users wouldn’t prefer everyone owning an iPhone, that’s why the price is so kept so
as to attract only a premium segment of the audience. During the introduction phase, advertising, sales
& marketing costs are usually high. Coupled with low prices, this results in a period of negative
profitability/loss for the company. And therefore in the Introduction stage of the product life cycle of
Apple iPhone, the company doesn’t make profits right from the first day.

During the phase from 2007 to 2008, Apple introduced the iPhone, which brought about a significant
transformation in the smartphone industry. To generate awareness and create excitement surrounding
their product, Apple invested heavily in marketing and promotional activities. The innovative design and
user-friendly interface of the iPhone captured the interest of tech enthusiasts. Capitalising on this wave
of enthusiasm, Apple implemented a pricing strategy that involved charging prices initially.

Growth Stage of Apple iPhone


In this stage, the product is no longer new to the market and more people start to buy it. Sales increase
and so does demand. In this stage, the new phone is now put on the market and it starts off with low
prices since it is new to the market. By the time a product enters the growth phase, the audience has
already started building a certain affinity towards it. This is the time when product quality is maintained
well so as to not let the audience down. As far as marketing is concerned, firms start spending more
money on marketing in order to reach out both to a wider audience as well as to become a top-of-the-
mind brand among the primary target group. Because of the product, its reviews, and marketing
activities, the sales are expected to pick up sharply in the growth stage. In the case of Apple iPhone,
every subsequent launch gets in some more sales and adds to the overall sales volume. Here, we are
considering the iPhone as a whole, but if we were to delve deeper, we will realize that every iPhone
model is at a different stage of the product life cycle of Apple iPhones. The one in the growth stage will
be the predecessor of the latest model, i.e. iPhone 8, 7 and its variants. The latest one will be closest to
the introduction, the middle ones closer to maturity, and the earliest ones closest to decline.

In the years that followed from 2009 to 2012, the iPhone experienced growth. Apple expanded its range
of offerings by introducing models like the iPhone 3G, 4, and 4S. The launch of the App Store in 2008
played a role in fueling this growth by creating an ecosystem that catered to both developers and users
alike. To meet increasing demand, Apple focused on scaling up production and distribution, while
establishing partnerships with telecom carriers worldwide. Product differentiation also played a role
during this stage as Apple offered storage capacities and introduced new features such as improved
cameras and faster processors.

Maturity Stage of Apple iPhone


During this phase, the rate of increase in sales may decline but the overall sales are maintained at a
certain level. By this time, many competing products enter the market. Some of them may be genuinely
good products, whereas some of them will be a replica of your own product. Currently, the mid-
generation of iPhones such as the iPhone 8 will be in the maturity stage where sales have stabilized
more or less. By 2013, the iPhone had reached maturity as it faced competition from Android-based
smartphones. The market became saturated with options for consumers to choose from. To keep its
position in the market, Apple put a lot of emphasis on improving its products. Released a series of
iPhones, including the 5, 6, 7, and 8 models. They also introduced the Plus and SE versions. Alongside
this, Apple carried on with its marketing campaigns that aimed to build brand loyalty and make sure
customers were satisfied. Moreover, they expanded into markets, which helped solidify their position as
a leading smartphone company.

Decline Stage of Apple iPhone


By this time, the audience moves on to better things in life. They are no longer interested in your
product because they offer nothing new as compared to other products that are currently in the
introduction or growth phase. A product in the decline phase has become technologically obsolute.
Most common Product Life Cycle management tactics implemented by brands to make the most out of
their product during decline include lowering prices, removing after-sales support to reduce marketing
and personnel costs, or discontinuing the product.
https://www.scribd.com/document/495383943/xiao-mi

Redmi phones
Launching a new product in the market is filled with uncertainties and risk. One of
the main challenges for a new smartphone nowadays is getting attention form the
market. The product development stage usually takes into account the products
initial presence and its competitive substitutes in the market. Much research is
needed depending on the products complexity and to target with the consumer
groups. This stage of the cycle incurs the most cost for a company that is releasing
a product to the market. Newly launched products are highly priced to recover the
heavily incurred from product research and marketing. In china where a types of
android devices into the market are so vast with little differentiation in software or
hardware, consumer recognition can be difficult with little marketing and promotion

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