Socio Economic Survey and Report Writing
Socio Economic Survey and Report Writing
Fieldwork is an approach through which geographical knowledge and skills can be acquired
practically in the field. The field is the major source of primary geographical information (data).
Therefore fieldwork involves observation, interpreting what is observed and recording the
relationship on the human and physical environment.
Fieldwork - in Geography is conceived as field of study, concerned with the physical and human
landscape in both urban and rural settings and whose teaching must be based on three-fold study
approach namely:
-Observation
Technical Decisions
-Identify the topic to work on
-Set objectives of the study
-Identify area where to carry out fieldwork
-A pilot study of the fieldwork area
-Determine methods to use in carrying out fieldwork
-The equipment to use
-Permission to carry out fieldwork
Organisational Decisions
-Route plan
-Estimation of time
-What activities to carry out, where and how
-How much time to spend on each activity
-Mark particular areas of interest
-Instructions to give to students
-Essential equipment
-Data to carry out fieldwork.
DATA
Data is a collection of facts, values or measurements from the real world or in other
words data is information that is translated into a form that is more convenient to process. Datum
is a singular form i.e. single measurement. Example data related to growth and distribution of
population, production and distribution of various crops, minerals and industrial products in
tabular form.
Nature of data:
(i) Qualitative data: is descriptive information which describes something i.e. data is
observed like colour, texture, smell, taste, appearance, beauty etc. However data
originally obtained as qualitative information about individual items may give rise to
qualitative data if they are summarized by means of counts.
--- continuous data: can take any value (within a range e.g. 3.265….)
Data collection must be exercised carefully because data constitute the foundation on
which the superstructure of statistical analysis is built. The results obtained from the analysis are
properly interpreted and policy decisions are taken. Hence if the data are inaccurate and
inadequate the whole analysis may be faulty and the decisions taken misleading.
(A) Primary data: The data collected for the first time generated through large number of
surveys by an individual or the group of individuals, surveys conducted by government,
institutions and research bodies, through direct observations in the field etc. For example
data obtained in a population census by the office of Registrar general and Census
Commissioner, Ministry of Home Affairs are primary data. Such data are original in
character.
(B) Secondary data: Data which are not originally collected but rather obtained from
published or unpublished sources are known as secondary data. For example, for the
office of the registrar General and Census Commissioner the census data are primary
where as for all others, who use such data, they are secondary. Thus the data are primary
for the individuals, agency or institution collecting them where as for the rest of the
world they are secondary.
ii. Interview: In this method, the researcher gets direct information from the
respondent through dialogues and conversations. However, the
interviewer must take the following precautions while conducting an
interview with people of the area:
A precise list of items about which information is to be gathered from the persons
interviewed be prepared.
The person involved in conducting the interview should be clear about the objective of
the survey
The respondents should be taken into confidence before asking any sensitive question and
he/she be assured that the secrecy will be maintained.
A friendly atmosphere should be created so that the respondent may explain the facts
without any hesitation.
The language of the questions should be simple and polite so that the respondents feel
motivated and readily agree to give information asked for.
Avoid asking any such question that may hurt the self – respect or the religious feelings
of the respondent.
At the end of interview, ask the respondent what additional information he/she may
provide, other than what has already been provided by him/her.
Pay your thanks and gratefulness for sparing his/her valuable time for you.
iv. Other Methods: The data about the properties of soil and water are
collected directly in the field by measuring their characteristics using
soil kit and water quality kit. Similarly, field scientist collect data about
the health of the crops and vegetation through various instruments etc.
Sources of secondary data: Secondary sources of data consist of published and unpublished
records which include government publications, documents and reports.
i. Published Sources:
Newspapers and Magazines: The daily newspapers and the weekly, fortnightly
and monthly magazines serve as easily accessible source of secondary data.
Electronic Media: The electronic media specially internet has emerged as a major
source of secondary data in recent times.
ii. Unpublished Sources: all statistical material is not always published. There are various
sources of unpublished data such as records maintained by various government and
private offices, studies made by research institutions, scholars etc. Such sources can be
used where necessary.
Sampling
Sampling is a method of studying from a few selected items,instead of the entire big number of
units. The small selection is called sample. The large number of items of units of particular
characteristic is called population.
In other words “Sampling refers to the statistical process of selecting and studying the
characteristics of a relatively small number of items from a relatively large population of such
items, to draw statistically valid inferences about the characteristics about the entire population”.
(A population can be defined as including all people or items with the characteristic one wishes to
understand.Because there is very rarely enough time or money to gather information from everyone or everything in
a population, the goal becomes finding a representative sample (or subset) of that population).
Example: We check a sample of rice to see whether the rice well boiled or not. We check a small
sample of solution to decide how much a given solution is concentrated. Thus with the sample
we infer about a population.
The process of sampling involves three elements
i. Selecting the sample
ii. Collecting the information
iii. Making an inference about the population
Need of sample:
i. Get information about large populations
ii. Lower cost
iii. More accuracy of results
iv. High speed of data collection
v. Availability of population elements
vi. Less field time
vii. When it is impossible to study the whole population
Essentials of sampling:
i. Representativenes – sample should represent the universe
ii. Adequacy/appropriately sized: sample should not be too small in number
iii. Independence/unbiased: sample should be selected independently of one another
iv. Homogeneity: sample should be homogeneous
v. Randomness: all items of the universe should have equal chance of selection
II. Non-probability sampling (non-random sampling) – methods are those which do not
provide every item in the universe/population with a known chance of being included in
the sample, means partially subjective.
Merits/Advantages:
- The systematic sampling design is simple and convenient to adopt.
- The time and work involved in sampling by this method are relatively less.
- If populations are scientifically large, systematic sampling can often
expected to give results similar to those obtained by proportional stratified
sampling.
Demerits/disadvantages:
- The main limitation of this method is that it becomes less representative if
we are dealing with populations having “hidden periodicities”.
- If the population is ordered in a systematic way with respect to the
characteristics the investigator is interested in, then it is possible that only
certain types of items will be included in the population. For example, in a
study of worker’s wages the list may be such that every tenth worker in the
list gets wage above 750 per month.
4. Multistage Sampling or cluster Sampling- Under this method the random selection is
made of primary, intermediate and final units from a given population or stratum. There
are several stages in which the sampling process is carried out. At first, the first stage
units are sampled by some suitable method, then a sample of second stage units is
selected from each one of the first stage selected units by some suitable methods which
may be same or different from the method employed in first stage units. Further stages
may be added as required.
Merits/Advantages:
- It introduces flexibility in the sampling method which is lacking in the
other methods.
- It enables existing divisions and subdivisions of the population to be used
as units as various stages, and permits the field work to be concentrated
and yet larger area to be covered.
Demerits/Disadvantages:
- A multistage sample is in general less accurate than a sample containing the
same number of final stage units which have been selected by some single
stage process.
II. Non-Probability sampling methods: (Judgement sampling, Quota Sampling,
purposive, Convenience sampling, Snowball Sampling)
1. Judgement sampling: the choice of sample items depends exclusively on the judgement
of the investigator for which he thinks is most typical of the universe/population.
Example: if the sample of the ten students is to be selected from a class of sixty for analysing
spending habits, the investigator would select 10 students who in his opinion, are representative
of the class.
Merits/advantages:
- When only a small number of sampling units are in the universe, simple random selection
may miss the more important elements whereas judgement selection would certainly
include them in sample.
- In solving everyday business problems and making public policy decisions this is the
time saving practical method to arrive at solutions to the urgent problems.
Limitations/disadvantages
- This method is not scientific because selected units may be affected by personal bias of
the investigator
- There is no objective way of evaluating the reliability of sample results. The accuracy
depends on excellence in judgement
2. Quota Sampling: In quota sample, quotas are set up according to some specified
characteristics such as- so many in income groups, age, political or religious affiliations
etc. after setting quota certain number of persons are interviewed in each quota with
specified characteristics. Within the quota the selection of sample items depends on
personal judgement. Quota sampling is often used in public opinion studies.
Example: in a radio listening survey the interviewers may be told to interview 500 people
living in a certain area and that out of every 100 persons interviewed 60 are to be
housewives, 25 farmers and 15 children under the age of 15.
3. Convenience sampling: It is obtained by selecting convenient population units. Itis a
method of choosing subjects who are available or easy to find. This method is also
sometimes referred to as haphazard, accidental, or availability sampling. The primary
advantage of the method is that it is very easy to carry out, relative to other methods. A
researcher can merely stand out on his/her favourite street corner and hand out surveys.
This method is often used for making pilot study.
Example: One place this used to show up often is in university courses. Years ago,
researchers often would conduct surveys of students in their large lecture courses. For
example, all students taking introductory sociology courses would have been given a
survey and compelled to fill it out.
Merits/advantages:
- it is easy to do,
- particularly with a captive audience, and in some schools you can attain a large number
of interviews through this method.
Demerits/disadvantages:
- results are hardly representative of population
- results obtained are biased and unsatisfactory
5. Snowball Sampling:
Snowball sampling is a method in which a researcher identifies one member of some
population of interest, speaks to him/her, then asks that person to identify others in the
population that the researcher might speak to. This person is then asked to refer the
researcher to yet another person, and so on.
Snowball sampling is very good for cases where members of a special population
are difficult to locate. For example, several studies of Mexican migrants in Los Angeles
have used snowball sampling to get respondents.
The method also has an interesting application to group membership - if you want to look
at pattern of recruitment to a community organization over time, you might begin by
interviewing fairly recent recruits, asking them who introduced them to the group. Then
interview the people named, asking them who recruited them to the group.
Preparation of Questionnaire
A questionnaire is a technique for collecting data in which a respondent provides answers to a
series of questions. To develop a questionnaire that will collect the data you want takes effort
and time. However, by taking a step-by-step approach to questionnaire development, you can
come up with an effective means to collect data that will answer your objective of conducting
field survey.
Steps in Making a Questionnaire
1) Questionnaire Designing
2) Questionnaire Writing
3) Questionnaire Distribution
Questionnaire Designing
Identify a theme. With a theme, you can specify what data needs to be gathered and how
these may be acquired in the form of a question.
Ask simple questions. Be as specific as possible. Your respondents need to be able to
answer each question without much deliberation.
Ask the same question in different ways. There’s always a chance that your respondent
may be answering the questionnaire absentmindedly. To assess the reliability of such
response, ask the same question several times but in different ways.
Develop questions for your questionnaire. The questions that you develop for your
questionnaire should be clear, concise, and direct. This will ensure that you get the best
possible answers from your respondents.
Restrict the length of your questionnaire. Keep your questionnaire as short as possible.
More people will be likely to answer a shorter questionnaire, so make sure you keep it as
concise as possible while still collecting the necessary information.
Ensure you can protect privacy. Make your plan to protect respondents’ privacy before
you begin writing your survey. This is a very important part of many research projects.
Questionnaire Writing
Introduce yourself Your introduction should explain who you are, and what your
credentials are. You should clarify if you are working alone or as a part of a team.
Include the name of the academic institution or company for whom you are collecting
data.
Explain the purpose of the questionnaire. Many people will not answer a questionnaire
without understanding what the goal of the questionnaire is. No long explanation is
needed; instead, a few concise sentences will do the trick.
Reveal what will happen with the data you collect. Are you collecting these data for a
class project, or for a publication? Are these data to be used for market research?
Depending on what you intend to do with the data you collect from your questionnaire,
there may be different requirements.
Estimate how long the questionnaire will take. Before someone sits down to take your
questionnaire, it may be helpful for them to know whether the questionnaire will take
them 10 minutes or 2 hours.
Make sure your questionnaire looks professional. Because you want people to have
confidence in you as a data collector, your questionnaire must have a professional look.
Thank your respondents. Thank them for taking the time and effort to complete your
survey.
Questionnaire Distribution
Do a pilot study. Ask some people you know to take your questionnaire (they will not be
included in any results stemming from this questionnaire), and be prepared to revise it if
necessary. Plan to include 5-10 people in the pilot testing of your questionnaire. Get their
feedback on your questionnaire for any changes.
Choose a delivery method. If you want to reach a wider audience, you can distribute
your questionnaires through various social networks.