Youtube Ad Script Framework for info products, services, webinars, etc.

First 5 seconds: Hook (pre-sell them on watching the video).

5 - 30 seconds: ATTRACT (who this is for) and REPEL (who this is NOT for)

30 - 120 seconds (ish) Educate.

● Angle 1 - contrarian. (Everything you’ve learned is wrong. Here’s why.)

● Angle 2 - New way vs old way. Example “automated webinars vs on-demand class.
Funnel vs web page. Facebook vs YouTube.
● Angle 3 - Three simple steps. (Three simple things you can do now to increase revenue.)

120 seconds (ish) - end: Transition and Call to action

● If you liked this, do this. (Go register, opt in, etc.)
● Here’s why you should go do this.
○ Benefit 1, benefit 2, benefit 3
● Here’s why this is different
○ Reason 1, reason 2, reason 3
● Call to action again: “Go do this”

Youtube Ad Script For High Ticket With Insane Offer For Book-A-Call Funnels. (Ex: If you
don’t get results, you don’t pay.)

0-30 seconds:

● State insane offer and attract + repel:

○ Example: If you have an online business that’s already getting sales, my

company will increase your revenue or you don’t pay.

○ Example: (Loosely quoting Alex Becker): “If you use Hyros and you don’t see an
increase in ROI from your ads, you don’t pay.”

○ Example (based on random text message brainstorming session with Cole

Gordon): If my closers don’t sell, you don’t pay.
 ○ Example (based on my old consulting days): If you book a call with me and you
think I’ve wasted your time, I’ll pay YOU.

● Clarify and repel: This is where you clarify that statement and make it clear who it is for
and who it is NOT for.

○ Clarify Example: “Seriously. If you become a client and you don’t see a
measurable increase in revenue, you don’t pay. It really is that simple. I can make
this kind of statement because this just works.”

○ Clarify example: “Really. If you install one of my sales closers on your team - and
they don’t out-perform your best rep within the first XX days, you don’t pay. It’s
literally that simple.”

○ REPEL example: “Obviously, I can’t make this guarantee to just anyone. You
need to meet some simple and basic criteria.”
■ Requirement 1: (Have an existing business.)
■ Requirement 2: (Already be getting sales.)
■ Requirement 3: (have a decent customer value)

30-seconds - 120 (ish) seconds): OPTION A - SOCIAL PROOF

● Becker: “There’s a reason why the biggest names use Hyros” (then he shows client list.)
● Frank: Quick before and after footage.

30-seconds - 120 (ish) seconds): OPTIONA B - Here’s how we get these results

● Example: The way we’re able to do this is simple:

○ First, we do X
○ Then we do Y
○ Then we do Z

120 (ish) seconds - 140 (ish) seconds: REPEL

(You really want to make it clear who this is for and not for as a means to keep your reputation
intact.)

○ REPEL example: “Like I said, if you meet this simple criteria, there’s a really good
chance we can help you.”
■ Requirement 1: (Have an existing business.)
■ Requirement 2: (Already be getting sales.)
■ Requirement 3: (have a decent customer value)
140 (ish) seconds - end: Call to action, describe the process, Call to action #2, Reassure, Call to
action #3:

● Call to action example: But the only way to know for sure is to jump on the phone
and find out - so click the button below this video.
● Describe the process: When you do, you’ll see a web page with a few more
details and a short video on it that takes a deeper dive into exactly how our
process works.
● Call to action #2: If you like what you see, just choose a time on the calendar that
works for you and schedule your call.
● Reassure: And listen, this isn’t one of those high pressure calls or anything like
that. If we can help you, we’ll show you how ...and if we can’t, we’ll tell you.
● Call to action #3: So go ahead and click the link by this video and if you like what
you see, let’s talk.

Youtube Ad Framework For Product (low ticket, e-comm, etc.)

0-30: Hook, attract, pre-pitch

● Example of attract: If you’re a busy mom like me and your kids keep you up all hours of
the night …

● Example of hook: And you want to at least LOOK like you’re well rested and refreshed …
● Example of mini-pitch: You’ve GOT to try Flawless by KatyaLove

30 - 120 (ish): Educate and demonstrate

● Educate: Flawless is a multi-peptide cream that’s made from XXX and some people are
calling it a “Spa-Day in a Jar”.

● Educate: The reason why is the way it tightens your skin overnight.

● Educate: The reason it works so well is because of a secret ingredient called XXX

● Educate: XXXX tightens your skin, reduces puffiness, and gives you a “just got back
from vacation glow” by [insert mechanism here].
● Demonstrate: For example: Here’s Jane ...before she used Flawless.
● Demonstrate: Here’s Jane AFTER she used Flawless
● Demonstrate: As you can see, it works - but it’s also really easy to use.
 ● Demonstrate: Just apply it like this [show how to apply it] right before bed, and let it go to
work on your skin.

120 (ish) - end: CTA, what to expect, why to act now, CTA, risk reversal, CTA

● CTA: Right now you can try Flawless and get free shipping anywhere in the US. This is a
limited offer so click the button by this ad to get yours.
● What to expect: When you do, you’ll be taken to our online store and you’ll see a page
that looks like this [show landing page].

● What to expect: After you place your order, you’ll get a confirmation email and you’ll get
your shipping details ...we usually ship within 24 hours unless you order on a Saturday.
● Why to act now: This free shipping offer is limited so go ahead and click the link now.
● Risk Reversal: And of course, we guarantee you’ll love Flawless. Try it for 30 days and if
your friends don’t think you’ve been on a long vacation the next time they see you, just
let us know and we’ll refund your purchase. No questions asked.
● CTA: So go ahead and click the button by this video now. When you do, you’ll get free
shipping anywhere in the USA.
● NOTE: Leave the last 10 seconds blank with the words “Click the button now” on the
screen.”