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Martel 1

Nina Martel

Ms.Mendoza

English 1302-112

20 March 2024

A Deeper Investigation Into A World of Pop

Modern day pop stars are taking roles above just being national idols, in fact they are

starting to impact the economy more than taxes. For artists such as Taylor Swift, it’s been an

ongoing situation for some time now. After her unexpected blow up, Swift has managed to bring

in almost 4.6 billion dollars (Bhanage 1). Critics explain this growth has come from multiple

countries through sales during her most recent tour (The Eras Tour) along with merchandise and

website sales from the re-creation of her previous albums. For instance, authors like Carolyn

Tripp, Gina Arnold, and Theburge agree along with many more and explain that Taylor Swifts’

success and growth in income come from the buildup of touring, success in multiple music

genres, and hard working effort, are things that make Taylor Swift THE music industry.Taylor

Swift is a successful music star through her multi talented witts

To begin with, artists come and go as they phase out of the spotlight through media,

whether it be through musical notes, or relationships brought up through domino effects. Taylor

Swift has managed to make a name for herself through her million dollar decisions which

impacts society in more ways than anyone can imagine. For example, her influence in young

audiences is brutally noticeable on trending topics and what Gen-Z considers “hip”. However,

many environmentalists argue that these do not make up for her proactive status in the

environment in a commendable way due to previous actions that are believed to have been swept

under the rug, specifically her traveling habits during the eras tour. Due to her extensive net
Martel 2

worth, unless surrounded by security all around could be in immense danger to any minor

deflections. With reasons as high risk as those, leaves her without many transportation options.

The main point that seems to be consistently brought up is her carbon emissions released back in

2011 from her private jet had recently hit a peak in 2022. A study conducted by the Yard was

analyzed through the lenses of author Carras and claimed that Swift’s emissions are 1,184 times

the average person, providing evidence such as her estimated air times from January to July

(Carras 2022). The results came to an astonishing 170 flights, equivalent to a full 16 days in the

sky. In contrast, author Carolyn Tripp and scholars argue that these emissions are not proven to

be solely produced by Swift. Dassault Falcon 900LX (Taylors private jet) gets loaned out to

other celebrities regularly, placing a big emphasis on the inconsistency of facts blaming Swift

entirely for the full amount, as the majority of time spent in her hometown. Additionally a

keynote to keep in mind is Taylors safety, the public can’t expect the same treatment (travel

wise) as a grand portion of the population does.

Secondly, Taylor Swift is known for her masterpiece lyrics, the soundtracks that

accompany the theatrics featured in music videos, are factors which hold significant influence in

determining if a song will dominate charts. Besides having multiple albums out in a variety of

genres, she’s managed to put out hit’s in categories not commonly successful in, for example, in

the folklore soundtrack released during quarantine. Taylor was able to read her audience

surpassing the fear of not creating success, keep in mind she had originally started in country, her

triumph in the new genres came as a surprise as time after time she has proven to manage her

own success.Despite her popular heartfelt words in albums such as folklore, foreign authors such

as Macrorie (2) argue the importance of hypocrisy and the need to bring deeper awareness rather

than surface level no matter the chain of commandment (Macrorie 1954).Swift features many
Martel 3

lyrics including one way or another the beauty of nature, and even features two album covers in

deep rooted forest.First Folklore, released july 24, she’s featured in a long coat staring at the tall

trees above her, surrounding both left and right.The sister album is Evernmore, which is also

Swift in a forest looking out towards the once again featured tall trees.One may want to bring up

her negative impact on nature, and the contrast it has with some lyrics including “Autumn leaves

falling down like pieces into place”(from her biggest hit All too well 10 minute version) hinting

at the flourishing environment around her. Critics circle back to the dangerous carbon emissions

being released by her jet on a daily basis, and may make her seem inexperienced, or almost like

she doesnt know what she's talking about. Although after attending NYU to receive her

doctorate, her experience in the music world has even more been accredited for.Besides he recent

albums being pop music genre, her newest album coming out in a few months, is indie, as

producer on most if not all of her sounds proves fairly well with her ability to control sounds to

her advantage.While some critics may argue that her sounds are not well developed, these

opinions are partially based on her older albums, formed when she was just a teenager, barely

adapting and learning the controls with music

Lastly, Because of how young Taylor started, a fresh perspective on the changing world

of music was eye opening to most. This gained recognition, because rather than staying behind,

in one genre, and being known for only that, instances like this happened to artists such as

Mariah Carrey, who got stuck with her singular song for the christmas times, “All I Want For

Christmas Is You”. Swift decided advice provided to her by her label (Taylor Nation), as it was

considered a bad business decisions, and was predicted to flop, as author Dave (4) say

“illuminates” cultures (Russel 193) .Many thought her exploration would risk the absence of

previous obtained audience in her already loved and well known genre (country), but the passion
Martel 4

Swift felt was undeniable.Slowly but steady she started practicing her marketing skills , and

found the biggest plot that would bring an extended amount of attention to her. It was one of her

more notorious acts of the 2000’s,while most people may not have noticed it, she implemented a

strategy of dating guys, and dragged attention to them around times when her new albums were

coming out (cao 4) yet still having fun in her teenage years, but what she wasn’t ready for was

the backlash she would later receive from this (Cao 2021).While many men in the early 2000’s

got praised for jumping from girl to girl, Swift unfortunately did not have this luck, as rather than

dating a guy, she was dating both a guy and the media, a lack of privacy in taylor’s love life

became a grand issue. Article after article seemed to all have something to say, however, instead

of letting it all catch up to her and therefore have a mental breakdown, she decided to instill this

anger into her lyrics which the audience claimed could be felt through the screen. In doing so,

taylor was able to reach a greater audience through her visible passion, and even more in tune

with audience compared to any other artist as she was always without fail the main songwriter

for each of her songs.Despite all her efforts to surpass the media hatred, critics still had

something to complain about, but this time not only attacking her love life, but also her coping

skills, and would constantly use the phrase “all she talks about is guys”. In 2017, Swift decided

to disappear from the internet, no one had seen her for almost a year, and only decided to make a

public appearance right before the dropping of her new album reputation. This album stunned

both audiences and critics as it seemed to wrap all her anger in one says author Gina Arnold and

fellow colleagues , as a sort of rebuttal to critics with lyrics such as “All the liars are calling me

one, no body’s heard of me for months, i'm doing better than I ever was” as the comeback of the

century.
Martel 5

In conclusion, many artists have their tedious ups and downs throughout their career in

the industry and results will almost always come down to their charisma, or likeness

probability.Taylor Swift is one of the best possible examples textbooks could use to describe

resilience in a person. Her immense experience in defining precedents set against her promotes

stability, and time after time she proceeds to always be one step ahead, half of time in ways

unheard of which comes off as surprises to critics. Despite the considerable criticism Ms.Swift

faces, her actions seem to scream louder than any words she could possibly ever say though

news, or social media platforms. In addition to actions, her ability to encourage similar actions to

the dedicated and supportive fans proves an unseen amount of dedication to not only her fans but

the world itself. She serves as an activist to many platform which is truly a rare sight for

celebrities as big as Taylor Swift.All in all, the previous stated information serves to prove the

positive impact Taylor swift can have in the economy and people with the help of her team, fans,

and most importantly, the belief she has in herself to do the right thing, despite all accusations.
Martel 6

Cao, Yuxi. “The love story and Taylor Swift’s stylization.” Proceedings of the 2nd International

Conference on Education, Language and Art (ICELA 2022), 1 Mar. 2023, pp. 114–119,

https://doi.org/10.2991/978-2-38476-004-6_16.

Carras, christi. “Taylor Swift’s Rep Calls Private Jet Report ‘blatantly Incorrect’ amid Backlash.”

Los Angeles Times, Los Angeles Times, 31 July 2022,

www.latimes.com/entertainment-arts/story/2022-07-31/taylor-swift-private-jet-carbon-em

issions-report.

Fogarty, Mary, and Gina Arnold. “Are you ready for it? re-evaluating Taylor Swift.”

Contemporary Music Review, vol. 40, no. 1, 2 Jan. 2021, pp. 1–10,

https://doi.org/10.1080/07494467.2021.1976586.

Russell, Dave. “The ‘Social History’ of Popular Music: A Label without a Cause?” Popular

Music, vol. 12, no. 2, 1993, pp. 139–54. JSTOR, http://www.jstor.org/stable/931295.

Accessed 16 Apr. 2024.

Macrorie, Ken. “The Hypocrisy of Perfection.” College English, vol. 15, no. 5, 1954, pp.

288–90. JSTOR, https://doi.org/10.2307/372543. Accessed 14 Apr. 2024.


Martel 7

Team, Yard Digital PR. “Just Plane Wrong: Celebs with the Worst Private Jet CO2 Emissions:

Insights.” Yard, 19 Jan. 2023,

weareyard.com/insights/worst-celebrity-private-jet-co2-emission-offenders.

Théberge, Paul. “Love and business: Taylor Swift as celebrity, businesswoman, and advocate.”

Contemporary Music Review, vol. 40, no. 1, 2 Jan. 2021, pp. 41–59,

https://doi.org/10.1080/07494467.2021.1945227.

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