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Marketing Strategies For

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125 views12 pages

Marketing Strategies For

Uploaded by

ganubhange1999
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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MARKETING

STRATEGIES FOR
E-COMMERCE BRANDS
AT ASHVAN WEB INDUSTRIES

SAKSHI BALKRISHNA JADHAV


BBA III YEAR
Agenda

• Introduction
• Organization Profile
• Objective of Study
• Scope and Limitations
• Research Methodology
• Findings and Suggestions
• Conclusion
Introduction

• In the fast-paced world of e-commerce, where digital landscapes continually evolve and consumer
behaviors undergo profound shifts, the significance of effective marketing strategies cannot be
overstated.

• As e-commerce brands navigate through the dynamic realm of online retail, they encounter myriad
challenges and opportunities that necessitate astute marketing approaches to thrive and
remain competitive.

• This project report delves into the multifaceted realm of marketing strategies for e-commerce brands,
examining key trends, challenges, and best practices that define the contemporary ecommerce landscape

• Through comprehensive analysis, case studies, and strategic insights, this report aims to elucidate the
intricacies of effective marketing in the digital age and provide actionable recommendations to empower
e-commerce brands in achieving their marketing objectives.
ASHVAN WEB INDUSTRIES LLP

ABOUT US MISSION STATEMENT

Ashvan Web Industries LLP is a forward-thinking e- To revolutionize online shopping by providing


commerce brand dedicated to bringing the latest trends trendsetting products with exceptional customer
and innovations to our customers' fingertips. Founded service, creating unforgettable shopping experiences.
in 2020, our journey began with a passion for staying
ahead of the curve and a commitment to delivering CORE VALUES
quality products that resonate with modern lifestyles.
• Innovation

• Customer-Centricity

• Quality

• Integrity
1. To assess the effectiveness of current marketing
strategies employed by e-commerce brands.

2. To identify key trends and emerging tactics in e-


commerce marketing.

3. To explore consumer behavior and preferences in


the e-commerce environment.

4. To analyze the impact of social media and


influencer marketing on e-commerce sales.

5. To develop recommendations for optimizing


marketing strategies to enhance brand visibility,
engagement, and conversion rates in the e-
commerce space.

OBJECTIVES OF
THE STUDY
SCOPE:
• Focus on exploring various marketing strategies
SCOPE AND specifically tailored for e-commerce brands.

LIMITATIONS OF THE • Examination of both traditional and digital


STUDY marketing methods applicable to the e-commerce
industry.

• Analysis of case studies and real-world examples to


illustrate the effectiveness of different marketing
LIMITATIONS: approaches.

• Limited scope for in-depth analysis of every possible marketing


strategy due to the vastness of the e-commerce industry.

• Constraints on accessing proprietary data and information from


specific e-commerce brands.

• Potential bias in case studies or examples used, as they may not


represent the full spectrum of e-commerce experiences.
DATA COLLECTION METHODS

• Primary Data Collection:

Surveys and interviews will be conducted with marketing professionals and


stakeholders from E-commerce brands to gather insights into their marketing
strategies, challenges, and experiences.

• Secondary Data Collection:

Relevant literature, industry reports, case studies, and online resources will be
reviewed to gather existing knowledge and insights on social media marketing
strategies for E-commerce brands.

RESEARCH METHODOLOGY
DATA ANALYSIS
• Data analysis has been done through
information collected from online
• To analyze marketing strategies data was collected from survey of respondents.
respondents, The study was based on leading food
delivery service e-commerce platform Zomato. • A questioner was circulated with
questions like Do you order food
• In this growing world of technology, online food delivery online? How often you order in
has become an important element of people’s life. Zomato?

• The purpose of this study is to measure the expectation


& satisfaction of customers regarding Zomato food
delivery application among college students.

• This study also analyses the factors that attract consumers


towards Zomato
KEY FINDINGS
GENDER • Female: 61%
DISTRIBUTION • Male: 39%

SATISFACTION • Ordering Process (4 Stars): 41%


WITH ZOMATO • Packaging (4 Stars): 43%

FREQUENCY OF • Monthly: 57%


ZOMATO USAGE • Occasionally: 43%
SUGGESTIONS

➢ Based on our study findings, we recommend e-commerce brands to


optimize their social media marketing strategies by diversifying
platform presence to reach broader audiences and exploring
emerging platforms.
➢ Prioritize content quality, engage in strategic influencer partnerships,
stay adaptable to algorithm changes, and combat ad fatigue through
diversified ad creatives and targeted audience segmentation.
➢ These tactics will enhance brand visibility, engagement, and
ultimately drive better ROI in the dynamic landscape of social
media marketing.
CONCLUSION
➢ In summary, this project focused on analyzing the marketing strategies employed by Ecommerce
brands, with a particular emphasis on social media marketing.
➢ Through a combination of surveys, interviews, and data analysis, we gained valuable insights into
the current trends, challenges, and opportunities in the digital marketing landscape.
THANK YOU

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