Cost-Volume-Profit Relationship
Cost-Volume-Profit Relationship
COST-VOLUME-PROFIT
RELATIONSHIPS OF THE
COFFEE HOUSE
CM/Sales= 72,72%
Signification
1. In analyzing the data for The Coffee House, we can see that the company's revenue from sales
amounts to 550,000,000 VND. After deducting the variable expenses of 150,000,000 VND, we
arrive at the Contribution Margin of 400,000,000 VND. The fixed expenses are accounted for at
100,000,000 VND, leaving the company with a Net Operating Income of 300,000,000 VND.
2. This indicates that The Coffee House is operating with a healthy profit margin, which is essential
for its continued success and growth. By managing costs effectively and maintaining a strong
focus on sales, the company can further enhance its financial performance and ensure long-term
sustainability in the market..
What is the profit impact if THE COFFEE HOUSE can increase units sales from 10000 to 10500 by increasing the
monthly advertising budget by 30,000,000VND?
Q’ = 10500 units
Profit : 300,000,000 VND
New Fixed Expenses : 300,000,000 + 30,000,000 = 330,000,000 VND
New Net Operating Income : (55,000-15,000)x10500-330,000,000 = 90,000,000 VND
Explain:
After recalculating, we see that New Net Income decreased, lower than Net Income (90,000,000<300,000,000), so
The Coffee House cannot increase sales from 10,000 units to 10,500 units by increasing the monthly advertising
budget to 30,000,000 VND.
TARGET PROFIT & MARGIN OF SAFETY IN THE COFFEE HOUSE
the Coffee House needs to achieve 137,500,000 VND in total sales to break even.
MARGIN OF SAFETY
The Coffee House needs to sell that amount to reach break-even point
and receive profit afterward.
NOTES:
BEP: break-even point, the level of sales at which profit is zero.
CHAPTER 3
THE COFFEE HOUSE
7TH JULY
MILK CHOCOLATE BENEFITS
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CHOCOLATE CHOCOLATE
statistics
800
PROVIDES
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TONS
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@REALLYGREATSITE