1º MARKETING Y

PUBLICIDAD DISTANCIA 23-

24
2EV
MODELO DE PRUEBA DE INGLÉS
SCORE ........ MARK
NAME:
TOTAL ......

(A) CHOOSE THE CORRECT OPTION. -ED / -ING ADJECTIVES. [2 marks]

01 The movie was so _________ that I fell asleep halfway through. a. bored b. boring c. amused d. amusing
02 She felt _________ when she received the award for her hard work. a. excited b. exciting c. disappointed d. disappointing
03 We were happy and __________ at the birthday party a. bored b. boring c. amused d. amusing
04 I'm feeling _________ after staying up late studying for the exam. a. amazed b. amazing c. tired d. tiring
05 The long wait for the bus was _________ for the passengers. a. annoyed b. annoying c. embarrassed d. embarrassing
06 His _________ speech at the conference captivated the audience. a. bored b. boring c. interested d. interesting
07 I am _____ to go on a business trip for the first time. a. excited b. exciting c. disappointed d. disappointing
08 She felt ______ when she forgot about the meeting. a. embarrassed b. embarrassing c. amused d. amusing

(B) CHOOSE THE BEST OPTION. MODAL VERBS. [2 marks]

01 _______ you please lend me your pen? a. shall b. could c. must d. might
02 _____ we have dinner together tonight? a. might b. shall c. will d. must
03 You ______ pass this test if you do not study harder. a. could b. could not c. will d. will not
04 A: I don’t have any money. B: Don’t worry. I _____ bring some. a. is going to b. are going to c. will d. will not
05 So you promise you ______ tell anyone? a. could not b. will not c. must not d. might not
06 She ______ join us for dinner tonight if her schedule allows. a. must b. can’t c. are going to d. might
07 I ______ need your help with this project but I don’t know yet. a. must b. can’t c. are going to d. might
08 I have just seen him in Spain. He _____ be in France right now. a. must b. can’t c. is going to d. might

(C) WRITE A WORD FOR THE DEFINITION [1 mark]

1 a phrase identified with a particular party, product, etc.;

a catch phrase used in politics, advertising, etc. SLOGAN
2 someone who hires a company to make advertisements for them CLIENT
3 a plan or strategy created by a company to promote its products or services (MARKETING) CAMPAIGN
4 Phrasal verb. To complete (a form, drawing, etc.) FILL IN

(D) COMPLETE THE TABLE WITH THE CORRECT FORM OF THE IRREGULAR VERBS [1 mark]

SPANISH
INFINITIVE PAST PARTICIPLE
TRANSLATION
READ READ READ LEER
SAY SAID SAID DECIR
PUT PUT PUT PONER, COLOCAR
GO WENT GONE IR
PAY PAID PAID PAGAR
LEAVE LEFT LEFT MARCHARSE DE
GIVE GAVE GIVEN DAR
COST COST COST COSTAR

(E) PUT THE WORDS IN ORDER TO MAKE SENTENCES [2 marks]

Please, switch off your phone / Switch off your phone, please / Please, switch your
1 off/your/switch/phone/please
phone off / Switch your phone off, please

2 two/hours/took/late/the/plane/off The plane took off two hours late

3 on/a/business/going/trip/i/am/to/go I am going to go on a business trip

4 to/the/airport/went/and/luggage/packed/our/we We packed our luggage and went to the airport

5 early/set/off/wanted/we/to We wanted to set off early

6 a/reservation/made/you/have/? Have you made a reservation?

7 centre/city/the/in/headquarters/are/the The headquarters are in the city centre

1
(F) GIVE THE ENGLISH TRANSLATION FOR THE FOLLOWING TERMS OR PHRASES [2 marks]

1 Fundar (una empresa) Found

2 Sede, oficina central de una empresa Headquarters

3 Investigación de mercado Market research

4 Recursos humanos Human Resources

5 Emprendedor Entrepreneur

6 Apagar (teléfono) Switch off, turn off

7 Lanzar (un producto al mercado) Launch, release

8 Anticuado Old-fashioned

9 Generado con ordenador, informáticamente Computer-generated

10 Marcharse (antes de un viaje) Set off, leave

(G) READING [5 marks]

Launching a New Product
True (T) or false (F))?
Marketing Manager: Hi Linda, I've been thinking about how we can make our
1. The marketing manager is concerned about making the
toothpaste more popular. You are our best marketing consultant, so do you have any
toothpaste more famous among clients
ideas?
2. Linda suggests creating a new catchy phrase for the toothpaste
3. Linda proposes using 2D images for the presentation video
Linda: Yes, I think we need to create a new catchy slogan for our product. 4. The research shows that potential clients are uncertain about the
new toothpaste
Marketing Manager: That sounds good. Anything else? 5. Linda suggests making the marketing message longer
6. Linda plans to delegate the presentation creation to someone else
7. The marketing manager suggests using old-fashioned elements
Linda: We should present the client with some innovative ideas for our marketing
in the presentation
campaign.
8. Linda believes that new ideas are necessary for the presentation
9. Linda suggests reconsidering old products based on audience
Marketing Manager: Okay. How about the video we'll show? How can we make it feedback
engaging? 10.The marketing manager agrees to use the new ideas

Linda: Let's collaborate with the media team to incorporate dynamic 3D visuals into 1 2 3 4 5 6 7 8 9 10

the video. That will enhance the product's appeal. T T F T T F F T T T

Marketing Manager: Interesting. I'm concerned about the public's perception of our
new product after seeing the advertisement. What did the research reveal?

Linda: The research indicates that people are uncertain about it.

Marketing Manager: I see. How can we strengthen our message?

Linda: We need to develop a more elaborate slogan, maybe longer, to articulate the
benefits of our product.

Marketing Manager: Alright. What about presenting these new ideas to the client?

Linda: That sounds good. I will personally create the presentation.

Marketing Manager: Good idea, thank you. Shall we incorporate innovative elements
in the presentation slides, such as AI-generated images?

Linda: Yes, let's demonstrate that we're not a conventional company.

Marketing Manager: Understood. Do you think traditional ideas might also be

 effective?

Linda: Let's prioritize the new ones for now. We could conduct additional research on
our previous products to estimate customer satisfaction.

Marketing Manager: Okay. Thanks for your assistance, Linda. Let's implement these
ideas to enhance our new toothpaste.

(H) READING [5 marks]

Order this email so that it makes sense.
A Marketing Meeting
D. Subject: Let's Talk Marketing Ideas! 1 2 3 4 5 6 7 8 9 10
From: kate.anderson@britishcorp.co.uk D G B H A J E I F C
To: marketingteam@britishcorp.co.uk
CC: sophie.nguyen@britishcorp.co.uk

G. Hi Team,

B. Hope you're all good! I'm inviting you to a special meeting to talk about marketing
ideas because it's important and fun!

H. First, I would like to say when and where it will be.

A. It will be on Wednesday, February 23rd in Conference Room B, from 10:00 AM to

12:00 PM

J. Secondly, in our meeting, we'll talk about:

E. 1. What's happening in our market

2. Who we want to reach with our messages, so
3. We can share cool ideas for our ads and discuss
4. What we learned from our last ads

I. Please email me back by Monday, February 21st, if you can come. If you have any
ideas already, let us know!

F. Thanks for being awesome team players. Looking forward to chatting and coming
up with cool stuff together!
Best,

C. Kate Anderson

(I) WRITING [10 marks]

Write an email to one or more members of your company saying thank you for something, write some new information, and add a polite closing. Do
not forget to include "from”, “to”, and “subject”. Write it in 70-110 words.

Subject: Appreciation for Your Contribution to the Product Launch

From: [Your Name]
To: [Name]

Dear [Name],
I hope this message finds you well. I wanted to take a moment to express my sincere gratitude for your outstanding contribution to the recent product
launch. Your dedication and hard work truly made a difference.

I am pleased to inform you that the product launch was a great success, thanks to your efforts. Your creativity and attention to detail played a
significant role in its success.

Thank you once again for your exemplary work. Let's continue to collaborate and achieve great things together.

Best regards,

[Your Name]
[Your Position]