Pizzalytics : “Enhancing Business Intelligence in

Pizza Sales”
Submitted in partial fulfillment of the requirements of the degree

BACHELOR OF ENGINEERING IN COMPUTER

ENGINEERING

By

Dhruv Aswani 2213195

Bhavisha Hemwani 2213203
Nipoon Dembani 2213204
Hirday Rochani 2213205

Supervisor
Prof. Vaibhav Ambhire

Computer Engineering Department

Thadomal Shahani Engineering College

Bandra(W), Mumbai - 400 050

University of Mumbai
(AY 2023-24)
 CERTIFICATE

This is to certify that the Mini Project entitled “Pizzalytics : ‘Enhancing Business Intelligence

in Pizza Sales’” is a bonafide work of Dhruv Aswani (2213195), Bhavisha Hemwani

(2213203), Nipoon Dembani (2213204), Hirday Rochani (2213205) submitted to the

University of Mumbai in partial fulfillment of the requirement for the award of the degree of

“Bachelor of Engineering” in “Computer Engineering”.

Prof. Vaibhav Ambhire

Supervisor

Dr. Tanuja Sarode Dr. G.T. Thampi

(Head of Department) (Principal)
 Mini Project Approval

This Mini Project entitled “Pizzalytics : ‘Enhancing Business Intelligence in Pizza

Sales’” by Dhruv Aswani (2213195), Bhavisha Hemwani (2213203), Nipoon

Dembani (2213204), Hirday Rochani (2213205) is approved for the degree of

Bachelor of Engineering in Computer Engineering.

Examiners

1………………………………………
(Internal Examiner Name &Sign)

2…………………………………………
(External Examiner name &Sign)

Date:

Place:
Contents

Abstract ii

Acknowledgments iii

List of Figures iv

1 Introduction 1
1.1 Introduction 1
1.2 Motivation 1
1.3 Problem Statement &Objectives 2
1.4 Organization of the Report 2

2 Literature Survey 3

2.1 Survey of Existing System 3

2.2 Limitation Existing system or research gap 3
2.3 Mini Project Contribution 4

3 Proposed System 5

3.1 Introduction 5
3.2 Architecture/ Framework 6
3.3 Algorithm and Process Design 7
3.4 Details of Hardware & Software 8
3.5 Experiments and Results 8
3.6 Conclusion and Future Work 9

References 10

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 Abstract
This study focuses on a data analysis project centered on pizza sales at a client's pizza café,
leveraging Power BI for analytics and SQL for data management. The project involved
collecting and integrating sales data, cleaning and preprocessing the data, and using Power
BI's visualization tools to uncover insights.

Key findings included identifying popular pizza toppings and seasonal variations in customer
preferences. These insights enabled the client to optimize menu offerings and tailor marketing
strategies. The analysis also highlighted peak sales periods and factors influencing customer
loyalty, allowing the client to improve operational efficiency.

Additionally, the analysis provided insights into market trends and competitive dynamics,
helping the client refine their business strategies. Overall, this project has equipped the client
with actionable insights to drive growth in the competitive pizza market.

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 Acknowledgement
We would like to express our gratitude and thanks to Prof. Vaibhav Ambhire for
her valuable guidance and help. We are indebted for her guidance and constant supervision
as well as for providing necessary information regarding the project. We would like to
express our greatest appreciation to our principal Dr. G.T. Thampi and head of the
department Dr. Tanuja Sarode for their encouragement and tremendous support. We take
this opportunity to express our gratitude to the people who have been instrumental in the
successful completion of the project.

Dhruv Aswani

Bhavisha Hemwani

Nipoon Dembani

Hirday Rochani

iii
 List Of Figures

Page
Sr. No. Name
Number
1. Power Bi 5

2. Microsoft SQL Server 6

3. Architecture For Pizzalytics : “Enhancing Business Intelligence in Pizza Sales” 6

4. Home Dashboard 8

5. Best/Worst Sellers Dashboard 9

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 Chapter 1
Introduction

1.1 Introduction

In the competitive food industry, understanding customer preferences and market trends is
essential for business success. This study focuses on a comprehensive data analysis project aimed
at enhancing decision-making processes and optimizing business strategies for a client's pizza
café. Leveraging the advanced analytics capabilities of Power BI and the robust data management
features of SQL, the project aims to uncover valuable insights into customer behaviors,
consumption patterns, and market dynamics. These insights are expected to provide the client
with actionable information to drive growth and stay ahead in the competitive pizza market.

1.2 Motivation

The motivation behind this project stems from the client's need to gain a competitive edge in the
crowded pizza market. By leveraging data analytics, the client aims to better understand their
customers' preferences and market trends, enabling them to make informed decisions that drive
growth and improve operational efficiency. The use of Power BI and SQL allows for a deep dive
into sales data, providing valuable insights that can be used to optimize menu offerings, tailor
marketing strategies, and enhance overall customer satisfaction. Ultimately, the goal is to
empower the client with the tools and insights needed to succeed in the competitive industry.

1.3 Problem Statement & Objectives

Problem statement:
Our client, a pizza café, seeks to enhance their business performance by analyzing key indicators
in their pizza sales data. Specifically, they aim to calculate several metrics to gain insights into
their operations and customer behaviors. These metrics include Total Revenue, Average Order
Value, Total Pizzas Sold, Total Orders, and Average Pizzas Per Order.

The client's goal is to leverage this analysis to optimize their menu offerings, pricing strategies,
and marketing efforts. By understanding these key indicators, the client aims to improve their
business strategies and drive growth in the competitive pizza market.

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Objectives:

 Understanding customer preferences

 Identifying sales trends

 Segmentation and targeting

 Optimizing inventory management

 Enhancing Menu Offerings

1.4 Organization of the Report

This report consists of three chapters. The first chapter deals with introduction of the topic,
problem statement, motivation behind the topic and objectives. The second chapter is the
Literature Survey. It includes all the research work done related to this topic. All information
related to study of existing systems as well as learning of new tools is mentioned in this chapter.
The third chapter is about the proposed system which is used in this project. The block diagram,
techniques used, hardware and software used screenshots of the project are presented in this
chapter. All the documents related to development of this project are mentioned in References

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 Chapter 2
Literature Survey

2.1 Survey of Existing System

The current system for tracking pizza sales at the client's pizza café relies on manual record-
keeping and basic spreadsheet analysis. Sales data, including transaction details and customer
information, is recorded manually by staff using pen and paper or basic digital spreadsheets.
This process is time-consuming and prone to errors, leading to inefficiencies in data
management and analysis.
Data analysis in the current system is primarily limited to basic calculations, such as total
revenue and total number of orders, performed manually using spreadsheet formulas. There is
no systematic approach to analyzing key performance indicators or gaining deeper insights into
customer behaviors and market trends.
The current system also lacks real-time reporting capabilities, as data must be manually entered
and processed before any analysis can be performed. This hinders the ability to make timely
and informed decisions based on up-to-date information.
Overall, the current system for tracking pizza sales is inefficient, error-prone, and limited in its
ability to provide meaningful insights for decision-making. There is a clear need for a more
automated and sophisticated system that can streamline data collection, analysis, and reporting
processes to drive business growth and improve operational efficiency.

2.2 Limitation of existing system

The limitations of Existing System are as follows:

 Manual Data Entry: The current system relies heavily on manual data entry, which is
time-consuming and prone to errors. This can lead to inaccuracies in sales data and
analysis.

 Lack of Automation: There is a lack of automation in data collection and analysis

processes. This results in inefficiencies and delays in generating insights from the data.

 Limited Analysis Capabilities: The current system only allows for basic analysis, such
as calculating total revenue and total orders. It lacks the ability to perform more advanced
analysis to uncover valuable insights into customer behaviors and market trends.

 Lack of Real-time Reporting: Due to the manual nature of data entry and analysis, the
current system does not provide real-time reporting capabilities. This hinders the ability

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 to make timely decisions based on up-to-date information.

2.3 Mini Project Contribution

 For our group mini project, we created a dashboard using Power BI to visualize the
client's pizza sales data and calculate key performance indicators (KPIs) such as Total
Revenue, Average Order Value, Total Pizzas Sold, Total Orders, and Average Pizzas
Per Order.
 The dashboard consisted of interactive visualizations like charts and graphs, providing
a comprehensive overview of sales performance. We also included filters and slicers to
allow users to explore the data in more detail.
 Additionally, the dashboard was designed to be user-friendly and visually appealing,
making it easy for the client to understand and derive insights from the data. It was set
up to update automatically as new sales data is added, providing real-time insights into
the client's business performance.
 By creating this dashboard, we aimed to help the client optimize their business strategies
and drive growth in the competitive pizza market.

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 Chapter 3
Proposed System

3.1 Introduction
The languages and other technology used in our project are as follows:
1. Power Bi
Power BI is a powerful business intelligence tool developed by Microsoft that allows users
to visualize and analyze data with greater speed, efficiency, and understanding. It enables
users to connect to various data
sources, such as databases,
spreadsheets, and online services, to
create interactive reports and
dashboards. With Power BI, users can
easily transform raw data into
meaningful insights, enabling informed
decision-making and driving business
growth. Fig: Power Bi

One of the key features of Power BI is its user-friendly interface, which allows users to
create visually appealing and interactive reports without the need for extensive technical
expertise. The drag-and-drop functionality makes it easy to design and customize
visualizations to suit specific business needs. Additionally, Power BI offers a wide range of
visualization options, including charts, graphs, maps, and tables, allowing users to present
data in a clear and compelling manner.

Another advantage of Power BI is its integration with other Microsoft products, such as
Excel, Azure, and Dynamics 365, as well as third-party applications. This integration allows
users to seamlessly import data from these sources and incorporate it into their Power BI
reports, providing a comprehensive view of their data. Overall, Power BI is a versatile and
powerful tool that empowers users to unlock the full potential of their data and drive business
success.

2. Microsoft SQL Server

Microsoft SQL Server is a comprehensive relational database management system (RDBMS)
developed by Microsoft. It is designed to store and retrieve data requested by other software

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applications, providing a secure and scalable platform for man aging large volumes of data. SQL
Server supports various types of data, including
structured, semi-structured, and unstructured data,
making it suitable for a wide range of applications.

One of the key features of SQL Server is its robust

security features, which include encryption,
authentication, and authorization mechanisms to protect
data from unauthorized access. Additionally, SQL Server
offers advanced analytics capabilities, allowing users to
perform complex data analysis and generate insights from
Fig: Microsoft SQL Server
their data.

SQL Server also provides high availability and disaster recovery solutions, such as failover
clustering and database mirroring, to ensure that data is always accessible and protected against
hardware failures or other disasters. Furthermore, SQL Server integrates seamlessly with other
Microsoft products, such as Excel and Power BI, as well as third-party applications, making it a
versatile and powerful tool for managing and analyzing data.

3.2 Architecture

Fig: Architecture For Pizzalytics : “Enhancing Business Intelligence in Pizza Sales”

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3.3 Algorithm and Process Design

1. Formulating the Problem Statement:

 Define the objective: Enhancing business intelligence for pizza sales.
 Identify key challenges: Lack of detailed insights into pizza sales data, difficulty in
making data-driven decisions, etc.
 Refine the problem statement based on stakeholder input and feasibility considerations.
2. Understanding the Framework and Requirements:
 Gather requirements from stakeholders: What specific insights are needed? What
questions should the analytics answer?
 Understand the existing data infrastructure: Is data already collected? What format is it
in? What are the data sources?
 Identify any constraints or limitations: Budget, time, technical expertise, etc.
3. Identifying Tools/Technology to be Used:
 Assess available tools and technologies: PowerBI for visualization, MySQL for
database management.
 Evaluate compatibility and integration: Ensure selected tools can work together
seamlessly.
 Consider scalability and future expansion: Will the chosen tools support future growth?
4. Finalizing the Features to be Included:
 Based on requirements, prioritize features: Sales trend analysis, customer segmentation,
food analysis, etc.
 Determine data visualization needs: Charts, graphs, dashboards, etc.
 Define user roles and permissions: Who will access the analytics platform and what
level of access will they have?
5. Development:
 Set up data pipelines: Extract data from MySQL server, transform it as needed, and load
it into PowerBI.
 Design data models: Create relational or dimensional models to organize and structure
the data.
 Develop interactive dashboards and reports: Use PowerBI to visualize insights and
trends.
 Implement any additional features or customizations.
6. Testing:
 Conduct unit testing: Validate individual components and functions.
 Perform integration testing: Ensure all modules work together correctly.

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  Test against use cases: Verify that the analytics platform meets stakeholder
requirements.
 Address any bugs or issues identified during testing.
7. Evaluation:
 Gather feedback from stakeholders: Are the analytics meeting their needs?
 Measure performance metrics: How effective is the solution in enhancing business
intelligence?
 Iterate and improve: Based on feedback and evaluation results, make any necessary
adjustments or enhancements to the platform.

3.4 Details of Hardware & Software

Sr. No. Name of Equipment Specification

Version: 2.126.1261.0 64-bit
1 Power Bi (February, 2024)

2 SQL Server Management Studio Version: 19.0

3 Desktop with Windows 10 & above 4 GB RAM

4 Browser Any

3.5 Results

Fig: Home Dashboard

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 Fig: Best/Worst Sellers Dashboard

3.6 Conclusion and Future Work

Our group successfully completed the mini project by creating a Power BI dashboard to visualize
the client's pizza sales data and calculate key performance indicators (KPIs). The dashboard
provided valuable insights into sales performance, allowing the client to make informed
decisions and optimize their business strategies. By leveraging Power BI's interactive
visualizations and real-time updating capabilities, we were able to deliver a user-friendly and
efficient solution that met the client's needs.
Future Work: In the future, we could further enhance the dashboard by integrating additional
data sources, such as customer feedback or social media data, to provide a more comprehensive
view of the client's business. We could also incorporate predictive analytics to forecast future
sales trends and help the client make proactive decisions. Additionally, we could explore the use
of advanced machine learning algorithms to uncover hidden patterns in the data and provide
more accurate insights. Overall, there is great potential for further development and improvement
of the dashboard to continue driving business growth for the client.

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 References

1. Sharma, Harsh J. "Pizza Sales Project." GitHub, https://github.com/Payal2000/Pizza_Sales.

2. NovyPro. "Power BI | Project | Pizza Sales Analysis & Dashboard." NovyPro,
https://www.novypro.com/project/pizza-store-sales-dashboard.
3. Data Analyst Portfolio. "Pizza | End to End." YouTube,
https://www.youtube.com/watch?v=nlXVZ3rRxRs.
4. NovyPro. "Pizza Sales Dashboard - Power BI." NovyPro,
https://www.novypro.com/project/pizza-store-sales-dashboard.
5. Microsoft. "Microsoft Power BI." Microsoft Power BI, https://www.microsoft.com/en-
us/powerplatform/products/power-bi.
6. SQLBolt. "Learn SQL with SQLBolt." SQLBolt, https://sqlbolt.com/.

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