The School of Visual Arts

Michael John McIntosh BA, Fine Arts ( Graphic Design, Motion Graphics )
( The One Club ) One School,
Art Director + Motion Designer Certificate, Advertising ( Honors Graduate Art Direction )

social engagement increased social impressions storyboards

michaeljmcintosh.com
promoted based on performance profit increase leading productions
promotion managing campaign budgets overseeing campaigns
With the ability to craft artful stories propelled by design sensibilities, create motion graphics that give color to brand narratives and apply
my experience in video production stylescapes
and tech tomoodboards
any brief, partneredon-air
with mycreative animate
use of AI-rendered imagery, my aimmotion graphicsartful
is to introduce
simplicity to every project that I contribute to by transforming data & brand mission statement into timeless, relatable, human narratives
that inspire wonder, reflection and progress. My goal is to use my experience in production, tech and fine art into art direction that
breathes life into information.

Professional Experience
APPLE Sunnyvale Ca / December 2022 - April 2023, October 2023 - Jan 2024
Video Compression Engineer, Video Editor
Art( Direction
Contract )
Graphic Design
. Ensure effective video encoding procedures
Adobe and best practices by combining workflows across
Illustrator
5 engineering programs as well as debugging
Art and testing new ones whilst conducting research on
existing tools and workflows in other production departments.
Adobe InDesign
. Provide discovery reports writers Logo Design
and contribute strategies for improving
agencies partners video compression in all aspects,
graphics packaging
Web Design
including understanding global internet bandwidth for appropriate compression of marketing materials.
Illustration
. Utilize data metrics to analyze video consumption
Adobe Creative Suiteand system utilization processes,
trends
develop video compression formulas, Corporate Identity Art Direction
assist post-production teams with trans-coding needs
during high compression periods including Graphic Design
product launch seasons.
Photography
Online AdvertisingAdobe Illustrator
Typography Art
DISNEY PARKS & RESORTS Anaheim,Branding Ca / August 2021Adobe- Febuary 2022
InDesign
Animator, Digital Signage Designer ( Contract )
Composition Logo Design
and Layout
Color Theory Web Design
. Created engaging motion graphics animations ( paid social ) story posts to promote special events,
Spacing Illustration
holidays, and campaigns for renowned destinations such as
Adobe Disneyland, Disney World, Epcot Center,
Creative Suite
Animal Kingdom & Aulani Resorts. User Interface Design
Branding and IdentityCorporate
DesignIdentity
. Produced high-quality gif stickers for social
User Experience Photography
Design enhancing brand visibility and user
media platforms,
engagement for Disney World Parks & Typography socialOnline
Resorts via Design Advertising
platforms.
Typography
Concept Implementation
. Designed and animated infographics for ticket
Image Branding revamped the company’s digital presence
booth information,
Selection & Editing
for holiday specials, increasing website traffic by 7%. Composition and Layout
Storyboarding
Color Theory
Spacing
BRITBOX ( BBC STUDIOS ) New York, NY / March 2019 -User March 2020 Design
Interface
Designer, Animator Branding and Identity Design
User Experience Design
. Led animation across multiple digital platforms for marketing campaigns ( Facebook, Instagram ) in
Typography Design
the promotion of branded content, ensuring brand consistency and alignment with strategic objectives.
Concept Implementation
. Collaborated with cross-functional teams, including Graphic ImageDesigners,
Selection & Editing
Copywriters, Editors
and Photographers, to develop compelling commercialsStoryboarding
and digital content. Delivered impactful
show packages based on vendor-produced deliverables including photography and streaming
content, appropriated for socials/ broadcast.
 Michael o
J hn McIntosh
Art Director + Motion Designer

Professional Experience ( continued )

social engagement increased social impressions storyboards
promoted based on performance profit increase leading productions
. Oversaw
promotionmotion graphics projects, from show campaign
managing package-off-boarding fromcampaigns
budgets overseeing agency vendors, concept
development to final production, while
stylescapes maintaining The
moodboards BritBox
on-air creativeFacebook page animate
with strict adherence
motion graphics to
deadlines and budgets for paid socials. Created platform-specifc templates for Facebook & Instagram
that increased productivity and delivery of time-sensitive promotional content.

KERNEL ( SPECTRUM REACH ) New York, NY / May 2013 - Jan 2019

Senior Designer

. Created name & corporate Identity for and led initial brand development of Spectrum Reach’s in-house
broadcast advertising agency.
Art Direction
. Produced motion graphics packages for Art Direction
Graphic Design
clients that included motion graphics, digital banners, and
Graphic Design
Adobe Illustrator
OOH media, created concepts for commercials and broadcast campaigns, co-wrote scripts with Writers,
collaborated with Account Executives Art
and Project Managers Adobe Illustrator
to present pitches to clients, hand-drew
storyboards for advertisements, created corporate Art
identities for multiple client brands, updated outdated
Adobe InDesign
client branding by producing vector versions Adobe InDesign
of said branding in multiple formats.
Logo Design
writers agencies partners Logo Design
graphics packaging
. Directed the largest campaign for TimeWeb Design
Warner Cable Media’sWeb vertical,
Design “Connect A Million Minds” overseeing
Illustration
the art direction and delivering several broadcast spots, social media content, GIFs, campaign branding,
Illustration
Art Direction Adobe Creative Suite
video editing, script ( co-written ), and motion design direction.
Adobe Managed all aspects of production, including
Creative Suite
Grphic Design
story-boarding, on-set art direction, andCorporate Identity
copy-writing for Corporate
social content.
Adobe Illustrator Identity
Photography
. Awards:
Art Photography
Online Advertising
Adobe
*2016InDesign
Bronze Telly Award for the “NexGenJustice” Online Advertising
Typography regional campaign
Logo
*2015Design
Bronze Telly Award for the “My Dealer Typography
is Keeler” regional campaign
Branding
*2014
Web G3 Spot of the Month Award forComposition
Design the “Invisibleand
Man” Branding
Layout Keeler
spot in
Motor
IllustrationCar Company’s “My Dealer” regional campaign. Composition and Layout
Color Theory
Adobe Creative Suite Color Theory
Spacing
HUGE Brooklyn,
Corporate Identity NY / October 2011 - May 2012 Spacing
Motion Designer ( contract ) User Interface Design
Photography User Interface Design
Branding and Identity Design
Online Advertising Branding and Identity Design
. Created web and app animation demos User Experience Design
in collaboration with
Typography UserUX/ UI Designers
Experience Designfor high-profile brands
Typography
like Barneys, Pepsi, Verisign, Diageo, Royal Design
Caribbean, Pizza Hut, etc. Implemented unique navigation,
Branding Typography Design
Concept
rollover and parallax features to effectively Implementation
guide clients through deliverables.
Composition and Layout Concept Implementation
Image Selection & Editing
. Edited/
Color Theory
curated content for internal brand HUGE Inc. brand Image Selection
properties & Editing
( apparel ), performing tasks like color
Storyboarding
Storyboarding
correction, adding effects, and selecting appropriate footage for Art Directors’ review. Contributed to live
Spacing
Useraction shoots
Interface and case study edits for new business. Produced storyboards/ thumbnail sketches for catalog
Design
photography
Branding for brands
and Identity like Target, created illustrations for branded experiential events like Mountain Dew.
Design
User Experience Design
BET NETWORKS ( VIACOM ) New York, NY / July 2011 - September 2011
Typography Design
Motion Design Assistant ( contract )
Concept Implementation
Image Selection
. Produced & Editing decks and style-frames for BET 2012 Hip Hop Awards, in-house pitches.
moodboards,
Storyboarding
. Animating on-air, web and lower-third graphics for broadcast campaigns for shows like 106 & Park, Reed
Between The Lines, Born To Dance with Lauriann Gibson, etc. ( Episode ) recap edits, designing television
show logos.