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Chapter 1

The document discusses introducing a new variety of bukayo, a popular Filipino coconut dessert. It outlines objectives to manufacture bukayo at a competitive price, ensure product quality and customer satisfaction, and promote healthy eating. The document reviews literature on bukayo's nutritional value and safety. It provides rationale for bukayo's business potential and discusses the business focus and location scope and limitations.

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Ace Banggoy
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360 views9 pages

Chapter 1

The document discusses introducing a new variety of bukayo, a popular Filipino coconut dessert. It outlines objectives to manufacture bukayo at a competitive price, ensure product quality and customer satisfaction, and promote healthy eating. The document reviews literature on bukayo's nutritional value and safety. It provides rationale for bukayo's business potential and discusses the business focus and location scope and limitations.

Uploaded by

Ace Banggoy
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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CHAPTER 1

INTRODUCTION

Filipino families are known to create their own versions of sweets right in their homes.
One famous dessert or snacks that is easy to do at home is the Bukayo. It is a sweet dessert
with coconut meat as the main ingredient. In Filipino fiestas, it is common to see bukayo
delight in one’s dining.

However, only few knows that bukayo is easy to be made. Almost all ingredients are
common and can be found even at home. It is primary made with coconut strip, liquid food
color, vanilla, lemon skin and sugar. This is the reason why that we, researchers behind come
up with an idea to further improve the bukayo delight Filipinos know into greater heights.

We, the researchers, make this product proposal for the purpose that we want to serve
Filipino customer not just because it’s sweet and nutritious but also the feeling of where they
come from the Philippines. We, the researchers, would like to introduce a variety of flavors
with this food that some would not normally taste.

Nowadays, people would choose an artificially made food products that is less healthy
nutritional over conventional foods that available in the market. With this,We the researchers,
highlights to promote a healthy and convenient way of eating by introducing varieties of
bukayo without the use of artificial ingredients to the public consumers that will not only
benefit the consumers with this nutritious content but will also help the Filipino native
producers in the country as well as they are the primary source of the ingredients of our
business.
OBJECTIVES OF THE STUDY

 To manufacture and create competitive price of product increase the world access in
quality of coconut meats.

 To provide the consumer with the good quality products to the better interest of the
customers.

 To communicate costumers and assure a sustainable business relationships.

 To ensure a good work and clean environment to produce safe and good products.
BUKAYO DELIGHT
BUKAYO DELIGHT

The name of our Proposal business will be BUKAYO DELIGHT. We choose BUKAYO
DELIGHT as our business name and it is consistent with our business brand. The has been
chosen but we are very proud to sell bukayo products.
REVIEW RELATED LETERATURE (RRL)

Bukayo is a popular delicacy in the Philippines made from the fermented paste of the
unripe green coconut meat. It has been consumed for centuries and is an essential part of
Filipino cuisine. The preparation process involves extracting the coconut meat, and preparing
a mixture with sugar and coconut water. This mixture is then left to ferment for several days
to weeks, depending on the desired taste and texture.

Several studies have been conducted on the nutritional value, microbial composition and
safety of bukayo. A study published in the Journal of Food Science and Technology in (2024)
found that bukayo delicacy rich in protain, fat, carbohydrates and various micronutrients such
as vitamins B1, B2, B3, B6, C and K. The study also revealed that bukayo delicacy contains
beneficial bacteria such as Lactobacillus species, which are known for their probiotic
properties.

According to Nartea E, a study published in the Journal of Agricultural and Food Chemistry
in (2018) investigated the antioxidant activity of bukayo delicacy. The results showed that
bukayo delicacy contains high levels of phenolic compounds which are known for their
antioxidant properties. These compounds are also responsible for the unique flavor and aroma
of bukayo.

In terms of safety, a study published in the International Journal of Food Microbiology in


(2011) found that bukayo delicacy can be contaminated with pathogenic bacteria such as
Salmonella and Escherichia coli. The study recommended implementing good hygiene
practices during the preparation and handling of bukayo to reduce the risk of foodborne
illness.
RATIONALE OF THE STUDY

Bukayo is a popular Filipino delicacy that originated from Pangasinan Province. It is made
from coconut strips that are cooked in white or brown sugar and serve as an afternoon snacks
or dessert. It can be very promising business opportunity for home-base or part-time
entrepreneurs who target the market sweet tooth. Bukayo is a really good product to start a
business here in the community, especially Filipino’s that are sweet-toothed people, mostly if
the product is treated a new way and it will be a new to their eyes and taste.

It is usually made from coconut grated meat and mixture of coconut water and mix with
brown sugar until liquid is heavily reduced. It is typically formed into flatten circles and left
to harden to a chewy consistency.
SCOPE AND LIMITATIONS

This study aims to discuss the business focus and it’s business location.

The two section business focus and the business location are very important aspect for our
business success. As our main focus, is our product bukayo delight, we offer a free taste to
our new customers and we also offer free delivery within Labason to the customers that there
is no time to visit our main shop. We have also additional charge to those customers outside
or near of Labason area.

The target market of this business ranges from the students, individuals, and those who are
just in their home. We market or promote our product bukayo delight through online order,
posting on social media. It is usual only to those individuals or customers that living in our
business location.

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