VIT Business School

Master of Business Administration

(MBA)

CURRICULUM & SYLLABUS

VIT Vision
“Transforming life through excellence in education and research”.

Mission of VIT Business School

“To develop innovative, globally competitive and socially responsible Leaders”.

Programme Learning Goals

1. Graduates will be original thinkers and creative problem solvers.

2. Graduates will compete in multi-cultural environments.
3. Graduates will make responsible decisions, considering stakeholders’ interest.
4. Graduates will analyse the managerial situations and communicate effectively to foster
participative team work
Programme Learning Objectives

1. Students will be able to co-create unique ideas, products and solutions

2. Students will be able to make decisions under constraints.
3. Students will be able to comprehend global trends influencing the business
environment.
4. Students will be able to formulate competitive strategies for the digital market places
5. Students will be able to analyse decisions using ethical frameworks for achieving
stakeholder welfare.
6. Students will be able to identify business problems and formulate alternative courses
of action
7. Students will be able to systematically apply qualitative and quantitative techniques to
solve business problems
8. Students will be able to articulate (oral and written) ideas to aid decision making
9. Students will be able to appreciate stakeholder and team involvement in executing
decisions
 Vellore Institute of Technology

Master of Business Administration

VIT Business School
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Programme Credit Structure Credits Finance

Discipline Core Courses 60 PMBA615L Security Analysis and Portfolio 3 0 0 3

Discipline Elective Courses 30 Management
Internship/Field work 06 PMBA616L Financial Econometrics 3 0 0 3
Total Graded Credit Requirement 96 PMBA617L Digital Banking Systems 3 0 0 3
PMBA618L FinTech-I 3 0 0 3
Discipline Core Courses 60 PMBA619L Global Financial Markets 3 0 0 3
PMBA620L Fixed Income Securities 3 0 0 3
L T P C
PMBA501L Organisational Behaviour 3 0 0 3 PMBA621L Financial Derivatives 3 0 0 3
PMBA502L Managerial Economics 3 0 0 3 PMBA622L AI for Finance 2 0 2 3
PMBA503L Accounting for Managerial Prac- 2 1 0 3 PMBA623L International Trade and Prac- 3 0 0 3
tices tices
PMBA504L Quantitative Techniques 2 1 0 3 PMBA624L Business Valuation 3 0 0 3
PMBA505L Information Systems 3 0 0 3 PMBA625L FinTech-II 3 0 0 3
PMBA506L Marketing Management 3 0 0 3 PMBA626L Risk Management and Insur- 3 0 0 3
PMBA507L Legal Aspects of Business 3 0 0 3 ance
PMBA508N Career Management-I 3 0 0 3 PMBA627L Behavioural Finance 3 0 0 3
PMBA509L Human Resource Management 3 0 0 3 PMBA628L Wealth Management 3 0 0 3
PMBA510L Macro Economics and Business 3 0 0 3
Environment HR
PMBA511L Operations Management 2 1 0 3
PMBA512L Business Research Methods 3 0 0 3 PMBA629L Performance Management and 3 0 0 3
PMBA513L Financial Management 2 1 0 3 Competency Mapping
PMBA514L Entrepreneurship Development 3 0 0 3 PMBA630L Organisational Change and De- 3 0 0 3
PMBA515E Business Analytics 2 0 2 3 velopment
PMBA516N Career Management-II 3 0 0 3 PMBA631L Learning and Development 3 0 0 3
PMBA517L Strategic Management 3 0 0 3 PMBA632L Digital HRM 3 0 0 3
PMBA518L Innovation and Design Thinking 3 0 0 3 PMBA633L Leadership and Team Building 3 0 0 3
PMBA519L Corporate Governance and So- 3 0 0 3 PMBA634L Talent Management 3 0 0 3
cial Responsibility PMBA635L Industrial Relations and Labour 3 0 0 3
PMBA520L Society and Business 3 0 0 3 Laws
PMBA636L Knowledge Management 3 0 0 3
PMBA637L Application of AI in HRM 3 0 0 3
Discipline Elective Courses 30 PMBA638L Strategic HRM 3 0 0 3
Marketing PMBA639L Global HRM 3 0 0 3
PMBA640L Compensation Management 3 0 0 3
PMBA641L Stress Management 3 0 0 3
PMBA601L Consumer Behaviour 3 0 0 3
PMBA642L Cross Cultural Management 3 0 0 3
PMBA602L Sales and Distribution Manage- 3 0 0 3
ment
PMBA603L Digital Marketing 3 0 0 3 Operations
PMBA604L Integrated Marketing Communi- 3 0 0 3
cation PMBA643L Project Management 3 0 0 3
PMBA605L New Product Development 3 0 0 3 PMBA644L Operations Research 3 0 0 3
PMBA606L Services Marketing 3 0 0 3 PMBA645L Total Quality Management 3 0 0 3
PMBA607L Retail Management 3 0 0 3 PMBA646L Warehouse Management 3 0 0 3
PMBA608L Brand Management 3 0 0 3 PMBA647L Materials Management 3 0 0 3
PMBA609L Neuro Marketing 3 0 0 3 PMBA648L Logistics Management 3 0 0 3
PMBA610L Health Care Marketing 3 0 0 3 PMBA649L Supply chain Management 3 0 0 3
PMBA611L Rural Marketing 3 0 0 3 PMBA650L Lean Management and Six 3 0 0 3
PMBA612L International Marketing 3 0 0 3 Sigma
PMBA613L Pricing and Revenue Manage- 3 0 0 3
ment
PMBA614L e-Commerce Marketing 3 0 0 3
 Vellore Institute of Technology

PMBA651L Sustainability Management 3 0 0 3 PMBA661L Data Visualisation and Story 2 0 2 3

PMBA652L Enterprise Resource Planning 3 0 0 3 telling
PMBA653L Statistical Quality Control 3 0 0 3 PMBA662L Social Media Analytics 2 0 2 3
PMBA654L Strategic sourcing and e- 3 0 0 3 PMBA663L Business Intelligence 2 0 2 3
Procurement PMBA664L CRM Analytics 2 0 2 3
PMBA655L Waste Management 3 0 0 3 PMBA665L Operations Analytics 2 0 2 3
PMBA656L Value Engineering 3 0 0 3 PMBA666L Retail Analytics 2 0 2 3
PMBA667L Investment Analytics 2 0 2 3
Analytics PMBA668L Big Data Analytics 2 0 2 3
PMBA669L Machine Learning 2 0 2 3
PMBA657E Marketing Analytics 2 0 2 3 PMBA670L Trading Algorithms 2 0 2 3
PMBA658L Financial Analytics 2 0 2 3
PMBA659L HR Analytics 2 0 2 3 Internship /Field work 06
PMBA660L Supply chain Analytics 2 0 2 3
PMBA699J Summer Internship (12 Weeks) 06
Course code Course Title L T P C
PMBA501L Organizational Behaviour 3 0 0 3
Pre-requisite NIL Syllabus version
1.0
Course Objectives
The objective of this course is
1. To provide an understanding of basic concepts and functions of management and
its application in the organization.
2. To provide students with a basic knowledge of important theories relating to
organizational behavior.
3. To understand behavioural processes of individuals, groups and structure in
organizations
4. To provide students with inputs enabling them to work more effectively in their roles
as managers.
Course Outcomes
Students will be able to
1. Identify the different levels of analysis in organisational behaviour.
2. Explain the different factors that influence organisational climate and culture.
3. Use the different concepts of organisational behaviour to solve problems in
organisations.
4. Analyse the different factors that contribute to organisational effectiveness.
5. Create a new organisational culture that is more supportive of employee
engagement.
6. Evaluate the effectiveness of different organisational behaviour interventions.
Module: 1 Fundamentals of Organizational Behaviour 6 Sessions
Concept of Management, Nature of Management, What Managers Do - Managerial
functions and roles, Levels of Management, Effective Management - Managerial skills and
competencies, Characteristics of Quality Managers. Meaning of Organizational Behaviour,
Contributing disciplines, Challenges and opportunities, Organizational Behaviour Models -
Individual, Groups and Organizational.
Module: 2 Individual Dynamics 5 Sessions
Concept of Human Behaviour: Nature of People, Value of Person (Ethical Treatment).
Personality: Definitions, Different types of Personality, Determinants of Personality -
Matching Personality and Jobs; Perception: Definition, Factors influence perception,
Person perception: Attribution theory, Errors, Shortcuts used in judgment, Importance of
perception in Industry.
Module: 3 Attitude & Learning 4 Sessions
Attitude: Meaning, Characteristics and components of Attitude, Attitude and Behaviour,
Attitude Formation ‐ Attitude, Job Satisfaction. Learning: Meaning, Characteristics, and
Process of learning. Theories of Learning: Classical Conditioning, Operant Conditioning.
Learning and Organizational Behaviour Modification.
Module: 4 Motivation 2 Sessions
Motivation: Nature of Motivation, Process of Motivation, Traditional & Contemporary
theories on Motivation; Motivation application in Organization setup.
Module: 5 Group Dynamics 3 Sessions
Understanding the group behaviour, Types of Groups: Formal Group, Informal Group;
Stages of group development. Group dynamics and Group cohesiveness. Group decision-
making. Team: Types of Team, Team Building and Managing Effective Team, Team
structure.
 Module: 6 Interpersonal Dynamics 3 Sessions
Communication – Symbols, Network, and Direction of Communication Flow, Barriers to
Effective Communication, Interpersonal Communication; Interpersonal Conflicts &
Negotiations.
Module: 7 Organizational Dynamics 5 Sessions
Organization Structure, Forms of Organization Structure; Organizational Climate,
Organizational Culture: meaning, how employees learn organizational culture;
Organizational Change: Concept, resistance to change, managing resistance to change;
Leadership - Theories, Styles. Managing Stress: concept, causes of stress and coping
strategies; Insights from Indian ethos.
Module: 8 Contemporary Issues 2 Sessions
Guest Lecture from Industry experts on contemporary issues and recent trends in
organizational behaviour.
Total Lecture Sessions: 30 Sessions

Text Book(s)
1. L.M. Prasad (2020), Principles and Practice of Management, 20th Edition, Sultan
Chand & Sons, New Delhi.
2. Timothy A. Judge Stephen P. Robbins (2017), Organizational Behaviour. 17th Edition,
Pearson Education Limited, Upper Saddle River.
Reference Books
1. Harold Koontz, Heinz Weihrich, Mark V. Cannice (2020), Essentials of Management -
An International, Innovation and Leadership Perspective, 11th Edition.
2. Udai Pareek and Sushama Khanna (2018), Understanding Organizational Behaviour
(4th Edition), Oxford Publishing.
Mode of Evaluation: Midterm, Assignment, Quiz, Case studies, Class Exercises, Role
plays, Seminar, and FAT
Recommended by Board of Studies 19-05-2023
Approved by Academic Council No. 70 Date 24-06-2023
Course Code Course Title L T P C
PMBA502L Managerial Economics 3 0 0 3
Pre-requisite Nil Syllabus version
1.0
Course Objectives
The course is aimed at
1. To provide students with the knowledge of essential functions of managerial
economics with respect to decision making.
2. To provide students with analytical skills required to the use of economic principles
to evaluate alternative courses of action and finally choose among alternatives to
maximize welfare.
3. To provide students with the knowledge of the impact internal and external factors
on business decisions.
Course Outcome
At the end of the course, the student will be able to
1. Analyze decisions using economic principles for maximizing welfare.
2. Estimate and forecast demand with the use of quantitative techniques.
3. Comprehend production related decisions under cost constraints by employing
various concepts of economics.
4. Formulate pricing strategies for different markets.
5. Estimate the level of production so that the business achieves break-even point.
6. Describe the impact of Asymmetric Information and externality on business.
Module:1 The Fundamentals of Managerial Economics 3 Sessions
Types of economic analysis; Kinds of economic decisions; Economic principles relevant to
managerial decisions; Managerial Economics and functions of management
The Theory of firm: Goals of firm and alternate theories of firm, Constraints on the operation
of the firm
Module:2 Demand, Supply, and its Application 6 Sessions
Demand; Law of demand; Supply; Law of supply; Market equilibrium; Forces behind the
demand and supply curve; Shifts in demand and supply curve.
Using Elasticities in managerial decision making: Elasticity of demand; Elasticity of supply;
Elasticity and Revenue
Demand Estimation and forecasting: Quantitative and qualitative techniques
Module:3 Production Theory and Estimation 5 Sessions
Production function; Production function with one variable input; Optimal use of the variable
input; Production function with two variable inputs; Optimal combination of inputs; Returns
to scale; The innovation process
Module:4 Economic Analysis of Costs 4 Sessions
Nature of costs; Short run cost functions; Long run cost curves; Plant size and economies
of scale; Learning curves; Break-even analysis
Module:5 Perfect and Imperfect Market 6 Sessions
Managing in a perfectly competitive market; Perfect competition and Pareto optimality;
Sources of imperfect competition; Monopoly and monopoly Power; Short run and long run
output decision in monopolistic competition
Module:6 Pricing Practices in Markets 2 Sessions
Price discrimination; Peak load pricing; Bundling; Transfer pricing
Module:7 Asymmetric Information and Externality 2 Sessions
Moral hazard and adverse selection; Principal-Agent problem; Market inefficiency with
externalities
Module:8 Contemporary Topics 2 Sessions
Guest Lecture from industry experts on contemporary topics in market competition and
strategic decision
 Total Lecture sessions: 30 Sessions

Text Book(s)
1. Case, Karl E, Fair, Ray C., and Oster, Sharon M (2020), Principles of Economics,
13th Edition, Pearson Publication
2. Wilkinson, Nick (2022), Managerial Economics, 2nd Edition, Cambridge University
Press
Reference Books
1. Pindyck, Robert and Rubinfeld, Daniel (2017), Microeconomics, 9th Edition, Pearson
Publication
2. Geetika, Ghosh, Piyali., and Choudhury, Purba Roy (2017), Managerial Economics,
3rd Edition, McGraw Hill Education
Mode of Evaluation: Midterm, Assignment, Quiz, Case studies, Class Exercises, Role plays,
Seminar, and FAT
Recommended by Board of Studies 19-05-2023
Approved by Academic Council No. 70 Date 24-06-2023
Course Code Course Title L T P C
PMBA503L Accounting for Managerial Practices 2 1 0 3
Pre-requisite Bridge Course Syllabus Version
1.0
Course Objectives
The aim of the course is
1. To provide students with the knowledge of prepare, analyze and interpret financial
statements.
2. To provide students with the process of Depreciation and Inventory valuation.
3. To provide students with the knowledge of cost concepts for preparing the cost
statement and break-even analysis.
4. To provide students with the knowledge of preparing budgets and analyze the cost
variances.
Course Outcome
At the end of the course, the student will be able to
1. Comprehend the final accounts of the business
2. Analyze the financial statements of a firm.
3. Determine the Depreciation and Inventory valuation of an organization.
4. Apply the cost concepts to prepare the cost statements
5. Analyse the Break Even Point of the company
6. Estimate the budgets and examine the cost variances
Module:1 Preparation of Final Accounts 5 Sessions
Final accounts – Meaning, objectives, importance, Preparation of Final Accounts-Trading,
Profit and Loss Account and Balance Sheet. Adjustments of Final Accounts-Prepaid
Expenses-Outstanding Expenses-Depreciation-Closing Stock-Bad Debts-Provision for
Doubtful Debts.
Module:2 Analysis of Financial Statements 4 Sessions
Financial statement-Objectives -Significance-Techniques of Financial Statement Analysis-
Cashflow Statement (AS3)-Comparative statements-common size statements, Trend
Analysis
Module:3 Ratio Analysis 3 Sessions
Ratios- Definition, Ratio Analysis-Significance, limitations, Classification of Ratios-
Profitability, Liquidity, Solvency and Turnover Ratios - Dupont Analysis.
Module:4 Depreciation and Inventory Valuation 4 Sessions
Depreciation – causes – importance –methods of depreciation, Straight Line Method,
Diminishing Balance Method, Sum of Years' Digits Method, units of production method.
Inventory valuation – meaning – objectives – inventory valuation techniques, FIFO, LIFO,
simple average and weighted average methods.
Module:5 Introduction to Costing 4 Sessions
Basic Concepts of Cost Accounting, Objectives, importance and Advantages of Cost
Accounting, Cost Centre, Cost Unit, Elements of Cost, Preparation of Cost Sheet.
Module:6 Cost-Volume-Profit (CVP) Analysis 5 Sessions
Marginal Costing - Meaning, Fixed Cost, Variable cost, Applications, Advantages and
Limitations, Contribution, P/V Ratio, Break-Even Point (BEP), Graphical Chart, Margin of
Safety, Angle of incidence.
Module:7 Budgetary Control and Variance Analysis 4 Sessions
Budget and Budgeting-Meaning, Importance, Advantages and Disadvantages, Types of
Budgets; Budgets and Budgetary Control; Variance Analysis-Material Variance-Cost
Variance-Labour Variance.
Module:8 Contemporary Issues 1 Session
Guest Lecture from industry experts on Contemporary Accounting practices.
Total Sessions: 30 Sessions
Text Book(s)
 N.P. Srinivasan & M. Sakthivel Murugan, “Accounting for Management” 5th
1.
Edition, 2019, S. Chand & Company Ltd., New Delhi.
2. Tulsian P. C, 2018, Financial Accounting, 1/e, Pearson Education
M.Y. Khan & P.K. Jain, 2019, Management Accounting, Tata McGraw Hill, 8th
3.
edition.
Catherine Stenzel and Joe Stenzel, 2019, From Cost to Performance
4.
Management, John Wiley & Sons.
Reference Books
Larry M. Walther, 2020, Financial Accounting, Create Space Independent Publishing
1.
Platform, Luxemberg
M.C. Shukla, T.S. Grewal and S.C. Gupta, 2019, Advanced Accounting, S. Chand &
2.
Co., New Delhi
N.M. Singhvi, Ruzbeh J. Bodhanwala, 2018, Management Accounting – Text and
3.
cases, 3rd edition PHI Learning.
4. Ashish K. Battacharya, 2019, Introduction to Financial Statement Analysis, Elsevier.
Mode of Evaluation: Midterm, Assignment, Quiz, Case studies, Class Exercises, Role
plays, Seminar, and FAT
Recommended by Board of Studies 19-05-2023
Approved by Academic Council No. 70 Date 24-06-2023
Course Code Course Title L T P C
PMBA504L Quantitative Techniques 2 1 0 3
Pre-requisite NIL Syllabus version
1.0
Course Objectives
1. To make the students understand mathematical and statistical concepts, tools
and techniques.
2. To train the students to do various quantitative analysis and making more
accurate interpretations.
3. To nurture quantitative and statistical thinking ability while making any decision.
4. To make the students apply their statistical knowledge and skills for making
optimum allocation of resources in personal and job life.

Course Outcome
At the end of this course, students should be able to:
1. Assess and apply the techniques of descriptive statistics.
2. Determine appropriate probability distribution in decision making.
3. Formulate and test hypotheses for data driven decisions.
4. Apply the different types of non-parametric techniques for effective business
decisions.
5. Apply the different types of association techniques for the business analysis.
6. Apply the different types of Time series and Index number techniques for effective
business decisions.
7. Construct Graphs and charts for effective interpretation of the summarized data.
Module1 Data collection and Descriptive Statistics 4 Sessions
Need of statistics in Management and Research; Scope, characteristics, limitations and
misuse of statistics, Primary and secondary data, sources of data, Bivariate frequency
distribution, Tabulation, Graphical representation of data, Measures of Central tendency
and Measures of Dispersion.
Module2 Probability and Probability Distributions 4 Sessions
Probability – definitions – addition and multiplication Rules (only statements) – simple
business application problems – probability distribution – expected value concept –
theoretical probability distributions – Binomial, Poison and Normal – Simple problems
applied to.
Module3 Sampling Distribution and Estimation 4 Sessions
Introduction to sampling distributions, sampling distribution of mean and proportion,
application of central limit theorem, sampling techniques. Estimation: Point and Interval
estimates for population parameters of large sample and small samples, determining the
sample size.
Module4 Testing of Hypothesis 4 Sessions
Hypothesis testing: one sample and two sample tests for means and proportions of large
samples (z-test), one sample and two sample tests for means of small samples (t-test), F-
test for two sample standard deviations. ANOVA one and two way – Design of experiments.
Module5 Nonparametric Method 4 Sessions
Chi-square test for single sample standard deviation. Chi-square tests for independence of
attributes and goodness of fit. Sign test for paired data. Rank sum test. Kolmogorov-Smirnov
– test for goodness of fit, comparing two populations. Mann – Whitney U test and Kruskal
Wallis test. One sample run test.
Module6 Measures of Association 4 Sessions
Simple correlation, Types of correlation, Karl Pearson’s coefficient of correlation,
Spearman’s rank correlation (with and without repeated ranks), Business prediction models,
simple linear regression. Concepts of multiple regressions, Industrial practice of regression
models.
Module7 Time series and Index Number 4 Sessions
Time series analysis: Components, Models of Time Series–Additive, Multiplicative and
Mixed models- Trend analysis: Free hand curve, Semi averages, Moving averages, Least
Square method. Index Numbers – Laspeyre’s, Paasche’s and Fisher’s Ideal index number,
Time reversal and Factor reversal test.

Module8 Contemporary Topics 2 Sessions

Guest lecture by industry experts on Emerging trends in Statistics
Total Sessions: 30 Sessions

Text Book(s)
1 Statistics for Management (2017), Richard I Levin, David S. Rubin, H. Siddiqui
Masood and Rastogi Sanjay, 9th Edition, Pearson.
Reference Books
1 Anderson, Sweeny & Williams (2016) Statistics for Business & Economics, Revised 13th
edition, Cengage Learning

2. Black Ken, Business Statistics for Contemporary Decision making, 9th edition, Wiley

Mode of Evaluation: Midterm, Assignment, Quiz, Case studies, Class Exercises, Role plays,
Seminar, and FAT

Recommended by Board of Studies 19-05-2023

Approved by Academic Council No. 70 Date 24-06-2023
Course Code Course Title L T P C
PMBA505L Information Systems 3 0 0 3
Pre-requisite NIL Syllabus version
1.0
Course Objectives
1. Develop knowledge and skills required to work effectively in a corporate
environment.
2. Provide students with comprehensive knowledge and technical skills needed to
successfully participate in and support the increasingly applied role of information
technology in corporate decision making
3. Enable students to conceptualize and manage the specification, design and
implementation of applied information systems.
4. Provide the knowledge of contemporary issues related to the field of managing
information systems.

Course Outcome
1. Assess the basic concepts and technologies used in the field of management
information system.
2. Assess the role of information system in organizations, the strategic management
processes and the implications for the management.
3. Design, implement and maintain, usable, reliable and cost-effective information
systems that support operational, managerial and strategic activities of
organizations
4. Study and evaluate existing manual and automated business process, and identify
opportunities for re-engineering and/or automation
5. Coordinate with the user community in IS requirements analysis/design activities,
and provide guidance and technical support to end user computing activities.
6. Assess the knowledge of contemporary issues related to the field of managing
information systems
Module:1 Foundations of Information Systems 4 Sessions
Foundations of Information Systems: A framework for business users - Roles of Information
systems - System concepts - Organisation as a system - Components of Information
Systems - IS Activities - Types of IS.
Module:2 SDLC and Various Methods 4 Sessions
Systems Development Life Cycle, Various methodologies of IS development, Agile and
Continuous Delivery Models, Design and Implementation of Innovative Process models.
Module:3 Information System for operations and decision 4 Sessions
making
IS for operations and decision making: Marketing IS, Manufacturing IS, Human Resource
IS, Accounting IS and Financial IS - Transaction Processing Systems- Information
Reporting System - Information for Strategic Advantage.
Module:4 DSS and AI 4 Sessions
DSS and AI: DSS models and software: The decision making process - Structured, Semi
Structured and Unstructured problems; Overview of AI, Neural Networks, Fuzzy Logic
Systems - Expert Systems.
Module:5 Managing Information Technology 4 Sessions
Managing Information Technology: Managing Information Resources and technologies – IS
architecture and management - Centralised, Decentralised and Distributed - EDI, Supply
chain management & Global Information technology Management.
Module:6 Security and Ethical Challenges: 4 Sessions
Security and Ethical Challenges: IS controls - facility control and procedural control - Risks
to online operations - Ethics for IS professional - Societal challenges of Information
technology.
Module:7 Managerial Issues in IS 4 Sessions
Emerging issues in managing Information Systems in business like Systems Security,
Technological obsolescence, Change Management, IT infrastructure Management, etc.
Module:8 Contemporary Topics 2 Sessions
Guest Lecture, Case studies, assignments and Seminar
Total Lecture Sessions: 30 Sessions

Text Book(s)
1. Valacich, Joseph; Schneider, Christoph, Information Systems Today: Managing the
Digital World, Pearson Publishers Ltd Global Edition 2022
Reference Books
1. Ralph M. Stair, George W. Reynolds, Principles of Information Systems with
MindTap, 14e, Cengage Learning 2021
2. Laudon, Jane P.; Laudon, Kenneth C. Management Information Systems: Managing
the Digital Firm, Global Edition, Pearson Publishers Ltd 2022

Mode of Evaluation: Midterm, Assignment, Quiz, Case studies, Class Exercises, Role plays,
Seminar, and FAT
Recommended by Board of Studies 19-05-2023
Approved by Academic Council No. 70 Date 24-06-2023
Course Code Course Title L T P C
PMBA506L Marketing Management 3 0 0 3
Pre-requisite Nil Syllabus version
1.0
Course Objectives
The course aims to:
1. Familiarize students with the world of marketing.
2. Give insights into, how the various elements of marketing associate and interact with
each other to create Value for the Customers.
3. Provide students with an understanding of marketing opportunities and competitive
challenges associated with the digital trend.
Course Outcomes
On the completion of this course the student will be able to:
1. Apply the marketing mix as a framework for marketing decision making.
2. Make the marketing research metrics.
3. Do market segments, market targets and brand positioning.
4. Equip with the marketing tactics to create Product and Service Value.
5. Design and Manage the Integrated Marketing Channels
6. Manage Digital Communications
Module 1 Understanding marketing world 4 Sessions
Defining Marketing for the New Realities - The Scope of Marketing - Core Marketing
Concepts - Marketing Environment; Selling Vs Marketing; Company Orientation toward the
Marketplace; Marketing Mix.
Module 2 Consumer Behaviour and Services Marketing 4 Sessions
Understanding Consumer Behaviour, Consumer Buying Decision Process, Types of
Consumer Buying Behaviour, Introduction and Classification of Services – Growth of
Service Sector – Service Delivery Gaps.
Module 3 Segmentation, Targeting and Positioning 5 Sessions
Segmentation - Bases for Segmenting Consumer Markets - Geographic Segmentation -
Demographic Segmentation - Psychographic Segmentation - Behavioral Segmentation -
Market Targeting; Effective Segmentation Criteria - Evaluating and Selecting the Market
Segments - Positioning.
Module 4 Product Concept and Brand Management 4 Sessions
Setting Product Strategy - Product Classification, Product Levels, Product Line and Mix
Concept, Product Life Cycle and New Product Development - Introducing New Market
Offerings - Building Loyalty - Brand Communities - Win-Backs - Cultivating Customer
Relationships - Customer Relationship Management.
Module 5 Pricing, Value Chain and Customer Value 3 Sessions
Developing Pricing Strategies and Programs – Understanding the Value Chain and its
Relevance to Marketing – Managing Customer Value; The Value Delivery Process – The
Value Chain – Building Customer Value, Satisfaction, and Loyalty – Measuring Customer
Life Time Value and – Retaining Customers.
Module 6 Distribution and Promotion 3 Sessions
Designing and Managing Integrated Marketing Channels – Managing Retailing,
Wholesaling and Logistics. Designing and Managing Integrated Marketing Communications
– Managing Mass Communications: Advertising, Sales Promotions, Events and
Experiences and Public Relations.
Module 7 Digital Marketing 5 Sessions
E-Commerce - Managing Digital Communications: Online-Social Media – Mobile; Managing
Personal Communications: Direct – Database Marketing – Personal Selling. Online
Marketing - Advantages and Disadvantages - Online Marketing Communication Options -
Social Media Marketing – E-Word of Mouth – Forms and Creating; Mobile and App Based
Marketing: Scope - Developing Effective Mobile Marketing Programs - Mobile Marketing
Across Markets.
Module:8 Contemporary Topics 2 Sessions
Guest Lecturers
Total Sessions: 30 Sessions
Text Book(s)
1. Kotler, P., Keller, K. L., Chernev. A., Sheth. J.N., Shainesh.G., (2022), Marketing
Management, 16th Edition.
2. Hair, J. F., Lamb, C. W., McDaniel, C. (2018), MKTG, United States: Cengage
Learning.
Reference Books
1. Hartley, S. W., Kerin, R. A. (2021), Marketing, 15th Edition, United States: McGraw-
Hill Education.
2. Harris, L. C., He, H., Armstrong, G., Piercy, N., Kotler, P. T. (2019), Principles of
Marketing, 8th Edition, United Kingdom: Pearson Education.
Mode of Evaluation: Midterm, Assignment, Quiz, Case studies, Class Exercises, Role
plays, Seminar, and FAT
Recommended by Board of Studies 19-05-2023
Approved by Academic Council No. 70 Date 24-06-2023
Course code Course Title L T P C
PMBA507L Legal Aspects of Business 3 0 0 3
Pre-requisite NIL Syllabus version
1.0
Course Objectives:
The course is aimed at
1. Impart basic understanding on laws affecting the operations of a business
enterprise.
2. Enable students to learn the legalities associated with the Company formation and
functioning
3. Provide an insight on laws related to Information Technology, Competition Act and
IPR.
Course Outcomes:
At the end of the course the student will be able to:
1. Identify the statutory provision that affects the business decisions
2. Explain the legal frame work related to sale of goods
3. Analyse the legal implications of the general activities of a modern business
organization
4. Exposure to important commercial laws
5. Evaluate the principles and rules governing legal regulations about the company
6. Use the different concepts of IPR act and Information technology act to solve
problems in organisations.
Module:1 The Indian Contract Act, 1872 6 Sessions
Significance of Business Laws, Indian Contract Act, 1872: Introduction and classification of
contracts, Essentials elements of a valid contract, Performance of a contract, Discharge of
a contract, Void agreements, Breach and Remedies of a contract.
Module:2 Special Contract Acts 4 Sessions
Contract of Indemnity and Guarantee, Distinction, Rights and Liabilities of Surety, Discharge
of Surety. Bailment contracts, Rights and Duties of Bailor and Bailee, Finder of lost goods,
Discharge of Bailment Contracts, Pledge, Pawnor and Pawnee, Law of Agency, Mode of
creation of agency, Type of Agents, Rights and Duties of Agent and Principal, Dissolution
of agency
Module:3 The Sale of Goods Act, 1930 3 Sessions
Introduction and Essentials of contract of sale, Sale and Agreement to sell, Conditions and
Warranties, Transfer of property, Performance of a contract of sale, Unpaid seller, Caveat
Emptor – Exceptions
Module:4 Consumer Protection Act, 1986 3 Sessions
Meaning of Consumer, Service, Goods, Deficiency, Defect, Unfair Trade Practices, Rights
of Consumers, Machinery For redressal of Grievances, Remedies available to injured
consumers.
Module:5 Companies Act, 2013 6 Sessions
Nature and Registration, Kinds of Companies, Memorandum of Association, Article of
Association, Kinds of Shares, Company meetings and resolutions, Powers and duties of
Directors, Non-Executive and Independent Directors in a company, Winding up, Corporate
Fraud and Criminal Behaviour, CSR Implications and Compliances
Module:6 Information Technology Act, 2000 3 Sessions
Definitions under the Act, Digital signature, Electronic governance, Attribution,
acknowledgement and dispatch of electronic records, Regulation of certifying authorities,
Digital signatures certificate, Duties of subscribers, Penalties and adjudication, Appellate
Tribunal, Offences
Module:7 IPR Act 3 Sessions
Intellectual Property Rights, WIPO, Copyright, Trade Marks, Patents, Designs, TRIPS
Agreement, WTO
Module:8 Industry Interface and Interactions 2 Sessions
Guest lecture by Legal/industry experts on contemporary Corporate and business laws for
digital era
Total Sessions: 30 Sessions
Text Book(s)
1. N. D. Kapoor, Dr. Rajni Abbi, Bharat Bhushan, Rajiv Kapoor, (2022), Elements of
Mercantile Law, 38th Edition, Sultan Chand & Sons, New Delhi.
2. Akhileshwar Pathak, (2022) Legal Aspects of Business, 8th Edition, McGraw Hill
Education (India) Pvt., Limited
Reference Books
1. Gulshan and Kapoor G K (2020), Business Law including Company Law, 21st Edition,
New Age International Publishers.
2. Rashmi Aggarwal, Rajinder Kaur, (2020), Legal Aspects of Business, 1st Edition,
Pearson Education
Mode of Evaluation: Midterm, Assignment, Quiz, Case studies, Class Exercises, Role plays,
Seminar, and FAT
Recommended by Board of 19-05-2023
Studies
Approved by Academic Council No. 70 Date 24-06-2023
Course Code Course Title L T P C
PMBA508N Career Management-I 3 0 0 3
Pre-requisite Syllabus version
1.0
Course Objectives
The course is aimed to:
1. Understand Career Development Stages
2. Effective Communication (Understanding Communication Barriers, Training on
Written & Oral Communication)
3. Give knowledge of how to improve presentation skills.
4. Learn negotiation skills.
5. Understand time management.
6. Understand the importance of business etiquette.
7. Understand the career and competencies mapping.
8. Personal Mastery –Understanding the Self.

Course Outcome
At the end of the course, the student will be able to
1. Develop effective communication skills (spoken and written)
2. Improve presentation skills.
3. Prepare excellent business correspondence and business reports that yield
outcomes.
4. Develop self-assurance through mastering interpersonal skills, team management
skills, and leadership skills.
5. Create all-around personalities with mature perspectives to perform well in a
variety of situations.
6. Manage the time effectively.

Module:1 Behavioral 4 Sessions

competency Mapping, Courage Area, Attitude, Interest, Personality, Emotions
Module:2 Personal Grooming & Etiquette 3 Sessions
Making a Great First Impression, Etiquette of Dressing, The Do’s and Don's in Conversation
Module:3 Interpersonal Skills 3 Sessions
The Basics of Interpersonal Communication, • Displaying Courteousness and
Thoughtfulness at the formal setting
Module:4 Business Communication 4 Sessions
The Building Blocks of Effective Business Communication, E-Mail Etiquette, Time
Management, Professionalism, Negotiation Skill, Business Etiquette
Module:5 Presentation Skills: 4 Sessions
Preparation, Design, Delivery
Module:6 Business Writing: 5 Sessions
Rules of Effective Writing, Understanding your reader’s needs, Responding Effectively
Using the 5 Cs’ of Communication, Enhancing the Impact of Your Writing, E-Mail Etiquette,
Business letters, employee evaluations, letters of recommendation, letters of appreciation,
thank-you notes, memorandum, proposals, reports, planning documents, press releases,
proactive media writing, electronic Mail
Module:7 Communicate with Impact: 5 Sessions
The Basics of Interpersonal Communication, Powerful Body Language, Spoken
Communication, The Art of Assertiveness, Ask vs Tell Styles, Effectively Communicating
with Various Stakeholders, Role Play Simulations for Confidence Building
Module:8 Contemporary Topics 2 Sessions
Presentation, Role Play, Activity Based Learning
 Total Sessions: 30 Sessions
Text Book(s)
1. The BIG Book of NLP, Expanded 12th edition, Shlomo Vaknin, Inner Patch
Publishing, 2022
2. Title: Bridging the Soft Skills Gap 25, Bruce Tulgan, John Wiley & Sons, Inc.,
Hoboken, New Jersey. 2015
Reference Books
1. Title: Designing for Behavior Change, 2nd Edition, Stephen Wendel, O'Reilly Media,
Inc., 2020

Mode of Evaluation: Internal Assessments

Recommended by Board of Studies 19-05-2023

Approved by Academic Council No. 70 Date 24-06-2023
Course code Course Title L T P C
PMBA509L Human Resource Management 3 0 0 3
Pre-requisite NIL Syllabus
version
1.0
Course Objectives
The Objective of the course is to:-
1. Provide the student with a comprehensive knowledge and understanding of Human
Resource Management by exploring today’s Human Resource environment
including current trends in HRM.
2. Equip students with the conceptual and practical understanding of employee
recruitment and selection process, job design and job analysis, training and
development, performance appraisal, employee compensation, industrial relations,
and safety and health.
3. Facilitate students to have deeper insight about the crucial role of current and
emerging HR managers to manage the people in changing business environments.

Course Outcomes
At the end of the course the student will be able to:-
1. Identify the key functions of HRM and HR Planning processes and learn how to
manage HR in the organization.
2. Analyse the sources for attracting, recruiting and selecting the right talent and also
assess the training needs and organize the training programs.
3. Evaluate the different performance management systems, and appreciate the best
practices in appraising the employee performance.
4. Demonstrate wage and salary administration and also able to determine salary as
per the worth of the job.
5. Exposer to the dynamics of industrial relations and to develop the ability to settle
the industrial dispute at workplace.
6. Use the different concepts of HRM to solve problems in organisations
Module:1 Introduction to Human Resource Management 4 Sessions
Overview, Meaning and Definitions of HRM, Nature, Scope and Objectives of HRM,
Evolution of HRM, Functions of HRM, Roles and responsibility of HR Manager, Important
current trends in HR.
Module:2 HR Planning, Recruitment and Selection 5 Sessions
Meaning, Objectives, Importance and Significance of HR Planning, Processes of HR
Planning. Job Analysis- Job description and job specification, Recruitment- Purposes,
Process and Sources of Recruitment, Selection- Importance and processes of selection,
Types and uses of Tests in selection, Interview- Types and Methods of Selection Interview.
Importance and Process of employee Induction/Orientation.
Module:3 Training and Development 4 Sessions
Overview of Human Resource Development and Training and Development: Meaning,
Objectives and Importance of training, Methods of Training, Assessment of training needs,
Process of training. Purposes, Bases and types of Promotion, Transfer, Demotion and
Separation.
Module:4 Performance Management System 4 Sessions
Overview of performance management system: The Applications of Performance
Management, Managing Organizational Performance, Performance Appraisal- Meaning,
Objectives and uses of performance appraisal, Different methods of appraising employee
performance. Career Management: Career succession planning and development.
Module:5 Wage and salary administration 4 Sessions
Overview of Compensation Management: Meaning and Definition of compensation, wage,
salary and Job Evaluation. Objectives of Wage and Salary Administration, Concept of
wage, Factors/Criteria in determining pay rates/Wage and Salary, Mechanism and Methods
of Wage and Salary determination in India. Competency-Based Pay, Money and
Motivation: An Introduction, Insurance Benefits, Retirement Benefits, Personal Services
and Family-Friendly Benefits, Flexible Benefits Programs.
Module:6 Industrial Relations 5 Sessions
Concept of Industrial Relations: Meaning, Importance, Objectives and main aspects of
industrial relations. Causes of poor IR and Developing of sound IR. Theoretical
Perspectives on Industrial Relations.
Parties to Industrial relations - Nature of Trade Unions - Problems of Trade Union -
Measures to Strengthen Trade Union.
Industrial Dispute: Meaning of ID, Different forms and types industrial dispute, Causes for
Industrial Disputes, Procedures for settlement of Industrial Disputes.
Module:7 Employee Health and Safety 2 Sessions
Health Hazards, Safety Hazards, Importance of employee health and safety, Occupational
hazards and Diseases: Accidents, Workplace Health Hazards, Protection against hazards,
Safety measures/programs.
Module:8 Contemporary Issues 2 Sessions
Guest Lecture from Industry experts on contemporary issues and recent trends in Human
Resource Management.
Total Sessions: 30 Sessions
Text Book(s)
1. Gary Dessler, Biju Varkkey, (2020), Human Resource Management, 15th edition,
Pearson Education.
Reference Books
1. S.S. Khanka (2019), Human Resource Management, S. Chand & Company Ltd., New
Delhi.
2. C.B. Mamoria & V.S.P. Rao (2018), Personnel Management (Text and Cases),
Himalaya Publishing Houses Pvt. Ltd., Mumbai.
3. Aswathappa K (2021), Human Resource Management: Text and Cases, Tata
McGraw-Hill.
Mode of Evaluation: Midterm, Assignments, Quizzes, Case studies, Class Exercises, Role
plays, Seminar, and FAT
Recommended by Board of Studies 19-05-2023
Approved by Academic Council No. 70 Date 24-06-2023
Course code Course Title L T P C
PMBA510L Macroeconomics and Business Environment 3 0 0 3
Pre-requisite Managerial Economics Syllabus
version
1.0
Course Objectives
The course is aimed at
1. To provide students with the knowledge of macroeconomic variables and its
importance for managerial decisions
2. To familiarize students how macro-economic policies and other shocks affect the
economy in general and business in particular
3. To provide students with analytical skill of analyzing the economic situation of an
economy, specifically related to the economic theories for the development of India
Course Outcomes
Upon successful completion of the course, Students will be able to
1. Comprehend basic macroeconomic concepts such as GDP, unemployment,
inflation, interest rates and exchange rates, business cycles
2. Describe the importance of consumption, saving, and investment for an economy
3. Estimate different types of multipliers and its importance
4. Determine how economic trends and events will affect the firm's environment
5. Analyze how fiscal and monetary policies affect business activities
6. Evaluate business decisions considering economic growth, business cycles,
inflation
Module:1 Macroeconomic Phenomena 2 Sessions
Macroeconomic issues and concepts – The Circular Flow of Income in closed and open
economy
Module:2 National Income Accounting 4 Sessions
Measurement of GDP, Components of GDP, Real versus Nominal GDP, The GDP
Deflator. The Consumer Price Index- Calculation of CPI, GDP deflator versus the CPI -
Correcting economic variables for the effects of inflation, Uses and limitations of using
national income statistics
Module:3 Aggregate Demand and Supply 6 Sessions
The Aggregate Demand and Supply Function - Consumption and Savings function,
Investment function, Principles of Multiplier, Paradox of Thrift, Marginal Efficiency of Capital,
Accelerator Theory, Tobin’s q Theory of Investment - Income-consumption Relationship -
Consumption Function in the Income Economy
Module:4 Money Supply, Inflation, and Unemployment 6 Sessions
Nature and Functions of Money, The Supply of Money, Demand for Money, Money Multiplier
Inflation- Meaning, Types, and causes, Measures to control inflation, Effects of Inflation,
Inflation and Unemployment-Phillip’s Curve-Short run and long run
Module:5 Economic Growth and Business Cycles 3 Sessions
Meaning and Measurement of Economic Growth, Nature and Sources of Economics Growth
Business Cycle – Concepts, Phases, Causes and Control Measures
Module:6 Macroeconomic Policies 4 Sessions
Objectives of Macroeconomic Policy, Different Approaches to Macroeconomic Policy
Monetary Policy- Instruments and its effectiveness, Monetary Policy, and Indian Economy
Fiscal Policy- Meaning, Objectives, and Instruments of Fiscal Policy, Nexus between
Monetary and Fiscal Policies; Influence of policies on business
Module:7 International Aspects of Macroeconomics 3 Sessions
International Monetary Aspect: The Foreign Exchange Rate-Fixed and Floating
Balance of Payments (BOP) - Current Account, Capital Account, Surplus, and Deficit BOP
- Balance of Payments disequilibrium and adjustments
Module:8 Contemporary Issues 2 Sessions
Guest Lecture from industry experts on contemporary topics in market competition and
strategic decision
Total Sessions: 30 Sessions
Text Book(s)
1. Mankiw, Gregory, N. (2020), Principles of Macro Economics, 8th Edition, Cengage
Reference Books
1. Dwivedi, D.N, (2018), Macroeconomics – Theory and Policy, 5th edition, Tata McGraw
Hill Publications
2. Sikdar, S. (2020), Principles of Macro Economics, 3rd Edition, OUP India

3. Dornbushch, Rudiger, Fischer, Stanley, and Startz, Richard (2018)

th
Macroeconomics,13 Edition, McGraw Hill Education
Mode of Evaluation: Midterm, Assignment, Quiz, Case studies, Class Exercises, Role
plays, Seminar, and FAT

Recommended by Board of 19-05-2023

Studies
Approved by Academic Council No. 70 Date 24-06-2023
Course Code Course Title L T P C
PMBA511L Operations Management 2 1 0 3
Pre-requisite NIL Syllabus version
1.0
Course Objectives
The course aims to:
1. Provide a broad introduction to the field of Operations Management.
2. Explain the concepts, strategies, tools and techniques for managing the
transformation process that can lead to competitive advantage.

Course Outcomes
At the end of the course the student will be able to: -
1. Implement strategic level decision of Operations Management to get competitive
advantages.
2. Identify and plan production and operations activities such as product and process
design, facility location selection, layout.
3. Formulate the maintenance strategy to reduce loss.
4. Implement and control the quality of production.
5. Apply various analytical skills and problem-solving techniques to solve the
operational issues.
6. Make the schedule and determine the time of an operation or project
Module:1 Introduction to Operations Management 3 Sessions
Definition of Production and Operations Management–Interrelationship with other functions
–Products and Services – Value Analysis – Production & Operations Strategy for
Competitive Advantage; Types of Production System.
Module:2 Facility Location and Facility Layout 4 Sessions
Introduction, steps in location selection and factors affecting- selection of region, community
and site selection, Factor rating method, Break-even Method, Load-distance Method,
Practical Problems related to locational analysis. Facility Layout: Factors affecting facility
layout, objectives of a good layout, types of layout -product, process, fixed position, cellular,
combined layouts
Module:3 Aggregate Planning and Maintenance Management 4 Sessions
Aggregate Planning and S&OP, Material Requirements Planning (MRP) and ERP, Just-in-
Time. Maintenance: Objectives of Maintenance – Types of Maintenance – Breakdown
Maintenance, Preventive Maintenance, Predictive Maintenance, TPM.
Module:4 Planning the Strategic Use of Resources 4 Sessions
Sales Forecasting, Forecasting System, Qualitative Methods of Forecasting method,
Quantitative method of Forecasting - Regression analysis, Time series, moving average,
exponential smoothing.
Module:5 Quality Management 4 Sessions
Statistical Concept in Quality Control, Sampling, Central Limit Theorem, Control Charts for
Variable and attributes, Total Quality Management, and benchmarking
Module:6 Strategic Allocations of Resources 6 Sessions
Formulation linear Programming Problem, Graphical Method, Simplex Method – Only Two
Variables. Transportation model: Definition, Mathematical Models, Initial basic feasible
solutions by NWC, LCM and VAM approximation methods. The Assignment model:
Definition, Mathematical Models, Solution of the assignment model.
Module:7 Project Management 3 Sessions
Project Scheduling, Network Diagrams, Critical path method to find the expected completion
time of a project, determination of floats in networks, PERT networks, determining the
probability of completing a project, predicting the completion time of project.
Module:8 Contemporary Topics 2 Sessions
Guest lecture by industry experts, Emerging trends in Operations
 Total Sessions: 30 Sessions
Text Book(s)
1. Operations Management by William J. Stevenson (2022), McGraw-Hill, 13th Edition,
Reference Books
1. Operations Management by Norman Gaither and Greg Frazier (2017), Cengage, 9th
Edition
2. Operations Management by Jay Heizer and Barry Render (2017), Pearson 12th Edition
Mode of Evaluation: Midterm, Assignment, Quiz, Case studies, Class Exercises, Role plays,
Seminar, and FAT
Recommended by Board of Studies 19-05-2023
Approved by Academic Council No. 70 Date 24-06-2023
Course Code Course Title L T P C
PMBA512L Business Research Methods 3 0 0 3
Pre-requisite Nil Syllabus version
1.00
Course Objectives
The course aims to:
1. Make the students to understand the principles and scientific methods of business
research.
2. Develop problem identification, analytical and decision-making skills of the
students.
3. Make the students to prepare scientific business research reports.

Course Outcomes
On the completion of this course the student will be able to:
1. Apply the business research process.
2. Prepare the research proposal.
3. Analyze the research problem and can prepare research design.
4. Analyze the complex business problems using various data analysis techniques.
5. Prepare the research reports in efficient manner.
6. Ethical in conducting research.
Module:1 Introduction 4 Sessions
Business Research – Definition and Significance – the research process – Types of
Research – Exploratory and causal Research – Theoretical and empirical Research – Cross
–Sectional and time – series Research – Research questions- Research problems –
Research objectives – Research hypotheses – characteristics – Research in an
evolutionary perspective – the role of theory in research.
Module:2 Research Design 3 Sessions
Research design – Definition – types of research design – exploratory and causal research
design – Descriptive and experimental design – different types of experimental design
Module:3 Measurement 3 Sessions
Validity of findings – internal and external validity – Variables in Research – Measurement
and scaling – Different scales – Construction of instrument – Validity and Reliability of
instrument.
Module:4 Data Collection 4 Sessions
Types of data – Primary Vs Secondary data – Methods of primary data collection – Survey
Vs Observation – Experiments – Construction of questionnaire and instrument
Module:5 Sampling 4 Sessions
Types of Validity – Sampling plan – Sample size – determinants optimal sample size –
sampling techniques – Sampling methods.
Module:6 Data Preparation and Analysis 6 Sessions
Data Preparation – editing – Coding –Data entry – Validity of data – Qualitative Vs
Quantitative data analyses – Applications of Bivariate and Multivariate statistical techniques,
Factor analysis, Discriminant analysis, Cluster analysis, Multiple regression and
Correlation, Multidimensional scaling – Conjoint Analysis – Application of statistical software
for data analysis.
Module:7 Report Design, Writing and Ethics in Business 4 Sessions
Research
Research report –Types – Contents of report – need for executive summary – chapterization
– contents of chapter – report writing – final proof – report format – title of the report - Ethics
in research – Subjectivity and Objectivity in research.

Module:8 Contemporary Topics 2 Sessions

Guest Lecturers
Total Lecture Sessions: 30 Sessions
Text Book(s)
1. Pamela S Schindler. (2021). Business Research Methods (13th ed.). McGraw Hill.

2. Uma Sekaran and Roger Bougie, Research methods for Business, 8th Edition,
Wiley India, New Delhi, 2021.
Reference Books
1. C.R. Kothari and Gaurav Garg, Research Methodology Methods and techniques, 4nd
Edition, PHI New Age, 2019.

2. Panneerselvam. R, Research Methodology, 2nd Edition, PHI Learning, 2014.

Mode of Evaluation: Mode of Evaluation: Midterm, Assignment, Quiz, Case studies, Class
Exercises, Role plays, Seminar, and FAT

Recommended by Board of Studies 19-05-2023

Approved by Academic Council No. 70 Date 24-06-2023
Course Code Course Title L T P C
PMBA513L Financial Management 2 1 0 3
Pre-Requisite NIL Syllabus Version
1.0
Course Objectives:
The course is aimed at
1. To provide students with a conceptual and essential functions of various areas of
financial decision making.
2. To provide students with analytical skills required to examine the shareholder‘s
wealth maximization.
3. To provide students with the knowledge of interpretation of business information and
application of financial theory in various decision areas of finance.
Course Outcomes
At the end of the course, the student will be able to
1. Comprehend the various decision areas of finance and its importance in day to day
business.
2. Apply the fundamental concepts to evaluate the performance of financial assets.
3. Analyse the overall Cost of Capital of an organisation.
4. Estimate the future projects through Capital Budgeting techniques,
5. Describe the Capital Structure and Leverage analysis of an organisation
6. Determine the Dividends and Working Capital requirements of a firm.
Module:1 Overview of Financial Management 3 Sessions
Definition of Finance, decision areas of Finance, Finance within an organisation, Finance
and related disciplines, Forms of Business organisations, Goals of Financial management,
Stockholder-Manager conflicts; Stockholder-Debt holder conflicts, Balancing shareholder
interests and the interests of society.
Module:2 Fundamental concepts in Financial Management and 4 Sessions
Financial Assets
Time Value of Money: Future Values, Present Values, Interest rates, Computation of EMI,
Annuity, Annuity Due, Perpetuity, Even and Uneven cashflows.
Financial Assets: Bonds and their valuation, Risk and rates of return, Stocks and their
valuation.
Module:3 Cost of Capital 4 Sessions
Cost of Capital: Sources of Finance, Cost of Capital- Meaning, importance; Measurement
of Specific Costs-Cost of Debt-Cost of Equity, Cost of Preference shares-Cost of Retained
earnings; Computation of Overall Cost of Capital. -Weighted Average Cost of Capital,
Marginal Cost of Capital.
Module:4 Capital Budgeting 4 Sessions
The basics of Capital budgeting; Traditional Methods, Modern methods; cash flow
estimation and Risk analysis-Certainty equivalent factor, Risk Adjusted discount rate,
Decision tree, Independent and dependent risk analysis, Replacement decisions, sensitivity
analysis.
Module: 5 Capital structure and Leverage Analysis 4 Sessions
Capital Structure: Theories; Net Income Approach; Net Operating Income (NOI) Approach;
Modigliani-Miller (MM) Approach; and Traditional Approach. Capital structure and Firm
valuation
Leverages: Operating, Financial and combined leverages, In difference point, EBIT- EPS
Analysis and Practical applications.
Module: 6 Dividend policy 3 Sessions
Meaning, forms of Dividend, Dividend Determinants, Relevance of Dividends, Irrelevance
of Dividends, Theories in support of relevance and Irrelevance of Dividends- Walter model,
Gordon model and MM-Approach and its applications
Module:7 Working capital Management 6 Sessions
Approaches, Types, Significance, Operating cycle, Estimation of working capital needs,
Management of Inventories, Management of Cash (Various theoretical models),
Management of Receivables and Marketing securities.
Module:8 Contemporary issues 2 Sessions
Guest Lecture from industry experts on Corporate finance related practices
Total Sessions: 30 Sessions
Text Book(s)
1. Eugene. F. Brigham, Joel. F. Houston, (2019), Fundamentals of Financial
Management,15th Edition, Cengage
Reference Book(s)
1. Prasanna Chandra, (2019), Financial Management: Theory and Practice, 10th
edition, McGraw Hill, India.
2. Khan M.Y, Jain P.K, (2018), Financial Management- Text, Problems and Cases, 7th
edition, McGraw Hill.
3. I. M. Pandey, (2021), Financial Management, 12th edition, Pearson power, India.

4. Vanhorne, James C (2016): Financial Management and Policy; Prentice Hall of India,
New Delhi.
Mode of Evaluation: Midterm, Assignment, Quiz, Case studies, Class Exercises, Role
plays, Seminar, and FAT
Recommended by Board of Studies 19-05-2023
Approved by Academic Council No. 70 Date 24-06-2023
Course code Course Title L T P C
PMBA514L Entrepreneurship Development 3 0 0 3
Pre-requisite NIL Syllabus version
1.0
Course Objectives
1. To familiarize the concept of entrepreneurship.
2. To impart knowledge on the basics of entrepreneurial skills and competencies.
3. To create innovative business ideas to suit the societal needs.
Course Outcomes
At the end of the course, the students will be able to
1. Identify and evaluate entrepreneurial opportunities.
2. Understand various factors that affect entrepreneurship.
3. Develop entrepreneurial process and the success factors.
4. Analyse various aspects of new ventures.
5. Create a business plan by integrating different management functions.
6. Evaluate the effectiveness of different entrepreneurial programs.
Module:1 Entrepreneurial Perspective 5 Sessions
Introduction to entrepreneurship, entrepreneurial mind-set, evolution of entrepreneurship,
nature of entrepreneurship, types of entrepreneurs, , entrepreneur competencies, myths
about entrepreneurship, entrepreneur background and characteristics, role models and
support systems, sustainable entrepreneurship, entrepreneurial motivation,
entrepreneurial training methods, corporate entrepreneurship- managerial versus
entrepreneurial decision making, establishing corporate entrepreneurship in the
organization, Women Entrepreneurship- Challenges
Module:2 Generating and Exploiting New Entries 4 Sessions
Generation of a new entry opportunity- resources as a source of competitive advantage,
creating a resource bundle that is valuable, rare and inimitable, assessing the
attractiveness of a new entry opportunity. Entry strategy for new entry exploitation. Risk
reduction strategies for new entry exploitation- market scope strategies, imitation
strategies, managing newness.
Module:3 Business Idea and Opportunity 4 Sessions
Creativity and the business idea- trends, sources of new ideas, methods of generating
ideas, creative problem solving, innovation, opportunity recognition, product planning and
development process. Identifying and analyzing domestic and international opportunities.
Protecting the idea and other legal issues for the entrepreneur- patents, trademarks,
copyrights, trade secrets and noncompetition agreements.
Module:4 Business Plan 5 Sessions
Introduction, planning as part of the business operation, scope and value of the business
plan, presenting the plan, information needs, using the internet as a resource tool, writing
the business plan- environmental and industry analysis, description of venture, production
plan, operations plan, marketing plan, HR plan, organizational plan, assessment of risk
Module:5 New Venture Funding 4 Sessions
Sources of capital- personal funds, family and friends, commercial banks, role of the sba
in small-business financing, research and development limited partnerships, government
grants, private financing, bootstrap financing. Informal risk capital, venture capital, and
going public- private equity, informal risk-capital market, valuing your company, deal
structure, timing of going public and underwriter selection.
Module:6 Launching and Growing New Venture 3 Sessions
Growth strategies- market development strategies, product development strategies,
diversification strategies. Implications of growth for the firm- pressures on human
resources, pressures on the management of employees, pressures on the entrepreneur’s
time, pressures on existing financial resources. Accessing resources for growth from
external sources- joint ventures, acquisitions, mergers, franchising.
Module:7 Succession Planning for New Venture 3 Sessions
Introduction, succession planning strategies for new venture, exit strategy, succession of
business, options for selling the business- direct sale, employee stock option plan,
management buyout. Ethics- involving employees, bankers, and business associates in the
problem.
Module:8 Contemporary Topics 2 Sessions
Guest lectures from Industry/Entrepreneurs and Research and Development Organizations
Total Sessions: 30 Sessions
Textbook(s)
1. Robert D Hisrich, Michael P Peters, and Dean A Shepherd, Entrepreneurship, 2020,
11th Edition, McGraw Hill, India
Reference Books
1. Ali J Ahamad, Punita Bhatt, Iaon Acton, (2019), Entrepreneurship in developing and
emerging economies, Sage Texts.

2. Hisrich, Peters, Shepherd, (2017), Entrepreneurship, McGraw Hill.

3. Charantimath Poornima M., Entrepreneurship Development and Small Business
Enterprises, 2018, 3rd Edition, Pearson Education, India

Mode of Evaluation: Midterm, Assignment, Quiz, Case studies, Class Exercises, Role
plays, Seminar, and FAT

Recommended by Board of Studies 19-05-2023

Approved by Academic Council No. 70 Date 24-06-2023
Course Code Course Title L T P C
PMBA515E Business Analytics 2 0 2 3
Pre-requisite Information Systems Syllabus version
1.0
Course Objectives
1. Providing fundamental concepts of business analytics with strong understanding
of extracting information from raw data, through hands-on experience with pre-
defined industrial use cases / data sets
2. Assess the role of business analyst and data science in business.
3. Assess the basic concept of data management and data mining techniques.
4. Providing the key methods of classification, prediction, reduction, and exploration
that are at the heart of data mining.
Course Outcome
1. Assess the role of business analytics and intelligence within an organization.
2. Explain the significance of data warehouse and the process involving extraction,
cleansing, consolidation, and transformation of heterogeneous data into a single
enterprise data warehouse.
3. Determine appropriate business analytics and intelligence (BAI) models and the
apply descriptive analytics tools.
4. Develop and apply predictive analytics models/tools to gain insight from data for
business decision making.
5. Develop and apply prescriptive analytics models/tools to gain insight from data
for decision making purpose.
6. Develop and apply data Visualization technique to gain insight from data for
decision making purpose.
Module:1 Introduction 2 Sessions
Introduction - What is business analytics? - Historical Overview of data analysis – Data
Scientist vs. Data Engineer vs. Business Analyst - Career in Business Analytics. Statistics
Vs Data Mining Vs Data Analytics Vs Data Science. Supervised Learning and Unsupervised
Learning.
Module:2 Data Warehousing 3 Sessions
Data Warehousing: Concepts – Process overview – Architecture – ETL process. Business
Performance Management: BPM –Strategy - Plan – Monitoring – Performance,
Measurement – Business Performance Management Methodologies.
Module:3 Data Mining 3 Sessions
Introduction to Data Mining - The origins of Data Mining - Data Mining Tasks.
OLAP and Multidimensional data analysis Data preparation –incomplete data, missing
data, erroneous data, outliers. Basic concept of Association Analysis and Cluster Analysis.
Module:4 Descriptive Analytics 3 Sessions
Introduction to Descriptive analytics – Visualizing, and Exploring Data - Descriptive
Statistics - Sampling and Estimation - Probability Distribution for Descriptive Analytics -
Analysis of Descriptive analytics.
Module:5 Predictive Analytics 3 Sessions
Introduction to Predictive analytics - Logic and Data Driven Models - Predictive Analysis
Modeling and procedure - Analysis of Predictive analytics. Regression analysis, Decision
theory and Cluster analysis.
Module:6 Prescriptive Analytics 3 Sessions
Introduction to Prescriptive analytics - Prescriptive Modeling - Non-Linear Optimization –
Simulation, Demonstrating Business Performance Improvement.
Module:7 Business Application 2 Sessions
Application of Business Analysis: Retail Analytics -
Marketing Analytics -Financial Analytics- HR Analytics- Supply Chain Analytics-
Healthcare Analytics
Module:8 Contemporary Topics 1 Sessions
Guest lecture by industry experts on Emerging trends in business analytics
Total Session: 20 Sessions
Text Book(s)
1 U. Dinesh Kumar, Business Analytics, The Science of Data- Driven Decision Making,
. Willey Second edition ,2022.
Reference Books
1. Umesh R Hodeghatta and Umesha Nayak, Business Analytics Using R: A Practical
Approach Apress, 2017.
2. Jeffery D.Camm, James J. Cochran, Michael J. Fry, Jeffrey W. Ohlmann, David R.
Anderson, Essentials of Business Analytics, Cengage Learning, 2015

3. Sandhya Kuruganti, Business Analytics: Applications to Consumer Marketing, McGr

awHill, 2015
Mode of Evaluation: Midterm, Assignment, Quiz, Case studies, Class Exercises, Seminar,
and FAT

Indicative Experiments:
Descriptive analytics/ Predictive Analytics and Prescriptive analytics -Hands on training with
Business Analytics software like R, Python, Tableau, SPSS, Excel etc., interpretation of
results and discussion on managerial decision making
1. Data Management 1 Session
2. Measures of central tendency and Measures of 1 Session
dispersion.
3. Simple, Partial and Multiple correlation 1 Session
4. Linear Regression analysis & Multiple 1 Session
Regression analysis
5. Parametric Test: t, F test 1 Session
6. Non-Parametric Test: Chi-square test 1 Session
7. Factor Analysis 1 Session
8. Cluster Analysis 1 Session
9. Discriminate Analysis 1 Session
10. Conjoint Analysis 1 Session
Total Laboratory Sessions 10 Sessions
Text Book(s)
1. U. Dinesh Kumar, Business Analytics, The Science of Data- Driven Decision
Making, Willey Second edition ,2022.
Reference Books
1. Umesh R Hodeghatta and Umesha Nayak, Business Analytics Using R: A Practical
Approach Apress, 2017.
2. Jeffery D. Camm, James J. Cochran, Michael J. Fry, Jeffrey W. Ohlmann, David R.
Anderson, Essentials of Business Analytics, Cengage Learning, 2015
3. Sandhya Kuruganti, Business Analytics: Applications To Consumer Marketing, McGr
awHill, 2015
Recommended by Board of 19-05-2023
Studies
Approved by Academic Council No. 70 Date 24-06-2023
Course Code Course Title L T P C
PMBA516N Career Management-II 3 0 0 3
Pre-requisite NIL Syllabus version
1.0
Course Objectives
1. To Communicate clearly and effectively.
2. To be a good decision maker.
3. To build self-confidence.
4. To work Effectively in a team.
5. To become a self-motivator.
6. To be optimistic.
7. To improve emotional intelligence.
8. To become a smart Team leader.

Course Outcome
1. Will be able to communicate fluently.
2. Will be a self-confident individual.
3. Can master a team with interpersonal skills.
4. Will be able to face interview process confidently.
5. Can expose right attitude.
6. Can be an innovative member.
7. Will be able to face situations in a positive manner.
8. Can manage conflicts and challenges constructively.

Module:1 Communication skills 4 Sessions

The Basics of Interpersonal Communication, Structuring communication, Developing,
Effective probing skills, Listening, Powerful Body Language, Spoken Communication, The
Art of Assertiveness, Ask vs Tell Styles, Effectively, Communicating with Various
Stakeholders, Role Play Simulations for Confidence Building.
Module:2 Mapping Self to Domain (Career Choice) 2 Sessions
Career adaptivity, adaptability, and adapting, Sources of self-efficacy and outcome
expectations for career exploration and decision-making
Module:3 Investing Psychological Capital (Attitudinal 2 Sessions
Transformation)
Psychological Capital and Positive Psychological Capital, Basic Components of
Psychological Capital, Self-Efficacy/Confidence, Optimism, Hope, Resiliency.
Module:4 System Thinking Skills 4 Sessions
Personal mastery, Mental models, Building a shared vision, Team learning.
Module:5 Inculcating Entrepreneurial Mindset 5 Sessions
Characteristics Of Entrepreneurial Mindset, Entrepreneurship Leading Approaches and
Pedagogical Tools, Empathy, Decision-Making & Risk-Taking, Setting Goals and Clear
Vision, Resilience and Accountability.
Module:6 Leadership Skills (Expert Session Professor Ganesh, TT 5 Sessions
Member –Leadership Coach)
Adaptive Leadership – The Leadership of the 21st century by Ron Heifetz, Characteristics
of Adaptive Leaders, Shifting Mindsets, Communication & Assertiveness, Ways to Motivate
Oneself, Influencing Skills, Negotiation Skills & Transaction Analysis, People Management
based project work, Giving Impactful feedback, Coaching & Emotional Intelligence, Team
Management & Conflict Resolution.
Module:7 Ethics and Ethical Decision Making 2 Sessions
Five Sources of Ethical Standards, The Utilitarian Approach, The Right Approach, The
Fairness or Justice Approach, The Common Good Approach, The Virtue Approach, A
Framework For Ethical Decision Making, Recognize An Ethical Issue, Get The Facts,
Evaluate Alternative Actions, Make a Decision And Test It, Act And Reflect On The
Outcome.
Module:8 Facing Interview (Industry Experts) 6 Sessions
Introspection, Questions to Ask Yourself, How To Be As Successful As Possible In Your
Interview, Grooming, Typical Interview Questions, Research, Frequently Asked Interview
Questions, Personal Traits & Attitudes, Accomplishment Statements, Use The Par
(Problem, Action, And Result) Method Questions To Ask In Interviews, Post-Interview,
Self-Evaluation.
Total Sessions: 30 Sessions
Text Book(s)
1. Psychological Capital and Beyond Hard cover edition by Fred Luthans;
Publisher: OUP USA
2. Dare to Lead by Brené Brown; Publisher: Random House Large Print July 2019
Reference Books
1. Designing for Behavior Change, 2nd Edition by Stephen Wendel; Publisher: O'Reilly
Media, Inc. - June 2020
Mode of Evaluation: Internal Assessments

Recommended by Board of 19-05-2023

Studies
Approved by Academic Council No. 70 Date 24-06-2023