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Alex Millar Copywriter Portfolio PDF

The document provides examples of copywriting work done by Kevin over the last 6 years, including product descriptions, newsletters, social media posts, presentations, scripts, branding, packaging, and point-of-sale materials. Kevin is presenting this work to a client named Maulana to showcase their experience and solicit further questions.

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Kevin Maulana
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374 views11 pages

Alex Millar Copywriter Portfolio PDF

The document provides examples of copywriting work done by Kevin over the last 6 years, including product descriptions, newsletters, social media posts, presentations, scripts, branding, packaging, and point-of-sale materials. Kevin is presenting this work to a client named Maulana to showcase their experience and solicit further questions.

Uploaded by

Kevin Maulana
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 11

Kevin

maulana
Herewith you will
find my work
that pertains
to you
Over the last 6 years I have worked on
numerous projects as a copywriter. I have
created this deck to showcase some of it.

Please peruse this deck and let me know if you have


any further questions. Thanks!
Product
Description
Writing
As a copywriter for ecommerce, I
have written many a product
description for online sales
platforms. Here are a few examples.

View more on my website >


Newsletters I created and proofread
newsletters for a range of clients.

Source of Health
Faithful to Nature
For Source of Health, a recent client, I
created newsletters from scratch for During my 2 years working for the
the brand to send weekly news to ecommerce company Faithful to
customers and subscribers with the aim Nature, I was the sole copywriter and
of sharing information and selling. responsible for proofread numerous
weekly mailers sent to thousands.
Social Media
Over the years I have been involved in social
media in a number of ways.

I started off proofreading and More recently I have worked as


helping the social media marketing manager , SMM and
department for ecommerce CM for a few brands. This
company Faithful to Nature. included creating monthly
content, both copy and visuals,
From there I helped other small as well as ads. I grew Source of
businesses with copy and Health's Facebook likes by over
competitions. 1000 new likes a month. This led
to a big increase in online and in
store sales.

I have also worked for US


companies, writing copy for
social media posts.
Presentations
For my recent client, Source
of Health, a retail and
ecommerce venture, I
created presentation decks
that went to investors to sell
the brand to them and
increase interest while
presenting the value of the
business model.

Click here to view one of


these decks.
1 A few years ago, working for

Script
The Greenhouse Advertising
Agency, I conceptualised and
wrote a script for a TV ad
that would drive fundraising

Writing
for the Red Cross Childrens
Hospital in Cape Town.

Click Here to view.

2 More recently, I wrote scripts


for Source of Health, a
natural medicine retailer, for
I have written scripts for radio radio ads that would also be
translated into various
and TV from concept to languages.
execution.
Click here to view.

Here are examples of my work.


Branding & Packaging

I have worked closely with


smaller start ups to create
a brand from the ground
up. I have done this for
one retail brand in
particular, where I also
wrote all copy from Website Copy Product Copy Social Copy
website to packaging.
As a start up, the brand needed clear The product copy I wrote for this I wrote some social copy to help the
This brand is Earth Tribe. conceptual direction and a brand brand was used on site as well as on brand run competitions as they
voice. I derived this working closely the product packaging, keeping to the started out to drum up more interest
with the owner and wrote the website brand tone I had designed for the and grow followers on social media
copy to clearly communicate this . brand. pages for the start up.
Point of Sale & Print
For Source of Health, I
designed some Point of Sale,
brochure and in store
activation bits for the brand.
My
Conceptual
Capabilities
I have worked on many, many conceptual projects -
from coming up with blog posts, branding, steering
businesses in a new direction, I have done a lot of
concept based work.

1 One of my proudest pieces 2 During my time with The


was working for The Red Greenhouse Advertising
Cross Children's Hospital Agency, my team and I
Trust. created a concept for the
RCCH fundraising.

Click here to view.


THANK
YOU
I hope this gives you a good idea of my
experience with regards to your needs.

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