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History of Livestreamm

The document provides an overview of the history and evolution of live streaming from its origins in 1993 to its widespread adoption and global market value of over $180 billion projected by 2027. It highlights key milestones like RealPlayer's introduction in 1995 and YouTube Live in 2008, as well as live streaming's integration into social media platforms and resilience during the COVID-19 pandemic.

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phongdz201205
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20 views2 pages

History of Livestreamm

The document provides an overview of the history and evolution of live streaming from its origins in 1993 to its widespread adoption and global market value of over $180 billion projected by 2027. It highlights key milestones like RealPlayer's introduction in 1995 and YouTube Live in 2008, as well as live streaming's integration into social media platforms and resilience during the COVID-19 pandemic.

Uploaded by

phongdz201205
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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The exploration of the history and evolution of live streaming in the provided text is both

informative and engaging, shedding light on its journey from a nascent technology to a dominant
force in the modern era
The text adeptly captures the historical context of live streaming, illustrating how it has
transcended its initial status as groundbreaking technology to become a mainstream form of
broadcasting. The incorporation of major tech companies like Google, Microsoft, Nvidia, Apple,
and Amazon underscores its widespread adoption.
The use of a narrative style, with mentions of "exciting twists and twirls," adds a dynamic and
engaging element to the exploration of live streaming's history. This storytelling approach makes
the content more accessible to readers.
The description of the very first live stream in 1993 by Severe Tire Damage, transmitted over the
network, offers a glimpse into the innovative beginnings of live streaming. Connecting it to the
world of music adds a creative touch to its origin story.
The text effectively highlights key milestones in the development of live streaming, from
RealPlayer's introduction in 1995 to the groundbreaking presidential webcast in 1999. These
milestones serve as pivotal moments in the technology's evolution.
The acknowledgment of YouTube's pivotal role in popularizing live streaming, particularly with
YouTube Live in 2008, is well-articulated. The narrative recognizes YouTube's initial hesitancy
to specialize in live streaming and the subsequent rise of Twitch as a major player.
The integration of live streaming into social media platforms is well-documented, from Twitter's
acquisition of Periscope to the introduction of live streaming services by Facebook and
Instagram. This integration reflects the adaptability of live streaming to changing technological
landscapes.
The inclusion of statistics, such as the hosting of over 3.5 million live streams on Facebook by
2018 and the global consumption of over 1.1 billion hours of live videos by the end of 2019,
provides quantitative evidence of live streaming's dominance.
The text intelligently addresses the impact of the global COVID-19 pandemic on live streaming,
emphasizing how it presented new opportunities as people shifted to remote work and virtual
learning. This highlights the technology's resilience in the face of global challenges.
The exploration of reasons behind live streaming's popularity, including cost-efficiency,
interactivity, and the ability to connect people during lockdowns, adds depth to the analysis.
These factors contribute to the technology's widespread appeal.
The text concludes with a forward-looking perspective, predicting the continuous growth of live
streaming and projecting a global market value of over $180 billion by 2027. The mention of
both established and emerging platforms indicates a comprehensive understanding of the
industry's landscape.
Livestream shopping creates opportunities for consumers to interact directly with sellers and
receive immediate answers, enhancing closeness and transparency in the online shopping
process, but some users may feel overwhelmed by the volume of advertising messages and
interactions, especially when they want to focus on viewing products.

Livestream shopping often combines entertainment and shopping, making the shopping
experience more enjoyable. Sellers often use discount strategies, giveaways, and special events
to enhance attractiveness. Conversely, some consumers may feel pressured or that their
shopping experience is not as self-directed when influenced by live stream situations.

Livestream shopping platforms provide features such as high-quality video, detailed product
zoom, and chat functions to support buyers, enhancing the online shopping experience. On the
downside, sometimes, there may be a discrepancy between the live image and the actual
product, leaving buyers dissatisfied.

Livestream shopping platforms often offer a large variety of products and sellers, allowing
buyers to choose from many different options. Livestream shopping platforms often offer a
large variety of products and sellers, allowing buyers to choose from many different options.

Shopee Live is part of the Shopee online shopping platform, where sellers can host livestream
sessions to introduce and sell products. The platform regularly organizes discount events and
giveaways to increase interaction. Many online shoppers on Shopee have participated in
livestream events to get updates on product information and receive special deals. On the
downside, some users may feel that the pressure to buy is heightened during these events.

Taobao Live, part of the Alibaba Group, offers an interactive and entertaining online shopping
experience. Sellers often host livestream sessions to introduce and sell products, and viewers can
interact directly through the chat system. Many well-known businesses and brands have used
Taobao Live to promote products and engage directly with customers. On the other hand, the
constant stream of information might be overwhelming for some users.

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