Series EF1GH/3 SET ~ 1

àíZ-nÌ H moS
Q.P. Code 66/1/1
amob Z¨µ
Roll No.

NOTE
(I) H¥ n`m Om±M H a b| {H Bg àíZ-nÌ _| (I) Please check that this question
_w{XV n¥ð 7 h¢ & paper contains 7 printed pages.

(II) àíZ-nÌ _| Xm{hZo hmW H r Amoa {XE (II) Q.P. Code given on the right hand
àíZ-nÌ H moS H mo narjmWu CÎma-nw{ñVH m side of the question paper should
be written on the title page of the
Ho _wI-n¥ð na {bI| & answer-book by the candidate.
(III) H¥ n`m Om±M H a b| {H Bg àíZ-nÌ _| 34 (III) Please check that this question
àíZ h¢ & paper contains 34 questions.

(IV) H¥ n`m àíZ H m CÎma {bIZm ewê H aZo go (IV) Please write down the serial
nhbo, CÎma-nw{ñVH m _| àíZ H m H« _m§H number of the question in the
answer-book before attempting it.
Adí` {bI| &
(V) Bg àíZ-nÌ H mo nT+Zo Ho {bE 15 {_ (V) 15 minute time has been allotted
ZQ H m g_` {X`m J`m h¡ & àíZ-nÌ H m to read this question paper.
The question paper will be
{dVaU nydm©• _| 10.15 ~Oo {H `m OmEJm & distributed at 10.15 a.m. From
10.15 ~Oo go 10.30 ~Oo VH NmÌ Ho db 10.15 a.m. to 10.30 a.m., the
àíZ-nÌ nT+|Jo Am¡a Bg Ad{Y Ho Xm¡amZ students will read the question
do CÎma-nw{ñVH m na H moB© CÎma Zht {bI|Jo & paper only and will not write
any answer on the answer-book
--- during this period.

O;kolkf;d v/;;u
BUSINESS STUDIES

{ZYm©{aV g_` : 3 ¿mÊQo 80

A{YH V_ A§H :
Times allowed : 3 hours Maximum Marks : 80

.66/1/1 1 P.T.O.
General Instructions:
(i) This question paper contains 34 questions.
(ii) Marks are indicated against each question.
(iii) Answers should be brief and to the point.
(iv) Answers to the questions carrying 3 marks may be from 50 to 75
words.
(v) Answers to the questions carrying 4 marks may be about 150 words.
(vi) Answers to the questions carrying 6 marks may be about 200 words.
(vii) Attempt all parts of the questions together.

1. Current assets of a business firm should be financed through:

(a) current liability only
(b) long-term liability only
(c) both (a) and (b)
(d) none of these 1
2. Marketing is the process which aims at ………………
(a) production
(b) selling
(c) customer satisfaction
(d) profit making  1
3. Which of the following is a component of economic environment?
(a) Concern with quality of life
(b) Rates of saving and investment
(c) Extent of government intervention in business
(d) Birth and death rates 1
4. One of the following is considered to be an extension of the marketing
concept, which apart from customer satisfaction pays attention to ethical
and ecological aspects of marketing. Identify the concept.
(a) Selling concept
(b) Product concept
(c) Production concept
(d) Societal Marketing concept 1
5. Which of the following is an instrument of the money market?
(a) Bonds (b) Treasury bills
(c) Debentures (d) Equity shares 1
.66/1/1 2
 6.

Identify the concept which is absent in the above picture.

(a) Planning (b) Management
(c) Coordination (d) None of these 1
7. If bank is for money, then depositories are for .................. .
(a) cheques
(b) securities
(c) fixed deposits
(d) physical assets like gold 1
8. 'SORT-IT Ltd.' is a leading software development company. The company
is satisfying the diverse needs of its employees. Its employees are given
competitive salaries and perks. They have been given chance for their
personal growth and development. For harmony in the organisation
management has to reconcile personal goals with organisational objectives.
Identify the objective of management being met by 'SORT - IT Ltd.
(a) Social
(b) Personal
(c) Organisational
(d) Both Social and Personal 1
9. Which of the following statements is incorrect:
(a) Marketing is a social process.
(b) Focus of marketing activities is on customer needs.
(c) Marketing is merely a post-production activity.
(d) Marketing mix is a wider term than product mix. 1
10. Assertion (A): Specialisation is the most efficient way to use human
efforts.
Reason (R): This results in efficient but not effective output. 1
11. The process of converting a message into communication symbols is known
as:

.66/1/1 3 P.T.O.
 (a) Media (b) Encoding
(c) Feedback (d) Decoding 1
12. Which of the following statements does not highlight the relationship
between planning and controlling?
(a) Planning and controlling are separable twins of management.
(b) 
Planning without controlling is meaningless and controlling without
planning is blind.
(c) Planning is prescriptive, and controlling is evaluative.
(d) Planning and controlling are inter-related and inter-dependent. 1
13. Given below are two statements:
Statement I: A complaint can be filed against the seller, manufacturer,
or dealer of goods, whose goods are defective.
Statement II:  All complaints about those goods or services whose
value is more than ` 10 crores can be filed before State
Commission.
Choose the correct option:
(a) Statement I is correct and Statement II is wrong
(b) Statement II is correct and Statement I is wrong
(c) Both the statements are correct
(d) Both the statements are incorrect 1
14. The positive external trend that will enable a firm to improve its
performance, in the context of business is called:
(a) threat (b) strength
(c) opportunities (d) weakness 1
15. The management of Astha Private Limited helps the staff members adapt
to environmental changes so that the organisation is able to maintain its
competitive edge.
Identify the importance of management highlighted in the above statement.
(a) Achieving group goals
(b) Increases efficiency
(c) Creates a dynamic organisation
(d) Helps in achieving personal objectives 1
16. Given below are two statements:
Statement I:  It is generally accepted that an exact degree of
speculation is necessary to ensure liquidity and price
discontinuity in the stock market.

.66/1/1 4
 Statement II: Financial market facilitates the easy purchase and sale
of financial assets. Alternatives
Choose the correct option:
(a) Statement I is correct and Statement II is wrong
(b) Statement II is correct and Statement I is wrong
(c) Both the statements are correct
(d) Both the statements are incorrect 1
17. Business environment is said to be uncertain as:
(a) different element or parts of business environment are closely
interrelated.
(b) it differs from country to country.
(c) it is difficult to product future happenings especially when environment
changes are taking place too frequently.
(d) it consists of numerous interrelated forces which arise from different
sources. 1
18. Match the given items in Column I with Column II and choose the correct
alternative:
Column I Column II
(A) Promotion (I) Assigning posts to the
selected employees
(B) Orientation (II) Higher position, higher
responsibilities
(C) Performance (III) Evaluation of emp-loyee’s
Appraisal performance
(D) Placement (IV) Familiarising selected
employees with the
organisation
(a) A-(II), B-(IV), C-(III), D-(I)
(b) A-(II), B-(IV), C-(I), D-(III)
(c) A-(III), B-(IV), C-(II), D-(I)
(d) A-(II), B-(I), C-(III), D-(IV) 1
19. ................... is not the function of top level management.
(a) Setting organisational objectives
(b) Solving problems of middle level management
(c) Solving problems of lower level management
(d) None of these 1
20. Banking sector reforms have led to easier credit terms and better services.
It is a part of .................

.66/1/1 5 P.T.O.
 (a) Social environment
(b) Economic environment
(c) Political environment
(d) Legal environment 1
21. 'Art is concerned with personnal application of knowledge'. In the light of
this statement, compare all features of management that proves it as an
art. 3
22. Discuss the elements of delegation.
OR
Explain in brief the steps in the process of organising. 3
23. Ashima purchased a bottle of tomato sauce from the local grocery shop. The
information provided on the bottle was not clear. She fell sick on consuming
it. She filed a case in the District Forum under the Consumer Protection Act
and got relief.
(A) Identify the important aspect neglected by the marketer in the above
case.
(B) Explain briefly the functions of the aspect identified in part (A) above.3
24. Mention any three protective functions of SEBI.
OR
Explain any three methods of floating new issues in the primary market. 3
25. Pramod is a supervisor at ‘Shyam Breads and Biscuits Factory’. The factory
produces 20,000 packets of bread and biscuits every day. As a supervisor,
Promod ensures that work goes on smoothly and there is no interruption in
production. He is a good leader who gives orders only after consulting his
subordinates and working out the policies with the acceptance of the group.
Identify and explain the leadership style being adopted by Pramod.
OR
Distinguish between leaders and managers. 4
26. Enumerate any four benefits of the process by which the aptitudes, skills
and abilities of employees to perform specific jobs are increased.
OR
Enumerate the limitations of using internal sources for recruitment. 4
27. Explain the following rights of consumers as per Consumer Protection Act:
(A) Right to be informed
(B) Right to seek redressal 4

.66/1/1 6
 28. Briefly explain the following terms with regards to the planning pricess:
(A) Objectives (B) Strategy
(C) Policy (D) Rule 4
29. In Saarthak Steel, several initiatives have been taken to further improve the
motivation levels of employees through designing jobs that include a greater
variety of work content, providing certain stability about future income and
work, providing fringe benefits like housing, medical aid, etc., allotment of
shares in line with various incentives.
Identify and briefly explain the incentives being given by the organisation
to the employees.  4
30. State any four factors affecting the financial decision that is concerned with
raising of finance using shareholders’ funds and borrowed funds. 4
31. Explain any five points of significance of principles of management.
OR
Briefly explain any three of the following Principles of management given
by Henry Fayol:
(A) Unity of command
(B) Equity
(C) Remuneration
(D) Initiative 6
32. Explain any six importance of planning function of management.
OR
‘The pros and cons of each alternative need to be weighed.’ Name and briefly
explain the logical steps in the process of planning which are followed by a
manager before performing the step highlighted in the above statement. 6
33. Write a brief note on Channels of Distribution. Also explain its types. 6
34. Sahil is the Finance Manager of 'Knitwear Ltd'. The company is engaged in
the manufacturing of woolen clothes. The demand of the company's products
is seasonal, whereas the production continues throughout the year. Due to
the quality of its products, the company's business is spreading across the
country. The company is operating at a large scale having its regional offices
in Northern, Southern, Eastern and Western India. The performance of
its each division is of very high level. For uninterrupted availability of raw
materials, the company requires high stock levels. Not only this, to face the
competition and to meet the urgent orders of the customers, the company also
needs enough stock of finished goods.
Considering the above discussion, state five factors affecting working capital
requirements of 'Knitwear Ltd'.  6
.66/1/1 7 P.T.O.