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A Detailed Lesson Plan in Principle of Marketing

The document outlines a detailed lesson plan for teaching principles of marketing. It includes learning objectives, content, resources, procedures for presenting content and activities, and an evaluation. Key steps are defining marketing, discussing marketing principles and approaches, and having students develop a product pitch.

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Tam Tiongson
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87 views3 pages

A Detailed Lesson Plan in Principle of Marketing

The document outlines a detailed lesson plan for teaching principles of marketing. It includes learning objectives, content, resources, procedures for presenting content and activities, and an evaluation. Key steps are defining marketing, discussing marketing principles and approaches, and having students develop a product pitch.

Uploaded by

Tam Tiongson
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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School:BUTUAN CITY SCHOOL OF ARTS AND Grade :11 Semester:Second

TRADES (BCSAT)
Application Code: Strand:ABM Division: Butuan City

Subject: PRINCIPLES OF MARKETING S.Y: 2023-


2024

A DETAILED LESSON PLAN IN PRINCIPLE OF MARKETING

I. LEARNING STANDARDS
A. CONTENT STANDARDS The learners demonstrate an understanding of the marketing principles, goals and
traditional and contemporary approaches to marketing.
B. PERFORANCE STANDARDS The learners shall be able to plot marketing goals and approaches to product or service
C. LEARNING COMPETENCIES Define and understand marketing principles, goals and approaches.
D. CODE ABM_PM11-Iab-1
E. Objectives
● Define and understand marketing.

● Understand the marketing principles, goals, and approaches.

● Differentiate traditional from contemporary approaches to marketing.

● Analyze the importance and purpose of marketing in business.


II. CONTENT Marketing principles, goals, and approaches.
III. LEARNING RESOURCES PRINCIPLES OF MARKETING 18TH Edition (Philip Kotler. Gary Armstrong)
A. References
1. Teachers Guide
2. Learner’s Material
pages
3. Textbook pages
4. Additional Materials
from Learning
Resource (LR) Portal
5. Other Learning Conate R. (n.d.) Principles of Marketing. Scribd.
Resources https://www.scribd.com/document/419713800/ABM-PM11-Ia-b-1
Anuradha (2022). What is the Difference Between Selling and Marketing.
Pediaa. https://pediaa.com/what-is-the-difference-between-selling-
and-marketing/
Sujan (2023).A Guide to the 5 Core Concepts of Marketing. Tyonote.
https://tyonote.com/5_core_concepts_of_marketing/
IV. PROCEDURES
A. PRELIMINARIES: 1. Prayers
2. Housekeeping
3. Greetings
4. Checking of Attendance
5. Reminder
6. Review Previous lesson

PRESENTATION.
The teacher will show a picture to establish the topic to be discussed.
B. Establishing purpose of the At the end of the lesson, the learners should be able to:
lesson
● Define and understand marketing.

● Understand the marketing principles, goals, and approaches.

● Analyze the importance and purpose of marketing in business.


C. Presenting the
examples/instances of the ACTIVITY.
new lesson Instruction.
1. Write the word “marketing” on the board. Instruct each student (or at least 10 student)
MOTIVATIONAL to go to the board and write a word that they think is related to marketing.
ACTIVITY
Example:

D. Discussing new concepts and Based in your activity.


practicing new skills #1 After the activity, divide the class into ten groups. Then, ask each group to define
“Marketing” using the words provided by their classmates.
ANALYSIS
E. Discussing new concepts and
● The teacher discussed the topic marketing, marketing principles, goals, and
practicing new skills #2
approaches and give various examples.
ABSTRACTION ● Discuss traditional from contemporary approaches to marketing and give
various examples.
F. Developing mastery (Leads The students will be asked the following questions. The teacher will call 2 to 4 students to
to Formative Assessment) answer.
1. What is the purpose of marketing?
3. Give at least 3 company or brand name that uses traditional, and contemporary
approached in marketing.
3. How marketing differs from selling?
G. Finding practical application Activity. Product Pitch
of concepts and skills in daily
living. Direction: (Teacher will explain to the students what is product pitch)
● Divide the class into 5 teams.
APPLICATION
● Give at least 30 minutes for each team to brainstorm and come up with the
unique product or idea.
● Encourage them to think creatively and consider the needs and preferences of
their target audience.
● Remind students to consider the four Ps of marketing (Product, Price, Place,
Promotion) while brainstorming their product ideas.
● Once teams have chosen their product idea, give them time to develop a brief
description of their product, including its features, benefits, target market, and
unique selling points.
● Students may use a cartolina, or a paper to sketch out any visuals or diagrams
that will help illustrate their product during the pitch.
● Each team will have 5 to 7 minutes to present their product pitch to the class.
(the pitch should focus on effective communication of the key features and the
benefits of the products as well as why it stands out in the market.
● After the presentation, allowed other groups to ask question and provide
feedback.
● After the presentation, teacher will announced the winning team, base on criteria.

H. Making generalization and The teacher asks the students the following.
abstraction about the lesson. 1. What have you learned from our discussion?
2. How important is marketing in a business organization?
3. If you owned a business? What do you think will be the best marketing
approaches to be used?
I. Evaluating Learning Let the students answer the 10 items quiz.
J. Additional activities for
application or remediation
V. REMARKS
VI. REFLECTION
A. No. of Learners who earned Out of ____ students, there are ____ who earned 80%
80% in the evaluation in the evaluation
B. No. of Learners who require There are ________ students who require remedial activities
additional activities for for remediation who scored below 80%.
remediation who scored
below 80%

C. Did the remedial lessons _______ YES


work? No. of Learners who _______ NO
have caught up with the There are _____ students who have caught up with the lessons.
lessons

D. No. of Learners who There are _____learners who continue to require remediation.
continue to require
remediation

E. Which of my teaching
strategies worked well? Why
did this work?

F. What difficulties did I


encounter that my principal
or supervisor can help me
solve?

G. What innovation or localized


materials did I use/discover
which I wish to share with
other teachers?

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