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EB - Assignment 11 Solution

This document contains 10 multiple choice questions from an NPTEL Online Certification Course on E-Business. The questions cover topics like dimensionality reduction, collaborative filtering, market equilibrium, dynamic pricing models, auctions, and spatial price differentiation.

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174 views4 pages

EB - Assignment 11 Solution

This document contains 10 multiple choice questions from an NPTEL Online Certification Course on E-Business. The questions cover topics like dimensionality reduction, collaborative filtering, market equilibrium, dynamic pricing models, auctions, and spatial price differentiation.

Uploaded by

mehulmalhotra.mehul23
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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NPTEL Online Certification Courses

Indian Institute of Technology Kharagpur

E-Business
Assignment- Week 11
TYPE OF QUESTION: MCQ/MSQ
Number of questions: 10 Total mark: 10 X 2 = 20
______________________________________________________________________________

QUESTION 1:

Which of the following is an automated method for dimensionality reduction?

a. Adjusted Product Taxonomy


b. Latent Semantic Indexing
c. None of a and b
d. Both a and b

Correct Answer: d

Explanation: Slide 7

QUESTION 2:

The major difference between user-user based collaborative filtering (UBCF) and item-item based
collaborative filtering (IBCF) is

a. Recommendation generation can be done offline only in case of UBCF


b. All computations can be done offline only in case of UBCF
c. All computations can be done offline only in case of IBCF
d. Recommendation generation can be done offline only in case of IBCF

Correct Answer: c

Explanation: Slide 16

QUESTION 3:

The probability that a transaction contains product X also contains product Y is called

a. Association
b. Confidence
c. Support
d. Priority
NPTEL Online Certification Courses
Indian Institute of Technology Kharagpur

Correct Answer: c

Explanation: Slide 31-32

QUESTION 4:
A frequent item set satisfying minimum support count contains 3 items. How many association
rules can be generated from this.
a. 12
b. 10
c. 8
d. 6
Correct Answer: a

Explanation: Slide 37-38

QUESTION 5:
Market equilibrium comes at the price at which the quantity supplied is _______the quantity
demanded
a. Greater than
b. Less than
c. Equal to
d. Randomly relate to

Correct Answer: c
Explanation: Slide 55

QUESTION 6:
E-Commerce is a driver of dynamic pricing. Which of the following has made this possible.
a. The buyers can easily search for the substitutes that fits their budget
b. The sellers can monitor customer behavior and make customized price
c. The seller can easily change price after sensing demand
d. All of the above
Correct Answer: d

Explanation: Slide 61

QUESTION 7:
NPTEL Online Certification Courses
Indian Institute of Technology Kharagpur

In which of the dynamic pricing models, customer preference and buying patterns can be utilized
to decide the price.
a. Inventory based model
b. Data driven models
c. Auctions
d. Simulation models
Correct Answer: b

Explanation: Slide 70

QUESTION 8:
In reverse auction the price ___________over the time. In the Dutch auction price ______ over
the time.
a. Increases, Increases
b. Increases, Decreases
c. Decreases, decreases
d. Decreases, increases
Correct Answer: c

Explanation: Slide 76-77

QUESTION 9:
Dynamic pricing is age old and natural, still businesses prefer fixed pricing. Which of the
following is the reason to do so
a. It is designed to recover the cost of production
b. It is difficult to estimate demand
c. Decrease in price uncertainty in the market create loyal customers
d. All of the above
Correct Answer: d

Explanation: Slide 58

QUESTION 10:
The price of a particular configuration of Dell laptop is different in different countries. This is an
example of
a. Temporal price differentiation
b. Spatial price differentiation
c. Temporal price dispersion
d. Spatial price dispersion
NPTEL Online Certification Courses
Indian Institute of Technology Kharagpur

Correct Answer: d

Explanation: Slide 64-65

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