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Proposal For JA Assure - MHTC (Version 1.8)

The document provides an overview of the healthcare travel economy and Malaysia's role in it. It discusses Malaysia Healthcare Travel Council's national agenda to promote healthcare travel, their public and private stakeholders, and brand story. It also outlines their upcoming insigHT2021 conference, including sponsorship packages.

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goodtechmy2003
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0% found this document useful (0 votes)
71 views26 pages

Proposal For JA Assure - MHTC (Version 1.8)

The document provides an overview of the healthcare travel economy and Malaysia's role in it. It discusses Malaysia Healthcare Travel Council's national agenda to promote healthcare travel, their public and private stakeholders, and brand story. It also outlines their upcoming insigHT2021 conference, including sponsorship packages.

Uploaded by

goodtechmy2003
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 26

May 2021

1
CONTENT:
• Introduction to Healthcare Travel Economy
• MHTC National Agenda
• MHTC Public and Private Stakeholders
• MHTC Brand Story
• About insigHT2021
• Our Proposal

2
INTRODUCTION TO THE GLOBAL & REGIONAL
HEALTHCARE TRAVEL ECONOMY
REVENUE: ANNUAL GROWTH:
Global healthcare travel‘s current Global average compounded
receipts are estimated to be at annual growth rate (“CAGR”) for
USD16 billion and is expected to the past 5 years has been 10%-
reach USD20 billion by 2022. 12%,7 with a 4% year-on-year
growth.
EMERGING MARKETS:
Malaysia, India, Thailand,
Taiwan, South Korea and
Singapore emerged as
among the top 10 healthcare
travel destinations in the
world.

3
CONTENT:
• Introduction to Healthcare Travel Economy
• MHTC National Agenda
• MHTC Public and Private Stakeholders
• MHTC Brand Story
• About insigHT2021
• Our Proposal

4
HEALTHCARE TRAVEL AS A NATIONAL AGENDA

• Malaysia’s healthcare travel industry


has been identified as a national
agenda

• Tenth Malaysia Plan (2011- 2015) :


Identified as an area to transform
services sector

• Eleventh Malaysia Plan (2016 – 2020):


One of the primary drivers for
economic growth

5
CONTENT:
• Introduction to Healthcare Travel Economy
• MHTC National Agenda
• MHTC Public and Private Stakeholders
• MHTC Brand Story
• About insigHT2021
• Our Proposal

6
Public and Private Players of Malaysia Healthcare
Role of the Government
• Operates at a macro and micro level in
addressing the industry holistically:
Macro-Level: Develop the overall strategic
direction and framework for sustainable growth
Micro-Level: Build trust in Malaysia Healthcare
services through innovative destination
marketing and seamless patient experience

Role of Industry Players


• Deliver government set benchmark world-class
healthcare in maintaining patient trust and
confidence
Travel Agents and Tourist Guides
• Collaborate in promotional activities at target
markets

7
MALAYSIA HEALTHCARE:
MEMBER HOSPITALS

8
CONTENT:
• Introduction to Healthcare Travel Economy
• MHTC National Agenda
• MHTC Public and Private Stakeholders
• MHTC Brand Story
• About insigHT2021
• Our Proposal

9
THE MALAYSIA HEALTHCARE
BRAND STORY

10
MALAYSIA HEALTHCARE: A SUCCESS STORY

Source: IMTJ research, LaingBuisson’s Medical Travel and Tourism Global Market Report

11
CONTENT:
• Introduction to Healthcare Travel Economy
• MHTC National Agenda
• MHTC Public and Private Stakeholders
• MHTC Brand Story
• About insigHT2021
• Our Proposal

12
DATES: 16 – 18 NOV 2021
VENUE: Kuala Lumpur

INSURANCE PARTNER :

13
WHERE BUSINESSES SEAL THEIR
LEADING POSITION IN THE
HEALTHCARE TRAVEL SPACE

14
Share your story to 100s serious
stakeholders in the healthcare
& travel industry.

15
MALAYSIA HEALTHCARE:
MEMBER HOSPITALS

16
MHTC CONSISTENT ENGAGEMENT WITH
MEMBERS HOSPITAL & INDUSTRY LEADERS

17
insigHT2021
Sponsorship Packages

18
insigHT2021 – Hybrid Format
(On-Site & Virtual)

Virtual Virtual
Conference Engagements

Virtual Lead
Exhibition Generation

LIVE Press
LIVE Dialogues
Conference

LIVE Exhibition LIVE VIP Photo


LIVE Dedicated
Session
Sponsor Room 19
Sponsorship Packages
(Note: These are our standard packages and
can be tailored to your needs!)

TITLE PLATINUM GOLD


SPONSOR SPONSOR SPONSOR
RM150,000 RM70,000 RM30,000

21
EXCLUSIVE BRANDING Title
• Branded as “Brought to you by:” next to
insigHT2021 RM150K
• Premier space and design for virtual booth
• Main branding alongside insigHT2021 and MHTC on
grand page of virtual Press Conference
• Title branding on main page of virtual Conference
• Title branding on all collaterals including e-
Programme book & gifts.
Platinum
• Title branding on insigHT2021 e-marketing materials RM70K
(email signature, website and newsletters)
• Prime advertisement page spread in insigHT2021 e- EXCLUSIVE BRANDING
Programme Book • Special branding such as ‘Insurance Partner’
• Invitation to join interview (as advised) • 2nd tier space & design for virtual booth
• Advertisement playback video during virtual
• 2nd tier live booth* Gold
• Featured branding in Press Conference and

Conference break.
Advertisement post on MHTC social media and e- Conference RM30K
shot • Featured branding at Log-In page
• Social media post • 2x page spread in insigHT2021 e-Programme book EXCLUSIVE BRANDING
• Advertisement post on MHTC social media and e- • Branded as ‘Gold Partner’
shot • 2nd tier space & design for virtual booth
MAXIMUM ENGAGEMENT
• Email marketing and Social media post • 2nd tier space for LIVE booth*
• Speaking engagement • Featured branding in Press Conference and
• Press Conference seat accompanied by the Conference
STRONG ENGAGEMENT
Ministers and MHTC CEO • 1x page spread in insigHT2021 e-Programme Book
• Daily Video Promotion playback.
• Targetted e- survey / Interactive Pooling via splash • Email marketing and social media post
page during the Break Session.
• Targeted e- survey / Interactive Pooling via splash
• Post-event email Promotion page during the Break Session.
• Delegate database access (PDPD complied • Leads Generation Tools PASSES
• B2B session • 2x Opening Ceremony passes*
database)
• 2 x Exhibitor Booth
• Dedicated B2B room
PASSES • 5 x Virtual Passes
• Additional feature as per discussion
• 4 x Opening Ceremony*
PASSES • 3 x Exhibitor Booth
• 8 x Opening Ceremony* • 10 x Virtual Passes
• 1 x Speaker Pass
• 5 x Exhibitor Booth Passes
• 20 x Virtual Conference Passes
• 1 x Speaker Entitlement
++ All packages can be re-packaged and
• 2 x pass to the Members Only 2021 Medical Travel tailored to your needs
Statistic Presentation
22
*Disclaimer: Subject to pandemic development and latest MKN SOP
CONTENT:
• Introduction to Healthcare Travel Economy
• MHTC National Agenda
• MHTC Public and Private Stakeholders
• MHTC Brand Story
• About insigHT2021
• Our Proposals

23
1
Proposal GOLD PACKAGE
FOR ONLY RM35K
EXCLUSIVE BRANDING
• Branded as ‘Gold Sponsor’
• 2nd tier space & design for virtual booth
• 2nd tier space for LIVE booth*
• Featured branding in Press Conference
and Conference
• 1x page spread in insigHT2021 Brand Feature in insigHT
e-Programme Book Pocket Talk*
• Email marketing and social media post

PASSES
• 2x Opening Ceremony passes*
• 2 x Exhibitor Booth
• 5 x Virtual Passes

1 x activation Programme
with 2 member hospitals*
24
*Term & Condition apply
2 Proposal PLATINUM PACKAGE
RM45K
(value RM 75K)
EXCLUSIVE BRANDING
• Special branding as ‘Insurance Partner’
• 2nd tier space & design for virtual booth
• 2nd tier live booth*
• Featured branding in Press Conference and
Conference
• Featured branding at Log-In page 1 x Organise your own
• 2x page spread in insigHT2021 e-Programme book Business Matching event
• Advertisement post on MHTC social media anytime of the year, 1 x Virtual B2B platform
and e-shot targeting specialists from during insigHT2021
• Email marketing and Social media post MULTIPLE hospitals*

STRONG ENGAGEMENT
• Daily Video Promotion playback.
• Targeted e- survey / Interactive Pooling via splash
page during the Break Session.
• Lead Generaton Tools PASSES
• Private Meeting Session • 4 x Opening Ceremony* Brand Feature in insigHT
at your booth • 3 x Exhibitor Booth Pocket Talk*
• 10 x Virtual Passes Logo Placement on all
• 1 x Speaker Pass event associated websites
25
and collaterals *Term & Condition apply
insigHT2021 will position your services to more than
8000+ stakeholders serious to do business.

Seal your position at insigHT2021

26
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