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Example 2 Activity 7A

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Cristhian Chavez ocampo
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16 views3 pages

Example 2 Activity 7A

Uploaded by

Cristhian Chavez ocampo
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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10 STEPS TO MEASURE

SUCCESS
AMUSEMENT PARKS

1 Specific: Include MR technology in the


most attractive and popular rides.
SMART Goals
Measurable: At least 50% of daily visitors
enter the most popular rides.
Assignable: Marketing team are
responsible for awareness of the inclusion
of MR technology.
Realistic: MR technology is part of our
present and future in the parks industry.
Time-related: By the sixth month,
promoted rides must open.

The main competitor is Oriental Science Fiction


Valley located in Guiyang, China, a theme park
2
focused on technology and virtual reality. From Compare to
the beginning, their focus was on creating a relevant
comprehensive technological experience in one competitors
place, which has established them as the largest
and most significant technology park globally.

It offers 35 attractions ranging from virtual reality,


augmented and mixed reality experiences. The
offer includes virtual roller coasters, simulators,
immersive cinemas, children's areas, themed
battlefields, mysterious alien bases and a robot
zone.

3
For this step, it is important to conduct direct
observations of visitors while they participate in
the mixed reality attractions, record their
Observations reactions, emotions and behaviors during the
during the experience. Likewise, it is important to conduct
event usability tests with sample groups to evaluate the
ease of use of the games interface and
understanding of the mechanics. These strategies
will help the amusement park evaluate the user
experience of its mixed reality attractions and
determine its effectiveness in terms of customer
satisfaction, engagement, and visitor retention.
This will allow for continuous improvements and
keep visitors excited and satisfied with these
innovative experiences.

4
Analyze collected data to evaluate the Feedback from
performance of mixed reality attractions. guests onthe
Compare this data to traditional attraction day
metrics to determine the impact of mixed reality
on visitor engagement.

At the end of each attraction, a staff person will


be conducting oral surveys. This person must
have a notebook to write down people's
satisfaction on a scale.

5 Formulate a survey that will be sent


Feedback
automatically to all park attendees daily. This
surveys
survey will ask if they entered roller coasters or
experiences that have MR technology, each one
will be mentioned and they will later be asked to
evaluate each of them. This step is very important
since the park may think it is a very good idea,
however, knowing the opinions of users is very
important in order to improve the user
experience each time.
For this step, it is important to have a team in
charge of collecting mentions from both the
6
Press clippings
press and visitors who post on their social
and media
networks, with this you can realize the trend that
mentions
the attraction is generating in the mouths of the
audience. Likewise, it is important to observe the
comments that are made about it, those negative
comments look for ways to improve the
experience, all as constructive criticism. Finally,
compare the retention rate of visitors who have
experienced mixed reality attractions with that of
those who have not, evaluating whether the
attractions help keep visitors in the park longer.

7 Social media has become an integral aspect of


modern life, permeating every facet of our daily
routines. To increase the attractiveness of
Social media attractions, we aim to spread engaging content
engagement on multiple social media platforms. In addition, a
comprehensive analysis of people's interactions
and opinions regarding our content.

To measure the effectiveness of our participation


and that of users on social networks, the level of
participation and interaction that the profile
receives will be measured. This analysis includes
evaluating metrics such as likes, shares,
comments, and click-through rates.

8
The ticketing system allows for the counting of
Attendees
people entering the parks, however, it does not
measure how many people enter each attraction.
For this reason it is important to implement a
turnstile system in which each person who passes
through will be counted. Likewise, an efficient
way to count how many people entered each
attraction is the number of rides that were made
per day per attraction.

9
Identify and detail all expenses associated with
mixed reality attractions, including investment in
technology, maintenance, staff, and other operating
Event budget costs. Record revenue generated from the sale of
specific tickets to mixed reality experiences, as well
as any other related revenue streams. Subtract the
total expenses from the revenue generated by the
attractions, which will provide an initial assessment
of the profitability of these attractions.

Based on financial results, identify areas where


operational efficiency and profitability can be
improved, considering the possibility of adjusting
ticket prices, promotions or marketing strategies to
increase revenue.

10
After a month of the mixed reality attractions Debriefing
being in operation, it is important to hold a with team
meeting with the team in charge of making this
experience possible. Here it is important to
include the previous 9 steps, take into
consideration the public and what their
experience has been to see the areas of
opportunity and not lose visitors due to lack of
improvements in the user experience.
References

Álvarez, R. (2017). China will spend $1.5 billion on the world's largest science fiction
and virtual reality park.
https://www.xataka.com/realidad-virtual-aumentada/china-se-gastara-1-500-millones
-de-dolares-en-el-parque-de-realidad-virtual-y-ciencia-ficcion-mas-grande-del-mundo

Linchpin. (n.d.). Theme Park Industry Trends Shaping The Market.


https://linchpinseo.com/blog/trends-in-the-theme-park-industry/

Manoukian, J. (2019). How Haka Used Crowdriff To Help Relaunch Their Website.
https://crowdriff.com/resources/haka-tours-crowdriff-website-relaunch/

Nielsen, F. (2019). Guide to Evaluating Events: 10 Steps to Measure Your Success.


https://billetto.co.uk/blog/guide-to-evaluating-events/

Technical Park. (n.d.). The era of virtual interactivity in amusement rides.


https://www.technicalpark.com/news/revolutionizing-park-experiences-the-era-of-virt
ual-interactivity-in-amusement-rides/

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