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Digital Business - An Introduction

This document provides an introduction to digital business. Digital business leverages digital technologies to create and market products or services online, offering advantages like wider market reach and lower costs compared to traditional businesses. Some common types of digital business are e-commerce, social media, apps, and software as a service. Benefits include global customer access, cost efficiency, and flexibility. Challenges include intense competition, rapid technological change, and data security. Emerging trends include growing e-commerce and mobile commerce, increased social media marketing, and new technologies like augmented reality. Running a successful digital business in Indonesia requires understanding its economic conditions, competitive landscape, customer preferences, and regulations.

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40 views12 pages

Digital Business - An Introduction

This document provides an introduction to digital business. Digital business leverages digital technologies to create and market products or services online, offering advantages like wider market reach and lower costs compared to traditional businesses. Some common types of digital business are e-commerce, social media, apps, and software as a service. Benefits include global customer access, cost efficiency, and flexibility. Challenges include intense competition, rapid technological change, and data security. Emerging trends include growing e-commerce and mobile commerce, increased social media marketing, and new technologies like augmented reality. Running a successful digital business in Indonesia requires understanding its economic conditions, competitive landscape, customer preferences, and regulations.

Uploaded by

pangeranputraperdana7c
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 12

Digital

Business
An Indtroduction

Nur Qalbi Rustan, M.Pd.


Digital Business - 2024
02

What is Digital Business?


A business that leverages digital technologies to
create products or services and market them
online.
Encompasses a wide range of businesses, such as
e-commerce, social media, apps, and many more.
Offers several advantages over traditional
businesses, such as a wider market reach, lower
operational costs, and flexibility of time and
location.
03
Types of Digital
Business
E-commerce: Selling products or services online through a website,
app, or marketplace.
Social media: Utilizing social media platforms to promote products or
services and build an online community.
Apps: Developing mobile apps to provide digital services or products.
SaaS (Software as a Service): Providing software that can be accessed
and used by customers online.
Content marketing: Creating and sharing engaging content to attract
customers and build brand awareness.
Affiliate marketing: Promoting other people's products or services and
earning a commission on each sale.
04

Benefits of Digital
Business
Wider market reach: Can reach customers worldwide
through the internet.
Lower operational costs: Does not require physical
store rent or a large workforce.
Flexibility of time and location: Can be operated
anywhere and anytime with an internet connection.
05

continue..
Efficiency and productivity: Digital technologies
can help automate tasks and improve business
efficiency.
Opportunities to build brand awareness: Can reach
more people and build brand awareness through
digital channels.
Opportunities to gain data and insights about
customers: Can track customer behavior and gain
valuable data to improve the business.
06

Challanges in Digital Business


Intense competition: There are many digital businesses
competing for customer attention.
Rapid technological change: Digital technology is constantly
evolving, so it is important to keep up with the latest trends
and adapt to change.
Data security: It is important to protect customer data from
hackers and fraud.
Building customer trust: Building customer trust online takes
time and effort.
Digital skills: Digital skills are required to run a successful
digital business.
07

Trends in
Digital Business
The rise of e-commerce and mobile commerce:
More and more people are shopping online and
using mobile devices to make purchases.

The increasing use of social media and influencer


marketing: Social media platforms are becoming
increasingly important for businesses to connect
with customers and promote their products or
services.
08

Continue..
The emergence of new technologies like
augmented reality and virtual reality: AR
and VR are opening up new possibilities for
businesses to create immersive
experiences for customers.

The shift towards digital payments and


cryptocurrency: Digital payments are
becoming more popular, and
cryptocurrency is gaining traction as an
alternative payment method.
09

Challenges and
Opportunities in
Indonesia
Economic and market conditions:
Indonesia is a developing country
with a large and growing population,
but it also .has a significant digital
divide between urban and rural
areas. This presents both challenges
(limited internet access in some
regions) and opportunities (large
untapped market potential).
10

Competition and industry trends:


The Indonesian digital business landscape is becoming increasingly competitive, with both
local and international players vying for market share. However, there's also a strong focus on
innovation, particularly in areas like e-commerce logistics and fintech solutions.

Customer needs and preferences:


Indonesian consumers are increasingly tech-savvy and price-conscious. They value
convenience, personalized experiences, and secure online transactions. Understanding these
preferences is crucial for tailoring successful digital business strategies.

Regulations and legal environment:


The Indonesian government is actively developing regulations for the digital economy, aiming
to balance innovation with consumer protection. Staying updated on these regulations is
essential for businesses operating in Indonesia.
11

Conclusion
Digital business offers exciting opportunities for
entrepreneurs in the digital age.
It provides numerous benefits compared to
traditional business models.
However, challenges like competition, data
security, and keeping up with trends need to be
addressed.
By understanding the trends, challenges, and
opportunities specific to Indonesia, students can
develop a strong foundation for building successful
digital businesses in this dynamic market.
“Business has only two
functions – marketing and
innovation.”
-Milan Kundera

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