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The Rise and Downfall of Nokia: by Dark Gaming

The document details the rise and fall of Nokia from a paper mill to the dominant mobile phone company to its decline. It discusses how Nokia grew to dominate the mobile phone market but failed to adapt to the smartphone revolution, losing market share. Multiple acquisitions and restructurings failed to revive Nokia's business.

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falconace94
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57 views8 pages

The Rise and Downfall of Nokia: by Dark Gaming

The document details the rise and fall of Nokia from a paper mill to the dominant mobile phone company to its decline. It discusses how Nokia grew to dominate the mobile phone market but failed to adapt to the smartphone revolution, losing market share. Multiple acquisitions and restructurings failed to revive Nokia's business.

Uploaded by

falconace94
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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The Rise and

Downfall of Nokia
Once a dominant force in the mobile phone industry, Nokia's journey is a
cautionary tale of how quickly technology can change and the importance of
adaptability. From its humble beginnings as a paper mill to becoming a
global telecommunications giant, Nokia's story is one of both triumph and
tragedy.

by DARK GAMING
The Birth of Nokia: From a Paper Mill
to a Telecommunications Giant
Paper Mill 1
Nokia began in 1865 as a single paper
mill on the banks of the Nokianvirta
river in Finland. 2 Diversification
Over the years, Nokia expanded into
various industries, including rubber,
Telecommunications 3 cable, and electronics.
In the 1960s, Nokia became a major
player in the telecommunications
industry, manufacturing mobile phones
and network equipment.
Nokia's Dominance in the Mobile
Phone Market
Global Expansion Iconic Designs Market Leadership

Nokia rapidly expanded its Nokia's phones were known for At the peak of its success, Nokia
presence across the world, their iconic, durable designs, commanded over 40% of the
becoming a household name in such as the Nokia 3310 and the global mobile phone market
the mobile phone market. Nokia 6110. share.
The Smartphone Revolution and
Nokia's Missed Opportunity
1 Smartphone Emergence 2 Nokia's Delayed Response
The introduction of the iPhone in 2007 Nokia was slow to adapt to the
ushered in the era of the smartphone, changing market, focusing on its
transforming the mobile phone traditional feature phones rather than
industry. embracing the smartphone trend.

3 Loss of Market Share


As competitors like Apple and Samsung gained ground, Nokia's market share
plummeted, and it struggled to regain its dominance.
Challenges Faced by Nokia:
Competition, Changing
Consumer Preferences, and Lack
of Innovation
Fierce Competition Changing Preferences
Nokia faced intense competition from Consumers began to demand more
tech giants like Apple and Samsung, who advanced features and capabilities,
were able to quickly adapt to the which Nokia struggled to provide with its
changing market. legacy product lineup.

Lack of Innovation
Nokia's failure to innovate and invest in cutting-edge technologies, such as touch screens
and mobile apps, contributed to its downfall.
Nokia's Attempts to Adapt and Regain
Relevance
1 2 3

Partnership with Shift to Android Acquisition by


Microsoft Nokia later pivoted to Android-
Microsoft
Nokia partnered with based smartphones, but by In 2013, Microsoft acquired
Microsoft to develop Windows- then, it was too late to regain Nokia's mobile phone
based smartphones, but the its former market dominance. business, but the acquisition
collaboration failed to gain did not lead to a successful
significant traction. turnaround.
The Microsoft Acquisition and the
Final Decline of Nokia

Declining Market Share Restructuring and Sale to HMD Global


Despite the Microsoft acquisition,
Layoffs In 2016, Nokia's mobile phone
Nokia's market share continued Nokia underwent multiple business was sold to HMD Global,
to dwindle, and it struggled to rounds of restructuring and a new company formed by
compete with the likes of Apple layoffs as it tried to cut costs and former Nokia executives.
and Samsung. streamline its operations.
Lessons Learned: The Importance of
Adaptability and Innovation in the
Technology Industry
Adaptability Successful companies must be able to quickly
adapt to changing market conditions and
consumer preferences.

Innovation Continuous investment in R&D and the


development of cutting-edge technologies is
crucial for staying competitive.

Foresight Companies must have the foresight to anticipate


industry shifts and make strategic decisions to
stay ahead of the curve.

The downfall of Nokia serves as a cautionary tale for companies in the technology industry, highlighting the
need for adaptability, innovation, and strategic foresight to remain relevant and successful.

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