INTERNSHIP PROJECT REPORT

Academic Year 2022-2023

“A STUDY ON BENEFITS OF DIGITAL MARKETING IN THE GROWTH OF THE

SMALL AND MEDIUM ENTERPRISES WITH REFERENCE TO ONEX
SOLUTIONS PVT. LTD.”

SUBMITTED BY:

PREM PRAMOD THAWALI

B.com (Honours) VI Semester

PROJECT GUIDE:

PROF. SAKSHEE AHLUWALIA

Shiksha Mandal, Wardha’s

G.S. College of Commerce & Economics

Nagpur
NAAC Accredited ‘A’ Grade Autonomous Institution

1
INTERNSHIP CERTIFICATE

2
3
4
 Index

Sr.no Title Pg.no.

1 INTRODUCTION 4-6

2 COMPANY PROFILE 8-13

3 PROJECT OVERVIEW 14-22

ANALYSIS / OUTCOMES AND

4 23-54
LEARNINGS

5 CONCLUSION 55

6 SUGGESSTIONS 56

7 ANNEXURE 57

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INTRODUCTION

6
Introduction to topic: -

Digital marketing is the component of marketing that uses the Internet and online based
digital technologies such as desktop computers, mobile phones and other digital media and
platforms to promote products and services.

It is also known as online marketing, refers to advertising through digital channels to promote
brands and acquire potential customers using the internet and other mediums of digital
communication such as Search engines, Websites, social media, Email, Mobile apps, Text
messaging, Web-based advertising.

There are Different types of digital marketing and their different categories but the eight main
and significant categories are Search Engine Optimization, Pay-per-Click, Social Media
Marketing, Content Marketing, Email Marketing, Mobile Marketing, Marketing Analytics
and Affiliate Marketing. But these categories are evolving day by day creating a new sub in
itself.

Key Performance Indicators (KPIs) in Digital Marketing

Another key point to remember is that digital marketers use key performance indicators
(KPIs) just like traditional marketers. KPIs are quantifiable ways that companies can
measure long-term performance by comparing them to their competition. This includes
corporate strategies, financial goals and achievements, operational activities, and even
marketing campaigns.

The following are some of the most common KPIs that marketers can use to help companies
achieve their goals:

Blog Articles: Marketers can use this KPI to figure out how many times a company
publishes blog posts each month.

Clickthrough Rates: Companies can use this KPI to figure out how many clicks
take place for email distributions. This includes the number of people that open an
email and click on a link to complete a sale.

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 Conversion Rate: This measure focuses on call-to-action promotional programs.
These programs ask consumers to follow through with certain actions, such as
buying a product or service before the end of a promotional period. Companies can
determine the conversion rate by dividing successful engagements by the total
number of requests made.

Traffic on social media: This tracks how many people interact with corporate
social media profiles. This includes likes, follows, views, shares, and/or other
measurable actions.

Website Traffic: Marketers can use this metric to track how many people visit a
company's website. Corporate management can use this information to understand
whether the site's design and structure contribute to sales.

In simple terms Digital marketing is the process of promoting products, services or brands
through various forms of electronic media. It includes a wide range of tactics and strategies,
such as search engine optimization (SEO), pay-per-click (PPC) advertising, social media
marketing, content marketing, email marketing, mobile marketing, and online advertising.

SEO involves optimizing a website or online content to improve its visibility and ranking on
search engines like Google. PPC advertising involves paying to have your website or ads
appear at the top of search engine results pages (SERPs) or on other websites. Social media
marketing involves using platforms like Facebook, Instagram, and Twitter to connect with
and engage audiences, while content marketing involves creating and distributing valuable,
relevant and consistent content to attract and retain a clearly defined audience. Email
marketing is an effective way to reach out to potential customers and keep existing
customers informed. Mobile marketing is a form of digital marketing that targets customers
on their mobile devices. Online advertising is the practice of placing ads on the Internet,
including on search engines, social media platforms, and mobile apps.

The goal of digital marketing is to reach a target audience through the channels where they
are most active online, and to ultimately drive profitable customer action. It can be used for
both B2C and B2B marketing, and can be effective for businesses of all sizes.

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Benefits of Digital Marketing

1. Global Reach: - Digital marketing happens on the Internet, which means that the reach
you can achieve with it is immense. Even a very small local business owner has the ability to
reach an international audience with an online store.

2. Local Reach :- Local SEO and locally targeted ads can be beneficial for companies trying
to bring more customers to their doors.

3. Lower Cost: - Digital marketing provides you with cost-effective solutions. It allows even
the smallest companies to compete with larger companies using highly targeted strategies.
Most of these strategies won’t even cost anything at all to start with (such as SEO, social
media, and content marketing).

4. Analytics and Optimization: - Advantage of digital marketing is web analytics which

measures the result of digital marketing campaigns in real-time. This helps to optimize future
campaigns and fix any possible mistakes quickly. Analysing your digital marketing
campaigns also enables you to have the ability to pinpoint every source of traffic and take
total control of your sales funnels.

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COMPANY PROFILE

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Company Name: - Onex Solutions PVT LTD

Introduction: -

Onex Solutions is a full-service provider of digital marketing and mobile marketing agency
based in Kolkata, West Bengal for more than seven years. They design, plan and implement
innovative mobile marketing services. There basic services include SMS marketing, E-
marketing, Voice Calls, Long Code and Short Code. Along with all these, it also provides
online promotional services like SEO, paid services like PPC, Social Media Marketing and
Web Design services.

Onex solutions is Kolkata based company who provide services in digital marketing domain
and mobile marketing domain. It is digital marketing company which provide services
through omni channel network as mentioned above. Company has huge size of database of
different aspects. The company provide options of filtering the data through their filter after
the conversation with their employees.

They Provide various types of flexibility in targeting audience the such as by providing
various options to target specific customer of specific location, Pincode wise, business to
business, different individuals such as salaried persons and high net worth individuals.

Various Industries this companies work in

Real Estate Retail Industry, Startup, Automobile, Education, Travel & Tourism, Media &
Entertainment, Restaurant Event, Startup, E- Commerce, Radio Channel Shopping Mail,
Brand, FMCG, Recruitment.

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They provide following facilities to their clients

CHANNEL

Reach your Target Audience on Omni Channel

VARIOUS BUSINESSE

We have solutions for all major Industries

PAN INDIA REACH

You can target your customers across 1200 cities in 60,000 pincodes

REGIONAL LANGUAGE

You can send content in any regional language

WHITE LABEL & RESELLERS

Offer our solutions under your Brand Name and IP

REPORTS & ANALYSIS

We share reports and analytics of campaign

SAMPLE CONTENT

We provide sample content for Store Launch, Sales, Offers, as per Industry

SMARTEXT

Send Personalized Text Marketing with Name, Code, etc.

SMARTLINK

Track people who clicked link and retarget them

AIDA

Track people who clicked link and retarget them

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Following are some brands that the company has been
associated with

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 Role of the student in the company

Data collection: - In this task, data was collected from different sources on the internet of
small and medium enterprises that could benefit from the digital marketing services of Onex
solutions. In this role, the data of companies and enterprises was collected from different
sources such as Facebook pages, social media pages, and the website of the respective
companies. In this process, the possible data such as the name of the firm, contact number,
and office address of the firm were found.

Potential sources for data collection, such as business directories and industry associations,
were identified. A list of criteria for selecting businesses to include in the study was
developed. Online research tools were used to gather information on selected businesses,
including contact information, size, and industry. Businesses were reached out to via phone
or email to verify the information gathered and collect additional data as needed. The
collected data was then organized and documented in a spreadsheet or database.

Segregation of data: - In this task, the data of different firms from different industries or
locations was segregated based on the instructions provided by the Human Resource Manager
of the company. The data sets were provided by the company, and internet research was
performed to find the industry and sector of the company. The process was time-consuming,
and a day-to-day report on Excel was taken by the Human Resource manager of the
company.

Cold calling to the designated numbers: - The various numbers were called to promote the
products of the company and acquire customers for the company. In this task, a calling script
was prepared for different types of customers, such as for pharma firms, steel firms, and
Information Technology firms. Cold calling was performed extremely carefully because in
this, we were directly contacting the other person, so basic etiquettes needed to be
maintained.

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Promoting the company on different social media platforms: - In this task, the company's
brand was promoted on different channels on the internet and different channels of social
media, including Facebook, Instagram, LinkedIn, etc. This task was done by posting product
information of the company and spreading awareness about the work of the company. Posting
different offers of the company during the different festive seasons was the recurring task
performed in this job role.

Preparing content for the Promotion of the company: - In this job role, different titles of
content were assigned to different interns in the company, on which they had to research
content on the topic and prepare different social media banners or write blogs that could be
posted by the company on its website or on the social media channels of the company. This
type of content was also used to promote the company on different social media groups such
as Facebook group of the business of the city, etc.

Research on the provided data of firms: - In this job, data about the mentioned company in
the provided data was found, in which different fields were provided, such as company name,
director name, contact number of the company, current address of the company, website of
the firm. The task was performed on the online Excel sheet, which was continuously
reviewed by the Human Resource Manager of the Company.

Performing Calling activity in different locations: - As an intern, I was given the

opportunity to learn and practice the art of cold calling, but it was for the specific location
that was allotted to me. Cold calling was a method of generating leads by making phone calls
to potential customers who had not previously expressed interest in our product or service. I
learned that it could be an effective way to reach new customers, but it could also be
challenging, as many people were not interested in receiving unsolicited sales calls.

Aiding in the creation of digital marketing materials: - As an intern, one of my main

responsibilities was to aid in the creation of digital marketing materials. This included

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creating graphics, videos, and other materials to be used in digital marketing campaigns. In
addition to creating

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PROJECT OVERVIEW

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 OBJECTIVES OF THE PROJECT

Following are objectives of Project

1. To investigate the current state of digital marketing in small and medium-sized

businesses. This includes analysing the strategies and tactics that businesses are
currently using, as well as identifying areas where they may be lacking.

2. To identify the most effective digital marketing strategies and tactics for small and
medium-sized businesses. This includes researching and analysing the tactics used by
successful businesses in the industry, as well as identifying new and emerging trends
in digital marketing.

3. To make aware small and medium-sized businesses looking to improve their digital
marketing efforts. This includes providing specific recommendations for tactics and
strategies that businesses can use to drive growth and increase revenue by an intern
perceptive. By this project different business get awarded that how digital marketing
company’s approach them and automate their work in the digital marketing firm.

4. To provide knowledge about the subject matter on the digital marketing firm work
process their working style and ground level work situation which is occurred to the
company. To identify the different services that is provided by the different digital
marketing firms in the digital marketing industry.

5. To provide knowledge to the initial digital marketing interns and the student who
want to enter in the digital marketing intern position which make them aware about
the real time situations in the digital marketing industry that can possibly help them to
take better decisions on their career path in this industry.

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6. To provide guidance on the roles and responsibilities of the digital marketing intern.
Different tasks performed by the digital marketing intern which in his/her day-to-day
life and to understand the hierarchy in the digital marketing firm. To understand the
different roles in the digital marketing firm such as campaign head, SEO head etc.

7. To provide recommendations for small and medium-sized businesses looking to

improve their digital marketing efforts. By these businesses can learn more about the
subject matter of the digital marketing. To gain a deeper understanding of the digital
marketing field and apply the knowledge to real-world scenarios.

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 NEED OF THE PROJECT

Following is the need of the project

Digital marketing has become increasingly important in today's business world. With the rise
of the internet and mobile technology, more and more consumers are turning to online
channels to research products and make purchasing decisions. As a result, it is crucial for
businesses to have a strong digital presence in order to remain competitive.

Small and medium-sized businesses are particularly affected by the shift towards digital
marketing. Due to limited resources and budget, they often struggle to keep up with larger
companies in terms of digital marketing efforts. This project aims to provide these businesses
with valuable insights and recommendations on how to improve their digital marketing
efforts and drive growth.

There is a lack of research on the specific impact of digital marketing on small and medium-
sized businesses. While there is a lot of information available on the general benefits of
digital marketing, there is a need for research that specifically addresses the unique
challenges and opportunities faced by small and medium-sized businesses.

There is a need for a practical understanding of digital marketing, and how it can be applied
to real-world scenarios. This project aims to provide a deeper understanding of the digital
marketing field, and the working style digital marketing firms in the real-world industry that
are implemented in the industry.

The project contributes to the existing literature on the subject of digital marketing and its
impact on small and medium-sized businesses by providing an over view of work experience
of digital marketing intern in the digital marketing company, which may be useful for future
researchers and practitioners in the field.

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The project will serve as a useful tool for small and medium-sized businesses, providing them
with valuable insights and recommendations to improve their digital marketing efforts and
drive growth by sharing some meaningful examples and insights in the project.

The project is also aims to contribute to the addition of knowledge of the different researchers
who are working on the following subject matter such as thinking of human resources while
working in the firm, digital marketing company environment, growth of small and medium
sized by the use of digital marketing.

In this field of digital marketing there is wide range of material about the products and their
use but less material on how digital marketing firm operate itself so this project aims to
conquer this need of the era to accumulate knowledge about the subject matter.

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 SCOPE OF THE PROJECT

Following is the scope of the project

This project will focus specifically on the use of digital marketing in small and medium-sized
businesses. This includes businesses with fewer than 500 employees approximately and
revenues under 100 crores.

This Project drives through the different internship cycle of the digital marketing intern in the
digital marketing firm which will help the different student in knowing the substance of the
subject digital marketing.

This project takes under the different tasks held under digital marketing company for the
growth of the small and medium businesses which will help in increasing the revenue,
customer acquisition, growth of the company and etc.

In this project different stages of customer generation by digital marketing firm are stated. In
this first stage customer is approached through the different digital marketing techniques. But
the scope of the project is limited because the lack of data, limited time period of internship
and different challenges in the working position.

By this project one will be able to evaluate the impact of digital marketing on the growth and
success of small and medium-sized businesses. This includes analysing data nature of
business other key metrics to determine how effective digital marketing is in driving business
growth.

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The project in core involves the experience of the digital marketing intern in the digital
marketing firm and provide his different substance various experience while performing
digital marketing activities for the small and medium sized business.

This project will guide the different small and medium business that what kind of information
they need to provide to the digital marketing firm which will help them and also help the
digital marketing firm which handles their digital marketing activities. So due to this different
digital marketing campaign will be executed the finest manner.

The project also tries to provide knowledge about the digital marketing activities which are
free which can be done by the different small and medium sized business.

The project will provide recommendations for small and medium-sized businesses looking to
improve their digital marketing efforts. This includes providing specific recommendations for
tactics and strategies that businesses can use to drive growth and increase revenue.

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 LIMITATIONS OF THE PROJECT

Following are the Limitations to the Project

Limited data availability: The project will be based on both primary and secondary
research, but access to certain data may be limited. For example, some small and medium-
sized businesses may not have the resources because as intern I have also limited data of the
different business.

Time constraints: The duration of the internship project is limited and this may not allow for
a comprehensive analysis of all digital marketing strategies and tactics which leads to the
limitation of this project. Due to lack of the time speeded in the role of digital marketing
intern in the digital marketing firm the overall analysis of strategies which is free is possible
to me.

Regional constraints: The study will be limited to the Indian market and will not include
any international case studies, so the experience and knowledge in the project may not be
generalizable to other regions. It means that the company in which I have worked is an Indian
company and I have assigned the tasks to approach the India businesses.

Self-reported data: Some of the data used in the project may be incomplete and not
understand by the layman who is not related to this industry. It is due to the above-mentioned
factors such as lack of time, bottom level of the pyramid in the firm which becomes difficult
to tally all data.

Industry constraints: The project will focus specifically on small and medium-sized
businesses, so the findings may not be generalizable to larger businesses or different
industries. The Intern that is author is has worked in the digital marketing firm and has
assigned to the small and medium sized business segment which is named as DOST4forSME
by the digital marketing company.

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Limited expertise: As an intern means author, the researcher's expertise in digital marketing
may be limited, which could affect the accuracy of the findings. As I am new in this and my
expertise in this field is limited to my knowledge so it is expected that some theories or
strategies are limited up to extent of the probabilities.

Overall, while this project aims to provide valuable insights into the benefits of digital
marketing for small and medium-sized businesses, it is important to consider these limitations
when interpreting the results. So, it is really crucial to note the limitations of the project
before making any decision about anything taking the information in the project as a base for
it. Due to different above constraints project is libel to the limitations.

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ANALYSIS / OUTCOMES AND LEARNINGS

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Selection Process: -
During the first week of the internship program, the college circulated a notice informing the
students in the B. Com Honours section that a company had approached them to conduct an
internship drive. As someone interested in a digital marketing intern role, I applied for the
internship through the college, which then requested our resumes to forward to the respective
company, Onex Solutions. After that, college coordinator conducted due diligence and
provided feedback that our resumes were accepted by the company, we were invited to
participate in campus interviews.

Throughout the week, different mentors provided training on various etiquettes and manners
that would be necessary for the internship. These sessions provided tips and tricks for
successfully cracking the interview and proved beneficial in understanding the industry,
adapting to the work environment in the firm, and accumulating knowledge about various
aspects of digital marketing. Topics covered included resume building, work etiquette,
communication in a formal business environment, basic applications and technologies, and
different free resources for gaining knowledge about the subject matter.

Upon completing the training process, we received our interview dates and times, which were
to be conducted remotely. Although this was my first internship interview, I was a bit
nervous, but my college mentors helped alleviate some of my concerns. To prepare for the
interview, I took the initiative to research different aspects of digital marketing by watching
videos on YouTube and listening to relevant podcasts.

Overall, the experience taught me valuable lessons on how to approach and prepare for
interviews, the importance of researching and educating oneself about the subject matter, and
how to communicate effectively in a business environment.

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 Conduct Of the Interview

During the telephonic interview, I was asked a variety of questions related to my

understanding and experience in the field of digital marketing. The interviewer also inquired
about my personal skills and qualities that I believe would be beneficial in the role of a digital
marketing intern. My subject matter expertise was tested through follow-up questions on the
answers I provided.

Below are the questions that the interviewer posed to me, along with my answers:

Tell me about yourself?

I began by introducing myself and providing a brief overview of my academic program and
my interest in the digital marketing field. Like my name is Prem Thawali and I am pursuing
B.com Honours programme in GS college of commerce and Economics.

What inspired you to pursue a career in digital marketing?

I conveyed my fascination with the power of technology and its impact on our lives, as well
as my desire to understand how businesses can leverage digital channels to reach their target
audience and enhance their brand.

Can you explain your understanding of digital marketing?

I defined digital marketing as the use of digital channels, such as search engines, social
media, email, and websites, to promote a product or service. The primary goal of digital
marketing is to reach the target audience effectively and efficiently through various digital
platforms.

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What is Pay per click (PPC)?

I explained that PPC is a type of digital marketing in which advertisers pay a fee each time a
user clicks on one of their ads on the internet. If the user does not click on the ad, the
advertiser is not charged.

At the conclusion of the interview, the interviewer invited me to ask any questions or seek
clarification on any topics that I was unsure about. I inquired about the specific
responsibilities of the digital marketing intern role, and the interviewer explained that I would
be responsible for collecting data from various data sets provided by the company and
initiating marketing campaigns.

Overall, the telephonic interview was an invaluable experience that provided me with insight
into the company's perspective on digital marketing. It was an excellent opportunity for me to
showcase my knowledge and understanding of the field

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 Orientation In the Company

As a digital marketing intern, I was welcomed to the company with an online orientation.
During this orientation, I was provided with a comprehensive overview of the company's
mission, as well as an introduction to the team and their respective roles and responsibilities.
I was also introduced to the company's core values and culture, which emphasized the
importance of collaboration and innovation in the mobile marketing industry.

The online orientation provided me with a clear understanding of the company's operations,
including its history, current status, and future goals. I was also given the opportunity to ask
questions and clarify any doubts that I had about the company or my role as a digital
marketing intern.

Through the orientation, I gained insight into what Onex Solutions offers to its customers and
how the team works together to increase efficiency within the company. It was an exciting
and informative experience that provided me with a solid foundation to begin my internship.

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 Training in the company

As a digital marketing intern, I had the opportunity to participate in the online training
sessions offered by the company. These training sessions were specifically designed to
provide a basic understanding of various aspects of digital marketing and their effective
utilization in the mobile marketing domain. The training covered the following key areas:

Introduction to Digital Marketing: This session provided an overview of what digital

marketing is and why it is important for businesses today. The session introduced the
different core components of digital marketing, including Search Engine Optimization, Pay-
per-Click, Social Media Marketing, Content Marketing, Email Marketing, Mobile Marketing,
Marketing Analytics, and Affiliate Marketing.

Session on Facebook Marketing: In this training, we learned about various free marketing
techniques to advertise on Facebook. We were taught the basics of Facebook, such as setting
up a business page.

Basics of Search Engine Optimization: This training session focused on how search engine
optimization works, although it did not get into the details of the process. However, the
trainer attempted to provide information on SEO in one hour.

Content Marketing Session: This session specifically targeted interns who were working on
the aspects of content creation. The session focused on how content and its quality affect
audience engagement and ultimately conversion into customers or consumers.

Overall, the online training sessions provided me with a comprehensive understanding of

digital marketing and its various aspects. They helped me develop the skills and knowledge
necessary to succeed as a digital marketing intern Introduction to the work role

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 Introduction to work role

After the online training sessions, the senior Human Resource manager introduced me and
other interns to our respective departments. I was assigned to the dost4SME segment of the
company, which focuses on providing digital marketing and mobile marketing services to
small and medium enterprises.

As a part of my role, I am responsible for marketing the company on various digital

marketing platforms and identifying small and medium scale enterprises that require support
in the digital marketing domain. The HR manager provided me with a comprehensive
understanding of the core fundamentals of my segment and assigned me different roles and
responsibilities on a weekly basis.

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 Week 1

Introduction to the Task: Last week, our main objective was to execute a marketing
campaign on our company's Facebook page as well as its digital and mobile marketing
products.

Role for the Week: Our role for that week was to conduct a successful and effective free
Facebook marketing campaign.

Responsibilities for the Week: Our primary responsibility for that week was to create
more engagement and increase awareness of our company's products and services for the
growth and development of the company.

Procedure to Pursue the Task: In that task, our focus was on advertising our company
through Facebook, without incurring any marketing costs. The only way to accomplish this
was to place a simple request to various Facebook groups of small and medium enterprises
and join them once our request was accepted. During that task, we were required to join the
groups and post different content provided by our company, which was given to us by the HR
manager.

Following are the different groups we have joined in this week

Sr. Mem
Group Name Group Link
No bers
1920 https://www.facebook.com/group
1 Trade Nagpur business
0 s/520152038328048
NAGPUR BEST PROPERTIES BUY https://www.facebook.com/group
2 605
AND SALE GROUP s/3292111564190951
https://www.facebook.com/group
3 Search Nagpur 2700
s/searchnagpur
1510 https://www.facebook.com/group
4 Real Estate Nagpur
0 s/2151334498484350
5 MUMBAI BUSINESS WHOLESALE 2940 https://www.facebook.com/group

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 BAZAAR (Pune - Surat - Chennai- 0 s/2141580912791708
Kolkata- Delhi)
2220 https://www.facebook.com/group
6 Business Nagpur
0 s/1886910001590608
1510 https://www.facebook.com/group
7 Maharashtra Business Group
0 s/1808841035833661
Nagpur Business Group नागपूर 7250 https://www.facebook.com/group
8
बिजनेस ग्रुप 0 s/1728613937414702

1910 https://www.facebook.com/group
9 NAGPUR CITY MARKET
0 s/1571313376465152
Startup India Lions - Entrepreneur, 1037 https://www.facebook.com/group
10
Investors, Mentors, Business Owner 00 s/StartupIndiaRework
7850 https://www.facebook.com/group
11 Nagpur Business Group
0 s/1308937755882759
https://www.facebook.com/group
12 Maharashtra Business Group 8400
s/1063216313889660
3190 https://www.facebook.com/group
13 India Wholesale Market
00 s/iwmvansh
1070 https://www.facebook.com/group
14 Maharashtra Business Platform
0 s/nagpurbusinessplatform
1250 https://www.facebook.com/group
15 Nagpur - Business Group
0 s/643847359339163
3970 https://www.facebook.com/group
16 Maharashtra Business Group
0 s/cityliferealestate
2720 https://www.facebook.com/group
17 Surat Business Networking
0 s/378164012772443
https://www.facebook.com/group
18 Manish nagar, nagpur 2900
s/357066057664205
https://www.facebook.com/group
19 Business Group 3900
s/287192262547816
https://www.facebook.com/group
20 Nagpur IT Park 202
s/268844334959210

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 BUSINESS CLUB ( PROMOTE 1260 https://www.facebook.com/group
21
YOUR BUSINESS) 0 s/249888125408024
2130 https://www.facebook.com/group
22 महाराष्ट्र उद्योजक समूह
0 s/199082860609467
https://www.facebook.com/group
23 Nagpur wholesale market 169
s/182349093752151
https://www.facebook.com/group
24 Nagpur foods & Food Business 220
s/169767728361214
1200 https://www.facebook.com/group
25 Nagpur wholesale bazaar
0 s/2864060283874386/
https://www.facebook.com/group
26 Nagpur wholesale bazaar 2400
s/393898181777442
1390 https://www.facebook.com/group
27 India Online Business
0 s/indiaonlinebusiness
1260 https://www.facebook.com/group
28 Nagpur wholesale bazaar
0 s/2864060283874386
1720 https://www.facebook.com/group
29 Business Network India
00 s/businessnetworkindia.bni
https://www.facebook.com/group
30 Nagpur selling 9300
s/1652988384951417

Learnings from the week

In this week I learnt how to execute the marketing campaign for free of cost for the company.
By this way different small and medium business enterprises can also execute such campaign
at free cost for their business.

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Following are the sample content which we posted on the groups.

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 WEEK 2

Introduction to task: This week, my responsibility is to continue the task assigned in the
previous week, which is to join 30 new Facebook groups and execute a free Facebook
marketing campaign for the company's products and services. However, in addition to
posting content, I need to provide regular updates to the HR manager regarding the responses
we received on the posts made in week 1 and 2.

Role for the week: My role is to execute a free Facebook marketing campaign and
provide updates to the HR manager.

Responsibility for the week: My responsibility is to join 30 new Facebook groups and
post content on these groups, along with taking note of any responses and feedback we
receive on the posts. I am also required to report these updates to the HR manager.

Procedure to pursue the task: To complete this task, I need to join 30 new Facebook
groups and post the content provided by the company on these groups. After completing this
work, I need to update an online worksheet provided by the HR manager, which includes
information about the name of the group, the number of members in the group, and the link to
the Facebook group. Additionally, I need to provide regular updates to the HR manager on
the comments received on the posts.

Following are the different facebook groups I have joined in week 2

https://www.facebook.com/groups/1613724
31 Akola Business Forum 4700
758897563
public marketplace https://www.facebook.com/groups/1161199
32 5500
nagpur 994238181
https://www.facebook.com/groups/nagpurn
33 Nagpur Network 16900
etwork
https://www.facebook.com/groups/nagpur.s
34 Nagpur Startups 5900
tartups
35 Buy and Sell - business 5000 https://www.facebook.com/groups/6719614

37
 Group.(Akola, 00264055
Amravati,Yavatmal
Make In Maharashtra- https://www.facebook.com/groups/6302068
36 5900
Community 34242679
marketplace of
amravati, akola, https://www.facebook.com/groups/3269188
37 1200
nagpur, washim, 98096742
wardha, yavtama
Maharashtra business https://www.facebook.com/groups/2880792
38 2500
group 99558716
https://www.facebook.com/groups/nagpurb
39 Nagpur Buisness Group 7200
iz
Group by
AdvertisingGuru https://www.facebook.com/groups/2614518
40 3000
Surat Business 58321109
Promotions
https://www.facebook.com/groups/nagpurd
41 Nagpur Marketplace 38400
istrict
https://www.facebook.com/groups/2341852
42 PUNE BUSINESS small 22200
70305092
S2B - Marathi Global https://www.facebook.com/groups/2322967
43 265
Business 62002191
Amravati Advertising, https://www.facebook.com/groups/1736385
44 9900
Maharashtra 36612964
Bangalore small scale https://www.facebook.com/groups/1539210
45 21500
business group 91988526
Ahemdabad Wholesale https://www.facebook.com/groups/ahemda
46 382700
Bazar badwholesalebazar
https://www.facebook.com/groups/puneonli
47 Pune Marketplace 5000
nemarketplace
https://www.facebook.com/groups/1832831
MUMBAI BUSINESS
48 59300 767019016/?notif_id=1623770052361211&n
GROUP
otif_t=group_r2j_approved&ref=notif

38
 https://www.facebook.com/groups/2968244
Maharashtra Business
49 1100 863420212/?notif_id=1623770063403473&n
Group
otif_t=group_r2j_approved&ref=notif
https://www.facebook.com/groups/1177077
50 India Business Group 19900 942634944/?notif_id=1623768959103440&n
otif_t=group_r2j_approved&ref=notif
https://www.facebook.com/groups/2113508
NASHIK BUSINESS
51 26400 018749731/?notif_id=1623770655069805&n
GROUP
otif_t=group_r2j_approved&ref=notif
https://www.facebook.com/groups/3292111
564190951/?multi_permalinks=3988614594
NAGPUR BEST
540641%2C3988600891208678%2C398853
52 PROPERTIES BUY 617
7047881729%2C3988532684548832%2C39
AND SALE GROU
88522921216475&notif_id=1623740032427
508&notif_t=group_activity&ref=notif
https://www.facebook.com/groups/1697677
Nagpur foods & Food 28361214/?multi_permalinks=19571404243
53 223
Business 3249&notif_id=1623771014291058&notif_t
=group_activity&ref=notif
https://www.facebook.com/groups/Marathi
मराठी उद्योजक - UdyojakOfficial/?notif_id=16237680719159
54 45200
Marathi Business 88&notif_t=group_r2j_approved&ref=noti
f
https://www.facebook.com/groups/8062675
55 Connect Nagpur 253
73646951/?ref=share
https://www.facebook.com/groups/5765030
56 Nagpur Jobs 8300
85862020/?ref=share
Market Plus | Nagpur https://www.facebook.com/groups/2983821
57 26100
Businesses 085050493/?ref=share
https://www.facebook.com/groups/2477642
58 Nagpur Today 3800
92034173/?ref=share
Business Corridor - https://www.facebook.com/groups/4752704
59 5900
NAGPUR 89536780/?ref=share

39
 Freelance Website
designing and https://www.facebook.com/groups/1865822
60 160800
development, SEO, 177019795/?ref=share
Digital Marketing
Nagpur wholesale https://www.facebook.com/groups/2864060
61 12700
bazaar 283874386/

Learnings from this week :-

I learned how to effectively communicate with my HR manager in a professional manner.

Additionally, I realized the importance of maintaining clean and organized data, as messy data can
lead to incorrect conclusions. As an intern, it is my responsibility to be responsive and accountable to
my senior or HR manager who oversees my work and assigns me responsibilities.

40
 Week 3

Introduction to the task: This week, we were assigned the task of collecting data from a
dataset of companies provided by the Human Resource Manager.

Role for the week: Our role was to collect data from the dataset of companies.

Responsibility for the week: Our responsibility was to gather as much data as possible
from the dataset of companies provided by the company.

Procedure to pursue the task: The task was primarily focused on data collection. The
Human Resource Manager provided an online worksheet containing the names of the
companies, and we had to collect various data points such as the company/brand sector,
founded year, headquarters sector, founders' names, funding stage, funding amount, landline
number, mobile number, email ID, and website. We had to gather this data from available
sources on the internet, which were free of cost. We were provided with approximately 300
companies for this week's task. Hence, we had to gather data from various websites on
Google. However, the availability of data for the mentioned sections of the company was
scarce in the whole process.

Following are samples of the work that I have done in week 3

41
Learnings from this week

42
Learnings from the week :-

During the task, I learned the importance of having accurate data when it comes to analysing and
making decisions for a company. It became clear to me that the data I was collecting would be used
by the company to better understand the market and competition. Therefore, it was essential that the
data collected was accurate and up-to-date.

To ensure that the data was accurate, I had to use multiple sources and cross-reference the information
I gathered. I had to be careful not to rely on a single source, as this could result in incorrect
information being collected. It was also important to ensure that the sources used were reliable and
reputable.

Through this task, I also learned the importance of time management and being organized. With a
large amount of data to collect, I had to plan my work effectively to ensure that I met the deadline
given by the HR manager. I found that creating a schedule and breaking down the work into
manageable tasks helped me stay on track and complete the task efficiently.

Overall, the task provided me with valuable experience in data collection, time management, and
organization. I am confident that the data I collected will be useful for the company and will
contribute to its growth and success.

43
 Week 4

Introduction to task: In week 4, I was tasked with continuing the data collection project,
and my online worksheet was updated by the Human Resource Manager to include new
companies. The number of companies added to my worksheet was approximately 350, which
brings the total number of companies to around 650.

Role for the week: My role for the week was to collect data for the companies listed in
the updated data set provided by the Human Resource Manager.

Responsibility for the week: My responsibility for the week was to gather as much data
as possible for the companies listed in the data set provided by the company.

Procedure to pursue the task: The task involved collecting data for the different
companies listed in our online worksheet. We were required to gather information for various
tabs, such as Company/Brand sector, Founded, Head Quarter Sector, Founders, Funding
Stage, Amount, Landline Number, Mobile number, Email Id, and Website. In week 4, we
were provided with an additional 350 small and medium-scale enterprises to gather data for.
Following is the sample of the work in the week 4

44
45
Learning from the week :-

In this week, I learned the procedure for collecting data based on a single piece of
information, which is the name of the company. It is essential to mention the reliability of the
data collected. Simply put, if the data is collected from a third-party website, it is less reliable
compared to the data gathered from the official website of the company. It is crucial to
maintain a separate copy of the data for future reference, and in case of any malfunction, this
data would ensure the safety of at least a percentage of the work.

However, in week 4, it was challenging to find data because the availability of data was lower
as compared to week 3. I think this is because the data provided in this week was for small
and medium scale enterprises.

46
 Week 5

Introduction to the task: The last week of the internship project was focused on the
continuation of the data collection work on the online worksheet. A new set of 300
companies was assigned to me, and the Human Resource Manager provided me with a brief
on how to perform the task with greater efficiency.

Role for the week: Collect data of companies from the provided dataset.

Responsibility for the week: The primary responsibility was to collect maximum data
of the companies provided by the company, using the online worksheet as a guide.

Procedure to pursue task: Our internship project involved collecting data for different
companies listed in the online worksheet. The main objective was to gather information on
the Company/Brand, Sector, Founded, Head Quarter Sector, Founders, Funding Stage,
Amount, Landline Number, Mobile Number, Email ID, and Website tabs. This exercise was
essential for us to gain insights into the digital marketing and mobile industry's small and
medium-scale enterprises.

In the fifth week of our internship, we were allocated a new set of approximately 300
companies to collect data. This exercise helped us understand the significance of data
collection and analysis in the field of digital marketing, especially in the context of small and
medium-scale enterprises.

Following is the sample of the work in the week 5

47
48
Learnings from the week :-
During my internship, I gained an understanding of the importance of reliable data collection
methods. I learned that while collecting data, it is crucial to ensure the accuracy and
reliability of the information. Obtaining data from official websites is considered more
reliable than collecting it from third-party websites. Additionally, it is essential to maintain a
separate copy of the collected data for future reference in case of any technical issues or
malfunctions.

In the fifth week of my internship, I faced a challenge with data availability. The number of
small and medium scale enterprises that were provided for data collection was considerably
lower than that in week 4. However, I overcame this challenge by employing various
strategies to ensure the accuracy and reliability of the collected data, including cross-
checking the data with multiple sources and verifying the authenticity of the sources.

As an intern, I learned how to be resourceful and adapt to different situations, which will
undoubtedly benefit me in my future endeavours. I also learned the importance of being
detail-oriented and ensuring the reliability of data, which is crucial in the field of digital
marketing.

49
 Week 6

Introduction to task: Last week, our main objective was to conduct cold calls as a part
of our duties as digital marketing interns. The online worksheet provided by the company
contained data on various businesses that we contacted. A well-crafted calling script was
provided to us by the Human Resources Manager to guide our conversations with potential
clients. The primary objective of this task was to generate sales leads for the company by
promoting their products and services. Our goal was to create awareness about the brand and
provide value to the businesses we called, ensuring they had a clear understanding of how the
company could benefit them. This activity was crucial in strengthening our communication
and interpersonal skills while also giving us a chance to experience real-world marketing
challenges.

Role for the week: Our role for the week was to conduct cold calls to generate sales leads
for the company.

Responsibility for the week: Our primary responsibility for the week was to generate
sales leads for the company and spread awareness about the company.

Procedure to pursue the task: In this task, we had to effectively communicate the
value proposition of the products and services offered by the company to the potential
customers. This required a thorough understanding of the company's products and services,
as well as the needs and pain points of the target customers. Additionally, it was important to
maintain a professional and courteous tone during the call to build a rapport with the potential
customer and leave a positive impression of the company.

During the call, we had to listen carefully to the customer's needs and provide solutions that
were tailored to their specific requirements. If necessary, we had to ask probing questions to
clarify their needs and better understand their challenges. We also kept detailed records of the
calls we made, including any feedback or questions the potential customer had. This
information was used to follow up with the customer and provide additional information as
needed.

50
By effectively executing this task, we helped the company acquire new customers, increase
sales revenue, and strengthened our own skills in communication and marketing.

Learnings from the week: -

In this week I learnt the crucial skill of cold calling which provided me with the immense
knowledge. Cold calling is the marketing technique which is used to spread awareness of the
products and services of the company and generate sales leads for the company’s products. I
learnt how to integrate the different data. Although we have collected data in the previous
week, we accumulate gist information about business which we are calling to influence more
effectively to generate genuine leads.

51
Following is the calling script which is provided by the company.

TONE: CONFIDENT

Hello, Can I Speak to (Mr/Ms/Mrs Name)?

[If Other Person responds]

I am (Your Name) calling from Onex Solutions Pvt Ltd regarding your business / Brand
Promotions.

Is it the right time to discuss with you Sir/ Ma’am?

[If Other Person responds, No]

Reply – Can I know when I can connect with you Sir / Ma’am?

[If Other Person responds, YES]

Thank You so much for your Time.

Onex Solutions is a Digital Marketing Company, we help Business to reach their target
audience in economical and effective manner.

We are working with 4000+ Clients. That Includes Madison, BuyMediaSpace, Bookallads,
Tata Motors, Khadims, Wow Momo, etc.

Sir / Ma'am we know that lock down is the current market scenario, so we cannot let this
situation hampered our business, so it’s crucial to reach out to new audience. We are a
company who helps to reach out to new clients at a very minimum cost VIA SMS / Email /
What’s App & Voice Call Services.

Note – After Speaking it’s important to hear the client’s queries and to revert back
accordingly.

52
[ If the Person is Interested]

Sir/ Ma’am, may I get your mail id so that I will send you the mail about my company and
commercials.

Rebuttals –

1- How to trust on your Campaigns?

Ans- We have an experience of handling clients from various Industries like Health care,
Real Estate, Education and Hospitality etc. Working with these sectors have help us to
gain lots of experience and now we are helping out other clients so that can they make
maximum use of SMS/ What’s App / Email & Voice Call Marketing.

2- What are the proofs of your Campaigns?

Ans- We will help you with detailed reports post each campaign.

3- Do you provide Database?

Ans- No Sir / Ma’am.

4- Tell me more about your Database?

Ans- We have PAN INDIA Pencoed wise database.

5- Do you have profile database (Female / Student/ HNI etc)?

Ans- Sir / Ma’am, please let me know the Pencoed / Area/City, I will ask my team
and update you shortly.

53
 Week 7

Introduction to task: This week's task focused on generating sales leads and creating
awareness about the company's products and services through cold calling potential
customers. The task built on our previous week's task and aimed to convert leads into sales
while expanding the customer base of the company.

Role for the week: Our role in this task was to effectively communicate with potential
customers, build rapport, and identify their needs and interests. Through cold calling, we
aimed to engage potential customers and generate sales leads for the company.

Responsibility for the week: Our primary responsibility for the week was to generate
sales leads for the company and spread awareness about the company's products and services.
This involved communicating the value proposition of the company's offerings and
understanding the needs and pain points of potential customers.

Procedure to pursue task: The procedure for this task was similar to the previous
week's cold calling task. We were required to contact potential customers from the data
collected in our online worksheet and introduce them to the company's products and services.
It was important to maintain a professional and courteous during the calls to build a rapport
with potential customers and leave a positive impression of the company.

Learnings from the week: This week's task provided us with several valuable insights
and skills. We learned the importance of effective communication and active listening in
generating sales leads for the company. We also learned how to handle objections and
rejections in a professional manner, which helped us to maintain a positive attitude and a
confident tone throughout the calls. Additionally, we gained a deeper understanding of the
role of cold calling in the digital marketing process and how it can be used in conjunction
with other marketing strategies to increase brand awareness and drive sales. Finally, we
learned the importance of time management and prioritization in a fast-paced environment, as
it was essential to focus on the most promising leads and allocate our time and energy
accordingly.

54
 Week 8

Introduction to the task: This week, I was assigned to collect data of various businesses
operating in Aurangabad for a personal lead generation task. The primary data that needed to
be collected was the business name and contact information, such as mobile number and
landline number. It was important to ensure the accuracy and reliability of the collected data.
I had to research and analyse the data to ensure that it was authentic and up-to-date.

Role for the week: As a digital marketing intern, my role in this task was to research and
gather data on small and medium-sized businesses in a specific location. This included
identifying the businesses in the area and collecting their contact information, such as phone
numbers, email addresses, and website URLs.

Responsibility for the week: My responsibility for the week was to gather
authenticated data of the different businesses in Aurangabad. This data would be used in
future weeks for cold calling.

Procedure to pursue the task: I first conducted research on the specific location
assigned to me, including gathering information about the various industries and types of
businesses in the area. Once I had a better understanding of the location, I utilized various
online resources such as search engines to collect the required data for the businesses located
in Aurangabad, such as the name of the business and contact information. Throughout the
task, I maintained a record of all the data collected in a personal spreadsheet to facilitate
easier tracking, and provided this data to our human resource manager as instructed.

Learnings from the week: The assigned task of collecting data from a specific location
taught me several valuable lessons. I gained a better understanding of the market trends and
the target audience of the businesses in the specific location. This knowledge could be
utilized in future digital marketing strategies to create campaigns that are tailored to the
specific needs of the target audience. This task also allowed me to be more efficient in my
work, as I was able to quickly refer to the data when needed. Overall, this task provided me
with a practical learning experience and enhanced my skills in data management and market
analysis.

55
 Week 9

Introduction to the task: During this week, our team was assigned to make cold calls to
the businesses located in Aurangabad, using the data that we had collected in the previous
week. My primary responsibility was to generate sales leads through cold calling.

Role for the week: My role as a digital marketing intern in this task was to introduce the
company's products and services to potential customers, generate leads, and create awareness
about the brand through cold calling.

Responsibility for the week: My responsibility was to target the audience of

Aurangabad by making cold calls to the businesses located in the area and generating sales
leads. It was important to follow the provided calling script and communicate effectively with
the business owners to build a positive image of the company.

Procedure to pursue the task: To pursue this task, I had to use the data collected from
the previous week and follow the provided calling script to make cold calls to the businesses
in Aurangabad. During the calls, I had to effectively communicate with the potential
customers, understand their needs, and provide them with information about the products and
services offered by the company. This task required good communication and interpersonal
skills, as well as the ability to handle rejection and objections from prospects.

My role in this task was crucial for the company, as it helped to expand their customer base
and generate revenue.

Learnings from the week: This week's task of cold calling provided me with valuable
insights and experiences as a digital marketing intern. I learned how to communicate
effectively with potential customers over the phone, understand their needs, and provide them
with information about the products and services of the company. The experience also helped
me develop my communication skills, taught me the importance of effective listening, and
the ability to offer tailored solutions to customers. Additionally, I learned how to handle
objections and rejections while maintaining a professional attitude. Overall, this task
provided me with a hands-on experience in generating sales leads and developing a better
understanding of the sales process.

56
 Week 10

Introduction to the task: During the final week of the internship program, all interns
were required to submit a comprehensive report summarizing their activities and work
completed throughout the entire program. As a digital marketing intern, my report included
the list of Facebook groups that I had collected in week 1 and week 2, as well as the data that
I had collected during weeks 3, 4, and 5. It was not mandatory to submit data from the
specific cold-calling location task, as this was a practice exercise and not a part of the
company's formal process. However, I was asked to provide an update on my cold-calling
task from week 7. I completed my work submission within the three days allotted for the final
week of the internship program, and this marked the end of my internship.

Role for the week: My role for the final week of the internship program was to gather all
the data which I had collected throughout the entire internship and submit it to the human
resource manager.

Responsibility for the week: As a digital marketing intern, it was my responsibility for
the final week of the internship program to gather and provide data that could help the
company in generating more revenue and establish growth.

Procedure to pursue task: To pursue my task for the final week of the internship
program, I first organized all the data that I had collected and created a comprehensive report.
I then reviewed my data and made any necessary edits to ensure that the data was clear,
concise, and accurate. Finally, I submitted my data within the three-day period allocated for
the final week of the internship program, marking the end of my internship journey.

Learnings for the week: As a digital marketing intern, the final week of my internship
program was incredibly informative and provided valuable insights into the inner workings of
a professional marketing team. Through this process, I was able to identify my strengths and
weaknesses and develop strategies for improving my skills and knowledge in the future.
Additionally, being asked to provide an update on my cold-calling task from week 7 provided
me with the opportunity to hone my communication and presentation skills, as I had to
concisely and effectively explain the results of my efforts.

57
 Conclusion

As my internship program came to an end, I looked back at the valuable experiences and
insights that I had gained during my time with the company. The internship program had
provided me with an excellent opportunity to apply the theoretical knowledge I had gained in
my academic studies in a practical setting and develop my skills as a digital marketer. During
this internship, I had learned different strategies by which businesses could market
themselves freely through Facebook marketing.

Over the course of the program, I had been involved in a wide range of tasks, including data
collection, analysis, and cold-calling, all of which had contributed to my professional growth.
Through my involvement in these tasks, I had gained a better understanding of the digital
marketing field and developed a range of skills that would be invaluable in my future career.

One of the most significant takeaways from my internship program was the importance of
effective communication and interpersonal skills. As a digital marketer, it was crucial to be
able to communicate effectively with potential customers and understand their needs to
provide them with the most relevant information about products or services. I had the
opportunity to hone my communication skills through cold-calling and data collection, and I
was confident that these skills would be beneficial in my future endeavours.

Additionally, my internship program had helped me to develop a more comprehensive

understanding of the sales process and the importance of generating sales leads. Through data
collection and cold-calling, I had learned how to identify potential customers and provide
them with tailored solutions that meet their needs. These experiences had equipped me with
the skills required to generate leads, build relationships with customers, and contribute to the
growth of the company. Overall, my internship program had been a valuable experience that
had provided me with practical knowledge and insights into the digital marketing field. The
program had helped me develop a range of skills that would be useful in my future career,
and I was grateful for the opportunity to have been a part of it

58
 Suggestions

Provide more guidance and structure: While the internship project provided a lot of
opportunities to explore various aspects of digital marketing, it may be helpful to provide
more guidance and structure to ensure that interns stay on track and are able to achieve their
goals. This could include setting specific tasks and deadlines, providing more detailed
instructions for each task, and offering regular feedback and support.

Encourage more collaboration and communication: Digital marketing is a field that often
requires collaboration and teamwork, so it may be beneficial to encourage more opportunities
for interns to work together and communicate. This could include regular team meetings,
group projects, and social events that allow interns to network and connect with each other.

Offer more training and resources: Digital marketing is a constantly evolving field, so it may
be helpful to provide interns with more training and resources to help them stay up-to-date
with the latest trends and best practices. This could include online courses, workshops, and
access to industry publications and experts.

Provide more opportunities for hands-on experience: While the internship project provided
some opportunities for hands-on experience, it may be beneficial to offer more opportunities
for interns to work on real-world projects and campaigns. This could include partnering with
local businesses or organizations to provide interns with practical experience and exposure to
the challenges of digital marketing in the real world.

By implementing these suggestions, future internship projects could help provide a more
structured and supportive environment for interns to learn and grow as digital marketers,
while also providing them with more opportunities for collaboration, training, and hands-on
experience.

59
 Annexure

https://www.onex.solutions/

1. https://en.wikipedia.org/wiki/Digital_marketing
2. marketo.com/digital-marketing/
3. https://mailchimp.com/marketing-glossary/digital-
marketing/#The_benefits_of_digital_marketing
4. https://www.simplilearn.com/digital-marketing-benefits-article
5. https://web.onex.solutions/innovation_media/about-us.html
6. https://chat.openai.com/chat

60