SAVE HAVEN

HOUSE BANK
1
Business Plan
Save Haven House Piggy Bank
 Introduction
Save Haven House Bank, an innovative product introduced by the esteemed brand Treasure Haven, emerges
as a revolutionary solution to address the evolving needs of individuals seeking an engaging and educational
approach to financial management. At its core, Save Haven House Bank is a versatile, house-shaped piggy
bank that transcends generational boundaries, aiming to reshape the way people perceive and practice saving.
Our goals and objectives at Save Haven House Bank are rooted in a commitment to fostering financial
literacy, promoting versatility, establishing strong brand recognition, and addressing critical market needs.
We strive to be a beacon of financial education, aiming to educate individuals of all ages about the
significance of saving money for diverse goals. The versatility of Save Haven House Bank is a key focus,
providing a solution that accommodates different savings goals through multiple compartments, allowing
users to allocate funds for emergencies, vacations, or educational expenses. Concurrently, our mission

Treasure Haven, the driving

force behind Save Haven
House Bank, envisions a
future where financial
literacy is accessible and
enjoyable for all. The brand
prides itself on blending
creativity with practicality,
creating products that not
only serve a purpose but also
leave a lasting impact on
users' financial well-being.

Save Haven House Bank is

not just a piggy bank; it's a
comprehensive financial tool includes building a robust brand presence under the name "Treasure
designed to cater to the Haven," symbolizing trust, innovation, and financial well-being.
diverse savings goals of
individuals. The charming The purpose behind the establishment of Save Haven House Bank and
house-shaped design is Treasure Haven is multi-faceted. First and foremost, we aim to fill a
crafted to appeal to all age market gap by offering a modern and versatile piggy bank that appeals
groups, making the act of to people of all ages. Our product, with its stylish, purposeful, and
saving money a delightful educational design, serves as a solution to this identified need. Moreover,
and memorable experience. we recognize the crucial role of financial education in today's world and
The uniqueness of this view Save Haven House Bank as a tool to instill financial responsibility
product lies in its multiple and awareness from a young age. Our ultimate objective is to create a
compartments, providing a lasting positive impact on individuals' financial habits, contributing to
structured approach to the development of a more financially literate and responsible society.
savings by allowing users to
allocate funds for specific The Unique Selling Proposition (USP) of Save Haven House Bank
purposes. further reinforces our commitment to excellence. Its charming house-
shaped design sets it apart, transforming the act of saving money into a
In essence, our USP reflects delightful experience. The inclusion of multiple compartments caters to
our dedication to delivering a various savings goals, providing users with an organized and strategic
product that is not only approach to managing their finances. Notably, Save Haven House Bank
visually appealing but also is designed for individuals of all ages, making it a versatile financial tool
functional, ensuring a that resonates with families and individuals alike.
positive and impactful
financial journey for our
users.

2
Business Plan
Save Haven House Piggy Bank
 Executive Summary

The future holds promising prospects for Save

Haven House Bank and the broader industry of
innovative personal finance tools. As financial
Save Haven House Bank is a versatile, house- literacy becomes increasingly recognized as a
shaped piggy bank designed to cater to critical skill, there is a growing demand for
individuals of all ages. The product's products that make the learning process engaging
uniqueness lies in its charming design and and accessible. Save Haven House Bank is well-
multiple compartments, allowing users to positioned to capitalize on this trend, contributing
allocate funds for specific savings goals. It is to the development of a more financially literate
not merely a traditional piggy bank; rather, it society. The integration of technology, such as
serves as an interactive and educational tool to mobile apps or online platforms complementing
promote financial literacy and responsibility. the physical product, could further enhance its
utility.
Our primary customers include individuals and
families seeking an engaging and purposeful In terms of industry trends, there is a shift
way to save money. Save Haven House Bank towards more inclusive and versatile financial
appeals to parents who want to instill financial tools. As consumers seek products that align with
awareness in their children, young adults their values and offer a holistic approach to
looking for a stylish savings solution, and personal finance, the market for innovative
anyone who values a creative and versatile savings solutions is expected to expand.
approach to personal finance. By catering to a Additionally, as societal awareness of financial
broad demographic, we aim to create a product responsibility grows, Save Haven House Bank
that resonates with a diverse audience. has the potential to become a symbol of this
cultural shift, further solidifying its place in the
Treasure Haven is the proud owner of Save market.
Haven House Bank. The company is driven by
a vision to redefine personal finance tools, Treasure Haven's commitment to building a
combining innovation, education, and a strong brand presence and continuously
commitment to financial well-being. The innovating its products positions the company for
founders and key stakeholders within Treasure long-term success. By staying attuned to
Haven bring a wealth of expertise in product customer needs, evolving alongside industry
development, branding, and financial trends, and maintaining a focus on education,
education. Treasure Haven anticipates a future where Save
Haven House Bank continues to be a trusted and
beloved tool for individuals and families on their
financial journey.

3
Business Plan
Save Haven House Piggy Bank
 Management Section

Chief Executive Officer – Christian Quaioit

Manager – Dexcyrille Fhaye Gacutan

Responsible for overseeing the day-to-day operations of the business and developing and implementing strategic
plans. Tasks include managing product development, coordinating marketing efforts, monitoring financial
performance, and ensuring the overall success of Save Haven House Bank. This role requires a combination of
leadership, strategic thinking, and operational expertise.

Workers

Marketing Coordinator: Karina Alejo

Responsible for executing marketing campaigns, managing social media presence, and collaborating with
external partners. Tasks include creating promotional materials, analyzing market trends, and coordinating
product launches to enhance brand visibility.

Product Development Specialist: Riona Krisha L. Casay

Involved in the conceptualization and refinement of Save Haven House Bank. Tasks include researching market
demands, collaborating with design teams, and ensuring the product aligns with the brand's vision and customer
needs.

Customer Service Representative: Lyka S. Farouk

Focused on providing excellent customer support, addressing inquiries, and resolving issues. Tasks include
responding to customer emails, managing product returns, and ensuring a positive customer experience.

Manufacturing and Logistics Coordinator: Christian Sevilla

Oversees the production process, manages inventory levels, and coordinates logistics for product distribution.
Tasks include liaising with suppliers, monitoring production timelines, and optimizing the supply chain.
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 Management Section

Financial Analyst: Gwenneth Servilla

Responsible for financial planning, budgeting, and analyzing financial performance. Tasks include preparing
financial reports, forecasting, and providing recommendations to optimize the company's financial health.

Sales Representative: Daniel Baricaua

Focuses on expanding the customer base and driving sales. Tasks include reaching out to potential clients,
attending trade shows, and collaborating with retail partners to increase product visibility.

Having a diverse team with specialized roles ensures that every aspect of the business, from product
development to customer service and marketing, is effectively managed. The collaborative efforts of these
positions contribute to the overall success and growth of Save Haven House Bank by Treasure Haven.

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 Marketing Section

Product Description

Save Haven House Bank is a meticulously designed, house-shaped piggy bank that blends functionality with
charm. Its intricate design features multiple compartments, allowing users to allocate funds for specific savings
goals, promoting financial awareness. The product is made of high-quality, durable materials, ensuring longevity
and a delightful user experience. Save Haven House Bank is not just a traditional piggy bank; it is an interactive
and educational tool that appeals to individuals of all ages.

Proposed Price: 350.00

Basis of Computed Price:

• Cost of Recycled Materials: Utilizing scraps and recycled materials helps reduce production costs,
contributing to a more sustainable approach.
• Labor and Overhead: Consideration of the labor involved in the production process and other overhead
expenses.
• Market Research: Ensuring that the price is competitive with similar products in the market.
• Value Perception: Reflecting the product's unique design, functionality, and the sustainability aspect of
using recycled materials.

Selling Location

Save Haven House Bank will be available for purchase through various channels to maximize accessibility. The
primary selling locations include an e-commerce platform hosted on the official Treasure Haven website,
offering a seamless online shopping experience. Additionally, strategic partnerships with select retail outlets and
specialty stores will be established to provide physical access to the product. This multi-channel approach aims
to reach a diverse customer base.

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 Marketing Section

Promotional Activity

To introduce Save Haven House Bank to the market and create a strong brand presence, a comprehensive
promotional strategy will be implemented.

Social Media Campaigns: Engaging in social media platforms such as Instagram, Facebook, and Twitter to
showcase the product's unique features, share user testimonials, and run promotional campaigns. Social media
provides a visually appealing and interactive platform to connect with our target audience.

Collaborations and Partnerships: Establishing collaborations with influencers, parenting bloggers, and
financial education advocates to widen the reach and leverage their credibility. Partnerships with schools and
educational institutions for joint initiatives on financial literacy will also be explored.

Launch Events: Hosting virtual and physical launch events to generate excitement around the product. These
events will include product demonstrations, expert talks on financial literacy, and interactive sessions to involve
the audience.

Educational Workshops: Conducting workshops on financial literacy in collaboration with community

organizations, schools, and local businesses. These workshops will not only promote the product but also align
with the brand's mission of fostering financial awareness.

Limited-Time Offers: Introducing limited-time promotional offers, such as discounts or bundled packages, to
incentivize early adoption and create a sense of urgency among potential customers.

The chosen promotional activities align with the brand's commitment to education, accessibility, and
engagement. By utilizing diverse channels and activities, the marketing strategy aims to create a well-rounded
and impactful introduction of Save Haven House Bank to the target market, fostering a positive perception and
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 Financial Section

Capital Amount

The initial capital required for the establishment and launch of Save Haven House Bank is set at 575,000 pesos.
This amount will cover essential expenses, including product development, manufacturing, marketing, initial
inventory, and operational costs.

Expected Daily Sales

Based on market research and sales projections, the expected daily sales for Save Haven House Bank are
estimated to be 7,000 pesos. This takes into account the lower pricing strategy, marketing efforts, and the
potential demand for the product.

Expected Daily Expenses

The anticipated daily expenses for operations, including production costs, marketing, staffing, and other
overheads, are estimated to be 4,200 pesos. This includes costs associated with maintaining an online platform,
promotional activities, and ongoing operational expenses.

Income per Day

The expected daily income for Save Haven House Bank can be calculated by subtracting the daily expenses from
the daily sales. Using the provided estimates, the adjusted income per day is projected to be 2,800 pesos.

These financial projections reflect the use of 2 million pesos as the capital amount while maintaining a balance
between affordability and covering essential operational costs. Continuous monitoring and adjustment based on
actual performance and market dynamics will be essential for the financial success of the business.

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 Production Section

Layout of Production Area

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 Production Section

Equipment Needed Materials Needed

Design and Development Base Materials

- Computer workstation with design software - Recycled plastic or other eco-friendly materials for the
piggy bank
- Use/Improve existing design
- Colorants and finishes
Manufacturing and Assembly
Packaging Materials
- Cutting machines for materials
- Recyclable packaging materials
- Molding equipment for shaping the piggy bank
- Printed materials for product information and branding
- Assembly tables
Miscellaneous
- Packaging equipment (if automated)
- Adhesives or fasteners for assembly
Quality Control
- Quality control tags or labels
- Inspection stations with proper lighting

- Testing tools for durability and functionality

This layout, equipment, and material list serve as a
General Equipment foundation for the production of Save Haven House Bank.
Adjustments may be made based on specific production
- Shelving units for storage of materials and processes, technology advancements, or the availability of
finished products more sustainable materials. Additionally, adherence to
safety standards and ergonomic considerations should be
- Workbenches for various tasks prioritized in the production area.
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Competitive Analysis

To gain a comprehensive understanding of the market landscape and position Save Haven House Bank
effectively, an in-depth competitor analysis has been conducted. The primary focus has been on identifying
major competitors, researching their products, and evaluating their sales and marketing strategies.

Competitor A: Robinsons Digital Bank

Product: Offers a similar savings tool with a focus on a sleek and modern design.

Sales Strategy: Utilizes online platforms and partnerships with retailers for product distribution.

Marketing Strategy: Actively engages with influencers on social media, emphasizing the product's aesthetic
appeal.

Competitor B: Ambessone Filipino Piggy Bank

Product: Provides a traditional piggy bank with basic features.

Sales Strategy: Primarily relies on retail partnerships and a direct-to-consumer online store.

Marketing Strategy: Emphasizes affordability and nostalgia, targeting a broad demographic.

Competitor C: Papemelroti

Product: Specializes in customizable savings tools, allowing users to personalize their piggy banks.

Sales Strategy: Operates both online and through brick-and-mortar stores, offering customization options.

Marketing Strategy: Focuses on the emotional aspect of saving, highlighting the sentimental value of
personalized products.

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 Competitive Analysis

Key Findings and Insights

Diverse Product Offerings: Competitors in the market offer a range of savings tools, from traditional to high-
tech and customizable options.

Sales Channels: Competitors leverage a mix of online platforms, retail partnerships, and brick-and-mortar
stores for product distribution.

Marketing Approaches: Marketing strategies vary, with an emphasis on social media engagement,
affordability, personalization, and technology.

Implications for Save Haven House Bank

Differentiation: Save Haven House Bank can differentiate itself by offering a versatile, educational, and
aesthetically pleasing product.

Multi-Channel Distribution: Utilizing both online and retail channels for distribution to reach a diverse
customer base.

Targeted Marketing: Emphasizing the product's unique features, affordability, and educational value in
marketing campaigns.

This competitor analysis serves as a valuable foundation for refining Save Haven House Bank's strategy,
ensuring a unique and compelling position in the market. Ongoing monitoring of competitors and market trends
will be crucial for adapting and optimizing strategies over time.
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 Competitive Analysis

Save Haven House Bank by Treasure Haven is designed to cater to a diverse audience, recognizing that
financial literacy is valuable for individuals of all ages. The primary target market encompasses the following
segments:

Parents and Guardians

Age Range: 25-45

Characteristics: Parents seeking engaging and educational tools to teach their children about financial
responsibility. Save Haven House Bank serves as a fun and interactive way to instill money-saving habits from a
young age.

Young Adults and Students

Age Range: 18-25

Characteristics: Young adults entering the workforce or pursuing higher education. Save Haven House Bank
offers a stylish and purposeful savings solution for those starting to manage their finances independently.

Gift Shoppers

Age Range:20-60

Characteristics: Individuals looking for thoughtful and unique gifts. Save Haven House Bank's customizable and
charming design makes it an ideal gift for various occasions, such as birthdays, graduations, and baby showers.

Financial Educators and Institutions:

Characteristics: Schools, financial literacy programs, and educators interested in innovative tools for teaching
financial concepts. Save Haven House Bank can be utilized as an educational resource to make financial
learning engaging and practical.

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 Competitive Analysis

Environmentally Conscious Consumers

Characteristics: Individuals who prioritize eco-friendly and sustainable products. Save Haven House Bank's
commitment to using recycled materials aligns with the values of environmentally conscious consumers.

Technology Enthusiasts

Characteristics: Individuals who appreciate technological integration. While Save Haven House Bank is not a
high-tech product, it may appeal to those who appreciate its blend of traditional piggy bank charm with modern
design.

The target market is characterized by individuals and families who value financial education, seek a versatile
savings tool, and appreciate a charming and sustainable design. The marketing strategy will tailor messaging
and promotional activities to resonate with the specific needs and preferences of these target segments.

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 Organizational Chart

Christian Quiaoit
Chief Executive Officer

Dexcyrille Fhaye Gacutan

Manager

Karina Alejo Lyka Shannen Farouk Christian Sevilla

Manufacturing and Service
Gwen Sevilla
Marketing Coordinator Customer Service Representative Financial Analysis
Coordinator

Riona Krisha Casay Daniel Baricaua

Product Development Specialist Sales Representative

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