Webster University International Admissions To qualify for consideration for admission to Webster University graduate programs, applicants must

have (or be a candidate for) a bachelor's degree or equivalent and meet following minimum criteria:

Earned a minimum 2.5 GPA (B average) in the undergraduate degree program Earned a graduate degree from a regionally accredited institution or its international equivalent

Application Steps:

Apply online or download the International Graduate Application and the application fee of fifty dollars ($50.00) U.S. Official transcripts, mark sheets, diplomas, and/or certificates sent directly from each post-secondary institution attended/attending (in the native language, accompanied by certified English translations). Official English Language Proficiency Test Scores. Minimum required scores for graduate admission are as follows: TOEFL 230 computer-based test 575 paper-based test 90-91 internet-based test 6.5 IELTS

A valid student visa

Students with scores indicating intermediate level English Skills may take advantage of Webster's English as a Second Language Program. Visa Information The information below is intended for students who plan to attend a Webster University campus in the United States. For information on student visas to attend a campus location outside the United Sates, please refer to the website for the campus location you plan to attend. As a foreign national, you will need a passport from your government and a temporary visa from the United States Embassy or Consulate to attend Webster University. You need the visa before you can enter the United States. It is best to plan to receive this visa a few months before your

studies begin. The two most common types of visas are the F-1 student visa and the J-1 exchange visitor visa. If you are currently in the U.S. (for example, if you are on OPT) and have already obtained a valid I-20 and would like to transfer it to Webster University, we will work with you on that transfer after you have applied and been accepted to Webster. Apply online here. Steps to obtain your student visa:

Certification of Financial Support

I- 20 (For an F-1 student visa) or DS-2019 (for a J-1 student visa)

Schedule a Visa Interview

Complete the Visa Application Forms

Pay the Visa Fee

Pay the SEVIS (I-901) Fee

Prepare for the Visa Interview

Certification of Financial Support The US Government requires proof that you have the means to support yourself while in the United States. Before Webster can issue an I-20 (for an F-1 visa) or DS-2019 (for a J-1 visa), you must complete the Certification of Financial Support. This should be submitted with your application documents or very soon after. A delay in submitting the certification of finances will delay the entire visa process. Your Certification of Financial Support must show that you can meet your educational and living expenses for your first year at Webster. While only the first year must be proven in advance, it is

important that you have a plan to meet your educational expenses for your entire degree program at Webster. I-20 (For an F-1 student visa) or DS-2019 (for a J-1 student visa) Once you have been accepted and submitted your Certification of Financial Support, Webster University will send you an I-20 certificate of eligibility for F-1 student status, or a DS-2019 certificate of eligibility for J-1 student status. You might receive several I-20 forms if you are accepted to several U.S. schools, but you must use the form from the school you want to attend. Sign the I-20 at item #11 or the DS-2019 at the bottom where indicated. Schedule a Visa Interview You should contact the U.S. embassy or consulate nearest to your hometown to find out how to make an appointment to apply for your F-1 or J-1 visa. Most applications for initial F and J visas require an interview at the U.S. embassy or consulate. Check the Department of State website at http://usembassy.state.gov regarding current procedures, required forms, and operating hours. Security clearance may be necessary for some applicants and those procedures can take 2 to 4 months (and in some cases longer) in addition to the normal processing time. It is important to apply for your student visa as early as possible, but not more than 120 days prior to the start of your program. Visa application forms You will probably be able to download instructions and forms from your Consulate's website. The forms are also available at: http://www.travel.state.gov Complete the following forms: 1. DS-156 Nonimmigrant Visa Application Form 2. DS-158 Contact Information and Work History for Nonimmigrant Visa Applicant 3. If you are a male between the ages of 16 and 45, you also need the DS-157 Supplemental Nonimmigrant Visa Application (forms online). 4. Additional forms that may be required by your consulate. Visa Fee Pay the $100 Nonimmigrant Visa Application Fee by following instructions on your local U.S. embassy or consulate's website. Note that this fee is different from the "SEVIS Fee" described below. (You may also have to pay a visa issuance fee, which is based on reciprocity between your country and the United States. You will find out if this is necessary by referring to the consulate website.) SEVIS (I-901) Fee

You will also need to pay a SEVIS fee. Note that this fee is different from the $100 "Visa Fee" described above. This fee must be paid before you have your visa appointment. Some consulates require that you pay the fee before you make your appointment. The fee for F-1 visa applicants is $200 and the fee for J-1 visa applicants is $180. You must bring the receipt of fee payment with you to your visa interview. If you have lost the receipt, the Visa Officer should be able to view your payment history on the computer. If you are transferring schools, extending your program, applying for an F-2 dependent visa, or have paid this fee and been denied a visa within the last twelve months, you do not need to pay the SEVIS fee. There are three ways to pay the SEVIS fee: online, by mail, or by Western Union. We recommend that you pay the fee online by following the instructions: 1. Complete the Form I-901 online at http://www.fmjfee.com using your Visa, MasterCard or American Express information. IMPORTANT: write your name and billing address exactly how it appears on your I-20 form. 2. Print a copy of the online receipt. 3. Make copies of your receipt, and keep it with your other important immigration documents. If you cannot pay online, the next best way to pay the fee is by using the Western Union Quick Pay service. A properly completed Western Union receipt serves as immediate proof of payment for a visa interview. This option is available in any country where Western Union offers its Quick Pay service. To see where this service is available, check the Western Union Payment Solutions website and follow the instructions below:

Request and fill out the blue form. All Western Union Quick Pay forms will be blue. You must completely fill out all appropriate information. Sample forms with instructions can be found on the ICE website, links below: Sample blue form for F and M visa applicants Sample blue form for J visa applicants

If you are not able to pay online or by Western Union, you may pay by mail using the instructions below: 1. Complete the Form I-901 "Fee Remittance for Certain F, J, and M Non-immigrants" provided in your Webster University acceptance packet, or download the form from http://www.fmjfee.com. IMPORTANT: Write your name and billing address exactly how it appears on your I-20 form. 2. Prepare a check, international money order or foreign draft (drawn on US banks only*) in the amount of $200 USD, made payable to "The Department of Homeland Security, Immigration and Customs Enforcement."

3. Mail the completed I-901 and payment to the address listed on Form I-901. Keep a copy of the form for your records. 4. A Form I-797 receipt confirmation letter should be mailed to you within 3 days of processing the fee. Make copies of this receipt letter, and keep it with your other important immigration documents. *Many foreign banks are able to issue checks or money orders drawn on a U.S. bank. You may therefore obtain a check from: a) a bank chartered or operated in the United States; b) a foreign subsidiary of a U.S. bank; or c) a foreign bank that has an arrangement with a U.S. bank to issue a check, money order, or foreign draft that is drawn on a U.S. bank. Preparing for Your Visa Interview Arrive at your interview early and answer all the Visa Officer's questions to you openly and honestly. Although this experience may be stressful, above all, be courteous, calm and confident. This is your final hurdleYou are almost here! In preparation for your interview, ask yourself the following questions: What major am I planning to study in the United States? How can I use the knowledge I learn when I return home? What kind of jobs will be available to me when I return to my home country? What personal/ family ties do I have at home? Do I have close relatives, etc? What other personal, professional and financial reasons do I have to return home? Prepare and bring the following to your visa interview: 1. 2. 3. 4. 5. 6. 7. Your passport valid for at least six months Your Form I-20 or DS-2019 from Webster University Your Webster University acceptance letter Your Completed visa applications (DS-156, DS-158, and, if applicable, DS-157) Two 2"x 2" photographs in the prescribed format (see the travel.state.gov website) Your receipt for the visa application fee Your receipt for the SEVIS fee. If you have not received an official receipt in the mail showing payment and you paid the fee electronically, the consulate will accept the temporary receipt you printed from your computer. If you do not have a receipt, the consulate may be able to see your payment on the computer if your fee payment was processed at least 3 business days before your interview. 8. Your original financial documents that show you have enough funds to cover your tuition and living expenses during the period you intend to study. This includes the Certification of Financial Support. If you have a sponsor, you must bring the support letter and bank statement of your sponsor. 9. Any information that proves you will return to your home country after finishing your studies in the U.S. F-1 student status is for a temporary 'non-immigrant' stay in the United States. You may need to prove that you will return to your home country by showing personal and professional ties to your community, for example, proof of property

(original documents of ownership required), or family (residing in your home country). Students may have problems documenting their plan to return home if: a. They have previously stayed in the United States longer than permitted. b. They have many close family members living in the United States. c. They are not able to clearly explain why they plan to study in the United States and then return home. d. They are from a country where many students have not returned home after studying in the United States.

The tuition rates listed are effective for the 2009-2010 academic year and are subject to change. Please note that the academic year begins with the Summer term. MA, MS, MSN, MBA, MHA, MFA, MPA, MM, and DMgt Tuition per credit hour Students enrolled at Webster University metropolitan campuses or nonmilitary locations outside the St. Louis area (excluding Irvine and San Diego) Students enrolled at St. Louis area campuses (except doctoral students and other specialized degree areas) Students enrolled at the Irvine and San Diego campuses Active duty military enrolled at military locations Other students enrolled at military locations* Students enrolled in the doctorate program Active duty military enrolled in online courses Students enrolled in online graduate courses *Reservists and retired military, federal and contract employees of the installation and dependents of active duty military may be eligible for a reduced tuition rate at on-base, in-class courses. $470

$565 $530 $312 $395 $635 $445 $635

Fees

Application fee (DMgtnonrefundable) Application fee (all othersnonrefundable) Your application fee can be paid online with your application or a check payable to Webster University should be attached to the application form. Graduation fee (nonrefundable) Lab fees may be assessed for selected classes.

$125 $50

$50

MA in Marketing

Program Description Program Learning Outcomes

Program Curriculum Course Descriptions

Program Description The objective of the marketing core is to provide an opportunity for the student to study the dynamics of human behavior that affect marketing decisions. Included in this analysis is an examination of effective marketing practices and procedures and the analytical techniques required prior to basic marketing decisions. Business and management programs are ACBSP accredited. Program Learning Outcomes 1. Graduates will be able to develop a complete marketing research document which involves gathering the information, analyzing the information, analyzing the data collected, and forecasting the critical information which is in support of the marketing plan 2. Graduates will be able to demonstrate the ability to identify and select markets for specific products to be targeted. 3. Graduates will be able to demonstrate and quantitatively understand the nature of the marketing mix, and the judgment required for allocating scarce resources across the marketing mix. 4. Graduates will be able to demonstrate the ability to develop a fully integrated promotion plan to support the overall marketing plan. 5. Graduates will be able to create a comprehensive marketing plan for a product or service. 6. Graduates will be able to create a channel of distribution plan which gives strategic competitive advantage to their marketing plan. 7. Graduates will be able to give professional presentations of their marketing plans.

Program Curriculum The 36 credit hours required for the master of arts (MA) or the 48 credit hours required for the master of business administration (MBA) must include the following courses for a major/emphasis in marketing:

MRKT 5000 Marketing (Requisite Course) MRKT 5800 Sales Management or MRKT 5890 Marketing Statistics MRKT 5920 Marketing Channel Management MRKT 5940 Promotional Management MRKT 5960 Marketing Management MRKT 5970 Marketing Research MRKT 5980 International Marketing MRKT 6000 Integrated Studies in Marketing

In addition, the student chooses elective courses offered in this major and/or from the program curricula of other School of Business and Technology majors. If the requisite course is waived, the student must choose an elective course from this major or from the program curriculum of another School of Business and Technology major. Students pursuing dual majors who have the requisite course(s) waived will complete only the remaining required courses for the dual majors.

Course Descriptions MRKT 5000 Marketing (3) Students examine the character and importance of the marketing process, its essential functions, and the institutions exercising these functions. Course content focuses on the major policies that underlie the activities of marketing institutions and the social, economic, and political implications of such policies. MRKT 5010 Marketing for Nonprofits This course will provide a comprehensive survey of the fundamentals and issues of marketing in the nonprofit sector. Topics will range from public relations practices, branding of products and services, marketing to potential funders, and other marketing issues relating to nonprofit organizations. The focus of the course is on the managerial process necessary to enhance the visibility of the nonprofit organization. Prerequisite: None MRKT 5500 Professional Seminars (1-3)

Students participate in seminars designed to examine contemporary issues in marketing. The professional seminar supplements the core and elective courses in the area of marketing by focusing on issues of current and special interest. Course may be repeated for credit if content differs. Graduate students may apply a maximum of 3 credit hours of these seminars as electives to meet the credit-hour requirements for graduation. This course may not be completed as directed study. MRKT 5800 Sales Management (3) This course is designed to help the students become familiar with the theory, concepts, terminology, and problem-solving techniques used in sales and how sales are an important part of the overall promotion plan. In addition, the student will be given insight into how a successful salesperson communicates, including an analysis of consumer buying behavior. Prerequisite: MRKT 5000. MRKT 5890 Marketing Statistics (3) The student examines the application of statistical analysis to marketing decisions. Descriptive statistics, probability theory, sampling theory, statistical inference, and techniques of statistical analysis are included, especially as they apply to real-life marketing decisions in business. MBA students should take MRKT 5890. Students who have completed BUSN 5760 may not enroll in MRKT 5890. MBA students who are taking an emphasis in marketing and who take BUSN 5760 can substitute that course for MRKT 5890. Prerequisite: MRKT 5000. MRKT 5900 Marketing in Electronic Commerce (3) This course will focus on the strategy involved to market products and services in the age of electronic commerce. Specific emphasis will be placed upon understanding the paradigm shift that the Internet has created in business and marketing's role in that shift. Both consumer and business-to-business applications will be discussed. Methodology will use the Internet, weekly periodicals, and other media appropriate to the topic. How technology is affecting the marketing mix and how to use marketing principles and concepts in this environment are the prime questions to be answered. MRKT 5910 Pricing Strategies (3) Students study pricing theory in-depth as it applies to marketing strategy decisions. This course includes study of the impact of pricing decisions on income statement performance, gross margins, contribution margin results, and price changes on profitability. Prerequisite: MRKT 5000. MRKT 5920 Marketing Channel Management (3) The student studies distribution processes and institutional structures as subsystems of marketing strategy. Focus is on channel structure, product assortment considerations, promotional activities, pricing strategies, and physical logistics necessary to achieve channel objectives. Governmental,

economic, and competitive aspects affecting channel management are included. Prerequisite: MRKT 5000. MRKT 5940 Promotional Management (3) Students examine the use of all available promotional vehicles to communicate to potential customers the messages that support the objectives of the marketing plan. Each of the four elements of the promotion mix is covered: advertising, publicity, sales promotion, and personal selling. Specific focus is applied to building differentiated value perceptions in the customers in relation to competitors' products. Students who intend to take MRKT 5950 as an elective should take it before MRKT 5940. Prerequisite: MRKT 5000. MRKT 5950 Consumer Behavior (3) The course includes an analysis of consumer motivation, buyer behavior and perceptions, market adjustment, and product innovation relative to current theories of consumer market behavior and product reactions. Communication vehicles necessary to target specific marketing strategies to address unique consumer buying behavior traits are an integral part of this course. Prerequisite: MRKT 5000. MRKT 5960 Marketing Management (3) The student examines the life cycle management of a product from inception to the point where it is no longer offered. Specific topics covered in the course include the product development cycle, product assortment decisions, branding, pricing, and others that make up the marketing mix and that are dynamic throughout the product life cycle. Specific emphasis is placed on identifying marketing problems, investigating alternative solutions, and rendering appropriate strategies and decisions. Techniques associated with situational analysis of problems are stressed. Prerequisites: MRKT 5000, MRKT 5920, MRKT 5940, and MRKT 5970. MRKT 5970 Marketing Research (3) Students examine the application of research in gathering and analyzing information to forecast and control marketing activities. Problem formulation, procedures of research techniques, and application of tools and models to improve marketing decisions are covered in depth. This course includes a statistics component. Emphasis is given to acquiring and analyzing marketing information, understanding primary and secondary sources of information, and survey research techniques. Attention is given to improve techniques and criteria for identifying and selecting markets, and the usefulness of marketing data is evaluated. This course is presented from a viewpoint of a consumer of marketing research, rather than a practitioner of marketing research. Prerequisite: MRKT 5000. MRKT 5980 International Marketing (3) Students are exposed to several aspects of international marketing. This includes the international marketing environment and the international marketing mix--product, pricing,

distribution, promotion--as well as emerging issues in international trade such as trading blocs, trade barriers, and standardization/adaptation. Prerequisite: MRKT 5000 or permission of the instructor. MRKT 5990 Strategic Market Planning (3) This course is designed to develop the student's ability to effectively assemble an entire strategic and tactical market plan. The student prepares strategic and tactical market plans for a consumer product, an industrial product, and a specific service. The entire concept of marketing is employed in this course, relating to the three basic areas of marketing applications: consumer goods, industrial goods, and services. The specific differences between strategic and tactical planning are covered in depth. This course stresses market planning rather than problem solving. Prerequisites: MRKT 5000, MRKT 5920, MRKT 5940, MRKT 5960, MRKT 5970, and MRKT 5980. Capstone Course MRKT 6000 Integrated Studies in Marketing (3) The student is expected to synthesize and integrate the learning experiences acquired in marketing and to evaluate the research and current topics relative to this major. Techniques used to accomplish these goals may vary. Prerequisite: completion of all other required courses in this major. Locations Marketing courses are offered at the following locations: United States

Kansas City Metro, MO Little Rock Metro, AR North Orlando Metro, FL South Orlando Metro, FL St. Louis Home Campus

International

London, United Kingdom Vienna, Austri

2009-10 Academic Calendar (U.S. Domestic Campuses) Summer 2009 May term 8-week session First 5-week session Second 5-week session 9-week session Grades Due Graduation May 11 - May 29 June 8 - July 31 June 1 - July 3 July 6 - Aug. 7 June 1 - July 31 Aug. 7 Aug. 8

Fall 2009 GRADUATE (MA/ MS/ MBA/ MHA /MPA/ DMgt/ ) FALL 1 2009 Classes Start Add/Drop Deadline Labor Day Withdrawal Deadline Classes End Grades Due Graduation Date FALL 2 2009 Aug. 17 Classes Start Aug. 28 Add/Drop Deadline Sept. 7 Withdrawal Deadline Sept. 25 Thanksgiving Break Oct. 16 Classes End Oct. 23 Grades Due Oct. 17 Graduation Date Oct. 19 Oct. 30 Nov. 27 Nov. 26-27 Dec. 18 Dec. 31 Dec. 19

Spring 2010 GRADUATE (MA/ MS/ MBA/ MHA /MPA/ DMgt/ )

SPRING 1 2010 Classes Start Add/Drop Deadline Martin Luther King Day Withdrawal Deadline Classes End Grades Due Graduation Date Spring Break

SPRING 2 2010 Jan. 4 Classes Start Jan. 15 Add/Drop Deadline Classes End Feb. 12 Grades Due Mar. 5 St. Louis Mar. 12 Commencement Mar. 13 Ceremony Mar. 8-12 Graduation Date Jan. 18 Withdrawal Deadline Mar. 15 Mar. 26 Apr. 23 May 14 May 21 May 8 May 15