ORANGE JUMP ON DEMAND

2020

Samsung Office
October, 2020
I – BUSINESS CASE

WHAT : Orange JUMP ON DEMAND 2020.

WHY : To increase sell-out and motivate B2C salesforce to push Samsung

products to their customers.

HOW : Provide attractive salary and gift items to B2C salesforce.

WHERE : Orange B2C sales channels.

WHEN : 1st November – 30th January 2020.

DURATION : 12 weeks.

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II – BRIEF CAMPAIGN PLAN
Sales KPIs

Sales KPIs Details

W45 – 53 2020 and W1
TO 4 2021

Campaign Duration
Maximum Target 1,465
Sales Target (Qty)
Minimum Target 1,400 (97%)

Campaign Coverage Samsung Promoters

Strategy of Rewarding Orange Salesforce

To improve on sales, salesforce will be motivated every end of month, the 04 sales
personnel will be rewarded by Samsung base on the highest amount of sales
achieved. At the end of business challenge, the salesforce with the overall highest
total amount of sales will be rewarded with the prize Samsung TOP. (check slide 7)

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CAMPAIGN PLAN CONTINUES
Ref. Designation Qty
1 SAMSUNG GALAXY A01 350

2 SAMSUNG GALAXY A11 300

3 SAMSUNG GALAXY A21 S 200

4 SAMSUNG GALAXY A31 150

5 SAMSUNG GALAXY A51 100

6 SAMSUNG GALAXY A71 75

7 SAMSUNG GALAXY Note10 Lite 50

8 SAMSUNG GALAXY S20 20

9 SAMSUNG GALAXY S20 plus 15

10 SAMSUNG GALAXY S20 ULTRA 15

11 SAMSUNG GALAXY S10 Plus 128Gb 20

12 SAMSUNG GALAXY S10 128Gb 25

13 SAMSUNG GALAXY Note 20 25

14 SAMSUNG GALAXY Note 20 ULTRA 25

15 SAMSUNG GALAXY T295 50

16 SAMSUNG GALAXY TabS4 10.5 20

17 SAMSUNG GALAXY TabS6 10.6 25

Sell-out target by model

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 CAMPAIGN PLAN CONTINUES

Sell-out target by week and model

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III - WEEKLY CONTEST PRICES

1st Prize:
Samsung Galaxy
A21s

2nd Prize:
Samsung Galaxy A11

3rd Prize:
Samsung Galaxy A01

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III - WEEKLY CONTEST PRICES

4th Prize:
Samsung Galaxy A3
core

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IV – END OF CONTEST PRICE

Samsung Top

The New Samsung Tab S6 2020 with 10.5„ screen, 64GB

Rom and 4G Ram

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V - MARKET PUSH ACTIVITIES (BTL)
Items Quantity Model Gift

Sport Bags 650 A01, A11

+ Branded Pen

T Shirts + 350 A21s, A31

Branded pen
Wrist Watches 570 A51, A71, Notes
+Branded Pen and S series

Sales force Rewards:

 Number of sales force = 4
 Salary = 160 USD per month
❖ Monthly rewards = (4)
❖ Total reward for 3 months = (12)
❖ Sales Force weekly training (2x 1 month in Douala and Yaoude = 6)

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VI - IMPLEMENTATION METRICS

Orange Samsung

Allocation of sales force salary gift items 3 1

Provision of permanent & on-time weekly sales report 3 1

Ensuring permanent stock availability of smartphones 1 3

Allocation of weekly and monthly gift items for salesforce 2 1

Salesforce training 3 1

BTL support ( t-shirts, flyers) 3 1

1 = Primary Responsibility.
2 = Must be consulted.
3 = May be consulted.

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VII - BUDGET
Description Quantity Unit Price (in Dollars) Budget (in
Dollars)
T shirts for Sales force 8 4.93 39.44
T Shirts for Customers 650 4.93 320.450
Sales force salary 4 160 1.920
Branded Pen 1470 3.00 4.410
Branded Hand Watches 665 10.00 6.650
Flyers 1465 0.56 820.4
Sales force Training 6 822.05 4.932.3
Month sales force gift contest gift (A21s) 3 150 450
Monthly Sales force contest gift (A11) 3 104 312
Monthly Sales force contest gift (A01) 3 80 240

Monthly Sales force contest gift (A3 core) 3 60 180

Samsung Top Contest price 1 624 624

(Galaxy Tab S6)

TOTAL + 4.9222823
VAT 1.754.91

GRAND TOTAL 6.6771923

Sales Value (SV) = US$ 318,975 | Budget = 2.09% of SV

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