TRIBHUVAN UNIVERSITY

JANAPRIYA MULTIPLE CAMPUS

Simalchour-8, Pokhara

A REPORT
ON
ONLINE SHOPPING IN NEPAL:
DARAZ.COM.NP

Submitted By:
Yelisha Khand
Sabina Thapa Magar
Ritu Yadav

Submitted to:
Mekh Raj Poudel

(In partial fulfilment of the requirements for the Course E-Commerce)

Simalchour-8, Pokhara
September,2023
 ACKNOWLEDGEMENT

This report entitled ‘website review of the Daraz.com.np’ has been an output
of dedication and efforts for the partial fulfillment of the requirements of
internal evaluation for the degree Bachelor of Business Administration.
However, it wouldn’t have been possible without the kind support and help of
many individuals. Therefore, we would like to acknowledge with gratitude to
all of them.
We would express our deep sense gratitude towards faculty of E-commerce
Mr. Mekhi Raj Poudel who give us opportunity to do this report which also
help us in doing lots of research and we came to know about so many new
things.
We’ve put in our possible strength to make this report error free and as good
as it can be within the limited time frame, however there might be some
mistakes done in course we apologize for any mistakes (if found) and look for
any sort of comments, criticisms which will help us generate better reports in
the days to come.
 DECLARATION

We the research team declare that the e-commerce report entitled “Online
shopping in Nepal: Daraz.com.np” under the guidance of “Mekh Raj Poudel”
submitted to Janapriya multiple campus, faculty of management, Tribhuvan
University, is our original work and we have not submitted it earlier elsewhere.

Date: 2023/9/12

Research team:
Yelisha Khand
Sabina Thapa Magar
Ritu Yadav

BBA program, 6th semester

JMC College
 List of figures
Figure 1 figure showing major milestones in e-commerce growth
Figure 2 figure showing B2B Model
Figure 3 figure showing B2C Model
Figure 4 figure showing C2C Model
Figure 5 figure showing C2B Model
Figure 6 figure showing daraz website
 Contents
Chapter 1
INTRODUCTION
1.1 Background of study
1.2 Objective of the study
1.3 Methodology of the study
1.4 Signification of the study
1.5 Limitation of the study
1.6 Organization of the report

CHAPTER 2
INTRODUCTION TO E-COMMERCE
2.1 Introduction of ecommerce
2.2 Historical development of e-commerce
2.3 Models of e-commerce
2.4 Benefits and limitations of e-commerce
2.5 E-commerce in Nepal
CHAPTER 3
INTRODUCTION TO DARAZ.COM
3.1 introduction to daraz.com
 3.2 features of daraz
3.3 items available in daraz
3.4 buying and selling process
3.5 payment methods
3.6 security tools
3.7 daraz swot analysis
3.8 business model of daraz.com
CHAPTER 4
SUMMARY AND CONCLUSION
4.1 summary
4.2 major findings
4.3 conclusion
4.4 references
 ABBREVIATION

E-Commerce: Electronic commerce

B2B: Business to business
B2C: Business to consumer
C2C: Consumer to Consumer
B2G: Business to government
G2B: Government to government
G2C: Government to citizen
AI: Artificial intelligence
EDI: Electronic data interchange
EFT: Electronic fund transfer
 CHAPTER I
INTRODUCTION
1.1 Background of the study
This report is prepared for the partial fulfillment of internal evaluation of BBA
students of 6th semester of Tribhuvan University. It designed to develop socially
responsive, creative, and resulted oriented management professionals to fill up
the middle level managerial position in the rapidly growing business sector in
Nepal and abroad.
The report provides information obtained through website analysis and
different services offered by one of the top online shopping site i.e
daraz.com.np. This report helps to get information regarding the development
of e-commerce business. It also helps the students to implement the
theoretical knowledge in practical sector about the content and catalogue
management, payment management, security management, communication
and collaboration management, notification management, profile and
personalization management, and e-marketing.
Ecommerce has been the center of attraction among the urban youth in Nepal
these days. The pandemic has further highlighted the importance of
ecommerce among the customers as well as vendors. In present scenario daraz
is one of the leading ecommerce site in Nepal. To understand various
terminologies related to the website and contribution of these websites in
ecommerce we have chosen Daraz.com.np.

1.2 Objective of the study

The objectives of the study are as follows:
 To review daraz one of the e-commerce sites in Nepal.
 To know the working procedure of daraz.
 To find out the security tool and payment system used by daraz.
 To analyze the strength, weakness, opportunities and threats of the
websites.
 To analyze the practical implication of the theoretical knowledge in
the field of the ecommerce.
1.3 Methodology of the study
Data and resources required to prepare this report are taken from the
secondary sources of data like websites, books, reports, etc. Other than
secondary sources, interaction and support from the friends, seniors.

1.4 Signification of the study

Research has its own signification because its aims to gain more knowledge on
the certain field and to add new literature to the existing field. It has generated
new knowledge which can be used in different purpose. This report also played
the vital role to explore e-commerce businesses in Nepal. The signification of
the study are as follows:
 This report can be good asset of library and guidance for other report
writer.
 This e-commerce report is helpful for understanding the value of e-
commerce websites in modern business.
 It will be beneficial for the e-commerce website to know about the
improvement criteria.
 It covers various area such as technical and electronic marketing.

1.5 Limitation of the study

The following are the major limitations of our report:
 The research study was conducted in the limited time sphere of time.
 No personal interactions were done to collect information.
 Secondary sources were used to collect information.
 Validity of study depends upon the information found on the different
website of daraz.com.
 It doesn’t give the detailed view and overall functioning of Daraz.com.
 This report is only prepared for academic purpose and ignores in depth
technical analysis.
 This report is solely based on the study that we have performed about
daraz.com using internet resources. So, this report cannot be
generalized.
1.6 Organization of the report
The study has been categorized into four chapters:
Chapter 1: It provides information about background of the study, objectives,
methodology, signification, and limitation of the study.
Chapter 2: It includes them learning of e-commerce, historical development,
business models and benefits and limitations of e-commerce.
Chapter 3: It includes the introduction of the daraz. It includes introduction,
features, items available, buying and selling process, payment method, security
tools, swot analysis, and business model of daraz.
Chapter 4: The last chapter of the conclusion and lesson learnt which
includes summary, major findings, conclusions.
 CHAPTER II
INTRODUCTION TO THE E-COMMERCE

2.1 Introduction of e-commerce

E-commerce is the short form of Electronic Commerce which is in simple terms
a modern way of performing commerce or business online with the intension
of addressing the needs of customers, vendors and enterprises to deliver
goods and services in short time accompanied with reduced cost. With the
popularity and world wide web emergence, there has been a drastic boom in
e-commerce and customers and companies have developed interest in this
digital business. Hence, business strategy and operations now a days have
changed in a way to adopt e-commerce as secondary source of business or
many of the companies have considered online trading as primary too. (Fianyi,
2015) E-commerce can also be called as e-business is not only the center for
buying and selling of goods and services but also incorporates producing
demands for goods and services, providing customer service and sales service
or facilitating business partners with communications.

2.2 Historical development of e-commerce

E-commerce, also known as Electronic Commerce which refers doing business
online that consist of buying and selling of products or services over electronic
systems such as the internet and the other computer networks (typically via
the web). It is also called "e-business," "e-tailing" and "I-commerce". Although
in most cases e-commerce and e-business are synonymous, yet e-commerce
implies that goods and services can be purchased online, whereas e-business
might be used as more of an umbrella term for a total presence on the web,
which would naturally include e-commerce (shopping) component. In fact,
business is done electronically and there is no longer a need for physical
currency or goods to conduct business.
Anyhow, before the invention of e-commerce, there are definitely a
story behind which is the history of this vast improving system-Information
technology that has transformed business processes into how it is today. At
first, the term "e-commerce" meant the process of execution of commercial
transaction electronically, using technologies such as:
Electronic data interchange (EDI)
Electronic fund transfer (EFT)

In the 1970s and 1980s, the seeds of e-commerce were sown with early
experiments in electronic data interchange (EDI), allowing businesses to
exchange electronic documents.
The 1990s marked a significant milestone with the emergence of online retail.
In 1995, Amazon was founded as an online bookstore, and eBay launched as an
online auction platform, opening up the world of online shopping to
consumers.
As we entered the late 1990s, the dot-com bubble brought both excitement
and turmoil to e-commerce. Many startups flourished briefly before the
bubble burst, but established players like Amazon weathered the storm.
The early 2000s witnessed innovations in online payment methods, with
PayPal becoming a secure and widely accepted way to make online
transactions.
By the mid-2000s, the rise of smartphones spurred mobile commerce (m-
commerce), allowing consumers to shop conveniently from their mobile
devices through apps and mobile-optimized websites.
The 2010s saw the integration of e-commerce with social media platforms,
leading to the emergence of social commerce. Marketplaces like Alibaba and
Shopify gained prominence, offering businesses various avenues to sell
products.
During the same decade, subscription-based models and the sale of digital
products such as ebooks and streaming services gained traction, diversifying
the e-commerce landscape.
Retailers embraced omnichannel strategies to bridge the gap between online
and offline shopping experiences, enabling seamless transitions between
physical stores and digital platforms.
In the 2010s, blockchain technology and cryptocurrencies like Bitcoin
introduced secure and transparent transaction methods, although their
widespread adoption in e-commerce remained a work in progress.
The latter part of the decade and the early 2020s saw e-commerce leveraging
artificial intelligence (AI) and machine learning for personalized customer
experiences, including recommendations and chatbots.
The COVID-19 pandemic in the 2020s accelerated the shift towards online
shopping as consumers turned to e-commerce for safety, prompting traditional
retailers to invest heavily in their digital capabilities.
Sustainability and ethical practices became central concerns in e-commerce as
consumers grew more conscious of environmental and ethical issues, pushing
businesses to adopt eco-friendly measures and transparent supply chains.
As of the ongoing 2020s, e-commerce continues to evolve with innovations like
virtual reality shopping experiences, voice commerce, and the rise of the gig
economy in delivery services, promising further transformations in the
landscape of online commerce.
The historical development of e-commerce is marked by technological
advancements, changes in consumer behavior, and adaptations by businesses
to meet evolving demands and preferences. It's likely to continue evolving in
response to emerging technologies and societal trends.
Figure 1 : Figure showing major milestones in e-commerce growth
2.3 Models of E-commerce
E-commerce business models can generally categorize into the following
categories.
 Business to business(B2B)
 Business to consumer(B2C)
 Consumer to consumer(C2C)
 Consumer to business(C2B)
 Business to government(B2G)
 Government to business(G2B)
 Government to citizen(G2C)

2.3.1 Business – to – Business (B2B)

In the business-to-business (B2B) e-commerce model, businesses engage in
transactions with other businesses. It involves the buying and selling of
products or services between companies. B2B e-commerce platforms provide a
digital marketplace where businesses can connect, negotiate contracts, and
make purchases. It's like when wholesalers sell products to retailers or when
companies procure raw materials from suppliers. B2B e-commerce streamlines
the procurement process, improves efficiency, and expands business
opportunities.
 Figure 2: Figure showing Business-to-Business (B2B) Model

2.3.2 Business – to – Consumer (B2C)

B2C business-to-consumer ecommerce, also called retail ecommerce, is a
business model that involves sales between online businesses and consumers.
A popular example of a B2C ecommerce platform is Amazon. Ecommerce sales
happen almost entirely over the internet, apart from the shipping and delivery
processes, so they give sellers and buyers the comfort and freedom to make
transactions at any time and from any place. This increased ease of both
buying and selling online, as compared to traditional sales, has made B2C
ecommerce one of the fastest growing sectors in the global economy.
 Figure 3: figure showing Business-to-consumer (B2C) Model
2.3.3 Consumer – to – Consumer (C2C)
Customer to customer (C2C) is a business model that enables customers to
trade with each other, frequently in an online environment.
C2C businesses are a type of business model that emerged with e-commerce
technology and the sharing economy.
Online C2C company sites include Craigslist, Etsy, and eBay, which sell products
or services through a classified or auction system.

Figure 4: figure showing consumer-to-consumer (C2C) Model

2.3.4 Consumer – to – Business (C2B)
In the consumer-to-business (C2B) e-commerce model, consumers offer
products or services to businesses. It's like when freelancers or independent
professionals provide their expertise or creative services to companies. For
example, if you have a unique skill like graphic design or content writing, you
can offer your services to businesses through platforms. It’s a great way to
monetize your skills and collaborate with businesses in need.

Figure 5: figure showing Consumer-to-business (C2B) Model

2.3.5 Business-to-Government (B2G)
B2G model is a variant of B2B model. Such websites are used by the
government to trade and exchange information with various business
organizations. Such websites are accredited by the government and provide a
medium to businesses to submit application forms to the government.

2.3.6 Government-to-Business(G2B)
Government uses B2G model websites to approach business organizations.
Such websites support auctions, tenders, and application submission
functionalities.
2.3.7 Government-to-Citizen (G2C)
Government uses G2C model websites to approach citizen in general. Such
websites support auctions of vehicles, machinery or any other material. Such
website also provides services like registration for birth, marriage or death
certificates. The main objective of G2C websites is to reduce the average time
for fulfilling citizen's request for various government services.

2.4 Benefits and limitations

Benefits:
1.Convenience: You can shop anytime, anywhere, without the need to visit
physical stores.
2.Wide selection: E-commerce platforms offer a vast range of products and
services to choose from.
3.Competitive prices: Online retailers often offer competitive prices and
discounts.
4.Time-saving: You can quickly compare prices and products, saving time and
effort.
5. Accessibility: E-commerce allows people to access products and services
that may not be available locally.
6. Reviews and ratings: You can read customer reviews and ratings to make
informed purchasing decisions.
7. Personalization: E-commerce platforms use data to provide personalized
recommendations and offers.
8. Seamless transactions: Secure payment gateways ensure smooth and
secure transactions.
9. Home delivery: Products can be delivered right to your doorstep, saving you
the hassle of going to a store.
10.Global reach: E-commerce enables businesses to reach customers world.
Limitations:
1. Lack of physical interaction: You can't physically touch or try out products
before purchasing.
2. Shipping delays: Delivery times can vary, especially for international orders.
3. Security concerns: There is a risk of online fraud or data breaches, although
secure payment gateways help mitigate this.
4. Dependence on technology: Technical issues or internet connectivity
problems can disrupt the shopping experience.
5. Limited sensory experience: You can't fully experience products through
online shopping, such as smelling or tasting items.
6. Returns and exchanges: The process of returning or exchanging products can
be more complicated compared to in-store purchases.
7. Language and cultural barriers: International e-commerce may involve
language barriers and differences in product availability or sizes.
8. Lack of personal interaction: You may miss out on the personal touch and
expertise of in-store staff.

Despite these limitations, e-commerce continues to evolve and improve to

provide a more seamless and secure shopping experience.
2.5 E-commerce in Nepal
The Nepali e-commerce industry has been rapidly expanding in the last
decade. This industry, which is still in its early phases, is supported by a young
population and rising internet usage. Furthermore, smartphone adoption and
gradual economic growth have aided this market.
E-commerce in Nepal has also benefitted from the digital payment mechanism
and the prominence of social media sites such as Facebook and Instagram.
Nepal has a large market with a population of almost 30 million people. The
population is young, with around half of the inhabitants under the age of 30.
This opens up several possibilities for economic growth and innovation.
The rise of ecommerce in Nepal:
E-commerce in Nepal appears to have begun when Nepali people went
overseas for education and residential purposes. When non-resident Nepalis
wished to send a present to their loved ones in Nepal, they encountered
numerous difficulties.
As a result, the first e-commerce websites in Nepal were primarily gift sites. E-
commerce in Nepal began in 2000, with the opening of thamel.com. Then
came Hamrobazaar in 2005. Sastodeal arrived later, in 2011.
Daraz (2016), Nepal’s leading e-commerce platform, was rebranded by Kaymu,
which came to the country in 2014. Although there are various e-commerce
sites in Nepal right now, only a few of them are well-known.
E-commerce refers to the selling of goods and services over the internet. It also
embraces all types of online transactions. The most frequent types of e-
commerce in Nepal are electronic retailing, online banking, and online
shopping.
 CHAPTER III
INTRODUCTION OF DARAZ

3.1 INTRODUCTION TO DARAZ.COM

Daraz an online e-commerce shopping:
Daraz was started almost 9 years ago with the aim of switching offline market
to online and providing best deals. Daraz has been able to provide goods in a
relatively cheaper rate compared to the market price by compressing retailer’s
margin by tapping higher levels of wholesalers and traders. The type of
business done by Daraz is B2B, B2C. Daraz is a pioneer company. Daraz allows
the customer to make selection of the best product in the most affordable,
cheap and reasonable price. Daraz is an online e-commerce platform that
allows customers to shop for a wide variety of products online. It operates in
several countries in South Asia and Southeast Asia, including Nepal, Pakistan,
Bangladesh, Sri Lanka, and Myanmar, among others. Customers can browse
and purchase products from various categories, ranging from electronics and
fashion to home appliances and more, all through the Daraz website or mobile
app. It's a convenient way for people to shop for items online and have them
delivered to their doorstep.
Website: www.Daraz.com.np
Figure 6: figure showing daraz website
3.2 Features of Daraz
some features of Daraz:
1. Wide Range of Products: Daraz offers a diverse selection of products,
including electronics, fashion, home appliances, beauty products, and more.
2. Easy-to-Use Platform: Daraz has a user-friendly website and app, making it
easy to browse and find the products you want.
3. Secure Payment Options: Daraz provides multiple payment options,
including cash on delivery, bank transfers, and digital wallets, ensuring a secure
and convenient shopping experience.
4. Reliable Delivery and tracking: Daraz has a reliable delivery service that
ensures your products are delivered to your doorstep in a timely manner and
often allows customers to track the status of their orders.
5. Customer Support: Daraz has a dedicated customer support team to assist
you with any queries or concerns you may have during your shopping journey.
6. Deals and Discounts: Daraz offers regular deals and discounts on various
products, allowing you to save money while shopping.
7. Return and Refund Policy: Daraz typically has a return and refund policy in
place, allowing customers to return products if they are not satisfied or if the
item is damaged.
8. Mobile App: Daraz has a user-friendly mobile app, allowing customers to
shop conveniently from their smartphones.
9. Seller Ratings: Buyers can check the ratings and reviews of sellers to ensure
a reliable and trustworthy shopping experience.
These features make Daraz a convenient and reliable platform for all your
online shopping needs.
3.3 Items Available in Daraz:
1. Electronics: smartphones, laptops, tablets, cameras, printer, headphones,
gaming consoles, and accessories.
2. Fashion: clothing for men, women, and children, including dresses, tops,
pants, shoes, bags, jewelry and accessories.
4. Beauty & Personal Care: skincare products, cosmetics, haircare products,
fragrances, grooming tools, medical supplies and personal care items.
5. Sports & Fitness: sports equipment, sport clothing & shoes, fitness
accessories, activewear, and outdoor gear.
6. Baby & Kids: baby clothing, toys, feeding essentials, strollers, baby products
and gifts.
7. Home & Living: home decor, kitchenware, furniture, lighting, storage
solutions, and more.
8. Books and stationery: books, note books, magazines, music, other stationary
items like art pencils, color, glue.
9. Automotive: car accessories, spare parts, tools, and maintenance products.
10.Pet supplies: dog food, dog accessories, other animal grooming products.
3.4 Buying and selling process:
Buying process:
Daraz has been the go-to online platform for your online orders since a long
time now. People come on the Daraz app (or website) in search of products
they need and in search of convenience. Safe to say, Daraz has done a pretty
good job in providing that convenience in comfort. Here, once the buyer finds
out what product he/she wants they place an order by clicking buy now. After
this, a text message/email is sent with a code to validate the purchase. If the
buyer validates it, the seller can see it when they login to their account and
then seller is responsible for calling up the buyer, confirming the order,
answering to any necessary queries, and deliver the product. If the buyer is
unable to validate the order, a customer service agent from Daraz calls the
buyer up and validates the order and then the seller’s process starts as
mentioned above. This process generally takes about 2-5 working days and the
buyers usually get it by then unless there are other issues. Most sellers provide
cash on delivery to buyers.
Following is the process showing how customer can buy through Daraz’s app.
1.Search for the Product by browsing through the product categories on Daraz.
2.To add an item to your cart, click Add to Cart.
3.Once all the items have been added to the cart, tap Check Out.
4.If you have any discount vouchers, you can enter the code at the bottom of
the Check Out page to get the discount.
5.Select your preferred Delivery Option (Express Delivery / Normal Delivery)
6.Click Proceed to Pay.
7.Select your preferred Payment Method
8.Once you've verified your details, click confirm order to complete your order.
Selling process:
To sell on Daraz, you can follow these steps:
1. Download the Daraz Seller Center app or visit the Daraz website.
2. Sign up as a seller and provide the required information.
3. Create a product listing by adding details like title, description, price, and
images.
4. Set up your payment and delivery methods.
5. Once a customer places an order, you will receive a notification.
6. Prepare the item for shipping and update the order status accordingly.
7. Ship the item to the customer's address and provide any necessary tracking
information.
8. After the customer receives the item, they can rate and review their
experience.
9. Make sure to provide good customer service and resolve any issues
promptly.
You're now ready to start selling on Daraz.
3.5 Payment Methods:
Here are the payments methods available on daraz:
 Cash on Delivery
 Credit/Debit Card
 eSewa
 IME Pay
How to pay via eSewa on Daraz?
To use the eSewa Wallet on Daraz, customers will have to first link their eSewa
account. Once linked customers can do seamless transactions with just an OTP
ensuring minimal time spent at check-out.
First Time Users
1. Place an Order on Daraz app and tap on Check out
2. Select eSewa Wallet option
3. Login to your eSewa account using your eSewa ID and your password
4. Ensure your Sewa account is active and has sufficient balance
5. Accept terms and conditions and enter OTP (one time password) sent
to your registered mobile number
6. Select your Sewa account from payment method and click pay now
7. Happy Shopping
Existing Users
1. Place an Order on Daraz app and tap on Check out
2. Select your eSewa account from payment options
3. Enter OTP (one time password) sent to your registered mobile number.
3.6 Security Tools:
Daraz typically employ a range of security measures and tools to protect their
users and data. These may include:
1. Firewalls: To monitor and filter network traffic for potential threats.
2. Intrusion Detection and Prevention Systems (IDPS): To identify and respond
to suspicious activities.
3. Encryption: To secure data in transit and at rest, often using technologies
like SSL/TLS.
4. Web Application Firewalls (WAF): To protect against web-based attacks.
5. Anti-malware Software: To scan for and remove malicious software.
6. User Authentication: Multi-factor authentication (MFA) and strong password
policies.
7. Regular Security Audits and Penetration Testing: To identify vulnerabilities.
8. Security Information and Event Management (SIEM): For monitoring and
alerting.
9. DDoS Mitigation: To protect against distributed denial-of-service attacks.
10. Secure Development Practices: Ensuring that software is developed with
security in mind.
3.7 Daraz SWOT analysis:
Strengths:
- Wide range of products and categories
- Strong presence in multiple countries
- Convenient and user-friendly platform
- Secure payment options
- Efficient delivery and customer service

Weaknesses:
- Potential for counterfeit or low-quality products
- Limited availability of certain items in specific regions
- Shipping delays in some cases
- Reliance on third-party sellers for product quality control
Opportunities:
- Expansion into new markets and regions
- Collaborations with local brands and retailers
- Offering exclusive deals and discounts
- Improving customer loyalty programs

Threats:
- Competition from other e-commerce platforms
- Changing consumer preferences and behavior
- Economic and political uncertainties affecting international operations
- Cybersecurity threats and data breaches
Overall, Daraz has a strong foundation and opportunities for growth, but it also
faces challenges in maintaining product quality and dealing with competition in
the e-commerce industry.

3.8 Business Model of Daraz.com

Daraz.com primarily uses a B2C (Business-to-Consumer) business model. They
serve as an online marketplace where businesses (sellers) offer products to
individual consumers (buyers). However, they may also facilitate C2C
(Consumer-to-Consumer) transactions on their platform, where individual
users can sell products to other individual users, but their primary focus is on
connecting businesses with consumers.
 CHAPTER IV
SUMMARY AND CONCLUSIONS
4.1 Summary
Ecommerce has been an essential platform for business to flourish and mass
advertise their products. Due to the effective use of internet and social media
e-commerce business are growing day by day. This study aims to find out the
growing popularity of one of the online marketing center and how they have
been managing the network security issues. After the completion of this
project, we come to know that Daraz.com is one of the best online shopping
sites of Nepal. This site is adopting new technologies and making the interface
of the website user-friendly. Also, it has been adding up new products and
services to the site putting the consumers’ preference, income, and
accessibility into account. It is rendering the easy selection of
products, price comparison, ordering, and fastest delivery of goods and
services to the consumers. It has provided the consumer compatible
payment mechanism; cash on delivery, credit card payment, and
more.Daraz.com holds no inventory to itself thereby directly providing
platforms for the users in the both aspects of buyers and sellers. It caters the
wide range of products of various brands and the variety in products;
electronic gadgets and home appliances, fashionable wears and accessories for
men and women, books, and many more. Thus, it is the best
shopping site of Nepal. Likewise, with the help of this project, we can
analyze the current situation of online shopping in Nepal by relating
Daraz.com to this scenario. It is found that although Daraz is
gaining popularity among people and has numbers of fan followings across the
country, it still has to compete with renowned organizations.

4.2 MAJOR FINDINGS

1. **Rapid Growth**: Daraz.com has experienced rapid growth since its
inception, expanding its operations across multiple Asian countries and
becoming a major player in the e-commerce industry.
2. **Alibaba Acquisition**: In 2018, Daraz.com was acquired by Alibaba Group,
providing it with substantial financial resources and access to Alibaba's
expertise in e-commerce.

3. **Market Presence**: Daraz.com has a significant presence in South Asian

countries, serving millions of customers and partnering with both local and
international brands.

4. **Business Model**: The platform operates on a marketplace model,

connecting buyers and sellers, with Daraz.com handling logistics, payment
processing, and customer service.

5. **Technological Advancements**: Daraz.com has invested in advanced

technology, including a user-friendly mobile app and AI-driven
recommendation systems, to enhance the customer experience.

6. **Promotion of Digital Payments**: Daraz.com plays a crucial role in

promoting digital payments in regions where traditional banking infrastructure
is limited, contributing to the growth of cashless transactions.

7. **Competition and Challenges**: The e-commerce industry in Asia is highly

competitive, with rivals like Amazon and Flipkart. Daraz.com also faces
challenges related to infrastructure and logistics in some regions.

8. **Impact on E-commerce**: Daraz.com has played a pivotal role in the

growth of e-commerce in Asia, introducing countless individuals and
businesses to online shopping and e-commerce entrepreneurship.

9. **Future Prospects**: The future of Daraz.com looks promising as it

continues to expand, invest in technology, and adapt to evolving consumer
preferences, benefiting from the growth of digital payments and internet
penetration.
4.3 CONCLUSION
In conclusion, Daraz.com has become a force to be reckoned with in the Asian
e-commerce landscape. Its journey from a startup to an Alibaba-owned
powerhouse showcases the potential of e-commerce in the region. With its
commitment to innovation and customer satisfaction, Daraz.com is set to
shape the future of online shopping in Asia.

4.4 REFERENCES