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Ebecm 01

The document discusses the history of the internet and world wide web, as well as the definitions and concepts of e-business and e-commerce. It covers topics like the development of packet switching, TCP, IP, and the transition to online business. Examples discussed include campusfoods.com, a student-run online food delivery service.

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Osama
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15 views15 pages

Ebecm 01

The document discusses the history of the internet and world wide web, as well as the definitions and concepts of e-business and e-commerce. It covers topics like the development of packet switching, TCP, IP, and the transition to online business. Examples discussed include campusfoods.com, a student-run online food delivery service.

Uploaded by

Osama
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 15

Chapter 1, Introduction to e-Business

and e-Commerce

Outline
1.1 Introduction: Transitioning to the Web
1.2 History of the Internet
1.3 History of the Web
1.4 Internet and World Wide Web Development
1.5 e-Business and e-Commerce Overview
1.6 A Word of Caution

1
1.1 Introduction: Transitioning to the
Web
• The Internet has changed the way people
communicate, conduct business and manage
their daily lives
• Technologies reviewed
• Resources used

2
1.2 History of the Internet
• Advanced Research Projects Agency of the Department
of Defense (ARPA)
– Implemented the ARPAnet, the grandparent of today’s
Internet
• Packet switching
– Digital data is sent in small packages called packets
• Packets
– Contain data, address information, error-control
information and sequencing information
• Transmission Control Protocol (TCP)
– ensures that messages are properly routed from sender to
receiver and that those messages arrived intact

3
1.2 History of the Internet
• Internetworking Protocol (IP)
– Enabled the intercommunication of inter-
organization and intra-organization networks
• The Internet was initially limited to
universities and research institutions
• Bandwidth
– The information carrying capacity of
communications lines

4
1.3 History of the World Wide Web
• World Wide Web
– Locate and view multimedia-based documents on
almost any subject
– Makes information instantly and conveniently
accessible worldwide
– Possible for individuals and small businesses to
get worldwide exposure
– Changing the way business is done

5
1.4 Internet and World Wide Web
Development
• Computer use is increasing in almost every
field of endeavor
• Dramatic decrease in the cost of computing
• Enhanced multimedia capabilities
• Increased publishing and learning
opportunities
• Enhanced communication technologies

6
1.5 Electronic Commerce:
Definitions and Concepts
• electronic commerce (EC)
• The process of buying, selling, or exchanging
products, services, or information via
computer networks

7
1.5 Electronic Commerce:
Definitions and Concepts
• EC can be defined from these
• perspectives:
– Business process
– Service
– Learning
– Collaboration
– Community

8
1.5 Electronic Commerce:
Definitions and Concepts
• e-business
• A broader definition of EC that includes not
just the buying and selling of goods and
services, but also servicing customers,
collaborating with business partners, and
conducting electronic transactions within an
organization

9
1.5 e-Business and e-Commerce
Overview
• Successful e-businesses are those that recognize
the needs of their target audiences and match
those needs with relevant content
• Seasoned professionals and young entrepreneurs
• e-Commerce
– Involves exchanges among customers, business
partners and the vendor
• e-Business
– Includes operations that are handled within the
business itself

10
1.5 e-Business and e-Commerce
Overview
• Intense competition
• Businesses must adjust to new technologies and
implement new systems
• Customized production capabilities
• Finding and keeping key employees
• 24-by-7 maintenance responsibilities
• Must be reliable, fast, functional and user friendly
• Brick-and-mortar businesses
– Businesses that have only a physical presence
• Click-and-mortar businesses
– Businesses that have both an online and an offline
presence

11
1.5 e-Business and e-Commerce
Overview
• Virtual office
– All communications are conducted via phone, voice mail,
fax, e-mail and the emerging capabilities of the Internet
• Personalization
– Tailoring Web pages to users’ individual preferences and
letting users bypass irrelevant content
• Copyright infringement
• Privacy invasion
– The sale of personal data to another organization without
the consumer’s knowledge
– Tracking of Internet activity
– Unauthorized access to credit-card numbers, medical
history and criminal history

12
1.5 Campusfoods.com Feature
• Campusfoods.com
• Developed by students at the University of
Pennsylvania
• Serves approximately 150 colleges and
universities around the United States
• Built on investments made by private
investors, family members and friends
• Revenue is generated by a percentage taken
from transaction fees
13
1.5 Campusfoods.com Feature

Campusfoods.com home page. (Courtesy of Campusfoods.com.) 14


1.6 A Word of Caution
• Avoid
– Poor management
– Ineffective marketing
– Ill-designed logistics
– Unrealistic expectations
• Recognize the difficulty of finding funding and
going public
• Finding space
• Hiring employees
15

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