Cookies Business Plan

ADDRESS CONTACT
10200 Bolsa Ave, Westminster, CA, 92683 (650) 359-3153
http://www.example.com info@example.com

Business
Plan
2023

Prepared By

John Doe

Handcrafted Happiness in Every Bite

Information provided in this business plan is unique to this business and confidential; therefore, anyone reading this
plan agrees not to disclose any of the information in this business plan without prior written permission of the
company.
Table of Contents

Executive Summary 6

Market opportunity 7

Services Offered 7

Management team 8
John Doe 8

Jane Smith 8

Alice Brown 8

Robert Brown 8

Financial Highlights 9
Units Sold v/s Revenue 9

Company Overview 10

Ownership 11
Business Owners 11

Mission statement 12

Business history 12

Future goals 12

Market Analysis 13

Target Market 14

Market size and growth potential 14

Market Size 15

Competitive analysis 15
Cookie Castle 15

Crumbs & Creamery 16

Bakes & Bites 16

Market trends 17

Regulatory environment 17

Cookies Business Plan | Business Plan 2023 2/50

Products and Services 19

Products 20
Classic Chocolate Chip Cookie 20

Lavender Honey Cookie 21

White Chocolate & Raspberry Cookie 21

Personalized Celebration Cookies 22

Vegan Oatmeal Raisin Cookie 22

Ingredients 22

Packaging and Labelling 23

Sales And Marketing Strategies 24

Unique Selling Proposition (USP) 25

Pricing Strategy 25

Marketing strategies 26
Online 26

Offline 26

Sales strategies 27

Customer retention 27

Operations Plan 28

Production Process 29

Operational Process 29

Technologies 30

Management Team 31

Key managers 32
John Doe 32

Jane Doe 33

Alice Brown 33

Robert Brown 33

Organizational structure 34
Organization chart 34

Compensation plan 35

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 Board of advisors 35
Adrian Smith 35

Elizabeth White 35

Michael Green 35

Financial Plan 36

Profit & loss statement 37

Cash flow statement 40

Balance sheet 42

Break-even Analysis 44

Financing needs 46

Appendix 48

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1.

Executive Summary

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 An executive summary is the first section of the business plan intended to
provide an overview of the whole business plan.

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Generally, it is written after the entire business plan is ready. Here are some
components to add to your summary.

 Help tip  • Introduction

Cookies Business of your business idea.
Plan

• A brief explanation of market opportunity.

Start your executive summary by introducing your idea behind starting a cookie business and
• An overview of your products and services.
explaining what it does.
• Brief about your core team.
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Give a brief overview of• the
Financial highlights.
idea that how will your cookie business will be different.
• Call to action.
Start writing here..

Market opportunity

 Help tip  Cookies Business Plan

Describe the target market in brief, and explain the demographics, geographic location, and
psychographic attributes of your customer. Explain how your cookie business meets its needs.

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Clearly describe the market that your cookie business will serve.

Start writing here..

Services Offered

 Help tip  Cookies Business Plan

Describe in detail the types of cookies you will sell if you are providing delivery and
customization option.

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Also, incorporate all the details about the tools and equipment you will use.

Start writing here..

Cookies Business Plan | Business Plan 2023 7/50

  Help tip

Name all the key members of your management team with their duties, responsibilities, and
qualifications.

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Management team

JOHN DOE
CEO - john.doe@example.com

With over [10 years] of experience in [the food and beverage industry], John
brings expertise, vision, and leadership to the table.

JANE SMITH
Head of Operations - jane.smith@example.com

A veteran with [15 years] in [supply chain management], Jane ensures that the
operations run smoothly and efficiently.

ALICE BROWN
Chief Marketing Officer - alice.brown@example.com

With a knack for understanding market trends, Alice, having worked with [top
food brands], is the driving force behind our branding and marketing strategies.

ROBERT BROWN
Head of Finances - robert.brown@example.com

Robert, an alumnus of [Harvard Business School], with [12 years] of experience,

manages the financial aspects, ensuring profitability and fiscal responsibility

Cookies Business Plan | Business Plan 2023 8/50

Financial Highlights

 Help tip  Cookies Business Plan

Provide a summary of your financial projections for the company’s initial years of operation.
Include any capital or investment requirements, startup costs, projected revenues, and profits.

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Start writing here..

Units Sold v/s Revenue

Units Sold Revenue

15.00k

10.00k

5.00k

0
Year 1 Year 2 Year 3

End of interactive chart.

Financial Year Units Sold Revenue

Year 1 1,550 $10,000

Year 2 1,800 $12,000

Year 3 2,050 $14,000

 Help tip  Cookies Business Plan

After giving a brief about your business plan, end your summary with a call to action, for
example; inviting potential investors or readers to the next meeting if they are interested in your
business.
To unlock help try Upmetrics! 

Write a call to action for your business plan.

Cookies Business Plan | Business Plan 2023 9/50

2.

Company Overview

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 Depending on what details of your business are essential, you’ll need
different elements in your business overview.

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Still, there are some foundational elements like business name, legal
structure, location, history, and mission statement that every business
overview should include.
 Help tip  Cookies Business Plan

Provide all the basic information about your business in this section like:

• The name of your cookie shop and the types of products you will sell. Will it only be
cookies or some cakes too, will it be handmade or machine-made?To unlock help try Upmetrics! 
• Company structure of your cookie business whether it is LLC, partnership firm, or some
Start writing here..
other.
• Location of your cookie outlet and the reason why you selected that place.

Ownership

 Help tip  Cookies Business Plan

Describe the owners of your cookie business and mention their roles in running it. Whose
shares in the business are they, and how each owner helps in the business?

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Start writing here..

Business Owners

60% John Doe

30% Jane Doe

10% Alice Brown

Cookies Business Plan | Business Plan 2023 11/50

Mission statement

 Help tip  Cookies Business Plan

Add a mission statement that sums up the objectives and core principles of your business. This
statement needs to be memorable, clear, and brief.

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❛ At [Delightful Dough Cookie Co.], we believe in the magic of

authenticity. Our mission is to craft moments of joy, one cookie at
a time, by blending tradition with innovation, and delivering an
experience that goes beyond taste.

❜
Business history

 Help tip  Cookies Business Plan

Include an outline of the cookie business’s history and how it came to be in its current position.
If you can, add some intriguing stories about how you came up with this business idea, then it
would be great.
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Start writing here..

Future goals

 Help tip  Cookies Business Plan

It’s crucial to convey your aspirations and your vision. Include the vision of where you see your
cookie business in the near future and if you have any plans of opening a new franchise or
factory of your business in the same city in the future.
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Start writing here..

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3.

Market Analysis

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 Market analysis provides a clear understanding of the market in which your
printing business will run along with the target market, competitors, and
growth opportunities.
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Your market analysis should contain the following essential components:

 Help tip  • Target

Cookies market.
Business Plan

• Market size and growth potential.

To write the introduction section of your market analysis, start by clearly identifying your
• Competitive analysis.
primary target market.
• Market trends.
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Mention specific industries or sectors
• Regulatory that your business aims to serve. Next,
environment. define your ideal
customer by listing the attributes they value most, such as quality, affordability, or
convenience.
Start writing here..

Finally, discuss the insights gained from your market research. Highlight the needs and
preferences of your potential clients, and explain how your products or services meet those
Target Market
specific demands.

This will set a strong foundation for the rest of your market analysis, demonstrating that you
 Help tip  CookiesofBusiness
have a clear understanding
Plan
your target audience and their needs.

Identify your target market and define your ideal customer. Know more about your customers
and which cookies they prefer: handmade, soft-made, macrons, cakes, or anything else.

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Start writing here..

Market size and growth potential

 Help tip  Cookies Business Plan

Provide an overview of the cookie industry. It will include market size, trends, growth potential,
and regulatory considerations.

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Highlight the competitive edge and how your cookies are different from the rest of the cookies.

Start writing here..

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Market Size

5M
Available Market
Total cookie consumers in the state.

Served Market
Cookie consumers in the Westminster
region.
500k
Target Market
Young adults (20-35) in Westminster
preferring artisanal cookies.
100k

 Help tip  Cookies Business Plan

Identify and analyze all other cookie businesses in the local market, including direct and
indirect competitors.

Evaluate their strengths and weaknesses, and explain how your businessTocan
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offer qualitative
products.
Competitive analysis

Cookie Castle
Located in the heart of [Westminster], Cookie Castle has been a household name for the past [15
years].

Features Strengths Weaknesses

Broad Range: Offers over [50] Brand Loyalty: Having been in Mass Production: Many reviews
varieties of cookies, including business for over a decade, indicate a compromise on the
[chocolate chip, oatmeal raisin, they've built a loyal customer freshness of cookies.
and lemon zest]. base.
Price Point: Their cookies are on
Subscription Boxes: Monthly Diverse Offering: Their vast the higher end of the price
curated boxes for cookie cookie variety caters to a broad spectrum, making it less
enthusiasts. spectrum of tastes. accessible for some.

Dietary Options: Vegan, gluten- Eco-friendly Packaging: All their Limited Customization: They
free, and nut-free cookie products use biodegradable don't offer customers the option
selections. packaging, appealing to the to customize flavors or
eco-conscious consumer. ingredients.

Cookies Business Plan | Business Plan 2023 15/50

Crumbs & Creamery
An artisanal boutique cookie store that started [5 years ago], they emphasize unique flavor
combinations.

Features Strengths Weaknesses

Gourmet Selection: Specializes Unique Flavors: Their out-of- Limited Traditional Options: Their
in flavors like [lavender honey, the-box flavors cater to focus on unique flavors means
sea salt caramel, and tiramisu]. adventurous palates. fewer options for traditionalists.

Cookie Workshops: Holds Community Engagement: Limited Presence: With just one
monthly cookie-making Through workshops and pop- outlet, their reach is restricted.
classes. ups, they maintain strong
Premium Pricing: The use of
community ties.
Pop-up Stalls: Regularly sets up high-quality ingredients results in
stalls at local events and High-Quality Ingredients: They a higher price point.
farmers’ markets. source organic and locally
produced ingredients.

Bakes & Bites

A franchise that has spread its wings across multiple states, Bakes & Bites is known for its efficient
service and consistent taste.

Features Strengths Weaknesses

Cookie Combos: Offers deals Consistency: Regardless of the Generic Taste: Due to mass
combining cookies with coffee branch, customers know what production, their cookies lack a
or milkshakes. to expect in terms of taste and distinct, memorable flavor.
quality.
Quick Service: Focuses on a Limited Dietary Options: Few
fast service model, akin to fast Affordability: Their price points options for those looking for
food. are competitive, making it vegan, gluten-free, or other
accessible for a wider specific dietary needs.
Loyalty Program: Rewards
audience.
system for frequent customers. Impersonal Experience: The
Strong Marketing: With a emphasis on quick service often
significant budget, their sacrifices a personalized
marketing campaigns are customer experience.
widespread and effective.

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Market trends

 Help tip  Cookies Business Plan

Analyze current and emerging trends in your industry, such as changes in customer preference.
Explain how your cookie business will cope with all the trends.

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Start writing here..

Regulatory environment

 Help tip  Cookies Business Plan

Describe any regulations or licensing requirements that affect the cookie business, such as a
shift in the prices of raw materials, or a requirement for quality control.

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Start writing here..

Cookies Business Plan | Business Plan 2023 17/50

Cookies Business Plan | Business Plan 2023 18/50
4.

Products and Services

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 The product and services section of a cookies business plan should describe
the specific services and products that will be offered to customers. To write
this section should include the following:
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• Introduce what you are gonna offer.

• List products/services with detailed descriptions.
 Help tip  Cookies Business Plan
• Pricing structure.
• Product/service
To craft the introduction lifecycle.
for your "Products and Services" chapter, begin by positioning your
business within its industry, emphasizing
• Safety and qualityits unique strengths or value proposition.
assurance.
• Support and warranty.
Highlight not only the tangible products or services you offer but also theTooverarching
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benefits
or solutions they provide to customers. Mention any key resources or expertise that elevate
your
Start offerings,
writing here.. such as advanced technology or a dedicated team.

Conclude the introduction by signposting readers to the deeper exploration of your offerings in
the following sections. This approach ensures that readers understand the context,
 Help tip
significance, and scope of what your business brings to the table.

Describe the types of cookies you’ll be offering, including any new or unique flavors you will
introduce in the market.

Also, mention if there are any customization options available for specialTooccasions.
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Products

Classic Chocolate Chip Cookie

Price: [$2.50] per cookie


A timeless favorite, our chocolate chip cookie is a blend
of semi-sweet chocolate chunks nestled in a buttery,
golden-brown cookie dough

Product Specifications

• Diameter: 3 inches

• Weight: 50 grams

• Ingredients: Non-GMO flour, Belgian chocolate,

organic milk, Madagascar vanilla, and sea salt.

Cookies Business Plan | Business Plan 2023 20/50

 Lavender Honey Cookie
Price: [$3.00] per cookie


A harmonious blend of floral lavender and sweet honey,
creating a sophisticated flavor profile for those seeking
something out of the ordinary.

Product Specifications

• Diameter: 3 inches

• Weight: 45 grams

• Ingredients: Non-GMO flour, organic honey, lavender

extract, cage-free eggs, and unsalted butter.

White Chocolate & Raspberry Cookie

Price: [$3.50] per cookie


A delightful interplay of tart raspberries and creamy
white chocolate, offering a burst of contrasting flavors
with every bite.

Product Specifications

• Diameter: 3.5 inches

• Weight: 55 grams

• Ingredients: Non-GMO flour, Belgian white chocolate,

fresh raspberries, organic sugar, and Madagascar
vanilla.

Cookies Business Plan | Business Plan 2023 21/50

 Personalized Celebration Cookies
Price: Starting at [$5.00] per cookie (varies with


customization)

Tailored for special occasions, customers can choose

their flavors, add personal messages, and pick unique
shapes to commemorate life's milestones.

Product Specifications

• Diameter: Variable (up to 5 inches)

• Weight: Starts at 60 grams (depending on design)

• Ingredients: Based on selected flavour. Options for

vegan, gluten-free, or nut-free are available.

Vegan Oatmeal Raisin Cookie

Price: [$2.75] per cookie


A moist and chewy delight, our vegan oatmeal raisin
cookie ensures even those with dietary restrictions can
indulge guilt-free.

Product Specifications

• Diameter: 3 inches

• Weight: 50 grams

• Ingredients: Organic oats, raisins, almond milk,

coconut oil, organic brown sugar, and flax seeds.

Ingredients

 Help tip  Cookies Business Plan

Provide information on the ingredients you use and how you make your cookies yummy and
special.

If you use high-quality or locally-sourced ingredients or you import them,To unlock help try Upmetrics! 
mention everything.

Start writing here..

Cookies Business Plan | Business Plan 2023 22/50

Packaging and Labelling

 Help tip  Cookies Business Plan

Mention how you will pack your cookies, including any special packaging options you may offer.
If you are serving vegan or gluten-free cookies, then mention it clearly.

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Start writing here..

Cookies Business Plan | Business Plan 2023 23/50

5.
Sales And Marketing
Strategies

Cookies Business Plan | Business Plan 2023 24/50

 Writing the sales and marketing strategies section means a list of strategies
you will use to attract and retain your clients.

Here are some key points to include in your marketing To unlock help try Upmetrics! 
plan:

• Define a unique selling proposition (USP).

 Help tip  • Explain

Cookies pricing
Business strategy.
Plan

• Marketing strategies.
To create an effective introduction for your "Sales and Marketing Strategies" chapter, start by
• Sales strategies.
setting the stage within your specific industry or market.
• Customer retention.
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Emphasize the competitive nature of your field and the importance of both quality services and
strategic marketing in this context.

Clearly state the objectives of your sales and marketing strategies, which should include
Unique Selling
maximizing Proposition
outreach, (USP)and achieving sustained growth.
fostering engagement,

Additionally, mention the specific techniques or approaches you will employ, whether traditional
or modern, to establish your brand as the preferred choice for your target audience. This
 Help tip  Cookies Business Plan
introduction provides a clear overview and prepares readers for the detailed strategies that
follow.
Clearly define your cookie’s unique selling proposition, such as your ingredients, softness,
flavors, or anything else that is unique from others.

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Start writing here..

Pricing Strategy

 Help tip  Cookies Business Plan

Develop a pricing strategy that is competitive and affordable, yet profitable. Consider offering
promotions, discounts, or cross-selling for your cookies to attract new customers.

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Start writing here..

Cookies Business Plan | Business Plan 2023 25/50

  Help tip  Cookies Business Plan

Develop a marketing strategy that includes a mix of online and offline marketing tactics.
Consider social media, email marketing, content marketing, brochures, print marketing, and
events.
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Marketing strategies

Online

Social Media Email Marketing

 Regular engagement on platforms

like [Instagram, Facebook, and
 Curated monthly newsletters
featuring new flavors, special
Twitter], showcasing behind-the- promotions, and cookie trivia to
scenes, customer testimonials, engage our subscriber base.
and new launches.

Content Marketing

 A blog on our website discussing

topics like [“The Art of Baking”] or
[“The History of Cookies”].

Offline

Print Marketing Events

 Distributing brochures in [local

cafes, libraries, and community
 Hosting and participating in [local
bake-offs, food festivals, and
centers]. community gatherings] to garner
direct customer feedback and build
brand visibility

Cookies Business Plan | Business Plan 2023 26/50

  Help tip

Showcase how you will sell your cookies, either through a website or a physical storefront, or
third-party retailers. Consider mentioning pricing and all the strategies you will use to increase
sales.
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Sales strategies

Physical Storefront Website Sales

 Our flagship store at [10200 Bolsa

Ave, Westminster, CA, 92683] is not
 A user-friendly website offering
seamless ordering, customization
just a sales point but an experience options, and a loyalty program for
hub. regular customers.

Third-Party Retailers

 Collaborating with local [cafes and

bistros] to offer our cookies as a
premium dessert option.

 Help tip

Describe how your cookie business will retain customers and build customer loyalty, such as
through special events, customizations, or discounts.

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Customer retention

Loyalty Programs Special Events

 Points for every purchase,

redeemable against future orders.
 Exclusive previews for new
launches or flavor tasting events
for our regulars.

Customizations

 Offering tailored solutions for

special occasions, ensuring our
customers always have a personal
touch.

Cookies Business Plan | Business Plan 2023 27/50

6.

Operations Plan

Cookies Business Plan | Business Plan 2023 28/50

 When writing the operations plan section, it’s important to consider the
various aspects of your business operations.

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Here are the components to include in an operations plan:

• Describe the operational process.

 Help tip  Cookies Business
• Describe yourPlan
supply chain.
• Customer satisfaction.
To create an effective introduction for your "Operational Plan" chapter, start by emphasizing the
pivotal role of efficient •operations
Equipmentin&the
Machinery.
success of your business, underscoring how they
directly impact the quality of services delivered.
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Make it clear that operational excellence is crucial for fulfilling your commitments to customers
and
Start ensuring
writing optimal outcomes.
here..

Then, briefly outline what readers can expect in this chapter, mentioning key areas you'll cover
such as staffing, operational processes, and facilities.
Production Process
This introduction sets the stage by highlighting the significance of operational planning and
piques the reader's interest in the detailed insights to come.
 Help tip  Cookies Business Plan

Mention the production process of cookies, including the steps involved, the equipment and
resources you will need, and the challenges of the production.

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Start writing here..

Operational Process

 Help tip  Cookies Business Plan

Outline the processes and procedures that you will use to run your cookie business. Who will
handle operations like the cookie-making process, manufacturing & ordering, packaging,
deliveries, and other things?
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Start writing here..

Cookies Business Plan | Business Plan 2023 29/50

Technologies

 Help tip  Cookies Business Plan

Describe the systems and technologies you will need for your business, for instance, any
payroll, management or accounting software, or something else.

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Start writing here..

Cookies Business Plan | Business Plan 2023 30/50

7.

Management Team

Cookies Business Plan | Business Plan 2023 31/50

 The management team section provides an overview of the individuals
responsible for running your business plan.

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This section should provide a detailed description of the experience and
qualifications of each manager, as well as their responsibilities and roles.

 Help tip  • Describe

Cookies the Plan
Business role and responsibilities of the Founders/CEO.
• List the core team.
To craft an introduction for your "Management Team" chapter, begin by emphasizing the crucial
• Describe organizational structure.
role of leadership in the success of any business.
• Compensation plan.
Highlight your company's commitment
• List to having a strong and dedicatedTo
Advisors/Consultants.
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management team.
Showcase the diversity and expertise of your team members, illustrating how their varied
backgrounds
Start writing here..contribute to the overall strength of your organization.

Conclude by emphasizing the team's experience and how it positions your program as a leader
in your industry.
Key managers
This introduction will set the stage for readers to understand the significance and capabilities
of your management team, creating a positive impression as they delve into the details of each
 Help tip  and
team member's role
Cookies Business Plan
contributions in the subsequent sections.

Describe the key members of your management team, their roles, and their responsibilities. It
should include the owners, senior management, and any other chef who will be involved in the
decision-making of the product.
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Start writing here..

JOHN DOE
CEO & Co-founder - john.doe@example.com

John is the visionary behind Delightful Dough Cookie Co.

With a degree in [Business Administration] from [Harvard University] and an

MBA from [Stanford Graduate School of Business], he brings both academic
rigour and a passion for gourmet food.

Before co-founding Delightful Dough, John spent [10 years] in strategic roles at
[Gourmet Foods Inc.], where he honed his skills in business development and
leadership.

Cookies Business Plan | Business Plan 2023 32/50

 JANE DOE
Head Chef - jane.doe@example.com

The creative force behind our delightful cookies, Jane is a graduate of the
[Culinary Institute of America].

With over [15 years] of experience in renowned bakeries such as [Paris Delight]
and [New York Patisserie], Jane's expertise ensures every cookie is a
masterpiece.

Her deep understanding of flavors and penchant for innovation make her an
industry leader.

ALICE BROWN
Operations Manager - alice.brown@example.com

Alice, a graduate of [Supply Chain Management] from [MIT], brings operational

excellence to Delightful Dough.

With her prior experience as an Operations Lead at [Cookie World Inc.] for over
[8 years], Alice ensures smooth day-to-day functioning, from ingredient sourcing
to final delivery.

ROBERT BROWN
Marketing Head - robert.brown@example.com

Robert, with his degree in [Marketing and Communications] from [UCLA], is the
voice of Delightful Dough in the market.

Before joining us, Robert spearheaded marketing campaigns at [Bakers Delight

Ltd.] for [7 years].

His knack for understanding consumer behavior and leveraging digital

platforms is pivotal in shaping our brand presence.

Cookies Business Plan | Business Plan 2023 33/50

Organizational structure

 Help tip  Cookies Business Plan

Describe the organizational structure of the management team, including reporting lines and
how decisions will be made.

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Start writing here..

Organization chart

John Doe
CEO

Alice Brown Jane Doe

Operations Manager Head Chef

Lucy Green
Supply Chain Manager Robert Brown
Marketing Head

Emily White Tom Black

Digital Marketing Executive Inventory Specialist

End of interactive chart.

Cookies Business Plan | Business Plan 2023 34/50

Compensation plan

 Help tip  Cookies Business Plan

Describe your compensation plan for the management team and staff, including salaries,
bonuses, and other benefits.

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Start writing here..

 Help tip

If you have a board of advisors for your business, then mention them along with their roles and
experience.

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Board of advisors

ADRIAN SMITH
Advisor

With over [20 years] in the food and beverage industry, Adrian provides insights
into market trends and growth strategies.

ELIZABETH WHITE
Consultant

A renowned name in the [culinary world], Elizabeth offers advice on product

development and culinary innovations.

MICHAEL GREEN
Advisor

Having helmed multiple successful startups, Michael's expertise lies in

business strategy and financial planning.

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8.

Financial Plan

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 When writing the financial plan section of a business plan, it’s important to provide a comprehensive overview of your financial
projections for the first few years of your business, You may provide the following:

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• Introduction.
• Add startup costs (for new businesses).
• ProfitBusiness
& loss statement.
 Help tip  Cookies Plan
• Cash Flow Statement.
To create an effective introduction for your "Financial Plan" chapter, begin by stressing the critical role of a well-structured financial plan in the
• Balance sheet.
success of your venture.
• Break-even analysis.
• Sales
Emphasize how this plan as the foundation for sustainability and profitability while keeping your services affordableToand
forecast.
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accessible.
• Financing needs.
Mention that the upcoming section will provide detailed insights into your projected financial statements, outlining revenue streams, expenses,
Start writing here..
and the strategic path to financial stability.

This introduction will help your readers understand the significance of the financial plan and its alignment with your mission and goals, setting

theHelp tip
stage for a deeper exploration of your financial strategy.

Create a projected profit & loss statement that describes the expected revenue, cost of products sold, and operational costs. Your cookie
business’s anticipated net profit or loss should be computed and included.

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Profit & loss statement

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Revenue $0 $0 $0 $0 $0

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 2023-24 2024-25 2025-26 2026-27 2027-28

Cost Of Sales $0 $0 $0 $0 $0

General Costs $0 $0 $0 $0 $0

Revenue Specific Costs $0 $0 $0 $0 $0

Personnel Costs (Direct

$0 $0 $0 $0 $0
Labor)

Gross Margin $0 $0 $0 $0 $0

Gross Margin (%) 0% 0% 0% 0% 0%

Operating Expense $0 $0 $0 $0 $0

Payroll Expense
$0 $0 $0 $0 $0
(Indirect Labor)

General Expense $0 $0 $0 $0 $0

Bad Debt $0 $0 $0 $0 $0

Amortization of Current
$0 $0 $0 $0 $0
Assets

EBITDA $0 $0 $0 $0 $0

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 2023-24 2024-25 2025-26 2026-27 2027-28

Additional Expense $0 $0 $0 $0 $0

Long Term
$0 $0 $0 $0 $0
Depreciation

Gain or loss from Sale

$0 $0 $0 $0 $0
of Assets

EBIT $0 $0 $0 $0 $0

Interest Expenses $0 $0 $0 $0 $0

EBT $0 $0 $0 $0 $0

Income Tax Expense $0 $0 $0 $0 $0

Total Expense $0 $0 $0 $0 $0

Net Income $0 $0 $0 $0 $0

Net Income (%) 0% 0% 0% 0% 0%

Retained Earning
$0 $0 $0 $0 $0
Opening

Owner's Distribution $0 $0 $0 $0 $0

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 2023-24 2024-25 2025-26 2026-27 2027-28

Retained Earning
$0 $0 $0 $0 $0
Closing

 Help tip

Estimate your cash inflows and outflows for the first few years of operation. It should include cash receipts from clients, payments to vendors,
loan payments, and any other cash inflows and outflows.

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Cash flow statement

2023-24 2024-25 2025-26 2026-27 2027-28

Cash Received $0 $0 $0 $0 $0

Cash Paid $0 $0 $0 $0 $0

COS & General Expenses $0 $0 $0 $0 $0

Salary & Wages $0 $0 $0 $0 $0

Interest $0 $0 $0 $0 $0

Sales Tax $0 $0 $0 $0 $0

Income Tax $0 $0 $0 $0 $0

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 2023-24 2024-25 2025-26 2026-27 2027-28

Net Cash From

$0 $0 $0 $0 $0
Operations

Assets Sell $0 $0 $0 $0 $0

Assets Purchase $0 $0 $0 $0 $0

Net Cash From

$0 $0 $0 $0 $0
Investments

Amount Received $0 $0 $0 $0 $0

Loan Received $0 $0 $0 $0 $0

Common Stock

Preferred Stock $0 $0 $0 $0 $0

Owner's Contribution $0 $0 $0 $0 $0

Amount Paid $0 $0 $0 $0 $0

Loan Capital $0 $0 $0 $0 $0

Dividends & Distributions $0 $0 $0 $0 $0

Net Cash From

$0 $0 $0 $0 $0
Financing

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 2023-24 2024-25 2025-26 2026-27 2027-28

Summary

Starting Cash $0 $0 $0 $0 $0

Cash In $0 $0 $0 $0 $0

Cash Out $0 $0 $0 $0 $0

Change in Cash $0 $0 $0 $0 $0

Ending Cash $0 $0 $0 $0 $0

 Help tip

Prepare a projected balance sheet, which shows the assets, liabilities, and equity of your business.

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Balance sheet

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Assets $0 $0 $0 $0 $0

Current Assets $0 $0 $0 $0 $0

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 2023-24 2024-25 2025-26 2026-27 2027-28

Cash $0 $0 $0 $0 $0

Accounts Receivable $0 $0 $0 $0 $0

Inventory $0 $0 $0 $0 $0

Other Current Assets $0 $0 $0 $0 $0

Long Term Assets $0 $0 $0 $0 $0

Gross Long Term Assets $0 $0 $0 $0 $0

Accumulated Depreciation $0 $0 $0 $0 $0

Liabilities & Equity $0 $0 $0 $0 $0

Liabilities $0 $0 $0 $0 $0

Current Liabilities $0 $0 $0 $0 $0

Accounts Payable $0 $0 $0 $0 $0

Income Tax Payable $0 $0 $0 $0 $0

Sales Tax Payable $0 $0 $0 $0 $0

Short Term Debt $0 $0 $0 $0 $0

Long Term Liabilities $0 $0 $0 $0 $0

Long Term Debt $0 $0 $0 $0 $0

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 2023-24 2024-25 2025-26 2026-27 2027-28

Equity $0 $0 $0 $0 $0

Paid-in Capital $0 $0 $0 $0 $0

Common Stock $0 $0 $0 $0 $0

Preferred Stock $0 $0 $0 $0 $0

Owner's Contribution $0 $0 $0 $0 $0

Retained Earnings $0 $0 $0 $0 $0

Check $0 $0 $0 $0 $0

 Help tip  Cookies Business Plan

Determine the point at which your cookie shop business will break even, or generate enough revenue to cover its operating costs.

This will help you understand how much revenue you need to generate to make a profit.
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Break-even Analysis

2023-24 2024-25 2025-26 2026-27 2027-28

Starting Revenue $0 $0 $0 $0 $0

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 2023-24 2024-25 2025-26 2026-27 2027-28

Net Revenue $0 $0 $0 $0 $0

Closing Revenue $0 $0 $0 $0 $0

Starting Expense $0 $0 $0 $0 $0

Net Expense $0 $0 $0 $0 $0

Closing Expense $0 $0 $0 $0 $0

Is Break Even? 0 0 0 0 0

Break Even Month 0 0 0 0 0

Days Required 0 0 0 0 0

Break Even Revenue $0 $0 $0 $0 $0

Break Even Units

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Financing needs

 Help tip  Cookies Business Plan

Estimate how much financing you will need to start and operate your cookie business. It should include both short-term and long-term financing
needs, such as loans or investment capital.

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Start writing here..

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Cookies Business Plan | Business Plan 2023 47/50
9.

Appendix

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 When writing the appendix section, you should include any additional
information that supports the main content of your plan. This may include
financial statements, market research data, legal documents, and other
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relevant information.

• Include a table of contents for the appendix section to make it easy for
readers to find specific information.
• Include financial statements such as income statements, balance
sheets, and cash flow statements. These should be up-to-date and
show your financial projections for at least the first three years of your
business.
• Provide market research data, such as statistics on the size of the
printing industry, consumer demographics, and trends in the industry.
• Include any legal documents such as permits, licenses, and contracts.
• Provide any additional documentation related to your business plans,
such as marketing materials, product brochures, and operational
procedures.
• Use clear headings and labels for each section of the appendix so that
readers can easily find the information they need.

Remember, the appendix section of your business plan should only include
relevant and important information that supports the main content of your
plan.

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