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The document discusses how email provides valuable first-party data and is a direct line of communication between brands and customers. Email newsletters and alerts not only raise brand awareness but also deliver customer data that can be used to optimize advertising campaigns, grow customer bases through lookalike audiences, and improve attribution across online and offline sales channels.

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Milene
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24 views1 page

Infographic 2 23 24

The document discusses how email provides valuable first-party data and is a direct line of communication between brands and customers. Email newsletters and alerts not only raise brand awareness but also deliver customer data that can be used to optimize advertising campaigns, grow customer bases through lookalike audiences, and improve attribution across online and offline sales channels.

Uploaded by

Milene
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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More than an email:

Your ticket to
1st party data
Email is no longer just about sending and receiving
emails– it’s the ticket to marketing and advertising
in a world where cookies go away. Read on to see
how email newsletters and alerts not only get you
noticed, but deliver the data you crave.

Your customer’s digital passport


Email is the one piece of data people use to log
into every social site, mobile app, bank account,
Welcome, and e-commerce platform on the web. It is the
Please sign in to continue

Email
only digital identifier that travels with your
@email.com

Password
audience across device, browser, platform and
..............
app. It’s always with them.
Log in

4.26 billion people Email marketing revenue People spend almost


across the globe use email. is expected to hit almost 6 hours a day on
$18 billion by 2027. email vs. 2.5 hours
on social media.

A safe and secure journey


Advertising within email newsletters and
alerts is brand safe with trusted
PLANTS inventory. Ads are only delivered when
and if an email is opened, and brands
can rest assured they will appear aligned
to contextually relevant content.
Blooms of Wonder:
Unveiling the Enchanting
Secrets of the Orchid Kingdom

80% of consumers agree that $100B advertising dollars


brands should be concerned will be lost to fraud this year.
about their ads appearing next to
negative user-generated content.

First-class treatment
Consumers have a 1:1 relationship with email.
They’ve signed up for that newsletter, opted-in
to receive the content they are most interested
in or made a purchase for a receipt
confirmation. Advertising in email newsletters is
personal and engaging… like a hot towel with
extra legroom on an international flight.

60% of GenZ agrees that email Almost 70% of consumers


is the most personal channel. prefer to receive brand
communications via email.

A captive,
logged-in audience
Every ad interaction in email
newsletters and alerts are targeted
to a person with a real account, not
Logged in a device. It's a smart ad spend.

Email generates a Nearly 22% of all email


CTR that is 51x higher campaigns are opened within
than Facebook the first hour of sending.

Get better mileage


on mobile
Email works just as effectively
across devices (meaning it solves
the mobile conundrum), and you
can continue the conversation
with the person based on what
action they had taken.

Almost 60% of global website traffic


comes from mobile devices. Mobile accounts
for the majority of email opens, beating desktop
and tablet devices.

Tap into the rewards:


Data
LiveIntent doesn’t just deliver ads,
we give actionable data back to advertisers:

From initial exposure to final purchase, we provide


data at every phase of a customer’s journey.

Get privacy-safe insights on who saw your ad,


where, when and what they did afterward.

Now let's talk about what you can do with this data.

Optimize cost efficiency


You can help bring down the cost of
ALL your online advertising by building
data-driven, targeted campaigns.

Brands using first-party data see a


2.9X revenue increase and 1.5X cost savings

Deliver a better experience


Frequency capping and suppression
capabilities not available elsewhere
are made possible in email.

One LiveIntent advertiser lowered acquisition costs by 14%


after leveraging their 1st party data to suppress existing customers.

Grow customer base


By getting data back, brands are able to truly
understand the attributes of their best
customers and find more people like them.

Lookalike audiences (new customers who behave like your best


existing customers) helped LiveIntent advertisers increase
ROAS 2.5X.

Personalize ad campaigns
By leveraging the data that brands get back from
advertising platforms, you can give customers
more of what they love and engage with.

Personalization in marketing can reduce acquisition costs by as


much as 50% and increase marketing ROI by up to 30%

Improve attribution
Compare email ad metrics to online and
in-store purchase data for true,
closed-loop attribution.

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