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Smart Values Brand Guidelines

Smart

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AARAB Maryem
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47 views22 pages

Smart Values Brand Guidelines

Smart

Uploaded by

AARAB Maryem
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 22

Brand Guidelines

About
Smart-Values. is a prominent software house specializing in Software Development
and Information Technology Services.
Smart-Values. We are a cutting-edge software company specializing in delivering
custom software development and offshoring services to businesses of all sizes.
With our name we reflect how your data with us will be smarter.

VISION
Positioning ourselves as a reputable partner in the technology industry, recognized
for delivering innovative and dependable solutions that foster growth and success.

MISSION
To lead in technology innovation, redefine industry standards, and consistently
deliver advanced solutions for businesses and individuals. We imagine a future
where our tech not only meets client needs but also contributes to global progress,
creating a world with limitless possibilities and seamless connectivity. Our
commitment is to lead, inspire, and transform through technology, bringing positive
change and making a lasting impact on the innovation landscape."
2
Your Data Is Smarter

3
LOGO
4
Orientation

Vertical Horizontal

5
Logo Guide

Logo Icon Guide

6
Logo Colors

Logo Icon Colors

7
logo & Icon position

8
Bad Logo Usage

9
Color palette
10
Primary Colors Secondary Colors

HEX #fffbfe HEX #273539 HEX #219b86 HEX #8c98a0 HEX #f24c3d
RGB (255, 251, 254) RGB (39, 53, 57) RGB (33, 33, 33) RGB (140, 152, 160) RGB (242, 76, 61)
CMYK 0% 2% 0% 0% CMYK 32% 7% 0% 78% CMYK 79% 0% 14% 39% CMYK 12% 5% 0% 37% CMYK 0% 69% 75% 5%

Themes Bad Colors usage

50%
Background

5% 5%
Text Titles Error

11
#273539 #525c61 #7d8488 #a9acaf #d4d4d6

100% 80% 60% 40% 20%

#219b86 #4dae9e #7ac1b6 #a6d5ce #d3e8e6

100% 80% 60% 40% 20%

#8c98a0 #a3acb3 #babfc6 #d1d4d8 #e8e7eb

100% 80% 60% 40% 20%

#f24c3d #f56f64 #f7928b #fab5b0 #fcd8d7

100% 80% 60% 40% 20%

12
TextColor

Titles Error
HEX #219b86 HEX #f24c3d

Text Body Subtitle


HEX #273539 HEX #8c98a0

13
Typography
Almarai Font
Almarai is a modern Arabic typeface family in 4 weights.
The font was created by Boutros™ for optimal readability
and suitability for both online and offline applications.

14
Type Face

Aa
Ultra-Bold
AaNormal
Aa Light

Titles Text Body Subtitle & Error


ABCDEFJHIGKLMN ABCDEFJHIGKLMNO ABCDEFJHIGKLMNO
OPQRSTUVWXYZ PQRSTUVWXYZ PQRSTUVWXYZ
abcdefjhigklmnopqr abcdefjhigklmnopqrst abcdefjhigklmnopqrst
stuvwxyz uvwxyz uvwxyz
1234567890 1234567890 1234567890

15
Type Scale

Aa
Heading
Name
Heading 1
Heading 2
Heading 3
Heading 4
Font Size

Line height and paragraph Heading 5


spacing for heading is 1.1 x font size Heading 6

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Name Font Size

Aa
Large Text Bold
Large Text Regular

Medium Text Bold


Medium Text Regular
Body
Normal Text Bold
Line height and paragraph Normal Text Regular
spacing for heading is
1.2 x font size
Small Text Bold
Small Text Regular

17
Icons & Button
18
19
Button

Button Button Button Button

Button properties
•Spaces container merging top & bottom 12px
•Spaces container merging right & left 24px
•Spaces container padding between elements 12px
•Minimum height 46px for small and 54 for large size.
•font size 18px Bold
•Icon size 22px square
•Color change by situation or type
•Border-radius and smooth corner 8px

20
pattern

21
Thank You

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