PRINCIPLE OF COMMUNICATION understanding and relations.

Efficiency
of both communicator and
communicatee is also affected.
In order to make the communication system
effective, the following factors or principles 5. Principle of integration—The
must be followed: main objective of effective
communication is to integrate the effort
1. Principle of clarity—The idea to to make the organisation strengthen by
be transmitted should always be in achieving the common objectives of the
easily understandable language so that organisation. Communication is a
the receiver may understand the idea in means to an end, not an end in itself. It
the same spirit and sense, in which it is should be geared towards achieving a
communicated. For this purpose the genuine spirit of cooperativeness
idea to be conveyed must be clear in among the personnel towards achieving
the minds of communicator. the organisational objectives.
2. Principle of attention— 6. Principle of timeliness—The
Communication requires that the information or ideas must be conveyed
receiver of message should understand at the proper time. Any delay in this
the message. It is possible only when respect will serve no purpose except to
the recipient pays attention to the make them (messages) mere historical
message being communicated. For this, documents as it loses its importance
manager should arouse the interest of and effectiveness.
the receiver so that the receiver pays 7. Principle of informality—
proper attention. Formal communication channels are
3. Principle of consistency-This very important and useful to the
principle implies that communication organisation but informal
should always be consistent with the communication also plays a dominant
plan, objectives, policies and role in spreading information.
programmes of the enterprise. They Managers should try to be informal in
should not be mutual conflicting. their behaviour with his subordinates.
Inconsistent messages always create But in certain situations where manager
chaos and confusion in the organisation is the best judge, informality should be
which is highly detrimental to the avoided.
interest of the enterprise. 8. Principle of feedback—This is
4. Principle of adequacy-This the most important principle of an
principle demands that the information effective communication system. The
being sent should be adequate and communicator must have feedback
complete in all respects. Incomplete or confirmation from the recipient
inadequate information are more whether the messages have been
dangerous rather to give no understood by the recipient in the same
communication. Inadequate sense in which the sender takes it for,
information delays actions and destroys and also whether the recipient is
 agreed or disagreed to the proposal of
the sender. In case of oral What is
communications, there exist a number
of opportunities to secure feedback in
Communication
comparison to written communication. Ethics?
9. Communication networks—
Communication networks refer to the COMMUNICATION
routes through which the
communication flows to the destination  the act or process of communicating;
person for whom it is intended. A fact of being communicated.
number of such networks may exist in  the imparting or interchange of
the organisation at a given point of time thoughts, opinions, or information by
but management should consider the speech, writing, or signs.
effectiveness of the communication and
morale of the communicates before it
should figure out such network. ETHICS
10. Principle of economy—The  a system of moral principles deals with
values relating to human conduct, with
communication system must be as
respect to the rightness and wrongness
economical as possible but not at the
of certain actions and to the goodness
cost of the efficiency of the system. The
and badness of the motives and ends of
cost of communication of any message
such actions.
should always be considered keeping
the importance of the message in the
mind. However the clarity, adequacy COMMUNICATION ETHICS
and timeliness should not be sacrificed
 The principle governing communication,
to achieve the economy.
the right and wrong aspects of it, the
moral- immoral dimensions relevant to
(another source)There are four Interpersonal communication are called
the ethics of Interpersonal
primary principles of
communication.
communication:  Maintaining the correct balance
1. The message sent is not necessarily the between the speaking and listening
message received.
 the legitimacy of fear and emotional
2. It is impossible to not communicate.
3. Every message has both content and appeal
feeling.  degree of criticism and praise
4. Nonverbal cues are more believable  A death or an overdose of either of the
than verbal cues. factors could result in unfavorable
consequences.
 The principle of honesty on both sides
should be completely applied because
any amount of insincerity from either
 the listener or the speaker would not be characteristics of individual
prudent. communicators.
 Condemn communication that
degrades individuals and humanity
through distortion, intimidation,
FUNDAMENTALS OF
coercion, and violence, and through
ETHICALCOMMUNICATION the expression of intolerance and
1. Responsible thinking hatred.
2. decision making  Being committed to the courageous
expression of personal convictions in
3. development of relationships and
pursuit of fairness and justice
communities  Advocate sharing information,
 Contexts opinions, and feelings when facing
 Cultures significant choices while also
 Channels respecting privacy and confidentiality.
 Accept responsibility for the short-
 Media
and long- term consequences for our
own communication and expect the
same of others.
UNETHICAL COMMUNICATION
Threatens the quality of all communication and INTERPERSONAL
consequently the well-being of individuals and COMMUNICATION ETHICS
the society.

Interpersonal communication refers to

PRINCIPLES OF ETHICAL communication with another person. This
kind of communication is subdivided into:
COMMUNICATION  dyadic communication
 Advocate truthfulness, accuracy,  public communication
honesty, and reason as essential to  Small-group communication.
the integrity of communication.
 Endorse freedom of expression,
diversity of perspective, and tolerance FOUR PRINCIPLES
of dissent to achieve the informed and OFINTERPERSONALCOMMUN
responsible decision making
fundamental to a civil society.
ICATION
 Strive to understand and respect
other communicators before Principles:
evaluating and responding to their
messages. 1. Inescapable
 Promote access to communication 2. Irreversible
resources and opportunities as
3. Complicated
necessary to fulfill human potential
and contribute to the well-being of 4. Contextual
families, communities, and society.  Psychological context
 Promote communication climates of  Relational context
caring and mutual understanding that  Situational context
respect the unique needs and
 Environmental context
 Cultural context
 responsibility with or without the
approval of the other.
FUNCTIONS  INTERPERSONAL RESPONSIBILITY
Involves:
OFINTERPERSONALCOMMUN
o Caring for an interpersonal
ICATION relationship. As one seeks a
path in life, interpersonal
1. Gaining Information relationship responsibility
2. Building a Context of Understanding invites a balance between
3. Establishing Identity distance and closeness in each
4. Interpersonal Needs relationship, which defines the
 Inclusion quality of our interpersonal
 Control lives (Stewart, 2006).
 Affection  Sympathy
 Empathy

DISTANCE
 Provides necessary space for each
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communicative partner to contribute to
communication-ethics
the relationship.
 Is interpersonal space that nourishes
the very thing that keeps persons
together interpersonally—relationship.
 Is an ethical responsibility, not a flaw or
a limitation.
 The importance of distance keeps us
from equating interpersonal
communication with ever more
closeness.

INTERPERSONAL
RESPONSIBILITY
 Begins with each person’s commitment
to active care for the interpersonal
relationship, owned by neither and
nurtured with or without the support of
the other.
 Adheres to the insight of Emmanuel
Levinas, abandoning the expectation of
reciprocity for attentiveness to a call to