PROJECT REPORT

ON
“TO STUDY THE MARKETING STRATEGIES OF PATANJALI”

Submitted in partial fulfillment for the Award of the

Degree of the Bachelor of Business administration (2023-2026)

Under the Supervision of: Submitted By:

Ms. Shweta Goel Priyanshu kumar sarkar
Designation: (Assistant professor) Enrollment No.20114701723

Maharaja Agrasen Institute of Management Studies

Affiliated to GuruGobind Singh Indraprastha University, Delhi
PSP Area, Plot No. 1, Sector 22, Rohini, Delhi 110086, India
 Table of Contents

Contents Page No.

Student Declaration (i)
Certificate from the Company (ii)
Acknowledgement (iii)
Executive Summary (iv)
Chapter 1 - Introduction 1.
Objectives of the study 3
Review of Literature 5
8
Research Methodology
Limitations of the study 9

Chapter 2 –Profile of the organization/ industry 10

Chapter 3 – Data Analysis and Interpretation 25
Chapter 4 – Conclusions and Recommendations 40
Bibliography (APA Referencing) 47
Annexures 48
 Student Declaration
This is to certify that I, PRIYANSHU KUMAR SARKAR have completed the Project Report

titled MARKETING STRATEGIES OF PATANJALI under the supervision of MS.

SHWETA GOEL, (ASSISTANT PROFESSOR) toward partial fulfillment of the

requirement for the award of the Degree of Bachelor of Business Administration at Maharaja

Agrasen Institute of Management Studies, Delhi. This is an original piece of work and I have

not submitted it earlier elsewhere.

SIGNATURE

Name of the Student: PRIYANSHU KUMAR SARKAR

University Enrolment No: 20114701723
Program : BBA(G)
Batch : 2023-2026
Date: 30.04.2024

COUNTERSIGNED BY:

(Signature)
Name of Internal Faculty Supervisor: Ms. SHWETA GOEL
Designation : ASSISTANT PROFESSOR
Date: 30.04.2024

(i)
 CERTIFICATE

This is to certify that the research project initiated to certify that it is the innovative effort of
“PRIYANSHU KUMAR SARKAR”, ROLL NO- 20114701723 and it has been accomplished under my

guidance. Certified that this report on “MARKETING STRATEGIES OF PATANJALI

AYURVEDA”.

As a part of curriculum work of “PRIYANSHU KUMAR SARKAR” who carried out the project under
my supervision for the partial fulfillment of BACHELOR OF BUSSINESS ADMINISTRATION
degree under MAHARAJA AGRASEN INSTITUTE OF MANAGEMENT STUDIES , DELHI for
the year 2023-2026.

SUPERIVISOR

MRS. SHWETA GOYAL

Assistant Professor

(ii)
 Acknowledgement
Guidance, inspiration and motivation have always played a key role in the success of any
venture. I would like to pay my sincere regards to all those who guided me in my project
work.

I would like to avail this opportunity to pay my sincere gratitude and regards to Prof.(Dr.)
Rajni Malhotra Dhingra (Director) and Dr. Manoj Verma (HOD), Business
Administration, Maharaja Agrasen Institute of Management Studies for providing me such a
wonderful opportunity to widen the horizons of my knowledge. I would also like to express
my heartfelt thanks to my Project Supervisor Ms. Shweta Goel (Assistant professor) for
giving his/her support, guidance and encouragement throughout the project work.

Last but not the least I would like to thank my parents, family and friends who have directly
or indirectly contributed in making this project a success.

Name of the Student: Priyanshu Kumar Sarkar

University Enrolment No: 20114701723

Program & Section: BBA(G) , 2-D

Batch: 2023-2026

(iii)
EXECUTIVE SUMMARY

There are businessmen, there are entrepreneurs and then there are people who leave
you thinking, “What just happened!”.

It is an FMCG empire that was not in the competition analysis powerpoints of the big
players even a couple of years back. Today, Baba Ramdev’s Patanjali is sweeping
away everything in its path. From local stores to Amazon, Patanjali Products are
everywhere. The product quality is best in breed, the prices competitive and the
distribution chain is probably the first that is rivalling even the Cola majors.
And behind all of this, are the meticulous efforts of one man in creating his own brand.
And his expertise in what we today call content marketing.

So what is content marketing? It is attracting consumers to your product, not by

bombarding them with incessant ads (looking at you retargeting ad players) but by
educating them on the general sphere where you operate. What many people forget is
that the keyword here is ‘general sphere’! You cannot keep harping about your product
and expect the target consumers to not be bored to death. Let me repeat that again –
Do not keep shouting about how your product is better than everything else. And here,
exactly, is where Baba Ramdev proved to be phenomenal.

For the last decade, Baba Ramdev did not focus on proclaiming that his brand was the
best. Instead, he told us about the evils of MNCs, the virtues of products made in India,
the corruption of corporates, the exploitation of farmers, the cancerous effects

(iv)
of fertilisers and chemicals and just about everything that surrounded his products. He just
showed us the reasons and left us on our own to explore his products.

This was brilliant. See, when someone forces you to try out a product you might have
a bias to reject it as ‘overselling’. But here no-one was pushing anything, only an
environment was created where you wanted to see if the alternative to above evils was
usable. You might have been influenced by the fear of diseases or you might just have
been patriotic enough to shun all evil US firms. Whatever the reason, you already had
a positive environment to try the Patanjali products.
So now the Patanjali brand had a willing consumer. Was this enough? Obviously not,
you still had to deliver. And did they do that! The product quality was brilliant.
Yes, they were not the panacea of everything as (often) claimed – but the toothpaste
was as good as any other in the market, as were the oils, as were the extracts, and as
was everything else. And guess what, Patanjali overdid even its own stupendous record
in the distribution department. Is there any village, any city in India where you cannot
find these products?

The recent news reports of Baba Ramdev’s FMCG empire (2013-2014 turnover at INR
1200 crores) were meant to provide shock value, but they underplayed the true learning
for entrepreneurs aiming to displace huge incumbents.

Beyond the obvious ‘have a great product’ and ‘make sure the product reaches
consumers’, Patanjali Ayurveda was a startup that displayed as good a content
marketing strategy as anyone ever before.

So let us recap again what content marketing is in the context of this example:

1. To make a successful product, your marketing strategy should attract long term
consumers. These long term consumers are made by influencing their core beliefs.
These beliefs are (almost) impossible to change by superficial claims. You need to find
out what values your target consumers hold and appeal to those. Needless to say that
the thread should somehow lead to your product, but make it too obvious and you run
the risk of losing all trust. Subtlety is the key. If you need another example, subscribe
to shopify.com’s mailing list. They are an e-commerce platform

(v)
provider but every article they write is about you as the ambitious business owner, and
not about them as the platform provider.
2. Be consistent. As consumers, we are anyway exposed to hundred ads per day.
If you keep changing the core of who you are as a business (yes, today’s catchphrase
‘pivot’ notwithstanding), then even your most loyal consumers will lose their trust.
3. Be persistent, but know when to pull back and when to go full steam ahead.
Baba Ramdev (and hence the future of Patanjali) faced plenty of ups and downs, from
political to product challenges. He lied low on some occasions and propelled himself
to limelight in others. Efficient maneouvering of such situations is often the difference
between the winner and the ‘almost did it’.
4. To know your content, you should know your consumers. Patanjali’s
consumers had a very specific profile, and the content needed to revolve around that.
The products needed to fit into their lifestyle. This was not an aspirational product to
show off to others and having someone like Shahrukh Khan as the brand ambassador
would simply not have worked. This was a self-improvement product and you, the
consumer, were your own inspiration. That is exactly what the content focused on.
5. Have a great product. If you don’t have a product that satisfies some need,
solves a problem and works (almost) as you claim – don’t bother about content or any
other kind of marketing. Go out, know your consumers and develop the right product.
Then come back and apply these techniques.
Patanjali Ayurveda is one of the untold startup success stories, and in the next couple
of years when it inevitably displaces more large players, be ready for more news stories
aimed to surprise the readers!

(vi)
 CHAPTER 1

INTRODUCTION TO THE STUDY

PATANJALI AYURVEDA

PATANJALI AYURVEDA LIMITED, a Company registered under the Company’s Act, 1956
having its Registered Office at D-26, Pushpanjali, Bijwasan Enclave, New Delhi – 110061 and
Works: 1. Unit-I at:D-38, Industrial Area, Haridwar, Uttarakhand; 2.Unit-II at :YOGPEETH,
Maharishi Dayanand Gram, Delhi Highway, Haridwar; and 3.Unit-III:Vill-Padartha, Haridwar,
Uttarakhand, India.

The Company was originally formed as a Private Limited Company on 13th January, 2006 and
subsequently converted into Public Limited Company on 25th June, 2007. Presently, the Board of
Directors of the Company is managed by Sri Acharya BAL KRISHNAJI as its Managing Director
and Swami Muktanandji and Sri Ajay Kumar Arya, are the Directors of the Company.

The Memorandum and Articles of Association of the Company, contains:

To manufacture, process, refine, formulate, import, export and deal in all kinds of Ayurvedic and
herbal Products, Life Savings Drugs etc. apart from so many other related objects. The concept for
forming this Company was to “link the rising destiny of millions of rural masses on the one hand
and many more suffering and leading unhealthy urban life style on the other”.

The View of the Respected Swami Ramdevji, the renowned YOGA GURU and Sri Acharya
Balkrishnaji, made the concept into writing through formation of the Company “PATANJALI
AYURVEDA LIMITED”. PATANJALI AYURVEDA Ltd is a company that functions like all
other companies under the Rules and Regulations of the Company Law Affairs and several other
Laws applicable for these type of Industries.

At micro level the challenge is no less tough. Along with PRANAYAM, the wisdom of our ancient
sages, the organic food products and herbal medicines churned out of this unit, trying to undertake
the threats to fight out the dreaded and deadly diseases like CANCER and AIDS. Claim for having
found a lasting cure for many other relatively more excessive but equally tormenting diseases like

1
Diabetes, Arthritis and Thyroid is already entrenched with thousands of patients cured with
fulfillment.

Superior quality of our products at a fair price is not the only concern that we have. Getting our
patients rid of their diseases is again too limited a goal for us to seek. A holistic approach to improve
the quality of life of all beings, world over, is the purpose behind our being.

Getting eliminate the food we consume of the pollutants in the form of poisonous pesticides and
chemical fertilizers that our farmers use, is a goal that we strive to accomplish by providing our
people the eatables that are cultivated in organic and natural manures and pest repellents.

The bringing of Ayurvedic medicines along with Pranayama, Asnaas, pure food and natural drinks
is a package perhaps the world was waiting for long, for the two saints in the form of SWAMI
RAMDEVJI and ACHARYA BALKRISHNAJI,

2
Units of Patanjali Ayurveda Limited:

Already 12 successful units running including units for Packaging material and Containers e.g. flour
mill, candy plant, herbal cosmetic and detergent plants, digestives unit, juice plant etc.
Co-packing facility-Tetra Pak
Multi-fruit juice processing line
Neutraceutical Processing Line
Sale Channels: Patanjali brand with national and international reach, more than 85,000 retail
channels-accessible to Patanjali products
Employment Generation:

Currently PAL employs more than 6000 laborers in its processing activities.
More than 400 Sales Staff.
PAL has more than 300 technically qualified employees.
PAL has provided more than 2.00 Lac indirect employment.

OBJECTIVE OF THE STUDY

The main objective to study this project is to know about the different strategies of Patanjali
Ayurveda.

The main objectives in the mind:-

1. To study, whether Patanjali Ayurveda products are genuine or not.
2. To study, why people prefer Patanjali Ayurveda products.
3. To study, whether customers are satisfied using Patanjali products.
4. To study, whether the huge rise of indigenous Patanjali products good for our country.

3
5. To study, whether is it good to buy Patanjali products for our Indian economy?

4
 LITERATURE REVIEW

HYPOTHESIS INFORMATION

A REPORT ON PATANJALI AYURVEDA

By Varun Mishra Posted May 26, 2016 in Branding, Business, FrontPage, Health, Lifestyle,
Marketing 3 0
Introduction

Patanjali started its operations with Patanjali Yogpeeth in Hardiwar, Uttarakhand. Patanjali
yogpeeth is one of the biggest yoga institutes in the country. Swami Ramdevji and Acharya
Balkrishanaji set up Patanjali Ayurveda Ltd for treatment, research and development and for the
manufacturing of ayurvedic medicines in Yoga and Ayurveda.

Patanjali Yogpeeth offers treatment and scientific research and has brought a coup when it comes
healthcare in the country with the combined approach of Yoga and Ayurveda.

The infrastructural facilities at Patanjali Yogpeeth includes an OPD for free medical consultation,
IPD of thousand beds, laboratory for test investigation of radiology, cardiology and pathology, a
yoga research division, free yoga classes, high quality ayurvedic medicines manufactured by Divya
pharmacy, facilities of library and reading room along with a cyber café, a huge auditorium,
apartments for senior citizens, a grand museum and a sale channel of 11,000 square feet for literature
related to yoga and Ayurveda.

Patanjali Ayurveda- Entry into FMCG

Patanjali started off manufacturing bulk ayurvedic medicines later branching its operations into
FMCG markets as well. Since, the FMCG market has low entry barriers, Patanjali soon entrenched
itself as a major consumer goods’ manufacturer. The recent trends clearly imply that the company’s
preference are shifting from medicines to consumer goods, perhaps because the net revenues earned
through FMCG are on par with ayurvedic medicines.

5
Patanjali Ayurveda – Current Market Insights

Patanjali as a brand currently has more than 350 products from Soap to Toothpaste and from Oats
to Health drinks. The 2014-2015 revenue of Patanjali Ayurveda crosses Rs. 2000 crore figures. In
January 2016, IIFL said “Patanjali Ayurveda Ltd has, in a short span of less than a decagon, recorded
a turnover higher than what several companies have managed to accomplish over several decagons.

Patanjali Sales (2012-2015)

Proactive moves in Innovation

Patanjali Ayurveda is aggressively planning to enter into every consumer category. Currently
Patanjali Ghee is expected to be at INR 12 billion in the financial year 2016 and if it gains solid
distribution expertise, it could pose a serious threat to its competitors. An innovative R&D facility
equipped with latest technology, Patanjali has also launched a mobile app which helps the consumer

6
to locate retail channels and for online ordering of Patanjali products
Patanjali’s Supply Chain Management

The three phases of patanjali’s supply chain are product flow, information flow and cash flow.
Patanjali has recently completed a tie up with Future group to sell the products. They also sell their
products through their own channels opened in almost every district/city of India. Each channel has
to send their demand to central office at Hardiwar. Then as per the demand, various products are
gathered from various units of Patanjali. The items are delivered to channels majorly through
Patanjali transport.

Sales and Distribution – Patanjali

Patanjali provides sale of products online and can also be get hold of through post by sending the
money through demand draft
Patanjali herbal products are available at Post Offices across the country
Patanjali also has “Patanjali Chikatsalayas” and “Patanjali Arogya Kendra” in almost all the cities
of the country
To strengthen the distribution Patanjali is also implementing ERP which will help them in managing
the inventory.

7
RESEARCH METHODOLOGY

This paper is based on primary data collected through questionnaires from 100 users of
Patanjali Products within Punjab. The questionnaire design is built up to know the type of
products people use, the reason for their buying such product and their post buying
satisfaction level from that product. Secondary sources have been used to collect
information about ‘Patanjali’ brands. Journals, articles, research reports and government
documents were reviewed to get the insight of the previous interventions that the
stakeholders and policy makers have already in place. Also websites of natural products
manufacturing company and online document were investigated to conduct this research.
To analyze the questionnaire results tools of descriptive statistics, correlation, regression
and non-parametric (chi-square) test have been used.

DATA COLLECTION

1. Primary Data Research Methodology

The process of collecting original data with the help of research with the help of various
methods like: - surveys, questionnaires, industry expert opinions, direct observation and
interviews. It is also known as field research. The data collected by these methods is
mostly interpreted scientifically to gain meaningful insights from it.

2. Secondary Data Research Methodology

Secondary Research was divided into two parts which was done from the related
websites and analysis of the academic journals. Websites like: secondarydata.com for
consumers and entrepreneur.com for owners was used.

8
LIMITATION OF THE STUDY

Every attempt will be taken to obtain error free and meaning full result but as nothing
in this world is 100% perfect.

I believe that there will be still the chance for error on account of following
limitations:-

Limited numbers of respondents

Time limitation for compelling the project.

The data obtained in some cases may be biased.

Difficulty in communicating within the city while conducting the survey.

The information obtained from the consumers based on questionnaire was assumed
to be factual.

Since the survey is based on sampling method, it does not disclose the character of
entire customer.

Product unavailability for the consumers in the market is one of the biggest limitation
for Patanjali Ayurveda.

9
 CHAPTER 2
COMPANY PROFILE

PATANJALI AYURVEDA LTD.

Introduction:
Patanjali Ayurveda Kendra Ltd was officially inaugurated by Pram Yoga Rishi Swami Ramdevji
& Ayurveda Shiromani Rishikalpa Acharya Shree Balkrishnaji on 27 September 2007 (2064/6/10
B.S.) and started its operation as an Patanjali Ayurveda Kendra Ltd at swoyambhu, Katmandu,
Nepal with the ultimate aim of providing holistic, natural and effective Ayurveda treatment.

Profile:

Establishing Date 27 September2007

Company Patanjali Ayurveda Kendra Pvt.Ltd.

Promoters Mr. Babukaji Shrestha, President

Mr. Raju Shrestha, Managing Director
Mr. Pawman Subedi, Director

Type of Business Sole Distributor of Ayurvedic Product of Divya Pharmacy , Divya

Yoga Sadhana, Divya Prakashan& Patanjali Ayurveda
Ltd., Haridwar, India

Head Office Patanjali Ayurveda Kendra Pvt.Ltd

Swotantramargh,Swoyambhu
Chakra path, Kathmandu, Nepal
Tel: +977-1-4674666 / 4674777
Fax No.: +977-1-4033557
Email: patanjali@wlink.com.np / Patanjali@mail.com.np
www.patanjaliayurveda.com
Number of employees

10
Kathmandu Office 25 Nos.
Butawal Office 7 Nos.

Suppliers Divya Pharmacy , Haridwar, India

Divya Yoga Sadhana, Haridwar, India
Divya Prakashan, Haridwar, India
Patanjali Ayurveda Ltd., Haridwar, India

Bank Details
Name Bank of Katmandu
Address Head Office / Thamel Branch
Swift code BOKLNPKA

Beneficiaries Details
Name Patanjali Ayurveda Kendra Pvt.Ltd
Address Swoyambhu, Kathmandu
A/C Number 470000061438 / 060100061438
Govt. Register Company Registrar Office Tripureshower
On 2063.08.15 BS. Reg. No. 42691.

Tax office on 2063.08.25 BS.

PAN/VAT No. 302445329.

Division Of Drug Administration

On 2063.10.19 BS. Reg. No. 17243.

Division Of Ayurvedic Administration

On 2065.01.30 BS. Reg.No. 1789

PRODUCT CATALOGUE

11
12
TOTAL INCOME COMPOSITION OF PATANJALI PRODUCTS AND THEIR
CHALLENGES

This diagram shows the income composition of patanjali Ayurveda, which shows that 21% of
income is generated from health care ayurvedic products of patanjali, 40% of total income generated
by patanjali is from food and beverages and around 39% of share of income is generated from
cosmetics and home care products of patanjali.

Challenges
• HUL and Dabur focusing back on Herbal
• Late entrant to Advertising game
• Noodle: a risky proposition?
Scaling up and Global expansion

RAMDEV EXPANDS EMPIRE BEYOND YOGA TO FMCG, BUSSINESS POISED TO

TOUCH RS. 2,000cr THIS FISCAL YEAR.

13
Currently, Patanjali is present in almost all categories of personal care and food products -- soaps,
shampoos, dental care, balms, skin creams, biscuits, ghee, juices, honey, Atta, mustard oil, masala,
sugar and much more. Going by current turnover projections of Rs 2,000 crore,
This is despite the fact that most of Patanjali's products are priced lower than its competitors. What
gives the company an edge is its very low expenses on advertisements. In comparison, leading
FMCG companies spend about 20-30% of their sales on advertisements.
With the Patanjali brand's growing reach and popularity among consumers, it's now being discussed
in corporate boardrooms as well. This is in sharp contrast to its quiet beginning in 2007. As the
demand for his products grew, Baba Ramdev realized the huge scope within the FMCG sector and
started building the range, taking on deep-pocketed multinationals.

MISSION AND VISION OF PATANJALI AYURVEDA

MISSION:-
1. To reach the great heights
2. To restart the swadeshi movement
3. To produce good quality products at cheaper rates
4. To introduce Indian Ayurveda to this modern world
5. To crack the maximum market share.

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VISION:-

1. To be a top Ayurveda company among all MNC’s

2. To Re-introduce the Indian Ayurveda
3. To crack the world’s attraction to our India
4. To work for the welfare of Humanity

MARKETING MIX OF PATANJALI AYURVEDA

Founded in 2006 by Acharya BAL Krishna and Baba Ramdev, Patanjali Ayurveda is an Indian
FMCG Company. Patanjali Ayurveda happens to be the fastest growing FMCG Company in India.
Patanjali Ayurveda imports herbs from Himalayas Nepal.
Patanjali is manufacturing its products in Nepal, working under the brand name of Nepal
Gramudhyog. Patanjali Ayurveda is the India’s fastest growing FMCG Company is valued at 3000
Crore and generated a revenue of 5000 Crore for the fiscal year of 2015-16.
Hindustan Uniliver and P&G are the FMCG companies, whose market share has been potentially
affected by Patanjali. P&G and Hindustan Uniliver are on back foot and trying to pull customers
back by providing huge discounts and remarkable offers.

15
 PRICE
PRODUCT Value Based Pricing
All Existing Products +
Herbal Products to treat Alignment of Cost,
Cough & Cold Customer &
Competitors

PLACE PROMOTION
Franchisee Stores,
Super/Hyper markets & Yoga Shivir to create
Online Marketplace awareness, YouTube
Channel, Social Media to
(like souq.com, target GULF (MENA)
desertcart.ae)

PRODUCTS IN THE MARKETING MIX OF PATANJALI AYURVEDA

Baba Ramdev is steadily pushing Indian people to start using Indian brands and save the economic
growth of the company. Patanjali is planning to take over all reputed brands dealing in beverages
and foods.The service (yoga) that Baba Ramdev is selling is the product.The product "Pranayama"
is well suited for all irrespective of class, creed, culture and hence this success.Swamiji's unique
contribution has been to lead a healthy life through the practice of simple breathing
exercises.Understand and meet consumers' needs and wants.The ambiance of patanjali yogpeeth is
world class.Swami Ramdev's Divya Medicines are claimed to be one hundred percent natural, no
or very little side effects. Medicines are available at a very low cost.Medicines can cure all the
diseases from a simple cold to cancer. Products where Patanjali is present and beating competition
are:-
Dabur Honey: Patanjali Ayurveda is providing people with option to buy quality honey at around
30% lesser price than Dabur.
Colgate: Patanjali Ayurveda is preaching how Colgate cheated people in early days. And how
Ayurveda is the best way to treat your gums and your teeth.
Patanjali Noodles: Patanjali Noodles rose to fame while Maggi was away from the market and has

16
done quite damage to Maggi, which once was the king of Noodle’s market.

PRICING IN THE MARKETING MIX OF PATANJALI AYURVEDA

Developing an effective pricing strategy remains the most important and difficult part of the
marketing process.
For instance, a nominal 1 per cent increase in price realization will boost net income by 6.40 per
cent for Coca-Cola and 28.70 per cent for Philips.
Baba Ramdev's fees of Pranayama is cheap in compare to other medical treatment.
This is the cheapest and the only complete cure to most of the so called incurable diseases like
diabetes, cancer, HIV & AIDS too.

17
PLACE IN THE MARKETING MIX OF PATANJALI AYURVEDA

Patanjali Ayurveda is India’s fastest growing FMCG Company but it is not stopping it from
spreading its wing to neighboring countries like Nepal. Patanjali has a manufacturing unit in Nepal.
Patanjali also imports herbs from Himalayas in Nepal; the well-entrenched trade relation is helping
Patanjali expand its wings in Nepal with great ease.
With the growing outreach in India and Nepal, Baba Ramdev surely will be aiming to overtake
market in lot of other countries. With impressive revenue of 5000 Crores.
In India, 1000’s of stores are now selling Patanjali products, and these stores are exclusively selling
Patanjali, making the local retailer quake. The penetration levels will only rise further as the margins
in the product are good too.

PROMOTION IN THE MARKETING MIX OF PATANJALI AYURVEDA

Patanjali Ayurveda goes with the Slogan “Prakriti ka Ashirwad”. Well, Patanjali Ayurveda has
acquired the requisite fame and popularity among people because of the globally recognized Yoga
Guru, Baba Ramdev. This brand ambassador of Patanjali is single handedly responsible for the
success of the brand. His contribution to people’s life through Yoga is incredible hence people felt

18
aligned towards him when he launched his very own Indian FMCG Company.
It is a well-entrenched fact that advertising affects consumers.
Baba Ramdev has hit both the opinions as he is advertising and at the same time not advertising.
In the year 2002 when Aastha television channel started airing Baba Ramdev's yogic classes;
overnight, Baba Ramdev became a sensation he had hundreds of followers who morphed into
thousands.
Millions around the country follow his programed religiously and use Ayurvedic medicines
prescribed by him.

His yoga sessions were beamed live into 170 countries.

UNIQUE SELLING PROPOSITION (USP)

Constructing a "Disease Free Society - Medicines Free World", embraced dream of BABA
RAMDEV.

It is declared that after comprehensive research of the antique outcome of Pranayama Yoga during
last numerous years, it has been demonstrated now that proper Breathing Technique's practice can
antidote all diseases completely without medicines or surgery.

He claims to have trained 35,000 persons that are well equipped to hold yoga classes in different
regions of the country.

Patanjali Yoga Ashram has set up 535 branches and 15 more centers are in the process of being
entrenched.

This is engaged towards creating a new USP wherein any requirement of the customers can be
fulfilled to without setback.

This is the unique selling proposition of Patanjali Ayurveda.

SWOT ANALYSIS

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S-STRENGTH
1. Brand Name
2. Strong TQM
3. Excellent Marketing Strategy
4. Innovative Personality
5. Cheap price cum Charming Products

W- WEAKNESS

1. No standard advertising
2. Lower Concentration on Other top countries
3. Lower Marketing strategies

O-OPPORTUNITIES
1. Possibility of Becoming World’s Top MNC
2. Expansion
3. Maximum Marketing Share

T-THREATS

1. Govt. Regulations
2. Maximum Taxes
3. Lack of Support from Foreign Government.

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 PATANJALI KEY TO SUCCESS

1. Less Price:

Patanjali products are available at an attractive discount as compared to their competition. The
company sources products directly from farmers and cuts on middlemen to boost profits. Hence,
they are able to reduce their raw material procurement cost and are able to produce goods at a much
cheaper price.
2. Strong Distribution Channels:

Patanjali products are sold through three types of medical centers. These include Patanjali
Chikitsalayas which are basically clinics. Then there are Patanjali Arogya Kendra’s which are health
and wellness centers. They also have non-medicine channels called Swadeshi Kendra’s.
3. Strong Brand Association with Health Because Of Baba Ramdev:

Patanjali is able to create a brand perception of health and wellness among the Indian masses,
primarily because of Baba Ramdev’s association. Hence, more people are getting attracted to
Patanjali’s products and are re-buying products more frequently.
4. Simple Packaging Gives It A Natural Look:

Patanjali sells its products with a very simple packaging. Now, many would feel that it is not a
good strategy but the truth is it is working for Patanjali. With a product like Patanjali, where the
message is to promote ‘Ayurveda’ and ‘Health’, simple packaging can be a very effective way of
promotion. With a natural look (especially with leaves and herbs), consumers get a feeling of health
and wellness and they are attracted to buy the product.
5. Promotion through Media:

Baba Ramdev is considered to be a guru of yoga across the globe. He has been very co-operative
with press and media and has maintained good relationships with them. Also, he is known to have
good connections with many politicians. So he used both the facts to publicize his company free of
cost.
6. Word-Of-Mouth Promotion:

Advertising and promotions typically account for 12-20% of revenue expenditure by consumer
goods companies. When a new company gets into the business, this spending is significantly higher.
During the introduction stage, Patanjali followed a unique word of mouth publicity model and the
entire revenue was without any advertising. It was because of the brand loyalty of its customers that
the word-of-mouth promotion proved so successful for the company.

21
COMPETITION FROM PATANJALI PROMPTS FMCG TO HIT BACK

Watching Ramdev's moves are rival consumer goods companies. The Rs 2,000-crore Patanjali,
looking to grow its turnover two-and-a-half times in FY16, is striking at the heart of their
business, making its presence felt across categories.

The stiff competition has prompted most of the fast-moving consumer goods (FMCG) companies
to hit back. Consider what the country's biggest FMCG Company Hindustan Unilever (HUL) is
doing: It has 'resurrected' its herbal brand Ayush, launching it online. A bunch of new products
across hair care, skin care and pain balms have been launched on e-commerce platforms under
Lever Ayush Therapy. The plan is to take the brand to general trade in the future. The firm is also
expected to increase its 'natural' offerings, moving into newer categories such as health foods, oral
care, lip care etc.

HUL's managing director and chief executive Sanjiv Mehta says, "What we find is that
consumers' interest in natural/ayuvedic products is growing. It is one of the emerging trends now.
As a consumer goods company, we have to respond to this, which is why Ayush, which existed in
our portfolio, has now staged a comeback. We also acquired Indulekha to grow our presence in
the value-added hair oil segment. We will continue to make investments in this area."

Companies that have been directly affected by Patanjali such as Dabur, Emami and Himalaya - all
three operate in the herbal/naturals space - say they will buttress their portfolios, making their
products relevant to consumers.

Harsh Agarwal, director of Emami, says he is open to acquisitions to strengthen his firm's position
in the herbal space. "Ayurveda has been around for a long time. I don't see this as a new trend.
But, the emergence of new players is happening right now. We welcome them and will continue
to fortify our range with new variants, launches and acquisitions."

Emami had acquired hair oil brand Kesh King last year and was also in the race to acquire
Indulekha before opting out. Agarwal says he is looking at new targets, some of them located in
the south.

Industry source say herbal and non-herbal companies are now going back to the drawing board,
looking at how they can incorporate natural ingredients when developing new products.

22
Godrej Consumer, for instance, has launched a neem-based mosquito coil; a crème hair color that
has coconut oil; and launched new variants under Godrej No 1, its natural’s platform in soaps.
Sunil Kataria, business head (India and Saarc region) at Godrej Consumer, says, "Our endeavor
will be to fortify these products as we come up with new innovations in other categories."

Colgate, whose volume growth has taken a hit on account of Patanjali's Dent Kanti toothpaste,
according to brokerage firm Credit Suisse, is aggressively advertising its active salt neem
toothpaste, launched a few months ago.

This toothpaste, a variant of Colgate's Active Salt toothpaste, was made in India to address the
herbal coup, according to industry sources. Colgate is expected to come up with more such
offerings as Patanjali's threatens to eat into its business.

Dabur, on the other hand, is introducing new Ayurvedic products targeting men, women, and
children. Existing products such as Dabur Honey and Chawanprash are being pushed aggressively
in the marketplace as Patanjali positions itself as a price warrior in these categories.

Himalaya - another herbal products company - recently launched its range of wellness products
which aim to provide therapeutic solutions to consumers. Products ranging from anti-hair fall
creams to pills for staying slim are part of this new initiative.

PREPARING TO PUT UP A FIGHT

HUL
Company "resurrects" herbal brand, Ayush, launching it online. Plans to increase "natural" offerings

Emami
Firm open to acquisitions for strengthening the company's position in the herbal space

Godrej Consumer
Launches neem mosquito coil, a crème hair color that has coconut oil, new variants in naturals soaps

Colgate

23
Firm aggressively advertising its active salt neem toothpaste, as its volume was hit after Patanjali's
Dent Kanti

Dabur
Firm launching ayurvedic products. Pushing Dabur Honey and Chyawanprash aggressively

Himalaya
recently launched its range of wellness products which aim to provide therapeutic solutions to
consumer.

24
 CHAPTER 3

DATA ANALYSIS AND INTERPRETATION

AGE:-

PATANJALI AYURVEDA

10%
20%
10 TO 18
19 TO 25
30%
26 TO 50
50 TO 75
40%

GENDER:-

PATANJALI AYURVED

35%
FEMALE
MALE
65%

Q1. DO YOU USE PATANJALI AYURVEDA PRODUCTS?

25
Maximum people in a particular surveyed area use patanjali product as they are cheaper to buy when
compared to some other product manufactured by the MNC companies.So, about 80% of people
use patanjali product in a middle class family.And patanjali has that trust factor of naturally made
product without any preservatives harmful chemicals.

PATANJALI AYURVED

NO
20%

YES
80%

Q2. WHICH CATEGORY PRODUCT OF PATANJALI AYURVEDA YOU USE?

Survey was conducted for random 100 people of that particular area.25 people out of 100 peopleuse
medicine products of patanjali 45 people use food products manufactured by patanjali Ayurveda.30

26
people out of 100 opted that they use super food products manufactured by patanjali Ayurveda.55
people use ayurvedic products naturally manufactured by patanjali Ayurveda.45 people use
ayurvedic publication products.

PATANJALI AYURVED

25

45

MEDICINE
FOOD PRODUCT
45
SUPER FOOD
AYURVEDIC BODYCARE
AYURVEDIC PUBLICATION

55

30

27
Q3. HOW FREQUENTLY YOU USE THE PATANJALI AYURVEDA PRODUCTS?

PATANJALI AYURVED
70

60

50

40

30

20

10

0
WEEKLY MONTHLY YEARLY

PATANJALI AYURVED

60% of people use patanjali product weekly And 40% of people use patanjali product monthly.
As it depends upon the use of the product and which type of product it is.

28
Q4. WOULD YOU LIKE TO RECOMMEND PATANJALI AYURVEDA PRODUCTS TO
OTHER?

Series 1

80 75

70

60

50

40 35

30 25

20

10
10

0
DEFINITELY DEFINITELY NOT PROBABLY PROBABLY NOT

Series 1

What I concluded is maximum no. of people are satisfied using patanjali product so, 75 people
would definitely recommend the patanjali product to other while 10 people where little dissatisfied
of using patanjali product.35 people ticked that they will probably recommend the product to others.
And 25 will probably not recommend the product to other as it is their own personal views regarding
the usage of the product.And due to some of the limitation of the study we could not find the correct
results regarding the study.

29
Q5. WHY DO YOU CHOOSE PATANJALI AYURVEDA PRODUCTS?

Series 1

35
cheaper price

no negative effects 45

good quality cum maximum quantity 50

natural in nature 65

0 10 20 30 40 50 60 70

good quality cum

natural in nature no negative effects cheaper price
maximum quantity
Series 1 65 50 45 35

Series 1

As patanjali target middle class people and as well as lower class people and of middle age group
and children. So most of the people purchase the patanjali products as it is cheaper and in the budget
for middle class people.Health conscious people purchase patanjali product as it is natural in nature
and have no negative effects.So, about 35 people out of 100 random people purchase patanjali
because of its affordability at cheaper price. 45 people purchase patanjali product because it has no
negative effects.50 people prefer patanjali product because of its good quality at maximum
quantity.About 65 people purchase patanjali because it is natural in nature, according to this study.

Q6. FROM WHERE DO YOU BUY IT?

45% of people prefer to purchase the patanjali products from the patanjali stores itself.5% purchase
from wholesaler.20% from retailer.30% of people order online patanjali products.

30
 PATANJALI AYURVED

WHOLESALER, 5%

RETAILER, 20%

PATANJALI STORES 45%

ONLINE SHOPPING, 30%

WHOLESALER RETAILER ONLINE SHOPPING PATANJALI STORES

31
Q7. HAVE YOU SEEN ANY TANGIBLE HEALTH BENEFITS OF USING PATANJALI
AYURVEDA PRODUCTS?

PATANJALI AYURVED

35

65

YES NO

Customers using patanjali products really felt a health benefit of using patanjali Ayurveda as
patanjali products are naturally made.35% of people dint felt any hard and fast benefits of using a
patanjali product.But 65% felt betterment after using patanjali product.

32
Q8. DO YOU FIND THEM AFFORDABLE?

PATANJALI AYURVED

DEFINITELY

DEFINITELY NOT

PROBABLY NOT

PROBABLY

Maximum no. of people find them probably affordable.45 people out of 100 people find them
affordable, while 25 people out of 100 people definitely find them affordable and at maximum
quantity with good quality and at cheaper rates.2 people don’t find them affordable, whereas 35
people out of 100 people random surveyed ticked probably not.

33
Q9. WOULD YOU LIKE TO SWITCH THE BRAND IN NEAR FUTURE?

PATANJALI AYURVED

YES NO

Maximum no. of people are satisfied using patanjali product and they are not going to switch the
brand in near future.85 people out of 100 will not going to switch the brand in near future, while 15
people out of 100 people are going to switch the brand in near future due certain limitation of
patanjali Ayurveda on which patanjali had to work a lot.

34
Q10. WHICH BRAND WOULD YOU LIKE TO SWITCH IN NEAR FUTURE?

PATANJALI AYURVED
35

30
30
25 25
25

20

15

10 10
10

0
DABUR INDIA LTD. SHRI BAIDYANATH ZANDU HIMALYA DRUG THE EMAMI GROUP
PARMACEUTICAL COMPANY
WORKS

PATANJALI AYURVED

The next best competitor of patanjali Ayurveda is dabur India ltd., about 30 people want to switch
to dabur after patanjali, where 10 people will go with shri baidyanath.And 25-25 people will go for
zandu pharmaceutical works and Himalaya Drug Company after patanjali
And 10 people out of 100 will go for the emani group.

35
Q11. ARE PATANJALI AYURVEDA PRODUCTS GENUINE?

Sales

25

75

YES NO

25 people out of 100 people said no that the patanjali products are not genuine, Whereas 75 people
said that the patanjali products are genuine and natural.As patanjali products are naturally made
without any preservatives and without any chemical substances.That’s why maximum no. of
population consider patanjali products genuine.

36
Q12. IS THE HUGE RISE OF INDIGEIOUS PATANJALI PRODUCTS GOOD FOR OUR
COUNTRY?

PATANJALI AYURVED
120

100

80

60

40

20

0
YES NO

PATANJALI AYURVED

As patanjali products are manufactured in India.With each increase in sale of patanjali product our
imports will decrease which will definitely effect our economic wealth.And one of the most
important thing this that they serve their customer a healthy product which will definitely affect the
health conditions of our country and our country will grow.Patanjali follows the path of “MAKE
IN INDIA”.About 99 people out of 100 people believe that rise of Patanjali Ayurveda is good for
our country.
A reduction in imports will help improve the value of rupee against foreign currencies, and make it
a stronger currency. This can also help in paying less for other major imports which may well
increase: oil and coal.

Q13. IS IT GOOD TO BUY A PATANJALI AYURVEDA PRODUCTS FOR OUR INDIAN

ECONOMY?

37
 PATANJALI AYURVED

NO

YSE

0 10 20 30 40 50 60 70 80 90 100

PATANJALI AYURVED

Most of the people said yes it is good to buy a patanjali product for our Indian economy as our
exports will decrease and our economic stability will be there in our economy.90 people out of 100
said yes. While 10 people out of 100 said no because they think that it is causing damage to our
natural environment, excessive use of natural environment can cause danger.Employment will
increase. (Also poverty elevation)Less dependent on products from outside. (Less imports due to
increased production)

38
Q14. OVERALL, HOW MUCH SATISFIED YOU ARE WITH USING PATANJALI
AYURVEDA PRODUCTS?

PATANJALI AYURVED
70

60

50

40

30

20

10

0
SATISFIED UNSATISFIED SOMEWHAT SATISFIED

PATANJALI AYURVED

Maximum no. of people are satisfied using patanjali product.65 people are completely satisfied of
using product.10 people out of 100 are unsatisfied of using patanjali product.And 30 people out of
100 people are somewhat satisfied.Renewable sources cannot push this much production. So, only
tradition energy sources will require. Which will pollute air and water.

39
 CHAPTER 4

FINDING , CONCLUSION , SUGGESTIONS

FINDING

PATANJALIAYURVEDA- ENTRY INTO FMCG

Patanjali started off manufacturing bulk ayurvedic medicines later branching its
operations into FMCG markets as well. Since, the FMCG market has low entry
barriers, Patanjali soon established itself as a major consumer goods’ manufacturer.
The recent trends clearly imply that the company’s priorities are shifting from
medicines to consumer goods, perhaps because the net revenues earned through
FMCG are on par with ayurvedic medicines.

PATANJALI AYURVEDA – CURRENT MARKET INSIGHTS

Patanjali as a brand currently has more than 350 products from Soap to Toothpaste and
from Oats to Health drinks. The 2014-2015 revenue of Patanjali Ayurveda crosses Rs.
2000 crore figures. In January 2016, IIFL said “Patanjali Ayurveda Ltd has, in a short
span of less than a decade, recorded a turnover higher than what several companies
have managed to achieve over several decades. There is no doubt that Patanjali is a
disruptive force in the FMCG space and is a credible threat for the incumbents.” The
industrial data indicates that the brand has a market share of 4-5%.

FIGURE 5.1

40
 FIGURE 5.2

FOCUS ON REVENUE OVER PROFITABILITY

As per the report by edelresearch “The company is well on course to achieve itstargeted
revenue of ~INR50‐60bn in FY16 (INR20.2bn in FY15). Even though thethrust is not on
profitability, the company managed to clock ~20% EBITDA margin in FY15, aided by better
cost management (latest machinery and strong R&D capabilities) and lower A&P spends”
PROACTIVE MOVES IN INNOVATION

Patanjali Ayurveda is aggressively planning to enter into every consumer category.

Currently Patanjali Ghee is expected to be at INR 12 billion in the financial year 2016
and if it gains solid distribution expertise, it could pose a serious threat to its
competitors. An innovative R&D facility equipped with latest technology, Patanjali has
also launched a mobile app which helps the consumer to locate retail outlets and for
online ordering of Patanjali products

The three phases of patanjali’s supply chain are product flow, information flow and cash

41
flow. Patanjali has recently completed a tie up with Future group to sell the products. They
also sell their products through their own outlets opened in almost every district/city of
India. Each outlet has to send their demand to central office at Hardiwar. Then as per the
demand, various products are gathered from various units of Patanjali. The items are
delivered to outlets majorly through Patanjali transport.

FIGURE 5.3

SALES AND DISTRIBUTION – PATANJALI

 Patanjali provides sale of products online and can also be procured through

post by sending the money through demand draft

 Patanjali herbal products are available at Post Offices across the country

 Patanjali also has “Patanjali Chikatsalayas” and “Patanjali Arogya Kendra” in

almost all the cities of the country

To strengthen the distribution Patanjali is also implementing ERP which will help them
in managing the inventory.

PATANJALI‘S R&D FACILITY

Patanjali’s R&D center has all the advanced technology and machinery required for
testing the products. The company also has a separate R&D department for each of its
production units. The company also has a high-end central R&D facility.

PATANJALI’S PIPELINE

Patanjali has a very strong pipeline, thanks to their innovative and huge R&D setup.
The new products include:
 Patanjali yoga wear (Vastram)

 Dant Kanti Advance

42
 Sugar free Chyawanprash

 PowerVita

 Seabuck thorn dietry supplement

TABLE 5.4

43
CONCLUSION

The Findings in the paper show that there are many significant factors that together
make up the buying decision of the product. Customers’ perception towards a brand is
built largely on the satisfactory value the user receives after paying for the product and
the benefits the user looks for. In the above study, a large portion of the user is satisfied
from Patanjali products. It
may be because of reasonable price of the product. It may be due to ability of the
product to cure the problem. The satisfaction brings in the retention of customer.
Patanjali is enjoying the advantageous position in market through spirituality element
involved in its products. However, it should not ignore the competitors like Naturals,
pure roots, Vindhya herbals. Patanjali in order to retain more customers and satisfy
them,must fulfill the claims made by the company before any other brand may
mushroom up and take away the benefits of marketing through spirituality.

Firms are increasingly recognizing that brands are among their most valuable assets
and are, therefore, intensifying the level of resources directed toward building them. At
least partially in response, academics are also intensifying the attention directed toward
understanding the meaning and value of brands and the process of branding. This
development in the branding literature, together with a more general evolution in
academic marketing thought,
is causing marketing scholars to rethink the logic of brand and branding.
Notwithstanding the trajectory that PAL treads in future, it undoubtedly is an exciting
development. Its central theme of “swadeshi” produce has resonated very well with
consumers, and more important, its quality benchmark is firmly established. A market-
disrupting force has emerged from the hinterlands of India that has shaken the
foundations of the well established players in the FMCG sector- global and domestic.
As of now at least, PAL rivals are frantically looking for a soothing balm to calm their
frayed nerves. Perhaps they can rush to the nearest Patanjali store for a magic potion.
Unlike global and domestic consumer firms, Patanjali has welcomed touring analysts
and potential business collaborators to its factories in Haridwar in India’s northern

44
Uttarakhand state. Again, unlike its rivals, Patanjali Ayurved has not yet spent a
dime on marketing or advertising, and its products currently sell on word-of-
mouth. But this could change soon. Now with hostile market conditions and
mushrooming competition, the company is relying on a blitzkrieg of advertising
campaigns directed at end-consumers. It has hired actor Hema Malini to endorse
its biscuits and has also increasing its visibility on mainstream television channels.
According to BARC, Patanjali became one of the top three most advertised brands
on television in late January 2016.

"The (Patanjali) products have the right to succeed, especially in ayurvedic

categories such as chyawanprash, honey and ghee," said Britannia's Berry, who
has been tracking Ramdev's biscuits closely. Given the aggression and rapid-fire
pace of its all- around strides, many of its well-known peers already seem
overwhelmed with this “swadesi” movement, which doesn’t look like receding
anytime soon. However the key question that remains to be answered is whether
PAL will be able to sustain this fast paced growth and handle the complexities of
a widespread supply chain without compromising on its quality and brand
promise.

5
45
SUGGESTIONS

Most of the patanjali consumers are facing problem like; products are not available in the
market regularly,
So they are suggested to increase their stock and make sure that the products are available in
the market regularly.
So patanjali Ayurveda should increase their productivity and make sure that there will be no
shortage of products in the market.
Renewable sources cannot push this much production. So, only tradition energy sources will
require.
Which will pollute air and water.
So make sure that increase in production may not harm the environment.

5
46
BIBLIOGRAPHY

Books:

Kotler , Philip Marketing: Management Analysis

 http://www.patanjaliayurved.org/about.html
 http://en.m.wikipedia.org/wiki/marketing
 http://www.easy-marketing-strategies.com/definition-marketing-strategy.html
 http://www.stellarix.com/fusce/a-report-on-patanjali-ayurveda/
 http://patanjaliayurveda.com/en/company-profile/
 http://timesofindia.indiatimes.com/business/india-business/Ramdev-expands-empire-
beyond-yoga-to-FMCG-business-poised-to-touch-Rs-2000cr-this-
fiscal/articleshow/45861809.cms
 http://www.marketing91.com/marketing-mix-patanjali/
 http://www.youthkiawaaz.com/2016/07/patanjali-ayurveda-why-business-is-booming/
 https://en.wikipedia.org/wiki/Patanjali_Ayurved
 http://paulwriter.com/patanjali-successful-indian-brand-extension/
 http://www.marketing91.com/marketing-mix-patanjali/

5
47
QUESTIONNAIRE
A STUDY ON
“MARKETING STRATEGIES OF PATANJALI AYURVEDA”
(Please spend some time to fill this questionnaire)

NAME:
GENDER:
AGE:
OCCUPATION:

1. DO YOU USE PATANJALI AYURVEDA PRODUCTS?

Yes No

2. WHICH CATEGORY PRODUCTS OF PATANJALI AYURVEDA YOU USE?

MEDICINE
FOOD PRODUCT
SUPER FOODS
AYURVEDIC BODY CARE
AYURVEDIC PUBLICATION

3. HOW FREQUENTLY YOU USE THE PATANJALI AYURVEDA PRODUCTS?

Weekly
Monthly
Yearly

4. WOULD YOU LIKE TO RECOMMEND PATANJALI AYURVEDA PRODUCTS

TO OTHER?

Definitely
Definitely not
Probably

5
48
Probably not

5. WHY DO YOU CHOOSE PATANJALI AYURVEDA PRODUCTS?

Natural in Nature
Good Quality cum Maximum Quantity
No Negative Effects
Cheaper Prices

6. FROM WHERE DO YOU BUY IT?

Online order Retailer

Patanjali stores Wholesaler

7. HAVE YOU SEEN ANY TANGIBLE HEALTH BENEFITS OF USING

PATANJALI AYURVEDA PRODUCTS?

Yes No

8. DO YOU FIND THEM AFFORDABLE?

Definitely
Definitely not
Probably
Probably not

9. WOULD YOU LIKE TO SWITCH BRAND IN NEAR FUTURE?

Yes No

10. WHICH BRAND WOULD YOU LIKE TO SWITCH?

Dabur India ltd.

Shri baidyanath

5
49
 Zandu pharmaceutical works
The Himalaya drug company
The emami group

11. ARE PATANJALI AYURVEDA PRODUCTS GENUINE?

Yes No

12. IS THE HUGE RISE OF INDIGEIOUS PATANJALI AYURVEDA PRODUCTS

GOOD FOR OUR COUNTRY?

Yes No

13. IS IT GOOD TO BUY A PATANJALI AYURVEDA PRODUCTS FOR OUR

INDIAN ECONOMY?

Yes No

14. OVERALL, HOW MUCH SATISFIED YOU ARE WITH PATANJALI AYURVEDA
PRODUCTS?

Satisfied
Unsatisfied
Somewhat satisfied

(THANKS FOR GIVING YOUR PRECIOUS TIME TO FILL THE QUESTIONNAIRE)

RESEARCH CONDUCTED BY PRIYANSHU KUMAR SARKAR

5
50