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2322 - 2324 EDE Microporject

Information technology (Savitribai Phule Pune University)

Studocu is not sponsored or endorsed by any college or university

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Institute Code: 0141

Title of Micro project: “Computer Consulting Business Plan .”

Academic Year: 2021-22 Program Code:

IF
Course: Entrepreneurship Development Course Code: 22032

Submitted By:

Roll No Student Name Batch Sign of Student

2322 SUYOG LONSANE IF-1
2323 SUMEET MANDHRE IF-1
2324 ABHISHEK MANE IF-1

Under the Guidance of:

Mr. V.V. Shetkar

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Institute Code: 0141

CERTIFICATE

Certified that this micro project report titled “Computer Consulting Business Plan” is the
bonafide work of Mr. Suyog Lonsane, Mr. Sumeet Mandhre, Mr. Abhishek Mane. Roll no:
2322, 2323, 2324 of third year diploma in Information Technology for the course:
Entrepreneurship Development Course code: 22032 during the academic year 2021-22, who
carried out the micro project work under my supervision.

Mr. V.V. Shetkar

Name & signature of Course
Teacher

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ACKNOWLEDGEMENT

We would like to express our special thanks of gratitude to our friends our group
members as well as our teachers, who gave us opportunity to do this wonderful micro project
on the topic “Computer Consulting Business Plan” which also helped us in doing a lot of
Research and we came to know about so many new things we all really thankful to all who
help us doing this micro project.

Secondly, we would also like to thank our parents and friends who helped us a lot in
finalizing this project within the limited time frame.

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ALL INDIA SHRI SHIVAJI MEMORIAL SOCIETY’S POLYTECHNIC, PUNE -1

INFORMATION TECHNOLOGY DEPARTMENT

VISION AND MISSION OF THE INSTITUTE

 VISION:
Achieve excellence in quality technical education by imparting knowledge, skills and abilities to
build a better technocrat.

 MISSION:
M1: Empower the students by inculcating various technical and soft skills.

M2: Upgrade teaching-learning process and industry-institute interaction

continuously.

VISION AND MISSION OF THE INFORMATION TECHNOLOGY DEPARTMENT

 VISION:
To enrich intellectual potential by imparting technical knowledge and skills to become
an
IT professional.

 MISSION:

M1: To confer the technical education and skills required for IT field.
M2: To imbibe social awareness in students to serve the society.

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ALL INDIA SHRI SHIVAJI MEMORIAL SOCIETY’S POLYTECHNIC, PUNE -1

INFORMATION TECHNOLOGY DEPARTMENT

PROGRAM OUTCOMES (POs)

PO1 Basic and Discipline specific knowledge: Apply knowledge of basic mathematics,
science and engineering fundamentals and engineering specialization to solve the
engineering problems.

PO2 Problem analysis: Identify and analyze well-defined engineering problems using
codified standard methods.

PO3 Design/ development of solutions: Design solutions for well-defined technical

problems and assist with the design of systems components or processes to meet
specified needs.

PO4 Engineering Tools, Experimentation and Testing: Apply modern engineering tools
and appropriate technique to conduct standard tests and measurements.

PO5 Engineering practices for society, sustainability and environment: Apply

appropriate technology in context of society, sustainability, environment and ethical
practices.

PO6 Project Management: Use engineering management principles individually, as a team

member or a leader to manage projects and effectively communicate about well-
defined engineering activities.

PO7 Life-long learning: Ability to analyze individual needs and engage in updating in the
context of technological changes.

PROGRAM SPECIFIC OUTCOMES (PSO)

The Diploma in Information Technology will prepare students to attain:

Students will be able to:
PSO 1: Use fundamental concepts of hardware and software systems.

PSO 2: Identify various career opportunities in IT field

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INDEX

Sr. No. Content Page No.

1. Title I

2. Certificate II

3. Acknowledgement III

4. Annexure I 7-9

5. Annexure II 10-27

6. Annexure III 28-29

7. Annexure IV 30-32

8. Log Book 33

9. Rubrics Used for Evaluation 34

10. Evaluation Sheet 35-36

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Annexure-I
Micro-Project Proposal

Title of the Project: “Computer Consulting Business Plan.”

1.0 Aims/Benefits of the Micro-Project:

Aim: -
1) To prepare a Business Plan for Computer Consulting Agency.
2) To identify Computer Consulting Business opportunities.
3) To know the expectations of Computer Consulting Business.
4) To prepare a financial plan for Digital Marketing Agency.

Benefits: -
1) Learned to prepare a Business Plan.
2) Learned to prepare a Financial Plan for Business.
3) Learned to identify business opportunities.
4) Understood the competition in Digital Marketing.

2.0 Course Outcomes Addressed:

1) 22032.a. Identify your entrepreneurial traits.
2) 22032.b. Identify the business opportunities that suits you.
3) 22032.c. Use the support systems to zero down to your business idea.
4) 22032.d. Develop comprehensive business plans.
5) 22032.e. Prepare plans to manage the enterprise effectively.

3.1 Proposed Methodology:

1) Arrangement of groups and representatives for groups that are not usually represented
as partners in main projects.
2) Capacity building and networking in relation to the role as partners in micro projects.
3) Collected materials related to project.
4) Support development of more need and user driven projects.
5) Contribute to the maximum requirements of project.
6) An eligible project idea addressing one of the four Priority Axes and a work plan for a
micro project including a description of how the capacity building and networking
should take place.
7) The project involves maximum three partners. From three partners, the contributions of
micro project are distributed.
8) An eligible Lead member who will guide the group members and analyzed the data.
9) Eligible match finding the proper information.
10) Softcopy corrections by respective teachers.
11) Completion of the micro project properly.
12) Final copy and submission.

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4.0 Action Plan:

Planned Planned Name of Responsible

Sr. No. Details of Activity
Start date Finish date Team Members
Introduction to Micro-project: Study for
1. 20/09/21 20/09/21 All group members
selecting Micro project topic
Introduction to Micro-project:
2. Discussion about selected Micro project 27/09/21 27/09/21 All group members
topic with concerned Course Teacher
Introduction to Micro-project: Finalize
3. 04/10/21 04/10/21 All group members
and Study for selected topic
Sumeet Mandhre,
4. Drafting Proposals 11/10/21 11/10/21
Abhishek Mane.
Suyog Lonsane,
5. Proposal submission 18/10/21 18/10/21
Sumeet Mandhre.

6. Micro project Proposal Presentation 25/10/21 25/10/21 All group members.

Making Changes in presentation, if Abhishek Mane,

7. 01/11/21 01/11/21
suggested by concerned teacher Suyog Lonsane.
Executing Micro-Project: Study from Suyog Lonsane,
8 08/11/21 08/11/21
different resources Sumeet Mandhre.
Executing Micro-Project: Collect Sumeet Mandhre,
9. 15/11/21 15/11/21
information from studied resources Abhishek Mane.
Executing Micro-Project: Arrange Suyog Lonsane,
10. 22/11/21 22/11/21
collected information Sumeet Mandhre.

11. Executing Micro project 29/11/21 29/11/21 Suyog Lonsane

12. Drafting Methodology 06/12/21 06/12/21 Abhishek Mane

13. Drafting Literature Review 13/12/21 13/12/21 Sumeet Mandhre.

14. Drafting Result, Discusser 20/12/21 20/12/21 Suyog Lonsane

15. Micro project Presentation 20/12/21 20/12/21 All group members

16. Micro Project final submission 27/12/21 27/12/21 All group members

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5.0 Resources Required

Sr. No. Name of Specifications Qty. Remarks

Resources/material
1. Computer System Processor (i5 3.0 GHz or better 1
minimum i3 2.4 GHz),
Ram (4 GB or 8 GB),
HDD (5 GB minimum)
2. Operating System Windows 7 or higher 1
3. Printer Laser printer 1
4. Internet/Websites www.bplans.com 1

Names of Team Members with Roll Nos.

1. Suyog Lonsane (2322)
2. Sumeet Mandhre (2323)
3. Abhishek Mane (2324)

(To be approved by the concerned teacher)

Annexure-II

Micro-Project
report

1.0 Title of the Project: “Computer Consulting Business Plan.”

2.0 Rationale:
The constant integration of business and manufacturing processes is a difficult task that can
be facilitated through IT consulting services. However, if these services do not adequately
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address the problems of alignment between IT and business, efficiency in integration can be
seriously compromised. This article presents a methodology that systematises IT consulting
services for the acquisition, incorporation, and integration of IT elements in an organisation
in such a way that is aligned with the business and by contemplating its contribution to the
value chain. The proposal is based on a set of rules, methods, guidelines, patterns, and
artefacts that define a flow of action and implement a strategy that provides a consulting
solution as a final result. Likewise, a method is proposed to evaluate the applied
methodology and the solution obtained. For validation of the method, a set of business
processes based on a case study applied in several Cuban companies related to the food
sector has been defined to help adjust the parameters and corroborate the generalisation of
the proposal. This research allows to ensure the alignment of business and IT to avoid the
failure in the incorporation of IT to companies. It also analyzes and establishes the ideal
artefacts for IT consulting and generates an IT consulting methodology that makes the
analysis of consultants more robust in order to guarantee the success of incorporating IT into
companies. It begins with an Executive summary of computer consultancy and then it
highlights the mediums of computer consultancy , opportunities, execution, company and
financial plan in today's era.

Aims/Benefits of the Micro-project:

Aim: -
1) To prepare a Business Plan for Computer Consulting Agency.
2) To identify Computer Consulting Business opportunities.
3) To know the expectations of Computer Consulting Business.
4) To prepare a financial plan for Computer Consulting Agency.

Benefits: -
1) Learned to prepare a Business Plan.
2) Learned to prepare a Financial Plan for Business.
3) Learned to identify business opportunities.
4) Understood the competition in Computer Consulting.

3.0 Course Outcomes Achieved

1) 22032.a. Identify your entrepreneurial traits.
2) 22032.b. Identify the business opportunities that suits you.
3) 22032.c. Use the support systems to zero down to your business idea.
4) 22032.d. Develop comprehensive business plans.
5) 22032.e. Prepare plans to manage the enterprise effectively.

4.1 Literature Review

1) www.bplans.com
2) Book by Nirali Publications
3) MSBTE Lab manual

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ABSTRACT
The constant integration of business and manufacturing processes is a difficult task that can
be facilitated through IT consulting services. However, if these services do not adequately
address the problems of alignment between IT and business, efficiency in integration can be
seriously compromised. This article presents a methodology that systematises IT consulting
services for the acquisition, incorporation, and integration of IT elements in an organisation
in such a way that is aligned with the business and by contemplating its contribution to the
value chain. The proposal is based on a set of rules, methods, guidelines, patterns, and
artefacts that define a flow of action and implement a strategy that provides a consulting
solution as a final result. Likewise, a method is proposed to evaluate the applied
methodology and the solution obtained. For validation of the method, a set of business
processes based on a case study applied in several Cuban companies related to the food
sector has been defined to help adjust the parameters and corroborate the generalisation of
the proposal. This research allows to ensure the alignment of business and IT to avoid the
failure in the incorporation of IT to companies. It also analyzes and establishes the ideal
artefacts for IT consulting and generates an IT consulting methodology that makes the
analysis of consultants more robust in order to guarantee the success of incorporating IT into
companies. It begins with an Executive summary of computer consultancy and then it
highlights the mediums of computer consultancy , opportunities, execution, company and
financial plan in today's era.

5.0 Actual Methodology Followed:

Executive Summary
Calico Computer Consulting is in the process of being formed as a sole proprietorship owned and
operated by Doug Burham. This plan is written as a guide for starting and managing this new business
and will also serve as the basis for a separate, detailed marketing plan. Following is a summary of the
main points of this plan.

 The objectives of CCC are to generate a profit, grow at a challenging and manageable rate, and to be
a good citizen.
 The mission of CCC is to provide fast and reliable technical assistance to small office computer
users.
 The keys to success for CCC are marketing and networking, responsiveness, and quality, and
generating repeat customers.
 The initial primary service offered will be hourly technical aid, although retainer contracts and
projects will be considered in the future growth.

 The local market for this business, while not new, is wide open for new and expanding consulting
firms.
 An initial financial analysis of the viability of this venture shows outstanding promise and results.
Several sources note that the computer consulting business is easy to start, requires little up-front
capital, and has the potential to be quite lucrative in today’s high-tech world.

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In conclusion, as shown in the highlights chart below, this plan projects rapid growth and high net profits
over the next three years. Implementing this plan, in conjunction with a comprehensive and detailed
marketing plan, will ensure that Calico Computer Consulting rapidly becomes a profitable venture for
the owner.

1.1 Objectives
The objectives of this business plan are:

1. To provide a written guide for starting and managing this computer consulting business; a strategic
framework for developing a comprehensive tactical marketing plan.
2. The intended audience is the owner of this business only; this plan is not intended to obtain financing
from outside sources.
3. The scope of this plan is to provide detailed monthly projections for the current plan year, and yearly
summaries for the following two years.

The objectives of Calico Computer Consulting are:

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1. Profit – To generate sufficient profit to finance future growth and to provide the resources needed to
achieve the other objectives of the company and its owner. (Net profit of at least 45% of sales in first
year).
2. Growth – To grow the business at a rate that is both challenging and manageable, leading the market
with innovation and adaptability. (Grow from 24 billable hours/week at end of Year 1 to 35
hours/week in Year 3).
3. Citizenship – To be an intellectual and social asset to the community and environment. (Contribute 5
hours per week as volunteer, contribute 5% of pretax profits to charity).

1.2 Mission

Calico Computer Consulting’s mission is simple and straightforward:

 Purpose – CCC exists to provide fast, reliable technical assistance to local business/small office/home
office computer users. CCC sells solutions & results!

 Vision – By providing fast response, informed expertise, and consistently high-quality solutions, CCC
generates enough satisfied repeat customers to provide a stable retainer base. This generates sufficient
profit to provide a comfortable living for the owner.
 Mission – The short-term objective is to start this company quickly and inexpensively, with a
minimum of debt. The long-term objective is to grow the company into a stable and profitable entity
that the owner can easily and comfortably manage.
 Marketing Slogan – “Calico Computer Consulting is your computer paramedic…”

1.3 Keys to Success

The keys to success for Calico Computer Consulting are:

 Marketing and Networking (getting the name out there -TOMA).

 Responsiveness (being an on-call computer paramedic with fast response time).
 Quality (getting the job done right the first time, offering 100% guarantee).
 Relationships (developing loyal repeat customers – retainers).

Company Summary
Calico Computer Consulting will be a start-up venture with the following characteristics:

 CCC will initially be a sole proprietorship.

 The goal will be to start the venture as inexpensively as possible, with no debt financing.
 CCC will be a home office start-up, utilizing one studio room in the owner’s home.

2.2 Start-up Summary

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In keeping with the company philosophy of avoiding the use of debt, the goal is to start-up as
inexpensively as possible. This is in line with industry figures that show that computer
consulting start-ups are ideal entrepreneurial opportunities with very low start-up costs. Total
start-up expenses for CCC come to $2,050, all of which will be financed through owner
investment.

 Most expenses are typical start-up paperwork fees (legal, accounting, etc.).
 Cash requirements consist of one month’s rent as a reserve.
 $500 for expensed equipment will be used to purchase a new All-In-One printer, fax, answering
machine to replace an aging inkjet printer.

Start-up

Requirements

Start-up Expenses

Legal $250

Stationery etc. $100

Brochures $125

Accountant $75

Insurance $150

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Rent $425

Expensed Equipment $500

Total Start-up Expenses $1,625

Start-up Assets

Cash Required $0

Other Current Assets $0

Long-term Assets $0

Total Assets $0

Total Requirements $1,625

Start-up Funding

Start-up Expenses to Fund $1,625

Start-up Assets to Fund $0

Total Funding Required $1,625

Assets

Non-cash Assets from Start-up $0

Cash Requirements from Start-up $0

Additional Cash Raised $425

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Cash Balance on Starting Date $425

Total Assets $425

Liabilities and Capital

Liabilities

Current Borrowing $0

Long-term Liabilities $0

Accounts Payable (Outstanding Bills) $0

Other Current Liabilities (interest-free) $0

Total Liabilities $0

Capital

Planned Investment

Owner Investment $2,050

Other $0

Additional Investment Requirement $0

Total Planned Investment $2,050

Loss at Start-up (Start-up Expenses) ($1,625)

Total Capital $425

Total Capital and Liabilities $425

Total Funding $2,050

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2.3 Company Locations and Facilities

This is a home office venture, located in one studio of the owner’s home.

 Computer facilities will initially consist of the owner’s existing system.

 Telephone – one line currently serves the location. A second line for data use should be added soon.
 Utilities are already provided, included in the space rent of $425.

2.4 Company Ownership

Calico Computer Consulting will be created initially as a sole proprietorship, owned and operated by
Doug Burham. Incorporation, probably as a LLC, will be explored as a later option.

Services
Calico Computer Consulting will offer small office/home office business owners a quick-response,
reliable source of technical help for their computers.

 CCC will offer three main services – Hourly Technical Aid, Retainer contracts for specific skills or
systems, and Project consulting.
 There appear to be four main classes of competition, the largest of which consists of individual
proprietors and smaller consulting firms such as CCC. The competitive edge for CCC will be to expand
on already existing relationships.
 CCC will start with some basic sales literature, including logo and stationary, a brochure, and a basic
web page. These will be self-designed and computer generated, of course.
 Fulfillment of services will be provided exclusively by CCC’s owner.
 Technology is obviously a critical component of this business: It will be important to stay up to date on
both equipment and knowledge to remain competitive in the future.

Detailed descriptions of these points are found in the sections below.

3.1 Service Description

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Calico Computer Consulting will offer three main services, corresponding to what industry experts
have identified as the primary opportunities in computer consulting:

1. Hourly (Temporary Technical Aid) – The less traditional sort of short-term assignment helping a
company solve a software or hardware related problem. Includes both emergency and non-emergency
technical assistance.
2. Retainer (Specific Skill) – The more traditional form of consulting, including regular system
maintenance, software and hardware upgrades, and network administration. The owner’s particular
area of expertise is in management consulting with regard to MIS.
3. Project (Bail-out or Specific Skill) – This will include such things as consulting on major purchases,
system/network installation and testing, and major disaster recovery.

3.2 Sales Literature

Calico Computer Consulting will start with some basic self-generated literature to establish initial
positioning:

 Logo and theme – A national catalog sales paper goods company has a wonderful line of blank papers
with a computer theme that will serve as the “look” for CCC. A graphic artist friend of the owner has
already commenced work on a matching logo.
 Stationery – The theme paper is available in various formats for use as company stationery.
 Brochure – Likewise, pre-printed paper is available, along with software templates for generating
brochures
 Web Presence – Eventually a website will be developed as an “electronic brochure” as well as a
resource site for the owner’s established client base.
 Response Templates – As common problems/solutions are encountered and solved, a set of
standardized templates for initial responses will be developed. This will shorten response time and
eliminate confusion in providing quick solutions to routine issues.

3.3 Fulfillment

The fulfillment of services for CCC is provided by the owner. The ultimate deliverable is the
owner’s expertise and problem-solving ability, coupled with an open mind and ease of
communication that will result in the customer’s complete confidence in immediate and lasting
results.

3.4 Competitive Comparison

There seems to be four major classes of competition in the local computer consulting industry:

 In-house MIS consultants – Usually employed by larger companies that can afford the fixed cost of a
salaried or hourly employee.
 Individual proprietors & smaller consulting firms – As noted elsewhere in this plan, the bulk of Yellow Page
advertisements are comprised of this group.
 Larger network and telecommunications consulting firms – Large, known-name companies such as
Network One that specialize in providing total MIS services to larger companies that choose to outsource.
 Computer and electronics stores offering consulting services.

Of course, Calico Computer Consulting fits into the largest group as a sole proprietorship. The
primary reason that customers would buy from CCC rather than competitors is the existing
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relationships that exist. Customer loyalty and satisfaction are the way to success for small service
businesses such as this.

3.5 Technology

Technology is, of course, vital to the success of Calico Computer Consulting. It is imperative that
the owner stay up-to-date on the latest technological developments in the computer industry. In
addition, it will be important to devote a reasonable portion of each year’s revenues toward
upgrading the equipment and software used by CCC in its normal operations.

Market Analysis Summary

Calico Computer Consulting will adopt a fairly intently focused market strategy.

 A logical segmentation breaks the market down into the following: Home Office Businesses, Small
Businesses, Medium Businesses and Large Businesses. Descriptions are provided below.
 The largest and most logical target markets for CCC are the Home Office and Small Businesses. These
businesses mostly have a need for temporary technical aid, usually billed at an hourly rate. Some
opportunity does exist, however, for retainer and/or specific project contracts.
 While there are a fair number of competitors in the local area, they seem to be widely specialized and
widely sized, leaving ample opportunity for CCC to create and expand a niche in the chosen market
segments.
 Finally worth noting is the growth trend for this market, estimated at around 9 to 10 percent annually
through the beginning of the next century.

4.2 Market Segmentation

The following chart and table reflect the market segmentation for this business. The size and
growth numbers are based on US Census data for the local region.

 Home Office Businesses – The largest and fastest growing segment, this segment is obviously defined as
small businesses that are based primarily out of the owner’s home. This is not the same as simple home
computer users, which sources warn are NOT a viable market segment for computer consulting.
 Small Businesses – Defined by the government as businesses with 1 to 99 employees, this is the second
largest and fastest growing segment in Eugene and Lane County.
 Medium Businesses – 100 to 499 employees.
 Large Businesses – 500 or more employees.

As is obvious in the pie chart, the first two segments comprise the bulk of opportunity for Calico
Computer Consulting.

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Market Analysis

Potential Customers Growth CAGR

Home Office Businesses 10% 4,259 4,685 5,154 5,669 6,236 10.00%

Small Businesses 9% 3,931 4,285 4,671 5,091 5,549 9.00%

Medium Businesses 9% 159 173 189 206 225 9.07%

Large Businesses 9% 192 209 228 249 271 9.00%

Total 9.50% 8,541 9,352 10,242 11,215 12,281 9.50%

4.3 Target Market Segment Strategy

Entrepreneur Magazine suggests six market segments as a starting point:

 Businesses not using computers

 Small entrepreneurial businesses using one or more computers
 Small to medium sized corps using computers on networks
 Large corps seeking problem-solving assistance (trouble-shooting) with specific projects
 Government agencies, corporations, and other organizations in search of computer training
 Businesses in search of custom computer programming services

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Calico Computer Consulting will focus on the top market segments only – an intently focused marketing
strategy.

4.2.1 Market Trends

Three primary market trends seem to be most important in this industry:

 Trend #1 – most important -rapid growth in technology, need for continuous upgrades in both hardware and software.
 Trend #2 – moderately important -predicted continued growth in consulting/outsourcing – companies being unwilling
to pay fixed costs of salaries, choosing instead to treat computer upgrades and repair as variable costs.
 Trend #3 – least important – rapid growth in ratio of SOHO businesses to traditional medium sized businesses.

These trends are predicted by industry experts to continue well into the next century.

4.2.2 Market Growth

As noted in the previous section, several factors are predicted to continue well into the next decades, not the
least of which are the growth rates for this market:

 Growth rate citation – Entrepreneur Magazine says that the consulting industry in general will continue to grow at an
annual rate of 9.1%
 Growth rate citation – Census data for each identified segment in the Lane County area roughly parallel this growth
rate.
 Growth rate citation – Eugene Chamber of Commerce published data supports the Federal Census data, predicting
continued and rapid growth particularly in the small office/home office market segment.

4.2.3 Market Needs

According to Entrepreneur Magazine, experts in the consulting industry have identified three different
opportunities that exist for computer consultants:

1. Temporary Technical Aid

 Short term assignments finding solutions for businesses – this is noted as the largest market

2. Specific Skill – the largest area is software specialty, the second largest area

 System setup & purchasing guidance

 Systems reengineering/optimization
 Network Admin
 Training
 Repair
 Database/Application development
 Data Storage
 Disaster Recovery
 Security/Data Protection
 Telecommunications

3. Bail-Out (Trouble shooting)

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According to Entrepreneur Magazine, private home computer users are NOT a viable market for computer
consultants.

4.4 Service Business Analysis

The computer consulting business for the local area is already well established, yet still allows ample
opportunity for entry and growth for new participants. This is supported by the following points:

 While there already exists a large number of consultants, there is also a wide range of sizes and specialties. This leaves
plenty of opportunity for CCC to find and develop a particular niche.
 Customers in this industry tend to be loyal, relying on the same consultant for future needs once a relationship has been
established.
 An analysis of CCC’s main competitors shows no overwhelming strengths that would be significant barriers to CCC’s
success. Likewise, identifying competitor’s weaknesses has illuminated several areas that CCC can target as marketing
strategies.

In short, this business arena, while no longer brand new, is far from exhausted as an opportunity for a new
and aggressive company or sole proprietor. By utilizing a logical and comprehensive marketing approach,
CCC should easily find success in the computer consulting business.

4.3.1 Business Participants

A search of the local Yellow Pages revealed the following:

 Under the heading Consultants – Computer & Data Processing there were a total of four listings
 Under Computers – Service & Repair there were 51 total listings, the majority of which seemed to be stores or
companies
 Under Computers – Software & Services there were 88 total listings. Thirteen of those were large companies such
as [name omitted], [name omitted], and [name omitted] (a Portland firm). Sixteen were specialists in accounting
software that listed CPA’s on their staff.
 Under Computers – System Designers & Consultants there were 45 total listings. About half had larger listings
and/or company names that implied larger size. Throughout all the listings, only four were clearly listed as
individual practitioners. The most unique (and catching) name amongst all listings was “[name omitted].”

The conclusion is that while there a fair number of competitors in the geographic area, they are widely
specialized and widely sized. Many of the larger participants appear to cater to larger clients, thus leaving
plenty of opportunity for Calico Computer Consulting to focus on its chosen market segments.

4.3.2 Main Competitors

Below are examples of a brief analysis of CCC’s main competitors.

1. Competitor 1 [name omitted]

 Top strength – A very memorable name that will stick in customer’s minds.
 Primary weakness – a focus primarily on one operating system (not used by businesses).

2. Competitor 2 [name omitted]

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 Top strength – Longevity and experience, someone who has been in the business locally a long time.
 Primary weakness – Slow response and an unwillingness to take on new customers.

A much more comprehensive discussion of these strategies is presented in the CCC Marketing Plan
(written in Marketing Plan Pro).

4.3.3 Competition and Buying Patterns

As noted above, the local computer consulting industry is fragmented, with a wide variety of sizes and
specialties. Two general factors of competition immediatly show up in the analysis:

 The larger competitors seem to be grouped into two main categories: those who provide network expertise to large
companies, and those who provide “consulting” service to products they sell.
 Of the smaller sized companies, about half still seemed to favor larger businesses as their clients.

Customer buying patterns also highlight the opportunity for Calico Computer Consulting. While larger
companies tend to hire larger consulting firms, the home business/small business owner tends to favor the
personal relationship that can develop with the smaller consulting firm. Several small business owners
interviewed for this research admitted being intimidated and overwhelmed by the prospect of calling a
larger firm to come “rescue them.” They much preferred calling a person they already knew for help.

This leads to another very important buying pattern. Customers who have established a relationship with a
computer consultant tend to stay very loyal as long as the service and results remain acceptable. This will be
critical to the success of a new company like CCC.

Strategy and Implementation Summary

Calico Computer Consulting will focus on the following to establish and grow the business:

 Four main promotion strategies: networking and referrals, web based promotion, traditional media
advertising, and some non-traditional promotion methods.
 A value proposition of timely and practical solutions, at a reasonable rate, coupled with a 100%
guarantee.
 A competitive edge based on cultivating existing customer relationships.
 A comprehensive and detailed marketing and sales strategy, covered in depth in a separate marketing
plan.

5.1 Strategy Pyramid

Most of the textbooks and/or experienced business people who contributed to the research for
this plan suggested some combination of the following four marketing strategies. These are
especially suited for a modern high tech business such as computer consulting.

 Strategy 1 – Networking & Referrals – Using existing contacts and clients to build a larger network of
potential clients.

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 Strategy 2 – Web promotion – Using a web page to showcase the owner’s skills and knowledge,
providing an “electronic brochure” as well as useful technical information free of charge.
 Strategy 3 – Advertising – Traditional methods such as Yellow Page ads, newspaper classified and
display ads, local television cable access advertisements.
 Strategy 4 – Non-traditional – Creative and unique advertising such as door hangers, bumper stickers,
etc.

A much more comprehensive discussion of these strategies is presented in the CCC Marketing
Plan (written in Marketing Plan Pro).

To develop good business strategies, perform a SWOT analysis of your business. It's easy with
our free guide and template.

5.2 Value Proposition

The value proposition offered by Calico Computer Consulting is quite simple: timely and
practical solutions for client’s computer problems and/or upgrades, all at a very reasonable
and competitive rate. Most important, CCC offers a 100% satisfaction guarantee, thus building
and retaining the client’s confidence.

5.3 Competitive Edge

CCC’s competitive edge is that the owner already has a significant number of high-quality
relationships with current and potential clients. In essence, CCC has already overcome the
barriers to entry in the consulting field and is simply in the process of formalizing the business.

5.4 Marketing Strategy

The topics below briefly outline the marketing strategy for Calico Computer Consulting. A
much more comprehensive discussion of these strategies is presented in the CCC Marketing
Plan (written in Marketing Plan Pro).

5.4.1 Marketing Programs

The most important marketing program for CCC is to get the word out, through a combination
of the following:

 Sending a letter of announcement and brochure to all existing contacts and customers.
 Following the well-established steps of a public relations campaign (press releases, announcements, etc.).
 Developing and purchasing “grand opening” announcements in the local news media.

A much more comprehensive discussion of these programs is presented in the CCC Marketing
Plan (written in Marketing Plan Pro).

5.4.2 Positioning Statement

For the home business/small business owner who needs technical help with their business
computers, Calico Computer Consulting provides fast and effective response that gets the
business back up and running. Unlike [key competition], CCC offers a 100% satisfaction
guarantee.

5.4.3 Pricing Strategy

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Calico Computer Consulting will adopt a price matching strategy rather than entry pricing. A
survey of local consulting businesses revealed the following:

 Hourly Rate Pricing – The average price charged was $75.00 per hour.
 Retainer Pricing – Based on the expected minimum number of hours per month, the average was $150.
 Project Pricing – Based on a daily rate (8 hours x $75.00/hour)

5.4.4 Promotion Strategy

The primary promotion strategy for CCC will be directly in line with the strategy pyramids
mentioned previously. The lead strategy will be to focus on cultivating existing relationships, using
known networking techniques to develop referrals and new customer leads. Added to this will be a
blend of web based marketing and traditional public relations and media marketing. The ultimate
promotion strategy, however, will be in guaranteeing customer satisfaction: happy customers will
generate repeat and new business.

5.5 Sales Strategy

Sales strategy for Calico Computer Consulting is simple and straightforward: customer
satisfaction! Happy customers will be repeat customers, and they will provide referrals to new
customers.

 Sales forecast figures are based on industry figures for the typical growth of a consulting startup and reflect
repeat business generated through meeting customer needs.
 Sales programs must be based on the notion that business is driven on customer demand when problems
arise. While some business can be generated by soliciting customers to upgrade their systems and
software, by and large the bulk of the business will be emergency technical aid.

A much more comprehensive discussion of the sales strategy is presented in the CCC Marketing
Plan (written in Marketing Plan Pro).

5.5.1 Sales Forecast

The sales figures shown below include the projection based solely on hourly rate consulting
during the first year of business. Yearly figures for subsequent years include the growth of retainer
and project consulting income as business grows.

Cost of sales for consulting services are the hourly payments earned by the owner.

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Sales Forecast

Unit Sales

Hourly Rate Consulting 660 1,152 1,152

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Retainer Consulting 0 5 10

Project Consulting 0 6 12

Total Unit Sales 660 1,163 1,174

Unit Prices Year 1 Year 2 Year 3

Hourly Rate Consulting $75.00 $75.00 $75.00

Retainer Consulting $0.00 $150.00 $150.00

Project Consulting $0.00 $600.00 $600.00

Sales

Hourly Rate Consulting $49,500 $86,400 $86,400

Retainer Consulting $0 $750 $1,500

Project Consulting $0 $3,600 $7,200

Total Sales $49,500 $90,750 $95,100

Direct Unit Costs Year 1 Year 2 Year 3

Hourly Rate Consulting $10.00 $10.00 $10.00

Retainer Consulting $0.00 $20.00 $20.00

Project Consulting $0.00 $79.98 $79.98

Direct Cost of Sales

Hourly Rate Consulting $6,598 $11,517 $11,517

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Retainer Consulting $0 $100 $200

Project Consulting $0 $480 $960

Subtotal Direct Cost of Sales $6,598 $12,097 $12,677

5.6 Strategic Alliances

Calico Computer Consulting will need to focus on networking with local computer stores and local business
organizations (such as Chamber of Commerce and local SBDC) to develop strategic alliances. Such
organizations, which may not be customers in themselves, will be valuable in providing leads to new
customers.

5.7 Milestones
The milestones listed in the table below outline primarily the tasks needed to develop this business plan and
get the start-up business to opening day. The milestones table in the marketing plan will be a more
comprehensive listing of the tasks involved in promoting and sustaining CCC’s business.

Milestones

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Milestone Start Date End Date Budget Manager Department

Research the right business 10/1/1998 5/1/1999 $0 Owner N/A

Test assumptions 10/1/1998 5/1/1999 $0 Owner N/A

Improve business mgmt. skills 10/1/1998 10/1/1999 $0 Owner N/A

Determine the right business 5/1/1999 6/1/1999 $0 Owner N/A

Prepare personal financials 5/1/1999 7/1/1999 $0 Owner N/A

Decide on target customers 5/1/1999 6/1/1999 $0 Owner N/A

Know the industry 5/1/1999 8/1/1999 $0 Owner N/A

Decide on location 5/1/1999 6/1/1999 $0 Owner N/A

Select business name 7/1/1999 8/1/1999 $0 Owner N/A

Secure location 7/1/1999 8/1/1999 $0 Owner N/A

Establish business contacts 7/1/1999 9/1/1999 $0 Owner N/A

Expand information base 7/1/1999 9/1/1999 $0 Owner N/A

Choose business form 7/1/1999 8/1/1999 $0 Owner N/A

Establish good information flow 7/1/1999 8/1/1999 $0 Owner N/A

Research demographic info 7/1/1999 7/15/1999 $0 Owner N/A

Establish financial objectives 8/1/1999 8/15/1999 $0 Owner N/A

Establish pricing strategy 8/1/1999 9/1/1999 $0 Owner N/A

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Establish sales forecast 8/1/1999 8/15/1999 $0 Owner N/A

Determine capital needs 8/1/1999 9/1/1999 $0 Owner N/A

Prepare marketing plan 9/1/1999 9/15/1999 $0 Owner N/A

Prepare balance sheet 9/1/1999 10/1/1999 $0 Owner N/A

Establish bank relationship 9/1/1999 9/15/1999 $0 Owner N/A

Prepare for opening 9/1/1999 9/15/1999 $0 Owner N/A

Check all systems 9/15/1999 10/1/1999 $0 Owner N/A

Opening final prep 9/15/1999 10/1/1999 $0 Owner N/A

Totals $0

Management Summary

Since Calico Computer Consulting is a sole proprietorship and this is an internal plan, this
topic is moot.

Financial Plan
The following sections include the annual estimates for the standard set of financial tables.
Detailed monthly pro-forma tables are included in the appendix.

7.1 Important Assumptions

This information is presented in the table below.

General Assumptions

Plan Month 1 2 3

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Current Interest Rate 10.00% 10.00% 10.00%

Long-term Interest Rate 10.00% 10.00% 10.00%

Tax Rate 30.00% 30.00% 30.00%

Other 0 0 0

7.2 Key Financial Indicators

This information is presented in the chart below.

7.3 Break-even Analysis

The following table and chart summarize the break-even analysis for Calico Computer Consulting. Fixed
costs are minimal, consisting mostly of rent and utilities for the home office. Variable costs are assumed as
13% of sales, an average figure provided by sources within the consulting field.

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Break-even Analysis

Monthly Units Break-even 14

Monthly Revenue Break-even $1,046

Assumptions:

Average Per-Unit Revenue $75.00

Average Per-Unit Variable Cost $10.00

Estimated Monthly Fixed Cost $906

7.4 Projected Profit and Loss

This information is presented in the table below. The owner’s salary is represented in the Sales Forecast
table as Direct Unit Cost and appear here as Direct Cost of Sales. Payroll Tax is computed using that
figure.

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Pro Forma Profit and Loss

Sales $49,500 $90,750 $95,100

Direct Cost of Sales $6,598 $12,097 $12,677

Other Costs of Sales $0 $0 $0

Total Cost of Sales $6,598 $12,097 $12,677

Gross Margin $42,902 $78,653 $82,423

Gross Margin % 86.67% 86.67% 86.67%

Expenses

Payroll $0 $0 $0

Marketing/Promotion $2,477 $4,500 $4,680

Depreciation $0 $0 $0

Rent $5,100 $5,100 $5,100

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Utilities $1,500 $1,500 $1,500

Insurance $1,800 $2,000 $2,200

Payroll Taxes $0 $0 $0

Other $0 $0 $0

Total Operating Expenses $10,877 $13,100 $13,480

Profit Before Interest and Taxes $32,025 $65,553 $68,943

EBITDA $32,025 $65,553 $68,943

Interest Expense $0 $0 $0

Taxes Incurred $9,607 $19,666 $20,683

Net Profit $22,417 $45,887 $48,260

Net Profit/Sales 45.29% 50.56% 50.75%

7.5 Projected Cash Flow

This information is presented in the chart and table below.

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Pro Forma Cash Flow

Cash Received

Cash from Operations

Cash Sales $12,375 $22,688 $23,775

Cash from Receivables $26,168 $58,931 $70,362

Subtotal Cash from Operations $38,543 $81,619 $94,137

Additional Cash Received

Sales Tax, VAT, HST/GST Received $0 $0 $0

New Current Borrowing $0 $0 $0

New Other Liabilities (interest-free) $0 $0 $0

New Long-term Liabilities $0 $0 $0

Sales of Other Current Assets $0 $0 $0

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Sales of Long-term Assets $0 $0 $0

New Investment Received $0 $0 $0

Subtotal Cash Received $38,543 $81,619 $94,137

Expenditures Year 1 Year 2 Year 3

Expenditures from Operations

Cash Spending $0 $0 $0

Bill Payments $23,441 $44,817 $46,677

Subtotal Spent on Operations $23,441 $44,817 $46,677

Additional Cash Spent

Sales Tax, VAT, HST/GST Paid Out $0 $0 $0

Principal Repayment of Current Borrowing $0 $0 $0

Other Liabilities Principal Repayment $0 $0 $0

Long-term Liabilities Principal Repayment $0 $0 $0

Purchase Other Current Assets $0 $0 $0

Purchase Long-term Assets $0 $0 $0

Dividends $0 $0 $0

Subtotal Cash Spent $23,441 $44,817 $46,677

Net Cash Flow $15,101 $36,802 $47,460

Cash Balance $15,526 $52,328 $99,788

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7.6 Projected Balance Sheet

This information is presented in the table below.

Pro Forma Balance Sheet

Assets

Current Assets

Cash $15,526 $52,328 $99,788

Accounts Receivable $10,958 $20,089 $21,052

Other Current Assets $0 $0 $0

Total Current Assets $26,484 $72,417 $120,839

Long-term Assets

Long-term Assets $0 $0 $0

Accumulated Depreciation $0 $0 $0

Total Long-term Assets $0 $0 $0

Total Assets $26,484 $72,417 $120,839

Liabilities and Capital Year 1 Year 2 Year 3

Current Liabilities

Accounts Payable $3,641 $3,687 $3,850

Current Borrowing $0 $0 $0

Other Current Liabilities $0 $0 $0

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Subtotal Current Liabilities $3,641 $3,687 $3,850

Long-term Liabilities $0 $0 $0

Total Liabilities $3,641 $3,687 $3,850

Paid-in Capital $2,050 $2,050 $2,050

Retained Earnings ($1,625) $20,792 $66,679

Earnings $22,417 $45,887 $48,260

Total Capital $22,842 $68,729 $116,990

Total Liabilities and Capital $26,484 $72,417 $120,839

Net Worth $22,842 $68,729 $116,990

We recommend using LivePlan as the easiest way to create automatic financials for your own
business plan.

7.7 Business Ratios

Business ratios for the years of this plan are shown below. Industry profile ratios based on the Standard
Industrial Classification (SIC) code 7379, Computer Related Services, are shown for comparison.

Ratio Analysis

Sales Growth 0.00% 83.33% 4.79% 7.20%

Percent of Total Assets

Accounts Receivable 41.37% 27.74% 17.42% 21.70%

Other Current Assets 0.00% 0.00% 0.00% 50.20%

Total Current Assets 100.00% 100.00% 100.00% 71.90%

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Long-term Assets 0.00% 0.00% 0.00% 28.10%

Total Assets 100.00% 100.00% 100.00% 100.00%

Current Liabilities 13.75% 5.09% 3.19% 51.40%

Long-term Liabilities 0.00% 0.00% 0.00% 19.10%

Total Liabilities 13.75% 5.09% 3.19% 70.50%

Net Worth 86.25% 94.91% 96.81% 29.50%

Percent of Sales

Sales 100.00% 100.00% 100.00% 100.00%

Gross Margin 86.67% 86.67% 86.67% 0.00%

Selling, General & Administrative Expenses 41.38% 36.11% 35.92% 80.70%

Advertising Expenses 0.00% 0.00% 0.00% 1.20%

Profit Before Interest and Taxes 64.70% 72.23% 72.50% 1.70%

Main Ratios

Current 7.27 19.64 31.39 1.27

Quick 7.27 19.64 31.39 1.01

Total Debt to Total Assets 13.75% 5.09% 3.19% 70.50%

Pre-tax Return on Net Worth 140.20% 95.38% 58.93% 3.50%

Pre-tax Return on Assets 120.92% 90.52% 57.05% 11.80%

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Additional Ratios Year 1 Year 2 Year 3

Net Profit Margin 45.29% 50.56% 50.75% n.a

Return on Equity 98.14% 66.76% 41.25% n.a

Activity Ratios

Accounts Receivable Turnover 3.39 3.39 3.39 n.a

Collection Days 55 83 105 n.a

Accounts Payable Turnover 7.44 12.17 12.17 n.a

Payment Days 27 30 29 n.a

Total Asset Turnover 1.87 1.25 0.79 n.a

Debt Ratios

Debt to Net Worth 0.16 0.05 0.03 n.a

Current Liab. to Liab. 1.00 1.00 1.00 n.a

Liquidity Ratios

Net Working Capital $22,842 $68,729 $116,990 n.a

Interest Coverage 0.00 0.00 0.00 n.a

Additional Ratios

Assets to Sales 0.54 0.80 1.27 n.a

Current Debt/Total Assets 14% 5% 3% n.a

Acid Test 4.26 14.19 25.92 n.a

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Sales/Net Worth 2.17 1.32 0.81 n.a

Dividend Payout 0.00 0.00 0.00 n.a

6.0 Resources Required

Sr. No. Name of Specifications Qty. Remarks

Resources/material
1. Computer System Processor (i5 3.0 GHz or better 1
minimum i3 2.4 GHz),
Ram (4 GB or 8 GB),
HDD (5 GB minimum)
2. Operating System Windows 7 or higher 1
3. Printer Laser printer 1
4. Internet/Websites www.bplans.com 3

7.0 Outputs of the Micro-Project:

In this project we have created a Business Plan for Computer Consulting. It includes business and
marketing goals, strategies you’ll use to meet those goals, timelines, digital channels, and more. It
helped us to determine the most effective digital marketing strategies for our business and then
put those strategies into action.

8.0 Skill Developed/Learning outcome of this Micro-Project

1. Develop relational database by applying principal of database design.

2. Demonstrate working as a leader/team member.
3. Communication really go hand in glove with leadership.
4. How to create a project schedule.
5. How to manage time.

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6. Decision making skill

7. Problem solving.
8. Planning and strategy skill.

9.0 Applications of this Micro-Project

1) Advertising medium.
2) Direct-response medium.
3) Platform for sales transactions.
4) Lead-generation method.
5) Customer service mechanism.
6) Relationship-building medium.
7) Distribution channel.

(To be evaluated by concerned teacher)

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Annexure - III
Suggested Rubric for Assessment of Micro Project
(The marks may be allotted to the characteristics of the Micro-Project by considering the
suggested rubrics)

S. Characteristics to Poor Average Good Excellent

No be assessed (Marks 1-3) (Marks 4-5) (Marks 6-8) (Marks 9-10)
1. Relevance to the Related to very Related to some Addressed at- Addressed more
Course few LOs Los least one CO than one CO
2. Literature Not more than At-least 5 relevant At-least 7 About 10
Review/information two sources sources, at least 2 relevant sources, relevant sources,
collection (Primary and latest latest latest
Secondary), very
old reference
3. Completion of Completed less Completed 50 to Completed 60 to Completed more
Target as per than 50% 60% 80% than 80%
Project proposal
4. Analysis of Data Sample Size all, Sufficient and Sufficient and Enough data
and representation data neither appropriate sample, appropriate collected by
organized nor enough data sample, enough sufficient and
presented well generated but not data generated appropriate
organized and not which is sample size.
well presented well. organized and Proper inferences
No or poor presented well. drawn by
inferences drawn But poor organizing and
inferences presenting data
drawn through tables,
charts and graphs

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5. Quality of Incomplete Just assembled/ Well, a Just Well, a Just

prototype/Model fabrication/ fabricated and parts assembled/ assembled/
assembly are not functioning fabricated with fabricated with
well. Not in proper proper proper
shape, dimensions functioning functioning
beyond tolerance parts.in proper parts.in proper
limit. Appearance/ shape, within shape, within
finish is shabby. tolerance tolerance
dimensions and dimensions and
good finish. But good finish/
no creativity in appearance.
design and use Creativity in
of material design and use of
material.

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6. Report Preparation Very short, poor Nearly sufficient Detailed, correct Very detailed,
quality sketches, and correct details and clear
Details about about methods, description of correct, clear
methods, materials, methods, description of
materials, precautions and materials, methods,
Precautions and conclusion. But precautions and materials,
Conclusions clarity is not there conclusion. precautions and
omitted, some in presentation. Sufficient conclusion.
details are But not enough graphic Enough tables,
wrong. graphic description description charts and
sketches

7. Presentation of the Major Includes major Includes major Well organized,

Micro-Project information is information but not information but includes major
not included, well organized not not well information,
information is presented well. organized not presented well.
not well presented well.
organized.

8. Viva Could not reply Replied to Replied properly Replied most of

to considerable considerable considerable the questions
number of number of number of properly
questions questions nut not questions.
very properly

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Annexure IV

Micro Project Evaluation Sheet

Name of Student: Suyog Lonsane Enrollment No: 1901410127

Name of Program: Information Technology Semester: IF-5-I

Course Title: Entrepreneurship Development Code: 22032

Title of the Micro-project: “Computer Consulting Business Plan.”.

Course Outcomes Achieved: -

1) 22032.a. Identify your entrepreneurial traits.
2) 22032.b. Identify the business opportunities that suits you.
3) 22032.c. Use the support systems to zero down to your business idea.
4) 22032.d. Develop comprehensive business plans.
5) 22032.e. Prepare plans to manage the enterprise effectively.

Sr Characteristic to be Poor Average Good Excellent Sub

No. accessed (Marks (Marks 4- (Marks 6-8) (Marks 9-10) Total
1-3) 5)
Process and Product Assessment (Convert above total marks out of 6 Marks)
1 Relevance to the
course
2 Literature
Review/information
collection
3 Completion of the
Target as per project
proposal
4 Analysis of Data and
representation
5 Quality of the
Prototype/Model
6 Report Preparation
Individual Presentation/ Viva (Convert above total marks out of 4 Marks)
7 Presentation
8 Viva
(A) (B) Total Marks
Process and Product Assessment Individual Presentation/ Viva 10
(6 Marks) (4 Marks)

Comments/ suggestions about Teamwork/ Leadership/Inter-Personal communication (If

any) Name and Designation of the Teacher: …………………………………….
Dated Signature………………………………………………………………

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Annexure IV
Micro Project Evaluation Sheet

Name of Student: Sumeet Mandhre. Enrollment No: 1901410090

Name of Program: Information Technology Semester: IF-5-I

Course Title: Entrepreneurship Development Code: 22032

Title of the Micro-project: “Computer Consulting Business Plan.”

Course Outcomes Achieved: -

1) 22032.a. Identify your entrepreneurial traits.
2) 22032.b. Identify the business opportunities that suits you.
3) 22032.c. Use the support systems to zero down to your business idea.
4) 22032.d. Develop comprehensive business plans.
5) 22032.e. Prepare plans to manage the enterprise effectively.
Characteristic to be Poor Average Good Excellent Sub
Sr accessed (Marks (Marks 4- (Marks 6-8) (Marks 9-10) Total
No. 1-3) 5)
Process and Product Assessment (Convert above total marks out of 6 Marks)
1 Relevance to the
course
2 Literature
Review/information
collection
3 Completion of the
Target as per project
proposal
4 Analysis of Data and
representation
5 Quality of the
Prototype/Model
6 Report Preparation
Individual Presentation/ Viva (Convert above total marks out of 4 Marks)
7 Presentation
8 Viva

(A) (B) Total Marks

Process and Product Assessment Individual Presentation/ Viva 10
(6 Marks) (4 Marks)

Comments/ suggestions about Teamwork/ Leadership/Inter-Personal communication (If any) Name

and Designation of the Teacher: …………………………………….
Dated Signature………………………………………………………………

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Annexure IV
Micro Project Evaluation Sheet

Name of Student: Abhishek Mane. Enrollment No: 1901410091

Name of Program: Information Technology Semester: IF-5-I

Course Title: Entrepreneurship Development Code: 22032

Title of the Micro-project: “Computer Consulting Business Plan.”

Course Outcomes Achieved: -

1) 22032.a. Identify your entrepreneurial traits.

2) 22032.b. Identify the business opportunities that suits you.
3) 22032.c. Use the support systems to zero down to your business idea.
4) 22032.d. Develop comprehensive business plans.
5) 22032.e. Prepare plans to manage the enterprise effectively.
Sr Characteristic to be Poor Average Good Excellent Sub
No. accessed (Marks (Marks 4- (Marks 6-8) (Marks 9-10) Total
1-3) 5)
Process and Product Assessment (Convert above total marks out of 6 Marks)
1 Relevance to the
course
2 Literature
Review/information
collection
3 Completion of the
Target as per project
proposal
4 Analysis of Data and
representation
5 Quality of the
Prototype/Model
6 Report Preparation
Individual Presentation/ Viva (Convert above total marks out of 4 Marks)
7 Presentation
8 Viva

(A) (B) Total Marks

Process and Product Assessment Individual Presentation/ Viva 10
(6 Marks) (4 Marks)

Comments/ suggestions about Teamwork/ Leadership/Inter-Personal communication (If

any) Name and Designation of the Teacher: …………………………………….
Dated Signature………………………………………………………………

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Academic Year: 2021-22

Title of the Project: “Computer Consulting Business Plan.”

Course: Entrepreneurship Development Course Code: 22032 Semester: IF-5-I

Sr. No./
Date Time Work Done
Hour No.

1. 20/09/21 10:30 a.m. - 11:30 a.m. Group Discussion on Topic

2. 27/09/21 10:15 a.m. - 11:15 a.m. Assign task to group

3. 04/10/21 11:30 a.m. - 12:30 p.m. Giving Particular Information

4. 11/10/21 10:45 a.m. - 11:45 a.m. Got Course and Practical Outcomes

5. 18/10/21 2:00 p.m. - 3:00 p.m. Taking Review about collected Data

6. 25/10/21 10:35 a.m. - 11:35 a.m. Verify Material in Sequence

7. 01/11/21 10:30 a.m. - 11:30 a.m. Discussion on Suggestions

8. 08/11/21 11:30 a.m. - 12:30 p.m. Arrange Data in Sequence

9. 15/11/21 2:00 p.m. - 3:00 p.m. Prepare proposal of the project

10. 22/11/21 10:45 a.m. - 11:45 a.m. Verify the Draft from Teacher

11. 29/11/21 11:0 a.m. - 12:00 p.m. Rearrange the data

12. 06/12/21 10:50 a.m. - 11:50 a.m. Share Data among Group

13. 13/12/21 10:30 a.m. - 11:30 a.m. Prepare the report

14. 20/12/21 11:30 a.m. - 12:30 p.m. Work on Data

15. 20/12/21 2:00 p.m. - 3:00 p.m. Prepare soft copy

16. 27/12/21 10:45 a.m. - 11:45 a.m. Submission

Mr. V.V. Shetkar

Name & signature of Course Teacher

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For AICTE Diploma courses W.e.f: 2017-18

AISSMS’s Polytechnic, Pune- 01(0141)
Annexure IV: Rubrics Used for Evaluation of a Micro Project

Program/Semester /Master: IF-5-I Course/Course code: EDE (22032) Group No.: 5

Title of the Micro project: “Computer Consulting Business Plan.”
Assessment of micro project based on rubrics for performance in group activity :( Marks
to be given out of 06
Assessment of performance in individual presentation/Viva of micro project: (Marks to
be given out of 04
Scale used for assessment: Poor (1-3), Average (4-5), Good (6-8), Excellent (9-10)

A) Process and Product Assessment (A):

Rubric
Characteristics to be assessed Marks Obtained out of 10
No.
1 Relevance to course
2 Literature review/information collection
3 Completion of target as per project proposal
4 Analysis of data and representation
5 Quality of prototype/model
6 Report Preparation
Total Out of (60)
Process and Product Assessment (A): Total Out of (06)

B) Individual Presentation/Viva(B)

Rubric 7 Rubric 8 Individual Individual

Presentation Presentation/
/Viva Viva
Total
Individual Individu (Addition of (Convert out
Roll Enrollment (A+B)
Name of Student Presentation al Viva marks in of 08 marks
No. No.
Rubric 7 t o into out of 4)
8) (B)
Marks Marks Marks out of Marks out of Marks
out of 10 out of 10 20 04 out of 10
2313 1901410085 SHANTANU JADHAV
2314 1901410086 VIVEK JADHAV
2315 1901410119 YASH KADAM

Mr. V.V. Shetkar

Name & signature of Faculty

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Evaluation Sheet for the Micro Project

Academic Year: 2021-22 Name of Faculty: Mr. V.V. Shetkar

Course: Entrepreneurship Development Course Code:

22032 Semester: IF-5-I

Title of the Project: “Computer Consulting Business Plan.”

COs addressed by the Micro Project:

1) 22032.a. Identify your entrepreneurial traits.
2) 22032.b. Identify the business opportunities that suits you.
3) 22032.c. Use the support systems to zero down to your business idea.
4) 22032.d. Develop comprehensive business plans.
5) 22032.e. Prepare plans to manage the enterprise effectively.

Major Learning Outcomes achieved by students by doing the project:

(a)Practical Outcomes:
2) Undertake SWOT analysis to arrive at your business idea of a product/service.
3) Generate business ideas (product/service) for intrapreneurial and entrepreneurial
opportunities
through brainstorming.
5) Identify the business opportunity suitable for you.
8) Visit a bank/financial institution to enquire about various funding schemes for small scale
enterprise.
9) Collect loan application forms of nationalize banks/other financial institutions.
10) Compile the information from financial agencies that will help you set up your business
enterprise.
11) Compile the information from the government agencies that will help you set up your business
enterprise.
12) Prepare Technological feasibility report of a chosen product/service.
13) Prepare financial feasibility report of a chosen product/service.
15) Prepare a set of short term, medium and long-term goals for starting a chosen small scale
enterprise.
16) Prepare marketing strategy for your chosen product/service.
19) Find the breakeven point for the business idea chosen by you.
21) Prepare a business plan for your chosen small-scale enterprise.

(b)Unit Outcomes in Cognitive domain:

Unit- I Entrepreneurship Development – Concept and Scope
1a) Describe the procedure to evaluate your entrepreneurial traits as a career option for the
given product to be manufactured or services to be rendered.
1c) Describe the salient features of the resources required for starting the specified enterprise.

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1d) Identify the characteristics for a given type of enterprise.

Unit- II Entrepreneurial Opportunities and selection process

2a) Arrive at a business opportunity on the basis of given data/circumstances with justification.
2b) Describe the scheme(s) offered by the government for starting the specified enterprise.
2c) Suggest a suitable place for setting up the specified enterprise on the basis of given data
/circumstances with justification.
2d) Suggest the steps for the selection process of an enterprise for the specified product or
service with justification.
2e) Describe the market study procedure of the specified enterprise.
Unit- III Support Systems
3d) Compute the breakeven point for the specified business enterprise, stating the assumptions
made.
Unit- IV Business Plan Preparation
4a) Justify the importance of the business plan for the given product/service.
4b) Explain the key elements for the given business plan with respect to their purpose/size.
4c) Prepare the budget for the given venture.
4d) Prepare the details of the given component of the given startup business plan.
Unit- V Managing Enterprise
5a) Justify the USP of the given product/service from marketing point of view.
5b) Formulate a business policy for the given product/service.
5c) Choose the relevant negotiation techniques for the given type of business/enterprise with
justification.
5d) Identify the risks that you may encounter for the given type of business/enterprise with
justification.
5e) Describe the role of the incubation center for the given product/service.

(c)Outcomes in Affective Domain:

1) Follow safety practices.
2) Practice good housekeeping.
3) Demonstrate working as a leader/a team member.
4) Follow ethical practices.

Comments/Suggestions about team work/leadership/inter-personal communication (if any)

Roll Student Name Marks out of (6) for Marks out of (4) for Total out of
No. performance in group performance in oral (10)
activity / presentation
2313 SHANTANU JADHAV
2314 VIVEK JADHAV
2315 YASH KADAM

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(Dated Signature of Faculty)

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