DATA TO DECISIONS

Faculty Development Program

Machine Learning with Business Applications
with primer on Generative AI

20 - 25 May, 2024

Tenth Edition
 When the student is
ready the teacher will
appear. When the
student is truly ready,
the teacher will
disappear.
-Tao Te Ching

Overview

The Faculty Development Program is

designed to provide in-depth knowledge
of machine learning algorithms that can
be used for fact-based decision-making
using real-life case studies and
understand how deep learning methods
work.

Artificial Intelligence (AI) and its ML algorithms are a set of techniques and
components such as Statistical Learning, heuristics that can be used to analyse data to
Machine Learning (ML) and Deep Learning improve business performance through
(DL) are expected to drive the economic fact-based decision-making. In the recent
development and wealth creation. ML, a past, automation, new product development
subset of AI, is a set of algorithms that can and innovation across several industries is
be used for solving business and social driven by ML algorithms. DL is a class of ML
problems. ML based solutions such as algorithms that imitate the functioning of
recommender systems are deployed by human brain to solve problems with
companies such as Amazon and Netflix. ML unstructured data.
algorithms have applications across
various industries and different functional
areas. The primary objective of ML is to
assist in decision making and problem
solving and increase stakeholder value.
Today, ML is used for driving innovation and
used as competitive strategy by several
organizations.
AI/ML is used for 1. Innovation, 2.
Automation, 3. Cognitive Insights and 4.
creating Intelligent Agents.
Program Objective

AI and ML are important skills that every faculty in the data science, analytics
and AI domain will require to excel in their profession. During this FDP, we will be
discussing various ML algorithms with its applications using case studies across
industries such as e-commerce, healthcare, IT, manufacturing, retail, supply
chain, and sports. The participants will also learn core principles behind Neural
Networks and Deep Learning and how to train and optimize neural networks.
The FDP will focus on theory and hands-on approach blending business context,
technology and data science.
• Understand AI, ML, Statistical Learning (SL), DL and their applications.
• Learn to analyse data to gain insights using ML algorithms.
• Learn various supervised and unsupervised learning algorithms with
applications in solving business problems.
• Learn data visualisation and various types of visual charts using Tableau.
• Understand how reinforcement and evolutionary algorithms are used.
• Understand applications of ML in various functional areas & industries.
• Learn Prescriptive Analytics techniques such as linear & integer programming.
• Learn how to train and optimize basic neural networks, convolutional neural
networks, and long short term memory networks.
• Hands on experience with software such as Analytics Solver, MS Excel,
.
Python, Tableau.
• Learn Generative AI and its applications.

Who can apply?

• Faculty who teach & those

aspiring to teach AI, ML /
Business Analytics (BA).
• Doctoral students in the area of
AI, ML / BA.

The FDP is suitable for faculty

who are planning to teach
analytics courses and also for
those who are already teaching
and would like to get introduced to
teaching analytics using case
study approach.
Payment Mode

Payments are accepted online through NEFT/IMPS. Cheque/DD can be

deposited into bank account as per details below.

Bank Name
Module Name
STATE BANK OF INDIA
Bank Address IIMB Campus, Bangalore - 560076
Account Holder Name ANALYTICS SOCIETY OF INDIA
Account Number 64131937991
IFSC SBIN0040803
GSTIN 29AAEAA6169M1Z7

Program Highlights

• Industry-relevant Curriculum.
• Experienced Instructors from
Industry & Academia.
• Hands-on Learning Experience.
• Education from India’s Best
Management School.
• Joint certificate from DCAL,
IIMB & ASI.
• Real-World Best Selling Case
Studies published by faculty at
Harvard Business Publishing.
Important Dates: Program Fee:
Registration Deadline Early Bird - INR 28,000*
Early Bird - 10 April, 2024 Regular - INR 30,000*
Regular - 10 May, 2024
ASI Members are eligible for discount
Program Commencement of INR 1,000
20-25 May, 2024
*Excluding GST at 18%

Classification and Regression Trees

Program Content (Module) (CART), Chi-Square Automatic
Interaction Detection (CHAID).
Supervised Learning Algorithms with Supervised Learning Algorithms for
1 3
applications in Predictive Analytics Forecasting

Simple linear regression: coefficient Moving average, exponential

of determination, significance tests, smoothing, Trend, cyclical and
residual analysis, confidence and seasonality components, ARIMA and
prediction intervals. ARIMAX models.
Multiple linear regression (MLR): Application of Supervised Learning
coefficient of multiple determination, Algorithms in retail, direct marketing,
interpretation of regression health care, financial services,
coefficients and categorical variables insurance, supply chain etc.
heteroscedasticity, multicollinearity,
outliers, auto-regression and 4 Unsupervised Learning Algorithms
transformation of variables, MLR
Clustering: K-means Clustering and
model development and feature
Hierarchical Clustering.
selection.

Supervised Learning Algorithms with

2
applications in Classification Problems

Logistic and Multinomial Logistic

Regression: Logistic function,
estimation of class probability using
logistic regression, Deviance, Wald’s
test, Hosmer Lemeshow test. Feature
selection in logistic regression.
Ensemble Methods: Random Forest
and Boosting.
5 Reinforcement Learning Algorithms Data Centre and Analytics Lab

Markov Chains, Markov Decision DCAL is a centre of excellence set up by

Process, Policy Iteration and Value the Indian Institute of Management,
Iteration Algorithms with applications Bangalore (IIMB) in the year 2012. IIMB
in marketing. is one of the first institutions in the
country to venture into analytics training
6 Deep Learning in 2010.
Housed at IIMB campus, DCAL is a
Convolutional Neural Network, dedicated research, training and
Recurrent Neural Network, Natural consulting lab to support
Language Processing. interdisciplinary empirical research
using data on Indian and multi-national
organisations.
7 Generative Artificial Intelligence
DCAL acts as a platform for academia
and industry practitioners to collaborate
Language Models and LLM
on research projects in the field of
Architectures, Understanding GPT
analytics to generate deployable
and Practical Applications, solution to organizational problems.
LangChain, Prompt Engineering DCAL has published 42 case studies at
the Harvard Business Publishing (HBP)
Analytics Society of India case portal and 25 of them are best
sellers.
Analytics Society of India is the first and
largest body of analytics professionals
and organisations in India. It is a
national level not-for-profit organization
founded in 2013 by eminent
personalities from Indian Institute of
Science, Bangalore (IISc) and Indian
Institute of Management, Bangalore
(IIMB) with an objective of promoting
and propagating knowledge in the area
of analytics. Various blue-chip corporate
organisations, educational institutions
and individuals from across the country
are members of ASI. ASI provides a
platform for organisations and people to Program Essentials
come together to share their knowledge :
in the field of analytics.
It promotes research and application in • Knowledge of basic statistics;
this domain. ASI regularly organizes probability; distributions etc.
workshops, seminars, conferences & • Working knowledge of MS Excel.
technical talks. • Laptop and charger; Pen drive.
Registration
• Fee and Terms & Conditions

• Early Bird - INR 28,000* plus GST @ 18%

Regular - INR 30,000* plus GST @ 18%
(*ASI members are entitled for a discount of INR 1,000)
• Last date for registration and payment
Early Bird - 10 April, 2024 | Regular - 10 May, 2024
• A maximum of 4 particpants will be accommodated from the same institute.
• Refunds for cancellations received before 10 May, 2023 will be processed
after deducting INR 2,000.
• Fee includes, E-books on Business Analytics and Machine Learning authored
by U Dinesh Kumar, training material, lunch, refreshments, and certificate.
• Registration form can be filled online from the website –
https://dcal.iimb.ac.in/upcoming-events.html or scan below QR code.
• Participation certificate will be issued to only those who attend on all days.
• ASI reserves the right to alter or modify the content at its sole discretion.
• Fee does not include Accommodations; Assistance will be provided for
off-campus accommodations.

Certification

Attendance is mandatory on all

program days.
Certificate of Participation will be
awarded on last day of the
program.

Registration Form
 Meet Your Instructors

Dr U Dinesh Kumar is a Kumar Rahul is an engineering

Professor of Decision Sciences graduate from National Institute of
and Chair of Excellence at the Technology, Jaipur and an alumni
Indian Institute of Management of IIM Bangalore. He has 16+
Bangalore. Dr Dinesh Kumar has years of experience working in
25+ years of teaching and corporate and academia, and is
research experience. Prior to still passionate about exploring
joining IIM Bangalore, Dr Dinesh Kumar has worked at data using a variety of tools and techniques. He has
several reputed Institutes across the world including worked with Satyam computers, Nokia Siemens and
Stevens Institute of Technology, USA; University of Deloitte Consulting but the urge to explore the
Exeter, UK; University of Toronto, Canada; Federal uncharted territory led to few start-ups. Currently, he
Institute of Technology (ETH), Zurich, Switzerland; works as a Freelancer as well as a founding member of
Queensland University of Technology, Australia; AwesomeStats Consulting; a company, run by few
Australian National University, Australia and the Indian passionate folks, which is primarily focused towards
Institute of Management Calcutta. Recognised as one training and consulting in the field of data science. He
of the Top 10 Most Prominent Analytic Academicians in also works as a consultant at Indian Institute of
India, his main research and teaching interests are Management Bangalore and has executed several
Business Analytics and Artificial Intelligence, and he analytics projects for large Corporations. His recent
has published 38 case studies at the Harvard Business work in the field of analytics includes developing credit
Publishing on data science and machine learning, Nine scoring model for co-operative banks of Karnataka,
of his case studies are best-sellers at the Harvard India; attrition and renege modelling for IT services
Business Publishing case portal. He has authored industry; Net Promoter Score (NPS) modelling for a
more than 70 research articles, and three books. His reputed medical equipment manufacturer; predicting
books, Business Analytics – The Science of Data design issues for a leading US auto manufacturer;
Driven Decision Making and Machine Learning using sales and warranty forecasting for a leading Indian auto
Python are Amazon India best-sellers. manufacturer; anomaly detection for a major
paper-based consumer products manufacturing
Dr Dinesh Kumar has conducted training program on company of US. He has presented a technical paper
Analytics for several companies such as Accenture, on financial fraud detection which is a part of
Aditya Birla Group, Ashok Leyland, Asian Paints, Bank conference proceedings at Springer Publishing. He is
of America, Blue Ocean Market Intelligence, Cisco, pursuing his PhD, in Quantitative Management, from
Fidelity, Hindustan Aeronautics Limited, Honeywell, Indian Institute of Management, Kozhikode.
Infosys, ITC Info Tech, Madya Pradesh Agency for
Promotion of Information Technology (MAPIT), He has co-authored a book Machine Learning using R
National Academy for Defence Production, Ocwen
financial Services, SONY and so on. Dr. Dinesh Kumar He has also published two analytical case studies
conducts corporate training program in Analytics and published at Harvard Business Publications:
trained more than 1000 professionals in the field of HR Analytics ScaleneWorks - Behavioral Modeling to
analytics. • Predict Renege
Predicting Net Promotor Score (NPS) to Improve
• Patient Experience at Manipal Hospitals
 Manaranjan Pradhan an adjunct Naveen Kumar Bhansali an
faculty and alumni of IIM adjunct faculty and alumni of IIM
Bangalore, has 20+ years of Bangalore, has 15+ years of
industry experience working on industry experience as advisory
Big Data & Machine Learning. He consultant, senior solution
has worked with TCS, HP, and architect and data scientist in Data
iGATE and worked on large scale Science, Machine Learning and
project implementations for customers like Motorola, Deep Learning, Big Data and Automation Platform for
Home Depot, CKWB Bank, P&G in the roles of solution various domains/verticals such as insurance,
and technical architect. He is a freelancer who provides health-care, telecom, retail, FMCG, e-commerce, and
consulting and training on Big Data & Data Science IT – Exchange & Storage across the globe, mainly
including Machine Learning. He has been teaching Big South America, Europe and Asia Pacific region for
Data and Machine Learning for 7+ years and has clients such as Embraer Brazil, FWD Hong Kong, Bank
trained more than 1000 people from several large of Thailand, TIM Brazil, Hawaiian Telecom USA, Bank
MNCs including EMC, CISCO, TESCO, HP, YODLEE, of Ayudhya in Thailand, ASOS UK, VTC Hong Kong,
Goldman Sachs, Software AG, Amadeus, Cognizant, etc.
Cap Gemini, Accenture etc.
He is the Vice President of Analytical Society of India,
He has co-authored the best-selling book Machine which is the first and the largest body of analytics
Learning using Python. professionals and organisations in India. He has done
Chartered Financial Analyst (CFA) Level 2 and is
He has also published two analytical case studies Director of R&N Capital Market Pvt. Ltd., which is into
published at Harvard Business Publications: stock broking and capital market analysis.
• Customer Analytics at Big Basket – Product
Recommendations He has also published two analytical case studies
• Improving Lead Generation at Eureka Forbes using published at Harvard Business Publications:
Machine Learning Algorithms • Customer Analytics at Flipkart.com
• Breaking Barriers – Micro-mortgage Analytics

Shailaja Grover an alumni of IIM Sharada Sringeswara an IIM

Bangalore. She has 21+ years of Bangalore and BITS Pilani alumni
experience in Information with 20+ years of experience in
Technology with expertise in leading development
software development, business organizations, delivering products
analytics, quality assurance in order management and
methodologies and conducting supply-chain area with strong
trainings and workshops. She is currently working as technical skills. Seasoned analytics executive with
Consultant in Data Center and Analytics Lab in IIM significant hands-on and leadership experience in
Bangalore. She has worked on analytics projects in building business models with understanding of the
diverse domains like food processing, manufacturing, digital technology landscape. She has been teaching at
social media, healthcare, retail and customer analytics. IIMB executive and short duration programs, IIML
She believes in utilizing analytics to make social impact executive programs on, Data Visualization and
and has worked with NGOs to create assessment storytelling using Tableau, Python Dash and Apache
framework and measure their social impact as well as Superset and Text Analytics.
creating advisory systems of farmers in agriculture
sector. She has published a analytical case studies published
at Harvard Business Publications:
She has published five analytical case studies • Fantasy Sports: A game of Skill or Chance
published at Harvard Business Publications:
Package Pricing at Mission Hospital
• Customer Analytics at Flipkart.Com
• Analytics Empowering Agriculture: Jayalakshmi Agro
• Tech
Fantasy Sports: A game of Skill or Chance
• Supply Chain Analytics to Manage Blood at VHS
• Blood Bank
https://dcal.iimb.ac.in/upcoming-events.html
asi@iimb.ac.in
+91 72048 15175